Why the AD hate?

[Defiancekofb]

Originally Posted by PossumDixon

AD's should get inventory from Rolex and stick in their cases for sale. End of story. The lists, the inventory in the safe hidden for their "best" customers is nonsense. If they have no inventory, then they have no inventory, but the manipulation of the inventory is what I find ridiculous. It's a watch, a fairly useless item in the world today, and if you have one you aren't that special.

This. This statement has put me off of buying watches for the foreseeable future. I have the coin, I just refuse to pay above MSRP. But part of me is curious to know how many ADs do this "bundle for SS model" sale. Perhaps purchaser will buy a PM model or expensive piece of jewelry for the SS model? These clients must have some serious cash reserves in the bank.

[BillA]

Tech
I think your point is that even though they are making money, by not selling at above msrp they could even make more money if they could.
But let's be clear, the AD makes money (a profit) by selling at msrp.

[teck21]

Originally Posted by BillA

Tech
I think your point is that even though they are making money, by not selling at above msrp they could even make more money if they could.
But let's be clear, the AD makes money (a profit) by selling at msrp.

Indeed, a lot of woes do stem from the fact that Rolex does not care for making maximum profit as much as ADs do.


Sent from my iPhone using Tapatalk

[teck21]

Originally Posted by BillA

Tech
I think your point is that even though they are making money, by not selling at above msrp they could even make more money if they could.
But let's be clear, the AD makes money (a profit) by selling at msrp.

And yes, ADs can make a lot of money just by selling at MSRP.

My point is plenty of businesses don’t cop near where as much flak as as Rolex ADs do for doing what they can to maximise profit.

And these other businesses don’t get the same criticism.

The power of Rolex. The more heated the debate....


Sent from my iPhone using Tapatalk

[squatchy]

Teck, as an AD I appreciate your recognition of this dilemma. Our hands our tied. The only watches "hiding" in our safes are Special Orders awaiting delivery. Although YMMV. Hot Sport watches don't hit the case because established clients receive them.
Ultimately, if we put EVERYTHING in the case when we received it, the grey market would be even worse. Sure, the layman who has time on his hands to run around and check AD cases multiple times per week would LOVE for a SkyDweller to just fall in his lap, but the reality is that we have business relationships that are far too valuable for any joe-schmo to come in and swoop up anything in high demand.

[PossumDixon]

Originally Posted by squatchy

Teck, as an AD I appreciate your recognition of this dilemma. Our hands our tied. The only watches "hiding" in our safes are Special Orders awaiting delivery. Although YMMV. Hot Sport watches don't hit the case because established clients receive them.
Ultimately, if we put EVERYTHING in the case when we received it, the grey market would be even worse. Sure, the layman who has time on his hands to run around and check AD cases multiple times per week would LOVE for a SkyDweller to just fall in his lap, but the reality is that we have business relationships that are far too valuable for any joe-schmo to come in and swoop up anything in high demand.

And, this statement is why AD's are ridiculous. You are saving us from the gray market, please, give me a break.

[squatchy]

Originally Posted by PossumDixon

And, this statement is why AD's are ridiculous. You are saving us from the gray market, please, give me a break.

We are always open to suggestions and more importantly, justification as to WHY your suggestion would be better for everyone involved.

[teck21]

Originally Posted by PossumDixon

And, this statement is why AD's are ridiculous. You are saving us from the gray market, please, give me a break.

That’s not his point at all, you are putting words in his mouth.

If he simply sold every coveted piece on a first come first serve basis, greys would simply corner even more of the market than they already have.


Sent from my iPhone using Tapatalk

[Marcjvr]

Originally Posted by squatchy

the reality is that we have business relationships that are far too valuable for any joe-schmo to come in .

That’s why I strongly dislike some ADs. They view their valued customers as “joe-schmo”

[squatchy]

Originally Posted by Marcjvr

That’s why I strongly dislike some ADs. They view their valued customers as “joe-schmo”

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

[Largoshark]

Originally Posted by squatchy

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

To be clear, what you are now referring to is a potential flipper, and you made no such distinction in your previous reply. In fact it was very clear that you were using "joe-schmos" to refer to any non-VIP, walk-in client. Thus I feel that Marcjvr's greivance was well founded.

Let's not forget that Rolex watches were advertised as the working man's watch. Something for the average person (read joe-schmo) to work hard and aspire to, especially the SS professional models. So the fact that these same watches are now considered rewards for the top one percent for spending ungodly amounts of money on full PM pieces is more than a little frustrating.

[squatchy]

Originally Posted by Largoshark

To be clear, what you are now referring to is a potential flipper, and you made no such distinction in your previous reply. In fact it was very clear that you were using "joe-schmos" to refer to any non-VIP, walk-in client. Thus I feel that Marcjvr's greivance was well founded.

Let's not forget that Rolex watches were advertised as the working man's watch. Something for the average person (read joe-schmo) to work hard and aspire to, especially the SS professional models. So the fact that these same watches are now considered rewards for the top one percent for spending ungodly amounts of money on full PM pieces is more than a little frustrating.

If we have a new local client interested in acquiring their first Rolex, I can assure you they receive the utmost respect and same Rolex treatment, as they are the future of the brand. As a young professional myself with an affinity for watches, I share and relate to the frustration. I simply misspoke, But it's easy to hate AD's, so do so if you must.

[imperio]

,,

[Art 1]

Originally Posted by squatchy

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

You never know who that Joe Schmo is or what he could spend in your store. Or who his wife is and what she has spent or could spend.

[cloudplay]

Originally Posted by squatchy

... as an AD .. we have business relationships that are far too valuable for any joe-schmo to come in and swoop up anything in high demand.

Finally a post that's on point reg. the title of the thread.

[grimps]

I’m sure ADs would sell everyone a Daytona if they could , Rolex are to blame for the shortage

[Gravity]

[teck21]

Originally Posted by Gravity

The thread title was not click bait in any way, you could simply have chosen to not click on it rather than try to act clever with the meme.




Sent from my iPhone using Tapatalk

[Gravity]

Originally Posted by squatchy

Gravity, did you get the RO directly from dealer? If so, what other watches did you have to buy to get it?

Since my first Rolex in the 90s to present, I have yet to buy from an AD. Have posted extensively on this but simply, I have always found it inefficient and not beneficial to stick with a single AD and be hostage to their inventory and “rules”, not to mention the waiting. To me time is the most valuable asset and I can’t imagine waiting years for a watch I want now. All said, even with the premiums I have paid on some models, I am net positive exponentially more in the discounts and tax savings on everything else. A no brainer for me, but to each their own.

Originally Posted by teck21

The thread title was not click bait in any way, you could simply have chosen to not click on it rather than try to act clever with the meme.


Sent from my iPhone using Tapatalk

Awww come on, a good meme now and again is great to beak up subjects that have been beaten to death. :)

[squatchy]

Gravity, did you get the RO directly from dealer? If so, what other watches did you have to buy to get it?

[PossumDixon]

Let's not BS here, the AD's feed the grey market. So, to say they are there to save us from the grey market is insane. Every grey dealer I have spoken to gets their watches from AD's.

Call me crazy, but a dealer's job is to buy inventory at cost plus from the manufacturer and sell it with a markup that is agreed upon by the manufacturer and his dealer. That's the gig. It's not to then buy said items, and then manipulate the market to make more from the sale. If greys want to come in and buy all the inventory, so be it. Let them. It's really not the AD's concern. They aren't the moral police. They are a seller of Rolex watches. They get their markup, and they sell the watches. They shouldn't care one bit who buys them.

They aren't holding them back from the grey market, they are holding legitimate customers hostage, to pay way more in a backwards way. Rolex won't let you charge over MSRP, so you get way more by using these deceptive practices.

As a customer for a Rolex watch, if I walk in and there are no watches, I'm out of luck. I can live with that. If a grey dealer bought them all, oh well, he beat me to it. I will try again later, if it is that important to me. If I want to buy from a grey, I can but I don't have to. But, don't give me the nonsense that I can't buy a watch that is in inventory because:

1) I won't bundle it with a piece of jewelry, I don't want
2) I won't bundle it with other watches, I don't want
3) I won't buy a PM watch, I don't want

To do that stuff, is manipulating the gain, you have already agreed to make with the manufacturer. If you don't like the Rolex margins, sell another brand. Quite frankly, I can't believe Rolex let's AD's pull this nonsense. It is bad for Rolex's business in my opinion.

[Bigblu10]

Originally Posted by PossumDixon

Let's not BS here, the AD's feed the grey market. So, to say they are there to save us from the grey market is insane. Every grey dealer I have spoken to gets their watches from AD's.

Call me crazy, but a dealer's job is to buy inventory at cost plus from the manufacturer and sell it with a markup that is agreed upon by the manufacturer and his dealer. That's the gig. It's not to then buy said items, and then manipulate the market to make more from the sale. If greys want to come in and buy all the inventory, so be it. Let them. It's really not the AD's concern. They aren't the moral police. They are a seller of Rolex watches. They get their markup, and they sell the watches. They shouldn't care one bit who buys them.

They aren't holding them back from the grey market, they are holding legitimate customers hostage, to pay way more in a backwards way. Rolex won't let you charge over MSRP, so you get way more by using these deceptive practices.

As a customer for a Rolex watch, if I walk in and there are no watches, I'm out of luck. I can live with that. If a grey dealer bought them all, oh well, he beat me to it. I will try again later, if it is that important to me. If I want to buy from a grey, I can but I don't have to. But, don't give me the nonsense that I can't buy a watch that is in inventory because:

1) I won't bundle it with a piece of jewelry, I don't want
2) I won't bundle it with other watches, I don't want
3) I won't buy a PM watch, I don't want

To do that stuff, is manipulating the gain, you have already agreed to make with the manufacturer. If you don't like the Rolex margins, sell another brand. Quite frankly, I can't believe Rolex let's AD's pull this nonsense. It is bad for Rolex's business in my opinion.

I don't believe Rolex is aware of half of the BS these AD's are pulling. But in the same respect AD's are independently owned businesses that have the upper hand now in this sellers market. They have taken the proverbial ball and are running with it. Until this watch "bubble" bursts and demand wanes, these shenanigans will continue without consequence. It is what it is.

[TimingIsEverything]

Originally Posted by PossumDixon

Let's not BS here, the AD's feed the grey market. So, to say they are there to save us from the grey market is insane. Every grey dealer I have spoken to gets their watches from AD's.

Call me crazy, but a dealer's job is to buy inventory at cost plus from the manufacturer and sell it with a markup that is agreed upon by the manufacturer and his dealer. That's the gig. It's not to then buy said items, and then manipulate the market to make more from the sale. If greys want to come in and buy all the inventory, so be it. Let them. It's really not the AD's concern. They aren't the moral police. They are a seller of Rolex watches. They get their markup, and they sell the watches. They shouldn't care one bit who buys them.

They aren't holding them back from the grey market, they are holding legitimate customers hostage, to pay way more in a backwards way. Rolex won't let you charge over MSRP, so you get way more by using these deceptive practices.

As a customer for a Rolex watch, if I walk in and there are no watches, I'm out of luck. I can live with that. If a grey dealer bought them all, oh well, he beat me to it. I will try again later, if it is that important to me. If I want to buy from a grey, I can but I don't have to. But, don't give me the nonsense that I can't buy a watch that is in inventory because:

1) I won't bundle it with a piece of jewelry, I don't want
2) I won't bundle it with other watches, I don't want
3) I won't buy a PM watch, I don't want

To do that stuff, is manipulating the gain, you have already agreed to make with the manufacturer. If you don't like the Rolex margins, sell another brand. Quite frankly, I can't believe Rolex let's AD's pull this nonsense. It is bad for Rolex's business in my opinion.

Well said, and I agree.

[Chester01]

Originally Posted by teck21

There appears plenty of dissatisfaction towards ADs for their ‘shenanigans’, and to be honest I don’t understand why they should be blamed for woes not of their doing.

For one thing, they are profit maximising entities. They aim to make as much money as they can, no different from any other business at all. Yet they seem hated in a way other businesses are not, and I find that incredibly unfair to them.

Firstly, they are unable to determine what they receive from Rolex in every shipment. They receive what they receive, and do what they can with it. All of them wished they could satisfy the demands of every customer that walked in, but the scarcity of supply simply means they cannot.

They are also not allowed to sell above MSRP, and every idiot knows that the popular pieces can currently command prices well beyond MSRP.

I therefore put it to you AD haters, why should they sacrifice their own profit (by way of bundling or relationship building) in order for you to enjoy a watch from which they all know they will be ‘losing’ money from by selling it to you purely at MSRP?


Sent from my iPhone using Tapatalk

Because bundling is coercion and they are not losing money by me purchasing it at retail. It’s like going to the grocery store and saying I need milk and they say no, milk well maybe milk if you buy all these oats and quinoa no one wants. Sorry, it’s greed.

[Moggo]

My only problem with it is the lies, tell the truth be transparent and have some balls!

‘Yes Sir we only sell those to the high rollers’, at least we all know where we stand then.


Sent from my iPhone using Tapatalk

[stockae92]

Because AD is the obstacle between me and a new Daytona ceramic .. LOL

[RobearH]

OP are you practicing up for a debate team...and it’s not a requirement to respond to every post. JAT

[Moggo]

I try to be fair, I hate the greys as well!

This topic will always have people on both sides of the debate, to say that they are giving money to people by selling at MSRP is a bit of a strange view though.

If you are a big spender and in favour with an AD then you will see it one way, if not you will likely see it another way.

Obviously some of the most vociferous supporters of the current AD practice are affiliated with them, they must be to see bundling etc as acceptable.


Sent from my iPhone using Tapatalk

[imperio]

Seems to be an issue very close to the OP's heart

Have a good weekend everyone. Try not to get angry at ADs

[NavalFlight]

The answer seems simple, either let ADs sell at market price or increase volume to ADs.

Either option would kill off the grey market for new watches.