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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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13 October 2021, 07:47 AM
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#1 | |
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"TRF" Member
Join Date: Nov 2020
Location: NYC
Watch: Daytona | BLNR
Posts: 610
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13 October 2021, 08:00 AM
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#2 | |
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"TRF" Member
Join Date: Apr 2012
Location: New Jersey
Posts: 4,224
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Quote:
And your example is exactly why. If you impose a standard that is difficult to comply with, at some point selling Rolex hurts your bottom line. Rolex isn’t picking up the volume of watches it’s sending to ADs. So even if you sell every Rolex sent to you, if you have to devote half your counter space to Rolex you are losing money somewhere else. Only large chains can buy a second mall space or devote a specific square footage to the crown without significantly impacting other sales. |
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13 October 2021, 02:24 AM
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#3 |
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2024 Pledge Member
Join Date: Oct 2014
Real Name: Chadri
Location: LI, NY
Watch: 116610LV
Posts: 11,357
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Add it to the reasons to buy from trusted sellers, or at the least add it to the reasons for people to stop bashing those that do so.
For those that have had, maintain and continue to have fantastic relationships with their ADs, that's wonderful! If you get the watches you want, whether you wait a day or 2 years, you should enjoy this hobby in whatever way makes you happy! The hard truth though is that there are no guarantees AD maintain partnerships, SAs don't switch jobs or even pass away. |
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13 October 2021, 03:27 AM
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#4 |
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2024 Pledge Member
Join Date: Nov 2009
Location: Houston
Posts: 1,242
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I had developed a relationship with an out of state AD. It is family owned business with great service. I have purchased a DateJust, DD40 and TT Daytona in the last 18 months. They are losing there Rolex AD after decades. They were very careful on flippers and more or less interviewed me when I bought the DateJust first. What a shame for the family and a good business.
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13 October 2021, 04:14 AM
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#5 | |
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"TRF" Member
Join Date: Mar 2019
Real Name: JR
Location: USA
Posts: 67
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13 October 2021, 04:17 AM
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#6 |
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2024 Pledge Member
Join Date: Oct 2009
Location: Socal
Posts: 4,962
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Doesn't affect me. I am still not able to get any watches that I want .. LOL
__________________
135 ├┼┼╕ 246 R |
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13 October 2021, 04:59 AM
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#7 |
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"TRF" Member
Join Date: Sep 2020
Location: World
Posts: 169
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 Rolex dealers have been slowly disappearing for quite some time now according to my database Dealer last seen 2021-10-08 ID 1124 Dealer ID Rolex ID RSWI_2454 Dealer name *RELOJERÍA ALEMANA Dealer address Colón 14 Dealer phone 07001 Dealer postalcode Balearic Islands Dealer region +34 971 71 29 17 Dealer city Mallorca Dealer country Spain Dealer country code ES Dealer type STORE Dealer lng 2.650928951064998 Dealer lat 39.5702546453149 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-06 ID 1093 Dealer ID Rolex ID RSWI_5375 Dealer name *DURÁN JOYEROS Dealer address Marqués de Dos Aguas 4 Dealer phone 46002 Dealer postalcode Valencia Dealer region +34 963 52 51 97 Dealer city Valencia Dealer country Spain Dealer country code ES Dealer type STORE Dealer lng -0.3744124 Dealer lat 39.4732863 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-06 ID 1094 Dealer ID Rolex ID RSWI_2467 Dealer name *DURÁN JOYEROS Dealer address Plaza Nueva 13 Dealer phone 41001 Dealer postalcode Seville Dealer region +34 954 21 09 48 Dealer city Seville Dealer country Spain Dealer country code ES Dealer type STORE Dealer lng -5.995281 Dealer lat 37.389038 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-06 ID 1679 Dealer ID Rolex ID RSWI_3105 Dealer name *Tourneau Dealer address Walt Whitman Mall<br/>160 Walt Whitman Road Suite 1055 Dealer phone 11746 Dealer postalcode New York Dealer region +1 631-427-2649 Dealer city Huntington Station Dealer country United States Dealer country code US Dealer type STORE Dealer lng -73.412335 Dealer lat 40.823328 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-04 ID 677 Dealer ID Rolex ID RSWI_3845 Dealer name *Mitsukoshi Nagoya Sakae Dealer address 6F<br/>3-5-1 Dealer phone 〒460-8669 Dealer postalcode Aichi Dealer region +81 52 252 1111 Dealer city Nagoya Dealer country Japan Dealer country code JP Dealer type STORE Dealer lng 136.90746760118873 Dealer lat 35.16829057782652 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-01 ID 455 Dealer ID Rolex ID RSWI_19463 Dealer name *La Suisse Watch Co., Ltd. Dealer address G/F,<br/>481 Hennessy Road<br/>East South Buildnig Dealer phone Dealer postalcode Hong Kong SAR Dealer region +852 2893 6088 Dealer city Causeway Bay Dealer country Hong Kong SAR Dealer country code HK Dealer type STORE Dealer lng 114.1824155 Dealer lat 22.2800434 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 Dealer last seen 2021-10-01 ID 1598 Dealer ID Rolex ID RSWI_3235 Dealer name *R.P. Ellis Fine Jewelry Dealer address 228 N. Higgins Avenue Dealer phone 59802 Dealer postalcode Montana Dealer region +1 406-542-8908 Dealer city Missoula Dealer country United States Dealer country code US Dealer type STORE Dealer lng -113.99396890000004 Dealer lat 46.8715365 Dealer service counter False Dealer Horloger False Dealer first seen 2020-12-29 |
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13 October 2021, 05:20 AM
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#8 | |
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"TRF" Member
Join Date: Sep 2011
Location: United States
Posts: 394
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Quote:
Is there a link or shared google sheet we can track? |
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13 October 2021, 07:47 AM
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#9 | |
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Banned
Join Date: Apr 2021
Location: Fl
Posts: 1,165
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Quote:
Seems low to me. If not that means the average AD is getting over 400 watches per year, which means there's really something fishy going on. |
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14 October 2021, 12:12 AM
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#10 | |
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"TRF" Member
Join Date: Oct 2021
Location: FL
Watch: BLNR, Daytona
Posts: 55
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14 October 2021, 02:30 AM
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#11 | ||
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"TRF" Member
Join Date: Sep 2020
Location: World
Posts: 169
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14 October 2021, 02:06 PM
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#12 | |
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"TRF" Member
Join Date: May 2013
Real Name: Jack
Location: The Triangle
Watch: Several
Posts: 6,719
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Without a timeline, this chart makes no sense to me.
Quote:
__________________
Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT |
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13 October 2021, 06:26 AM
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#13 |
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"TRF" Member
Join Date: Aug 2020
Location: Australia
Posts: 1,375
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Awesome database - shame it doesn't show how many watches each one gets......
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13 October 2021, 08:10 AM
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#14 |
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"TRF" Member
Join Date: Apr 2012
Location: New Jersey
Posts: 4,224
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The AD I use is family owned. They have two locations. There is no indication that they will lose their Rolex AD status anytime soon. That said, 40% of their total watch space is Rolex. And it’s completely empty. I’m sure they’d love to fan out their JLC or IWC offerings. In fact, over the past several years they’ve offered less and less models of these brands to fit them into tighter spacing in the store (probably due to Rolex requests). Now, the point of the argument isn’t to say that they make as much in sales in JLC or IWC, but there IS a breaking point for any AD wherein whatever they make in Rolex sales will be offset by carrying fewer other brands or jewelry or whatever.
I mean it’s no good for them that they can’t carry any Aquatimers that might sell to a customer who can’t get a Rolex because they have zero space to display them. Instead, we have 30 ft of empty glass because Rolex demands it. There’s a tipping point. |
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13 October 2021, 08:36 AM
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#15 | |
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"TRF" Member
Join Date: Aug 2016
Location: Portland, OR
Posts: 28
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13 October 2021, 10:13 AM
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#16 | |
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"TRF" Member
Join Date: Apr 2012
Location: New Jersey
Posts: 4,224
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Quote:
Smaller ADs have rapidly lost their AD status due to their inability to meet these demands. Larger ADs have allocated more and more space to Rolex going so far as to create separate rooms that only display Rolex or even opening another location under the same management as a Rolex-only boutique. Despite the lack of recent availability of Rolex watches, none of the aforementioned things have changed. I haven’t been to a single AD who has repurposed empty Rolex space to another brand they sell despite the fact that doing so would absolutely benefit them. If you sell watches and you have no Rolex available and you sell another brand, you’re going to try and steer a customer towards something else. Again using IWC as an example, my AD used to carry every model they make. Now they only display the Pilot and Portugieser models (IWC’s most popular models) because they don’t have the space to carry/display anything else. I doubt they grew their Rolex counter by choice considering it’s completely empty. |
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14 October 2021, 04:06 AM
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#17 | |
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"TRF" Member
Join Date: Aug 2016
Location: Portland, OR
Posts: 28
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Quote:
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13 October 2021, 04:08 PM
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#18 | |
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2024 Pledge Member
Join Date: May 2013
Location: Vain
Posts: 6,022
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Quote:
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13 October 2021, 11:24 PM
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#19 | |
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"TRF" Member
Join Date: Apr 2012
Location: New Jersey
Posts: 4,224
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Quote:
Who am I to tell Rolex how to run their business? I just think I'd feel better as an AD if I was being forced to dedicate all this room to keeping my Rolex account to at least have some demonstration models my customers could look at. If I were them, I'd take anything to put in the display. |
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14 October 2021, 12:36 AM
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#20 | |
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"TRF" Member
Join Date: Nov 2011
Location: Paris
Posts: 3,590
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14 October 2021, 09:37 PM
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#21 |
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"TRF" Member
Join Date: Jan 2019
Real Name: Jim
Location: miami
Watch: GMT II 16760
Posts: 1,676
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It’s better use as far as Rolex is concerned. Not necessarily better use as we’re concerned. I would be very upset if my AD got its dealership yanked.
Bigger and more dedicated boutiques located in bigger metro areas requires more watches to make these huge investments make economic sense. Rolex not increasing production for reasons we all know so they have to trim the number of stores they have the supply to fuel the growing number of new larger boutiques. Pretty simple but not necessarily a good thing depending upon your perspective Sent from my iPhone using Tapatalk |
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15 October 2021, 01:28 AM
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#22 |
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"TRF" Member
Join Date: Jun 2020
Location: USA
Posts: 3,018
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Summary: Three AD locations in Spain, two in U.S., and two in APAC are gone.
And the world moves on. |
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