Mar 1 Price Increase

[westbeach]

Just checked the site and saw the Royal Oaks increasing by about $1200-$1300 for 37mm and 41mm steel respectively. So about 4%ish? Haven’t checked the others.

[NTCP8]

ROC 26240 OR went from 408k HKD to 402k HKD. CODEs three hander fume dial from 266k HKD to 267kHKD. Steel CODEs are went from 197k HKD to 215k HKD.

[Atmwireless]

$1800 increase for a 26240
$1200 increase for a 15510

[Jayj23]

I wonder whats the reason for such an aggressive price increase over the past couple of years. I was lucky enough to be allocated a couple of pieces last year and Ive put my name down for a couple of other pieces. But with the way it's heading and increasing, It's starting to become out of reach :(

[Mini2]

:(

[grahammackay86]

Seems like there’s been a small price decrease on some pieces here in the UK, along with the price increase on other models.

[Mini2]

Originally Posted by grahammackay86

Seems like there’s been a small price decrease on some pieces here in the UK, along with the price increase on other models.

On which pieces even tho I cant get any?

[vakman]

1100 euro on the 34mm Royal oak rose gold

[Armis]

Price increases even though the steel Codes aren’t even in boutiques though?
This is what I don’t understand about AP unfortunately.

But QP price appears the same in US, fwiw.

[AEV]

Increases are mainly on the steel RO, ROC and Offshores.
The only Code that I noticed with price increase is the QP by about 7% in my part of the world. Now a QP Code is the same price as QP RO SS.

New steel Codes haven't gone up.

[GW44]

As an example of the last new AP I bought.

https://www.audemarspiguet.com/com/e...1320ST.07.html

Now is £32,100 and I paid £30,600 in October '22.

But as posted a few watches have also been reduced too. For example;

https://www.audemarspiguet.com/com/e...D404CR.02.html

Was £45,200 and now is £44,600

And some haven't changed in price at all.

[Vivalas]

Originally Posted by GW44

https://www.audemarspiguet.com/com/e...D404CR.02.html

Was £45,200 and now is £44,600

In that case at 600 sheets cheaper, I’m buying

On the train to Londinium right now

[wb55]

Originally Posted by Vivalas

In that case at 600 sheets cheaper, I’m buying

On the train to Londinium right now

A £300 reduction for my ROO 43. Was hoping for an increase as partial insulation!

Good to see you posting and hope you’re getting the steps in for the walking group!

[Mini2]

Originally Posted by AEV

Increases are mainly on the steel RO, ROC and Offshores.
The only Code that I noticed with price increase is the QP by about 7% in my part of the world. Now a QP Code is the same price as QP RO SS.

New steel Codes haven't gone up.

Interesting they went up in price but precious metal codes went down

[APWorldTour]

26420 in Europe appears to have dropped from €42k to 41.7k

[puckybadger]

Originally Posted by APWorldTour

26420 in Europe appears to have dropped from €42k to 41.7k

Looks like USA price down $400

[PP&AP]

Code QP is the only one that jumped out at me, equalized with steel RO QP. It was $94.6 last summer, but I don't recall where it was last week.

Looks like steel jumbo went from $34.9 to $35.0?

[jcatral14]

Did the Divers also go up? I can't tell lol They just had an increase in September. They couldn't wait a year??? Geez

[Ketan]

Originally Posted by jcatral14

Did the Divers also go up? I can't tell lol They just had an increase in September. They couldn't wait a year??? Geez

Yep by a full grand

[macrowatch]

Well my property insurance is up about 70% across the board so...this seems like a welcome relief or just ho-hum new inflation normal for now. No 20k double PQ repricing shenanigans this time.

Didn't dodge the Jan 1 bullet after all, but it does seem to track along what one of the execs had told me about their target price was roughly 10% above market 'equilibrium', so pieces that still have room they raise, and pieces that are already there they stopped the raise.

[Travis29]

Jeeze that’s stings.

[Vince_76]

Don’t think many of the offshores are worth MSRP… though very nice

[Ketan]

Originally Posted by Vince_76

Don’t think many of the offshores are worth MSRP… though very nice

Vince! I thought you were banned?

[psm11]

Originally Posted by Vince_76

Don’t think many of the offshores are worth MSRP… though very nice

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

[In-N-Out]

Originally Posted by psm11

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

Which current ROOs are trading at 50% off msrp? Even divers are trading barely below msrp these days

[psm11]

Originally Posted by In-N-Out

Which current ROOs are trading at 50% off msrp? Even divers are trading barely below msrp these days

There have been a bunch of 43 ROOs (mainly the stainless version) in mint condition listed on Moda for mid 30ks. When you factor in taxes that is close to 50% off. I saw one sold yesterday for $34k on MODA (used but mint).

[Watchandhoop]

Originally Posted by psm11

There have been a bunch of 43 ROOs (mainly the stainless version) in mint condition listed on Moda for mid 30ks. When you factor in taxes that is close to 50% off. I saw one sold yesterday for $34k on MODA (used but mint).

Its nowhere near 50%. 50% of the final taxed price would be around 22-23k.

[VogelPhoenix]

Originally Posted by psm11

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

Do you have links to the current ROOs (new/mint, full set hopefully) going for "nearly 50% off" - there are several I'd be happy to buy on the spot at that price (taupe/grey/Music edition 43mm, baby blue 42mm, green diver and a bunch of others).

[Palex]

Originally Posted by psm11

Yeah, I am shocked they raised the price of these given they are going for nearly 50% off on the secondary market.

This has to be a picture of you, writing this post:

[psm11]

Originally Posted by Palex

This has to be a picture of you, writing this post:

Had I known it would get the reaction it did lol. Christ, AP raises their prices every other week it’s hard to keep track of what MSRP is.