Confirmed increase- new msrps

[S``]

Originally Posted by SubmarinerMariner

Cringe in a good way...you saved a Grand!!! What amazing timing you have...

only $500 if you consider MSRP

[SubmarinerMariner]

Originally Posted by SubmarinerMariner

Cringe in a good way...you saved a Grand!!! What amazing timing you have...

What's wrong with my math!!! You saved about $500!!! What amazing timing you have!!!

[rickyslam]

And to think that I had a hard time between the Sub C and the GMT II C, it's finally time to make up my mind!

[Bangel]

I wonder if the price increase is happening here in Australia too?

It's already 1st June here.

[Megalobyte]

Maybe I'm alone here, but a major draw of Rolex for me is the tremendous resale value. It's the increases that are mostly responsible for that. I like that the Sub C I bought bnib (from a trusted seller) 9 months ago for 6900 is now worth more USED than I just paid for it bnib. It's also selfish of me since I really don't foresee buying more Rolexes, just wanted the 116610 really.

As long as Rolex keeps raising prices, and is smart enough to know the market well enough to get away with it, who cares? The Rolex you buy today will still hold its value, or even increase down the road. You might even make a few bucks. How many other watches stay the same or increase in value inside of a year or 2? You can't have your Rolex and eat it too. :) Either you accept the increases and pony up more than you would like for the initial purchase, knowing you won't lose much if anything down the road, or, no increases, the initial cost is less, but diminished resale value. Can't have both.

Now if they do hit a ceiling and can't go higher and make acceptable profits, the unlucky ones who bought at the peak will not do quite as well. But even then, they won't lose a bundle like you often do with luxury goods.

Let's be honest, maybe us fans and WIS's might, but how many other Rolex buyers would be interested in wearing a "Rolex" if it was priced at $300.

Again, the Veblen theory really does seem to apply here.

[S``]

Originally Posted by Megalobyte

Maybe I'm alone here, but a major draw of Rolex for me is the tremendous resale value. It's the increases that are mostly responsible for that. I like that the Sub C I bought bnib (from a trusted seller) 9 months ago for 6900 is now worth more USED than I just paid for it bnib. It's also selfish of me since I really don't foresee buying more Rolexes, just wanted the 116610 really.

As long as Rolex keeps raising prices, and is smart enough to know the market well enough to get away with it, who cares? The Rolex you buy today will still hold its value, or even increase down the road. You might even make a few bucks. How many other watches stay the same or increase in value inside of a year or 2? You can't have your Rolex and eat it too. :) Either you accept the increases and pony up more than you would like for the initial purchase, knowing you won't lose much if anything down the road, or, no increases, the initial cost is less, but diminished resale value. Can't have both.

Now if they do hit a ceiling and can't go higher and make acceptable profits, the unlucky ones who bought at the peak will not do quite as well. But even then, they won't lose a bundle like you often do with luxury goods.

Let's be honest, maybe us fans and WIS's might, but how many other Rolex buyers would be interested in wearing a "Rolex" if it was priced at $300.

Again, the Veblen theory really does seem to apply here.

Soon everyone will forget that this ever happened and more incoming pics will be shown...

i expect a bunch of incoming pics to pop out between now and next week

[dalip]

As I've said.....just ensure that when you sign a new contract at work you insist on your yearly pay increase matching the % of Rolex. Can't go wrong then

Or it you make those decisions write it into your own contract

And any staff who don't wear Rolex ... Well.....too bad

[Oyster Junkie]

Originally Posted by dalip

As I've said.....just ensure that when you sign a new contract at work you insist on your yearly pay increase matching the % of Rolex. Can't go wrong then

Or it you make those decisions write it into your own contract

And any staff who don't wear Rolex ... Well.....too bad

[Jsan20]

My add called buying two tomorrow.

[mrbill2mrbill2]

The same always happen with a price increase. A lot of people state Rolex has price themselves out of my range - I'm going to look at X and Y.

A few months later it is as if nothing happened.

[dalip]

I wonder how much Rolex sales go up after an announcement such as this....

Great sales tactic by the looks of things.....

[sleddog]

Originally Posted by dalip

I wonder how much Rolex sales go up after an announcement such as this....

Great sales tactic by the looks of things.....

Yep....

And to go a little deeper, we all knew this was in the pipeline, as has been for decades before!
Bet on one more before the years end, and try not to be so surprised everyone....

[texex91]

Originally Posted by dalip

I wonder how much Rolex sales go up after an announcement such as this....

Great sales tactic by the looks of things.....

That's for sure.

All AD's who have had large orders into Rolex over the past 3-4 weeks did not/will not conveniently receive their orders for the next 2-3 weeks, with of course new invoice pricing from Rolex.

10% increase in profits across the board to every AD in US--brilliant (at least from a business standpoint).

To that however I say

[SirGrotius]

Originally Posted by Megalobyte

Maybe I'm alone here, but a major draw of Rolex for me is the tremendous resale value. It's the increases that are mostly responsible for that. I like that the Sub C I bought bnib (from a trusted seller) 9 months ago for 6900 is now worth more USED than I just paid for it bnib. It's also selfish of me since I really don't foresee buying more Rolexes, just wanted the 116610 really.

As long as Rolex keeps raising prices, and is smart enough to know the market well enough to get away with it, who cares? The Rolex you buy today will still hold its value, or even increase down the road. You might even make a few bucks. How many other watches stay the same or increase in value inside of a year or 2? You can't have your Rolex and eat it too. :) Either you accept the increases and pony up more than you would like for the initial purchase, knowing you won't lose much if anything down the road, or, no increases, the initial cost is less, but diminished resale value. Can't have both.

Now if they do hit a ceiling and can't go higher and make acceptable profits, the unlucky ones who bought at the peak will not do quite as well. But even then, they won't lose a bundle like you often do with luxury goods.

Let's be honest, maybe us fans and WIS's might, but how many other Rolex buyers would be interested in wearing a "Rolex" if it was priced at $300.

Again, the Veblen theory really does seem to apply here.

Slow clap

[nmerc001]

Thanks for the update!

[jolimont]

That's why I buy second hand... let someone else take the initial hit except for the black bay

The prices for the Tudor Black Bay have come out already- will these prices be subject to the price increase as well, or is it now set desptie Rolex increases?

[oneillba]

I'm happy to have mine.

[Boothroyd]

The "other shoe dropping" should be an announcement that Tudor is back in US in Oct-December timeframe. They just created a market by continuing to up Rolex prices here.

Makes me happy to have my 214270, purchased new for $5200 a year ago, but the next watch will be an Omega Speedy Pro at these prices.

Can't blame Rolex, though. Charge what the market will bear.

[Boothroyd]

Apparently, Rolex is spending some of its new-found wealth by updating it's website review of existing models. Take a look.

[ktam]

Originally Posted by beshannon

Agreed. I was not considering any other watches for my next purchase.

I am now going to look at several others as the increased cost for the same product does not work for me. And I am quite sure that Rolex is just laughing and thumbing their noses at me . . .

Agreed, Rolex is getting too expensive lately, The CHF has been strong until May against USD. Glad that got my TT GMTc in March and that will be my last Rolex purchase for sure.

I think many people now need to see what is outside the box. Look for AP and PP, one day Rolex will catch the RRP with these two prestige watch brands.

If price is the same, would you rather have:

Daytona or AP ROO? AP ROO, it has choices of nice rubber, leather, SS bracelets and INCLUDING a DATE function

Submariner or AP Diver or Hubolt Bigbang? AP Diver for something different in diver watch design

Datejust or AP Royal Oak or PP Natilus? Gerald Genta design AP/PP.

[S``]

Originally Posted by ktam

I think many people now need to see what is outside the box. Look for AP and PP, one day Rolex will catch the RRP with these two prestige watch brands.

If price is the same, would you rather have:

Daytona or AP ROO? AP ROO, it has choices of nice rubber, leather, SS bracelets and INCLUDING a DATE function

Submariner or AP Diver or Hubolt Bigbang? AP Diver for something different in diver watch design

Datejust or AP Royal Oak or PP Natilus? Gerald Genta design AP/PP.

But price isn't the same sadly, in fact a little far off even in grey... bnib vs bnib, pre-loved vs pre-loved

and am pretty sure the rest will use this as a catalyst for a price raise...


Patek did a triple price raise in 2011...

[joe100]

Haha I will stay with vintage

[Dan2010]

I am glad I already bought 15 or 16 over the last 2 years and I am done. Mind you, I sold all but one but I got it out of my system..............

[RolexWatcher]

Originally Posted by S``

Patek did a triple price raise in 2011...

I think AP did that in 2010 or something as well (I might be totally off though).

We have these types of threads for years and it's not like people just stopped buying Rolex.

[S``]

Originally Posted by RolexWatcher

I think AP did that in 2010 or something as well (I might be totally off though).

We have these types of threads for years and it's not like people just stopped buying Rolex.

yes they did in 2010... a couple in 2011...

people just forget and move on

[zeuloa]

Originally Posted by ktam

Agreed, Rolex is getting too expensive lately, The CHF has been strong until May against USD. Glad that got my TT GMTc in March and that will be my last Rolex purchase for sure.

I think many people now need to see what is outside the box. Look for AP and PP, one day Rolex will catch the RRP with these two prestige watch brands.

If price is the same, would you rather have:

Daytona or AP ROO? AP ROO, it has choices of nice rubber, leather, SS bracelets and INCLUDING a DATE function

Submariner or AP Diver or Hubolt Bigbang? AP Diver for something different in diver watch design

Datejust or AP Royal Oak or PP Natilus? Gerald Genta design AP/PP.

I truly don't think they will catch up any time soon. I know for a fact PP had a few increases in the last couple of years and they are quite steep as well.

I think it was 2 years ago that I was interested in a PP Aquanaut which BNIB was around $16,000. Now that same watch is listed for $20,300. Keep in mind this is the least expensive mens model made by PP, and has a rubber strap. If you want it with bracelet list is $23,400!

[bwalker]

Wasn't the 116610LV $8,550 before the price increase? (ie no increase?)

[Bangel]

Just spoke with an AD here in Sydney. They were aware of the price increase in the US, but don't know of any price increase planned for Australia.

The new 114060 will retail for almost $7500 AUD though....

[caryyee]

Wow, those new prices are now similar to the Australian prices that we've been forced to pay since the previous price increase! What this means is that the previously outrageous Australian prices are going to get even more outrageous!

[texex91]

Originally Posted by Bangel

They were aware of the price increase in the US, but don't know of any price increase planned for Australia.

Not until FedEx shows up telling them, just like everyone found out today that did not know...it's coming.

Gotta love a DSW post to have 5000+ hits in 12 hours...unfortunately not good news, but we can count on him for accurate information.

Thanks DSW