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Old 30 July 2021, 10:09 PM   #1
brucethemanlee
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Why pay double or a premium when I get all my watches at MSRP within a good timeframe?
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Old 31 July 2021, 10:37 AM   #2
zengineer
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Why pay double or a premium when I get all my watches at MSRP within a good timeframe?
Ok, but what if you couldn't?

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Old 30 July 2021, 10:22 PM   #3
ROBERT1183
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I'm in the boat with most people. I'm willing to pay over msrp to not have to play the AD game and have the piece i want now. I feel 10-25% over is reasonable. But I will not pay 100% over msrp for a piece.
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Old 30 July 2021, 11:22 PM   #4
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AD.

Buying from the grey market just feels dirty...I did it in the past once and ended up selling the piece shortly afterward for that reason.
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Old 30 July 2021, 11:29 PM   #5
OpusXIII
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At the end of the day it's just a watch. Willingly paying over MSRP to acquire one - is to me - somewhat ridiculous. But by that same measure. The vast majority of folks out there would likely think that paying MSRP for a Rolex (or any premium watch brand) - is in turn - equally as ridiculous. It is what it is, I guess.
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Old 31 July 2021, 12:12 AM   #6
John S
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For those who refuse to pay over retail on Rolex, I'm genuinely curious as to this hypothetical:

Would you pay 10,000 USD plus tax for a BLRO, if you wanted one?

or 13,500 USD plus tax for a ceramic daytona, if you wanted one?

Or is it a matter of principle and you'd rather wait for years possibly than pay literally 1 cent over MSRP?
Assuming Rolex increase price once a year, the inflated price you pay today maybe cheaper than paying MSRP years later. Plus, you enjoy it right away.
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Old 31 July 2021, 12:37 AM   #7
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I’m currently waiting for one watch from my AD . I won’t pay over msrp and I don’t. I have been buying Rolex watches over 30 years and slowly my collection has grown . I believe most of the people willing to pay 2x 3x msrp are new to the addiction and want an instant collection in a matter of a few months .
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Old 31 July 2021, 02:01 AM   #8
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My problem paying over MSRP isn’t the money, and yes I have paid small premiums, but more the idea that you can choose to be either part of the solution or part of the problem. I don’t think any of us like the current situation, but paying big premiums perpetuates it. It entices dealers to hoard and backdoor sell inventory and buyers to clutter the waitlists for no other reason than resell.

I look at it like recycling. I’m not going to save the planet but I don’t have to be a willing participant in destroying it.

I need anything another watch like another hole in my head, I’d rather donate that premium to the SPCA.
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Old 31 July 2021, 02:59 AM   #9
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I don’t understand the need to broadcast what you would or wouldn’t pay? Nobody cares what YOU do with your own money.
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Old 31 July 2021, 04:18 AM   #10
zengineer
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I don’t understand the need to broadcast what you would or wouldn’t pay? Nobody cares what YOU do with your own money.
I agree they shouldn't care, but clearly many do.

There are also quite a few here to whom it is very important that everyone knows that they don't care what anyone thinks about them.
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Old 31 July 2021, 03:08 AM   #11
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25% over yes! for the one (WG Daytona) I really want. I have other watches in my collection right now that I don’t really “need” more watches.
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Old 31 July 2021, 04:23 AM   #12
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All of my watches are from Authorized Dealer/Boutique.
I will never pay over retail or buy from grey market.
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Old 2 August 2021, 03:08 PM   #13
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All of my watches are from Authorized Dealer/Boutique.
I will never pay over retail or buy from grey market.
With the greatest of respect, with your purchase history, I doubt you would have to wait long to buy your next piece from an A.D.

Many do not have the previous buying 'clout' that enables them to obtain just their one desired Rolex from an A.D.
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Old 31 July 2021, 04:57 AM   #14
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Constantly buying from your AD helps you build a trustworthy relationship so that you don’t need to pay above retail


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Old 31 July 2021, 09:38 AM   #15
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I don’t like the idea of paying an astronomical amount over retail. It doesn’t jive for me. To be honest I have completely abandoned the watch game. After acquiring a 116610 LV, 116610 LN and a 116710 BLNR all for below retail the market went bonkers. Since then I have slowly just moved away from the hobby. There is a ton of fun stuff to do with my discretionary funds like ride a motorcycle or a dirt bike. You realize how much fun it is to get something you can actually play with for 10 grand instead of sitting on the Internet listing over watches?


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Old 31 July 2021, 09:51 AM   #16
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I will not pay over retail.

In reality, that translates to, I would pay a little over to save time, a little meaning under $1K. Over that, I'm willing to wait, or go to another brand. If a little more would get me there, why not?

This current crazy state of affairs? No thanks.
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Old 31 July 2021, 10:37 AM   #17
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I have eight total. Only one (discontinued model) was bought on the grey market. It was 1:30 AM after a lot of single malt.
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Old 31 July 2021, 10:51 AM   #18
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MSRP for me. Very happy to wait out my wishlist. I currently have 3 pieces and only one gets
worn ( when I am not working) anyways. Very happy that I purchased my Pepsi at retail - and would look at other brands if I was prepared to spend “market rate” for one.
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Old 31 July 2021, 10:51 AM   #19
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If no one paid a premium, the premiums would go away, with the grey.

I do not want to feed the greed, when I can go to other brands of equal or better.
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Old 31 July 2021, 11:43 AM   #20
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The elephant in the room is when you ask something like what if Rolex raised prices by 50%.. You'll get a lot of people saying no, it's not worth it etc. This just confirms that the whole "never pay above MSRP" concept is meaningless. Same thing for people that would pay 15k MSRP today, but wouldn't pay 15k tomorrow if Rolex lowered the price to 10k.
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Old 31 July 2021, 10:50 PM   #21
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I personally think a huge chunk of the current rolex second market value is not sustainable and basically triggered by the grey market acquiring a substantial amount of pieces from ADs. Therefore, I would take the view that were this issue to disappear (say by Rolex taking over distribution or otherwise), the prices would considerably drop (maybe not to retail, but likely to remain reasonable). Furthermore, any positive value difference when compared to retail would be driven by real demand as opposed to speculation.

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Old 1 August 2021, 11:09 AM   #22
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[QUOTE=Sisyphus;11613035]I personally think a huge chunk of the current rolex second market value is not sustainable and basically triggered by the grey market acquiring a substantial amount of pieces from ADs. Therefore, I would take the view that were this issue to disappear (say by Rolex taking over distribution or otherwise), the prices would considerably drop (maybe not to retail, but likely to remain reasonable). Furthermore, any positive value difference when compared to retail would be driven by real demand as opposed to speculation.
…………
By the way, speculation IS “real demand”. And “reasonable” is in the eye of the buyer.
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Old 2 August 2021, 11:49 PM   #23
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[QUOTE=fsprow;11614295]
Quote:
Originally Posted by Sisyphus View Post
I personally think a huge chunk of the current rolex second market value is not sustainable and basically triggered by the grey market acquiring a substantial amount of pieces from ADs. Therefore, I would take the view that were this issue to disappear (say by Rolex taking over distribution or otherwise), the prices would considerably drop (maybe not to retail, but likely to remain reasonable). Furthermore, any positive value difference when compared to retail would be driven by real demand as opposed to speculation.
…………
By the way, speculation IS “real demand”. And “reasonable” is in the eye of the buyer.
I guess my point was rather that currently you are actually paying the AD some kind of (in my view) disproportionate fee for making the relevant model available.

I cant think of another market where this occurs in an organised fashion like it does in the watch market. You do have individuals acquiring limited pieces (flippers), e.g. limited editions of cars, luxury handbags, etc. and reselling at a premium, but there are no actual companies (to my knowledge :D ) doing this as their main business object.

Cheers,
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Old 3 August 2021, 03:11 AM   #24
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[QUOTE=Sisyphus;11616908]
Quote:
Originally Posted by fsprow View Post

I guess my point was rather that currently you are actually paying the AD some kind of (in my view) disproportionate fee for making the relevant model available.

I cant think of another market where this occurs in an organised fashion like it does in the watch market. You do have individuals acquiring limited pieces (flippers), e.g. limited editions of cars, luxury handbags, etc. and reselling at a premium, but there are no actual companies (to my knowledge :D ) doing this as their main business object.

Cheers,

There are a lot of markets like this but it’s for much more boring goods and usually has a lot more to do with what quantity one must buy in to get a “dealer’s” attention.

There are also more organized resellers of luxury goods, but typically preowned pieces (purses, cars, etc).
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Old 4 August 2021, 03:34 PM   #25
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Originally Posted by Sisyphus View Post
I personally think a huge chunk of the current rolex second market value is not sustainable and basically triggered by the grey market acquiring a substantial amount of pieces from ADs. Therefore, I would take the view that were this issue to disappear (say by Rolex taking over distribution or otherwise), the prices would considerably drop (maybe not to retail, but likely to remain reasonable). Furthermore, any positive value difference when compared to retail would be driven by real demand as opposed to speculation.

Cheers,


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I think this myth of ADs selling to Grey's direct is not backed up by any hard evidence. Rolex are actively blocking individuals who flip to Greys as they can find out the serial numbers without too much hassle. imagine if they caught an AD doing this? It's just too serious an issue for an AD to risk loosing their AD Rolex status for. I'm happy to eat my words if anyone has any REAL evidence this is what's happening. Unscrupulous individuals who go to several ADs and wait until they get a watch then flip them immediately, knowing they will never go back to the same AD again - that's far more likely to be the real scenario.
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Old 4 August 2021, 03:53 PM   #26
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I think this myth of ADs selling to Grey's direct is not backed up by any hard evidence. Rolex are actively blocking individuals who flip to Greys as they can find out the serial numbers without too much hassle. imagine if they caught an AD doing this? It's just too serious an issue for an AD to risk loosing their AD Rolex status for. I'm happy to eat my words if anyone has any REAL evidence this is what's happening. Unscrupulous individuals who go to several ADs and wait until they get a watch then flip them immediately, knowing they will never go back to the same AD again - that's far more likely to be the real scenario.

The idea that dark shadowy forces are at work to deprive genuine lovers of Rolex watches from ADs makes it easier for many to sleep better at night.

It’s that or accept the bruising truth which is that I, the individual is not a favourite of the AD by whatever criteria they have set in determining their favourites.

And some even go so far as to say ADs should not be allowed to play favourites. I shudder at the hypocrisy.


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Old 4 August 2021, 04:43 PM   #27
Sisyphus
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I think this myth of ADs selling to Grey's direct is not backed up by any hard evidence. Rolex are actively blocking individuals who flip to Greys as they can find out the serial numbers without too much hassle. imagine if they caught an AD doing this? It's just too serious an issue for an AD to risk loosing their AD Rolex status for. I'm happy to eat my words if anyone has any REAL evidence this is what's happening. Unscrupulous individuals who go to several ADs and wait until they get a watch then flip them immediately, knowing they will never go back to the same AD again - that's far more likely to be the real scenario.

Well, the way I imagine this working is that an AD could have customers,ie. a rep of a grey dealer, spending millions per year on product. The AD would be in a difficult financial situation to send this client away as not only does he buy the precious ss models, but also a lot of « non-desired stock ».

Under the assumption that grey dealers would actually source product from several ADs, it would be difficult for Rolex to impose any penalties on the AD itself.

It goes along the lines of your thinking, just at another scale (find it difficult to believe that the current grey offer has been sourced by individuals queuing up for years to get a Daytona).

Cheers,


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Old 1 August 2021, 06:10 AM   #28
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Understood, no one is willing to pay over retail, for current models that is, how about the discontinued Rolex wathces? Surely there is hardly a way to get 16610lv for example, for the price it was sold in 2004.
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Old 1 August 2021, 07:34 AM   #29
Nairn1980
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Understood, no one is willing to pay over retail, for current models that is, how about the discontinued Rolex wathces? Surely there is hardly a way to get 16610lv for example, for the price it was sold in 2004.
Many many people ARE willing to pay over mrsp and do!
I just don’t think many people here want to stick their hand up and admit it. The grey market is thriving
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Old 1 August 2021, 07:57 AM   #30
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Understood, no one is willing to pay over retail, for current models that is, how about the discontinued Rolex wathces? Surely there is hardly a way to get 16610lv for example, for the price it was sold in 2004.

Good point. Wouldn’t the same logic apply? “That’s not an $X watch”.


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