ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Paul C · 16 September 2024, 12:54 PM

Luxury brands embrace technology.

TC94 · 16 September 2024, 02:57 PM

I don’t know if embedding a chip for tracking ownership records would have much affect on the grey market. I guess they could penalize AD’s who sell a large number of watches to one person in a short period. But grey dealers could somewhat bypass that by using multiple buyers, then still flip.

The biggest benefit to this technology is to guarantee authenticity. Make the technology as tamper proof as possible and store the data in an encrypted DB or blockchain token/NFT.

I think the assumptions about it becoming a “smart watch” are wrong. This isn’t what this is about. Reducing counterfeits is likely the goal here.

TimeAZ · 16 September 2024, 03:03 PM

Don't they already use NFC in the current warranty cards?
How is this any different.

I wonder, if moving forward, service cards will also have something similar. I think that would be nice.

hojlund · 17 September 2024, 07:22 PM

https://usa.watchpro.com/rolex-gets-...r-its-watches/

padi56 · 17 September 2024, 07:52 PM

Quote:

Originally Posted by hojlund

https://usa.watchpro.com/rolex-gets-...r-its-watches/

Already been posted on forum several times.

Farran · 18 September 2024, 12:52 PM

That means you can easily be tracked hence you wear a Rolex, what next after that?

16 September 2024, 03:03 PM	#63
TimeAZ "TRF" Member Join Date: May 2020 Location: USA Watch: Rolex & Tudor Posts: 2,240	Don't they already use NFC in the current warranty cards? How is this any different. I wonder, if moving forward, service cards will also have something similar. I think that would be nice. __________________ The perfect blossom is a rare thing. You could spend your life looking for one, and it would not be a wasted life.

17 September 2024, 07:22 PM	#64
hojlund "TRF" Member Join Date: Sep 2023 Location: london Posts: 392	Rolex new identity chips, no more fakes? https://usa.watchpro.com/rolex-gets-...r-its-watches/

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16 September 2024, 12:54 PM	#61
Paul C "TRF" Member Join Date: Mar 2024 Location: CA Posts: 105	Luxury brands embrace technology.

16 September 2024, 02:57 PM	#62
TC94 "TRF" Member Join Date: Mar 2017 Real Name: Varies Location: On a couch Watch: Me Posts: 380	I don’t know if embedding a chip for tracking ownership records would have much affect on the grey market. I guess they could penalize AD’s who sell a large number of watches to one person in a short period. But grey dealers could somewhat bypass that by using multiple buyers, then still flip. The biggest benefit to this technology is to guarantee authenticity. Make the technology as tamper proof as possible and store the data in an encrypted DB or blockchain token/NFT. I think the assumptions about it becoming a “smart watch” are wrong. This isn’t what this is about. Reducing counterfeits is likely the goal here.

18 September 2024, 12:52 PM	#66
Farran 2024 Pledge Member Join Date: Sep 2016 Real Name: Andrew Location: Denver Watch: AP Legacy Posts: 100	That means you can easily be tracked hence you wear a Rolex, what next after that?

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