2021 Submariner

[shaunylw]

Originally Posted by mic6

Slimmer lugs (40mm or 41mm case)
Updated movement
Hulk gone for ever
No-date gone for ever
Ceramic Kermit appears

You read it first here

No dates going to be around forever. It’s literally the icon, the date sub came after the submariner. I could see hulk gone forever, ceramic Kermit would be a hot option.


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[Bigblu10]

Originally Posted by bezler

Oh please.

Do you really think Rolex is unaware that their icon is polarizing among their community? Do you think they view that polarization as a good thing?

I know one thing. As a private non-shareholder company they could give a rat's arse what you think. Nor anyone else. You must be a newbie to the Rolex world.

[Montremoi]

Originally Posted by bezler

There's no need for them to hint. After a decade of polarized opinion among fans of the brand , they know they've got a problem that needs to be addressed.

This. Slimmer lugs to get rid of the soapbar form factor should come as a priority for any product designer paying even a remote attention to feedbacks.

[Junior_]

Originally Posted by bezler

There's no need for them to hint. After a decade of polarized opinion among fans of the brand , they know they've got a problem that needs to be addressed.

Hahahaha.

They don’t give a shit about “polarized” opinions in the WIS world.

They care about the Brand and nothing more. And trust me, the maxi case Sub has not hurt the Brand an iota.

And to say the maxi case Sub is a problem that needs to be addressed is laughable.

Some people prefer the five digit Sub. And some people prefer the six digit Sub. That’s not a problem.

What would be a problem is Subs sitting in AD cases. Or going for less than MSRP. That’s not the world we’re living in.

If they did nothing at all but add a red line of text (no changes at all to movement or case), you wouldn’t be able to buy one at an AD for five years.

[Bigblu10]

Originally Posted by Junior_

Hahahaha.

They don’t give a shit about “polarized” opinions in the WIS world.

They care about the Brand and nothing more. And trust me, the maxi case Sub has not hurt the Brand an iota.

And to say the maxi case Sub is a problem that needs to be addressed is laughable.

Some people prefer the five digit Sub. And some people prefer the six digit Sub. That’s not a problem.

What would be a problem is Subs sitting in AD cases. Or going for less than MSRP. That’s not the world we’re living in.

If they did nothing at all but add a red line of text (no changes at all to movement or case), you wouldn’t be able to buy one at an AD for five years.

Thank you. All fact and no fiction.

[mic6]

Originally Posted by shaunylw

No dates going to be around forever. It’s literally the icon, the date sub came after the submariner. I could see hulk gone forever, ceramic Kermit would be a hot option.


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Wanna bet?

[Nairn1980]

Originally Posted by Bigblu10

You mean after a decade of never happy crybabies on a watch forum.
How do you "know" they know they have a problem?
They sell every Submariner they make, and can't still make enough of them.
That is a good "problem" to have.
I happen to own a gold one and have no problem with it.

Agree completely

[bezler]

Originally Posted by Bigblu10

I know one thing. As a private non-shareholder company they could give a rat's arse what you think. Nor anyone else. You must be a newbie to the Rolex world.

Are you sure you know that one thing? I think you're wrong; every company or institution cares about what its community thinks of its products and services. They can't please everyone, but they certainly don't want to polarize their fans for a decade.

Furthermore, you know that. And we all know that you do.

[shaunylw]

Originally Posted by mic6

Wanna bet?

Which part? The sub leaving the lineup? I think given the submariners history since around 54 that it’s safe. There really isn’t a reason to get rid of it ever. It’s the same case, bracelet, hands, and movement as the date sub.


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[Seaswirl]

Originally Posted by bezler

Are you sure you know that one thing? I think you're wrong; every company or institution cares about what its community thinks of its products and services. They can't please everyone, but they certainly don't want to polarize their fans for a decade.

Furthermore, you know that. And we all know that you do.

Speak for yourself and a rather vocal minority. More than a few of us like the current sub just fine.

[qua13]

Submariner is very classic for it's size to be changed.

[mic6]

Originally Posted by shaunylw

Which part? The sub leaving the lineup? I think given the submariners history since around 54 that it’s safe. There really isn’t a reason to get rid of it ever. It’s the same case, bracelet, hands, and movement as the date sub.


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Ok.
Wanna bet?

[Piguette]

I also suggest you narrow the lugs a bit

[shaunylw]

Originally Posted by mic6

Ok.
Wanna bet?

Maybe the mustang will leave fords lineup too...


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[mic6]

Originally Posted by shaunylw

Maybe the mustang will leave fords lineup too...


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The fact that you didn't reply twice, means you have second thoughts.

No date is gone forever my friend..

[shaunylw]

.

[shaunylw]

Originally Posted by mic6

The fact that you didn't reply twice, means you have second thoughts.

No date is gone forever my friend..

zero second thoughts. Getting rid of the sub is like getting rid of the datejust. It would be the dumbest move ever. The sub date is not the sub.


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[Psmith]

I wouldn't be shocked if they dropped the Sub (ND) from the range. From a rationalization point of view, I expect that most non-WIS buyers (i.e. the majority) want the Sub Date. I don't usually like cross-product analogies, but I'm thinking of how Porsche recently switched to only making wide-body 911s. No doubt both companies could carry on with both options indefinitely, but I understand the benefits of streamlining. I'm also mindful that Rolex has brought back discontinued models (Milgauss, SD) so if something is deleted from the catalog it doesn't mean it's gone forever, even if it is substantially redesigned.