Rolex website updated...new prices up.

[Tell44]

Well im happy I got my Milgauss Z Blue just under the wire! $850 increase.

Havent’t taken delivery on an Explorer II yet though. Oh well. Ill pay it!

[10klakes]

Interesting price difference on YG (43k) versus WG (48k). I could be wrong, but it looks like the WG YM2 went from 44k to 48k…

[SaintMickey]

Precious Metals are looking better every day...that's the logical direction I'm going in anyway ...less pieces but PM.

[J to the Z]

Perhaps this will help. I need to ask my AD what the new platinum prices are, but this should help people with remembering what prices used to be versus new prices. All prices are for the US and are in USD.




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[JodyHighroller]

Originally Posted by J to the Z

Perhaps this will help. I need to ask my AD what the new platinum prices are, but this should help people with remembering what prices used to be versus new prices. All prices are for the US and are in USD.


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Regarding the RG SkyD on OF and oyster, I’m surprised as this is the first time I’ve seen Rolex lower retail price.

[DoctorA]

SS YMII did not get a price increase!!! I think that’s a big telling sign that it’s getting discontinued!!

[J to the Z]

Originally Posted by JodyHighroller

Regarding the RG SkyD on OF and oyster, I’m surprised as this is the first time I’ve seen Rolex lower retail price.

I know, that was surprising to me as well. Perhaps some other references saw minor decreases as well outside of this batch of 76 of the most popular references.


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[Trek360]

Originally Posted by J to the Z

Perhaps this will help. I need to ask my AD what the new platinum prices are, but this should help people with remembering what prices used to be versus new prices. All prices are for the US and are in USD.


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Thank you for providing this!

[rolexjackson]

Originally Posted by JodyHighroller

No need for the panic. You’re looking at the two tone reference price tag, not the all steel. Try refreshing your browser, the website is still a bit wonky from the updates.

The 32934 oyster bracelet was $14,800, but now $15,200.

Oh thank god! You are correct


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[rolexjackson]

I wonder how much other brands will increase their prices next year?


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[nosignalbmwdriver]

Glad to see 116688 YM2 YG stays the same price

[Wismo]

Interestingly, Tudor prices appear to be unchanged.

[Santiago32]

Originally Posted by J to the Z

Perhaps this will help. I need to ask my AD what the new platinum prices are, but this should help people with remembering what prices used to be versus new prices. All prices are for the US and are in USD.




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Thank you! Glad to see the OF Daytona was marginal

[SaintMickey]

Originally Posted by Wismo

Interestingly, Tudor prices appear to be unchanged.

They make the Tudor employees work weekends so they will probably update the website tomorrow.
Somebody has to dig the ditches!

[noshake]

Originally Posted by LJubel328

Does anyone know if the platinum daytona price was raised?


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Platona was 75k 4 years ago. Im sure it's probably 80k by now.

[S``]

I doubt an increase in steel Daytona to ~15k vs 40k in secondary market makes availability in ADs cases any better. Onto the next topic

[ThornappleWatch]

I'm not sure why, but the 10% increase on the sub date kinda ticks me off. I have one, don't need another of exact same model, so doesn't/won't effect me personally, but leaves a bad taste in my mouth. Most will disagree...

[brandrea]

Originally Posted by SaddleSC

My GMT arrived this morning!!!

Congratulations Charles

[brandrea]

More money for the foundation.

[koko105]

Originally Posted by jdg443

Check out the sky dweller increase!! This used to be $15200!!!!


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The SS sky dweller went up from $14,800 to $15,200 not 18,200

$18,200 is the 2 tone price




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[samuel019]

Originally Posted by J to the Z

Perhaps this will help. I need to ask my AD what the new platinum prices are, but this should help people with remembering what prices used to be versus new prices. All prices are for the US and are in USD.




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Thanks for posting this. Much better than the manual one I did

What I find interesting is from a % stand point the EXP II was almost the highest. Higher than the most

Hmmm. Glad I got my new EXP II and Sub when I did via my A D

[train-time]

Originally Posted by nyc10ken

Since the bigger increases were for the SS sports, looks like HQ wants to

1) Cut into the flipper margin. I doubt greys will start paying out 10pct more to flippers right away when their stock is high as it is.

2) Further steer the brand to more high net worth, less average consumer, with all tool watches increased and less obtainable.

3) Make DJs as the hot watch for new buyers to get with the minimal increase.

This has been a long time coming. Ever since their strategy to reduce and limit production of SS Sport models a few years back. Going back 20 or so years the Sport models were always a bargain compared to their "bread and butter," the steel and gold DJ. With inflation ramping up I would not be surprised to see another similar bump sooner than later.

[SaintMickey]

Originally Posted by train-time

This has been a long time coming. Ever since their strategy to reduce and limit production of SS Sport models a few years back. Going back 20 or so years the Sport models were always a bargain compared to their "bread and butter," the steel and gold DJ. With inflation ramping up I would not be surprised to see another similar bump sooner than later.

I've seen zero evidence that Rolex has had a "strategy to reduce and limited SS Sport Models"...

SEEMS TO ME that there are MORE SS Sport Models in the "market". Interesting theory for a spy thriller though.

Now whether or not you want to pay for them is another topic.

[J to the Z]

Originally Posted by samuel019

Thanks for posting this. Much better than the manual one I did

What I find interesting is from a % stand point the EXP II was almost the highest. Higher than the most

Hmmm. Glad I got my new EXP II and Sub when I did via my A D

I’m glad it is useful for everyone here! It occurred to me yesterday (Dec 31) that the Rolex website would be updating with the new prices so I scraped the prices from the website before the update and then right after the update.

I agree, it is fascinating how the Explorer line saw such big increases from a % standpoint.


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[train-time]

Originally Posted by SaintMickey

I've seen zero evidence that Rolex has had a "strategy to reduce and limited SS Sport Models"...

SEEMS TO ME that there are MORE SS Sport Models in the "market". Interesting theory for a spy thriller though.

Now whether or not you want to pay for them is another topic.

It goes back to the end of 2017 and the proof, as they say is in the pudding. Originally received as a bit skeptical but history has shown that there may definitely be something to it. We have seen this play out prior to Covid so it's not just linked to the pandemic.

https://www.rolexforums.com/showthread.php?t=583078

https://www.rolexforums.com/showthread.php?t=585359

[jlovda]

Interesting that a few days ago when the pricing rumors began, everyone was surprised that the AD margin dropped from 40% to 36%. With an average price increase of 10% I don't think they are complaining.

[logo]

Friend of mine who was looking at a 278271 (31mm DJ, RG/SS, fluted, jubilee, MOP/diamond dial) just said she thinks the price actually went DOWN by ~10%. I tried looking on the Rolex site and it’s glitchy for me, prices bouncing all over the place for that reference. Anyone else able to see?

[2loaded]

Originally Posted by JodyHighroller

They don’t release new models at this time of the year. We’ll need to wait till Watches & Wonders in March.

Correct.

[emtee]

Originally Posted by Kevin of Larchmont

Wasn’t it John Mayer who said something like, ‘When I realized I wanted the watches more than I wanted the money, that’s when I knew I was a collector.’

Will these prices deter anyone?

Didn’t think so.

Lol. Easy to say when you’re a multi millionaire rock star. Here’s my version-

‘When I realized I wanted the watches more than I wanted to pay my mortgage, that’s when I knew I was a collector.’

[Roddypeepa]

Well it didn’t take long for price rises to filter onto Chrono24. 114060 lowest asking price private seller 9499 GBP up from late 8000s last week (uk sellers only).


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