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Old 12 February 2019, 01:06 PM   #1
Krash
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Quote:
Originally Posted by imgook View Post
So do the vase majority buy DJ's. Just sayin'


Yeah, but let’s be honest about why. More people buy DJs because that’s what’s available.

I know some people that have a DJ and they never even heard of a Submariner until I showed them mine, and then I told them about the history of it. They’re not real watch enthusiasts.

Nothing wrong with that. I really like the DateJust, but the Sub is in a different league (IMHO).


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Old 4 April 2019, 12:34 AM   #2
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Originally Posted by Krash View Post
Yeah, but let’s be honest about why. More people buy DJs because that’s what’s available.

I know some people that have a DJ and they never even heard of a Submariner until I showed them mine, and then I told them about the history of it. They’re not real watch enthusiasts.

Nothing wrong with that. I really like the DateJust, but the Sub is in a different league (IMHO).


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A Datejust was my first Rolex purchase and it had nothing to do with availability. Professional models were very available at that time (about 5 years ago) but I had always wanted a Rolex and when I thought of Rolex, the Datejust is what came to mind. I didn't get into sport models until much later.

I love the sport models and own a SD, but for me the DJ will always be the model I most closely associate with Rolex. I'm sure many other share my opinion.

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Old 12 February 2019, 01:25 PM   #3
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Many will misread your post and dismiss your post simply as sub vs dj.
I see your point but aesthetics are not always rational and even small things steer a person liking one over the other. I think you missed that the biggest difference is the existence of a thick and turnable bezel. It changes the look enough to warrant a completely different preference. There is also the difference of the hour marker styles.

But yes for all practical purposes there is almost no difference if we only look at "feature table difference."
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Originally Posted by Dabbadon8 View Post
I'm not taking a position, but I'm interested in hearing the opinions here on the following point (playing devil's advocate): Why hunt for and pay more for a Sub when you can get a DJ easily, in light of:

- Both Sub and DJ available on an oyster bracelet. (These are more or less the same besides from the clasp).

- Both Sub (date) and DJ have the same movement (3135).

- Both are water resistant to a point where there is no functional difference for most owners. Sub (300m) v. DJ (100m).

- SS DJ costs $6,600 retail v. SS Sub date $8,550

Is the approx. $2,000 USD and extra effort worth it for a rotating bezel and mostly unused depth resistance? Is it simply the look that makes the difference? Interested in the thoughts of the WIS here.

My DJ for reference:

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Old 2 April 2019, 09:02 PM   #4
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Speaking from why I acquired a DJ was because growing up that was what my brother acquired graduating from college. It always caught my eye and I said that’s what I wanted when I got my first. Historically DJ in the past are what most people owned. I knew that had to be my first, it’s what Rolex always meant to ME. If I had acquired something other then a DJ I knew the DJ would alway be in the back of my head.


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Old 2 April 2019, 09:30 PM   #5
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They are 2 completely different watches. Difficult to compare with each other. I prefer the Sub because I like the sportier design much more and secondly because it fits my lifestyle much better. I life near the beach, I surf and I enjoy very long summers...
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Old 2 April 2019, 09:41 PM   #6
Dsmith1974
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Pick a sub if you want the look and feel of a sports watch also the DJ doesn’t have a timing function so that’s a big difference.

Different size. Different style.

It’s a bit like saying why bother to source a decent pair of leather shoes when you can just buy some sneakers. Ideally you’d have both.
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Old 2 April 2019, 09:42 PM   #7
eleven11prints
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I've had a DJ and own 3 subs of various years. Sub every time. An icon!!
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Old 2 April 2019, 10:20 PM   #8
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Sub has history and iconic.
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Old 2 April 2019, 10:29 PM   #9
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History? You're comparing the history of the sub to the DJ? The DJ is the most ubiquitous and popular of the Rolex lineup. Good luck with your comparison.

Horses for courses. When I was in my 20s, I wouldn't look twice at the DJ. It was Sub all day long. It's perfect for everything at that age. Now that I'm in my late 40s, I don't own or have any desire for a Sub. My GADA watch is a DJ on a Jubilee.

They are both fantastic watches. I find that age separates when one is the right choice over the other. For my suit business dress every day, the Sub doesn't even enter the picture against the DJ.
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Old 2 April 2019, 10:46 PM   #10
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Because the DJ has no G L I D E L O C K!
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Old 2 April 2019, 10:56 PM   #11
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I've got Sub, Sub Date, Hulk, variants of GMTII like LN, BLNR, BLRO, Daytonas like 16520, 116520, 116500LN, but I recently acquired a jubilee DJ41 and I must say it is my favourite of the lot. The DJ41 smooth/jubilee is so comfortable and light, it disappears on your wrist after you put it on. The jubilee bracelet has many holes that provide ventilation, one could say it's like a perforated bracelet. It has such an iconic and classic look, it's such a joy to look down at my wrist just to appreciate it visually. If I really had to reduce all of the watches to just one, it would be the Datejust.

It's seems like nowadays every young guy is wearing a Sub, GMT or other, and when I wear the Datejust I realise that I am actually in the minority. You would think Rolex sells tons of these, but where do all they go? I just don't see them in the wild. On the other hand, the professional models are literally everywhere. All I observe is a sea of professional models. And when you hang around the ADs long enough to observe the walk in customers, 9 out of 10 are looking only for professional models, and this is reflected by what I actually see on the wrists of the people out and about. Sometimes I am actually embarrassed to wear a professional model out, because it's so contrived, so common, everyone is wearing one and I just don't want to join the herd.
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Old 3 April 2019, 10:47 AM   #12
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Quote:
Originally Posted by Roleplay View Post
I've got Sub, Sub Date, Hulk, variants of GMTII like LN, BLNR, BLRO, Daytonas like 16520, 116520, 116500LN, but I recently acquired a jubilee DJ41 and I must say it is my favourite of the lot. The DJ41 smooth/jubilee is so comfortable and light, it disappears on your wrist after you put it on. The jubilee bracelet has many holes that provide ventilation, one could say it's like a perforated bracelet. It has such an iconic and classic look, it's such a joy to look down at my wrist just to appreciate it visually. If I really had to reduce all of the watches to just one, it would be the Datejust.

It's seems like nowadays every young guy is wearing a Sub, GMT or other, and when I wear the Datejust I realise that I am actually in the minority. You would think Rolex sells tons of these, but where do all they go? I just don't see them in the wild. On the other hand, the professional models are literally everywhere....
I see more DJs than Subs in my world, which is mostly 40-60 year old folks with successful careers, families and a resistance to anything fake or exaggerated. I'm not around generally-pretentious people; if they want a rugged watch, they buy a Seiko. Or a Garmin. How many people here even know DeepBlue?

I adore my DJ41 Rolesor Jubilee, Dark Rhodium, but the two watches that get the glory when I wear them are my Seiko Cocktail Blue (original, not the new one) and my Swatch Sistem 51 sunburst green automatic.
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Old 3 April 2019, 11:48 AM   #13
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Quote:
Originally Posted by Late View Post
I see more DJs than Subs in my world, which is mostly 40-60 year old folks with successful careers, families and a resistance to anything fake or exaggerated. I'm not around generally-pretentious people; if they want a rugged watch, they buy a Seiko. Or a Garmin. How many people here even know DeepBlue?




Definitely more “sports” models than DJ41s in my world. Pretty rare to see a DJ41 in the wild here. The same is reflected by the customers who venture into the ADs. 9 out of 10 are asking for professional models, or nothing. They just walk out. They don’t buy classic models like the DJ41 at all.



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Old 4 April 2019, 12:16 AM   #14
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Originally Posted by Roleplay View Post
Definitely more “sports” models than DJ41s in my world. Pretty rare to see a DJ41 in the wild here. The same is reflected by the customers who venture into the ADs. 9 out of 10 are asking for professional models, or nothing. They just walk out. They don’t buy classic models like the DJ41 at all.
You have a sample analysis problem.

Suppose you have three enthusiastic buyers. One wants a DateJust Wimbledon or white-face DJ, one wants a DJ41 Rolesor Jubilee in blue or rhodium, and one wants a Sub.

With those distributions, it might be reasonable to assume every AD can satisify the first buyer, perhaps one-of-five the second, and one-in-ten (optimistically) the third.

So, by the end of the month, across the ten ADs (if hit in the worst order), just from these three people, you've had:
  • One customer for the easy DJ
  • Five for the hard DJ
  • Ten for the Sub

That doesn't make the Sub more popular, just harder to find. It could be both more popular and harder to find, but you don't know that from the data you have.
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Old 4 April 2019, 12:32 AM   #15
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Quote:
Originally Posted by Late View Post
You have a sample analysis problem.

Suppose you have three enthusiastic buyers. One wants a DateJust Wimbledon or white-face DJ, one wants a DJ41 Rolesor Jubilee in blue or rhodium, and one wants a Sub.

With those distributions, it might be reasonable to assume every AD can satisify the first buyer, perhaps one-of-five the second, and one-in-ten (optimistically) the third.

So, by the end of the month, across the ten ADs (if hit in the worst order), just from these three people, you've had:
  • One customer for the easy DJ
  • Five for the hard DJ
  • Ten for the Sub

That doesn't make the Sub more popular, just harder to find. It could be both more popular and harder to find, but you don't know that from the data you have.
The point of my post is that in my world not enough ppl are giving the Datejust a chance, and it's far more common to see Subs/GMTs/Seadwellers/Daytonas on the wrists than new/current Datejusts. I hardly wear my SS professional watches nowadays because everybody has one. It's like going out and a large proportion of people are wearing the same shirt as I am. At least that's in my part of the world. It might be hard for you to imagine, but when I wear my DJ41 out I am actually a minority, and it actually makes me feel special! Like I'm wearing something more exclusive than everyone else.
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Old 2 April 2019, 11:15 PM   #16
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I have both and they are completely different beasts. I love both of the watches ,but each in their own way.

Go for what you want, its your wrist, money, look etc.
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Old 2 April 2019, 11:31 PM   #17
Mahavir
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The DJ is a beautiful watch and has a fabulous history but the Sub is just that little bit more. It's just such a beautiful watch to wear.
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Old 2 April 2019, 11:37 PM   #18
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Just make sure that's what you like, so there's no Regrets! I've had 3 Subs & wanted something different and old school feel so went with this DJ
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Old 2 April 2019, 11:41 PM   #19
MountainG
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My first, and currently only Rolex is a sub, and I absolutely love it. It's the watch I've wanted for over 2 years. I strongly debated getting a white milgauss as first one, but wife (then fiance) pointed out that the sub had much more versatility.

Last summer we went on vacation to Morocco. Did the whole ride the camel in the Sahara, etc. A guy in the party had his dj on, and while a very nice watch, it did look a little out of place dressed down in that environment. In contrast I've worn my sub with my tuxedo and felt fine. To me it's truly an everyday, anytime watch (ok, maybe possible exception not with white tie)
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Old 2 April 2019, 11:44 PM   #20
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Have a Sub & DJ....

prefer the GMT
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Old 3 April 2019, 12:23 AM   #21
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TRF does not represent the real world. Most people DO prefer the DJ over the Sub. The DJ is by far their best selling model. They are both great watches, but for some reason on TRF, if you admit favoritism towards the DJ, you will be called an “old man”. Buy what appeals to you. Don’t be a sheep.


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Minor point, but saying the DJ sells more than the Sub is like saying BMW sells more than the Mercedes E-Class. Completely true but also somewhat misleading.

The Sub only comes in 8 varieties. The DJ comes in how many? I can't even begin to guess. There is no scenario in which it would be possible for the DJ not to sell more than the Sub. A large number of Rolex buyers buy a Rolex because they just want a Rolex and the DJ is the easiest one to get hold of, can be had for near the low-end of the Rolex price range and is available in a huge variety of dial/bracelet/bezel options. Who knows how many of those people would opt for a Sub as their statement of choice if only it were available so easily and in so many combinations?

We can only guess which is more popular, but using sales provides no basis for such a guess.
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Old 3 April 2019, 12:33 AM   #22
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The Sub only comes in 8 varieties. The DJ comes in how many? I can't even begin to guess. There is no scenario in which it would be possible for the DJ not to sell more than the Sub. A large number of Rolex buyers buy a Rolex because they just want a Rolex and the DJ is the easiest one to get hold of, can be had for near the low-end of the Rolex price range and is available in a huge variety of dial/bracelet/bezel options. Who knows how many of those people would opt for a Sub as their statement of choice if only it were available so easily and in so many combinations?

We can only guess which is more popular, but using sales provides no basis for such a guess.
That's no basis for discounting the DJ's decades upon decades of popularity. The reason the DJ comes in the options and SKUs it does is because the customer's have the appetite for the variations and the variations sell. Rolex doesn't sell more DJ's because they offer more SKUs, they offer more SKUs because it's the most popular DJ and customers want more variations.

TRF is indeed a fishbowl and there's a hivemind in place on these things. The population of the world votes with their wallets, and they vote DJ. You don't have to like it.
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Old 3 April 2019, 05:11 AM   #23
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Silly sausage fingers.
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Old 3 April 2019, 10:41 AM   #24
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Quote:
Originally Posted by Zakalwe View Post
Minor point, but saying the DJ sells more than the Sub is like saying BMW sells more than the Mercedes E-Class. Completely true but also somewhat misleading.

The Sub only comes in 8 varieties. The DJ comes in how many?
I like how you combined so many errors into one comparison. Mercedes sells a lot more vehicles than BMW... but they're, on average, cheaper and often industrial. Mercedes is the General Motors/Chevrolet/Buick of Germany. But silly Merkins only know their luxury cars, and assume that implies quality of all their cars. Nope.

I do wonder if the DJ41 alone outsells the Sub though... it seems like supply alone may have the Submariner over-constrained.
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Old 3 April 2019, 04:29 PM   #25
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I like how you combined so many errors into one comparison. Mercedes sells a lot more vehicles than BMW... but they're, on average, cheaper and often industrial. Mercedes is the General Motors/Chevrolet/Buick of Germany. But silly Merkins only know their luxury cars, and assume that implies quality of all their cars. Nope.

I do wonder if the DJ41 alone outsells the Sub though... it seems like supply alone may have the Submariner over-constrained.
Is it really too much to expect people to actually read what other people write, and not what they think was written, before pumping out a response?
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Old 3 April 2019, 04:56 PM   #26
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Quote:
Originally Posted by Late View Post
I like how you combined so many errors into one comparison. Mercedes sells a lot more vehicles than BMW... but they're, on average, cheaper and often industrial. Mercedes is the General Motors/Chevrolet/Buick of Germany. But silly Merkins only know their luxury cars, and assume that implies quality of all their cars. Nope.



I do wonder if the DJ41 alone outsells the Sub though... it seems like supply alone may have the Submariner over-constrained.


Context. I really hate it when people talk down at Americans. Except for the relatively recent appearance of some MB branded work vans at Chrysler and MB dealerships and such, MB is a luxury brand in the US. A pretty direct comparison can be drawn between MB’s US offerings and BMW’s. I doubt the fact that MB is a multi-dimensional global brand escapes many of us.


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Old 3 April 2019, 01:36 AM   #27
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I have both (DJ41 on jubilee) and love them equally. They both have awesome history. Buy whats sings to you on the wrist
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Old 3 April 2019, 03:25 AM   #28
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There’s no comparison to be made here. Two completely different watches for different users.

You shouldn’t spend the money on a Rolex unless one or the other speaks to who you are.


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Old 3 April 2019, 03:39 AM   #29
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If you just want a Rolex because it’s a Rolex (and many do) then buy what’s available and you can afford. But the aesthetics of the two are entirely different.
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Old 3 April 2019, 04:26 AM   #30
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The two watches are completely different pieces. Apples and oranges and maybe some bananas are thrown into the mix.

Yes, the price of a DJ36 is cheaper than Sub, but realistically the better suited comparison is a DJ41 vs Sub (if you even try to compare). At that point, the Sub is cheaper than a DJ or at most on par.

Clasp and water resistance is far superior on the Sub.

So given all those points you questioned... the Sub actually presents itself as better value.

...

If you want to save a few bucks, better buy a Tudor BB 58 or regular BB. Functionality the Tudor BB is a better comparison with the Sub. The DJ shares primarily the crown logo. They are suited for different type of lifestyles.
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