Datejust, always safe to invest in?

[metallic]

Watches are an indulgence. Even if they miraculously retain 100% of their value over 7-10 years, a stock investment likely will have a 200% value.

[Giovannibravo]

Rolex aren't investments. Go invest in the S&P.

[Boopie]

They are not investments, but I also expect a Rolex to retain some value, unlike a used pair of socks. Rolex will continue to make the DJ, and I think prices on new ones will always increase over time. Agreed with others that some models are far more desirable than others.

[Aman08]

Invest in assets not watches. Like others have said a good index fund will far out perform the return of a datejust. The datejust is nothing more than a wonderful timepiece to wear and enjoy!


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[Tbird]

See them as a way to store money, if and when ever needed in the future... and to give a load of money to charity (when buying new, since R donates to charity), and enjoy your own Rolex in the decades to come!

[MILGAUSS88]

I believe what his friend was implying, is that the market for Datejusts, did not tank like the sports models have in recent years.
Especially with the neo vintage models. They are maybe down 10%, not 50%.

[swiss_seth]

I looked back and saw on another forum I have been a WIS since 2005. Long enough to know unless your Daytona was Paul Newman's its not and "investment" lol

At best its a status symbol, a well made one and worse case it will get you stabbed in the street while its ripped off your wrist.

For the worse case scenario I recommend a lead filled backup plan.

[giucco]

Are there any kinds of stats one can find on the value of datejusts since they have been made? That would be an interesting study.