Resale Value Is Not Always That Important!

[chopperboy]

Why is there such a huge concern about which watch to buy, due to its resale value? Logically, any Rolex watch will hold a very good resale value considering!

Do you buy a car/truck with concerns about the resale? I don’t! I drive it till it’s worn out, or I’m tired of it, and then sell it for a HUGE loss, and get another one!

How about a television, computer, motorcycle, gold necklace, lawnmower, boat, motor home, all terrain vehicle ect...........

I personally buy what I want (Educating myself on what I’m buying) as long as I can afford it, and don’t consider what it would be worth at a later date! I do realize that once you buy something brand new, it looses value immediately!

So, with that said, that’s why I always tend to look for pre-owned Rolex watches, so someone else can take the initial depreciation on the item, and then I feel a little more comfortable paying for what I’m getting! Obviously you need to be an educated consumer, and have a little knowledge of what you are buying!

Of course there is always some piece of mind buying a Rolex watch from an authorized dealer, and for that you pay a premium price, which I feel is worth it to some extent! This is especially important with the enormous amount of counterfeit, fraudulent sellers, and scams that are being created on a daily basis.

So, maybe buying from an authorized dealer ain’t always such a bad thing!

[SDDS]

for me personally AD is a piece of mind

[ersnyder]

I think part of the "value concerns" with a Rolex is part of the mystique that I might actually own something that someone else wants in 10 years. No one will be too excited about my '09 Ford in 2019 but my Sea-Dweller might be a different matter!

That being said, I really think the only reasons to purchase a sweet Rolex is because you really like it and want to wear it!

[Tools]

For those guys who change out their watch as often as they do their underwear, it may be a driving issue..

But, for most Rolex owners, it's enough to know that you have a quality product that uses a strong business model that keeps their luxury product in demand... just like Mercedes, Tommy Bahama, and Tiffany.

[Welshwatchman]

Originally Posted by chopperboy

Why is there such a huge concern about which watch to buy, due to its resale value? Logically, any Rolex watch will hold a very good resale value considering!

Do you buy a car/truck with concerns about the resale? I don’t!

Good argument.

Originally Posted by chopperboy

So, with that said, that’s why I always tend to look for pre-owned Rolex watches, so someone else can take the initial depreciation on the item.

Argument busted.

[Singslinger]

I believe that for some people, resale becomes an issue only after a certain price point. Below that and they can write it off as an impulse buy or an indulgence, above it and they'll want to know if it will hold its value. What that price level is will differ among people; for me, it's roughly at US$2,000.

As for buying from an AD, I'm happy to pay a bit of a premium for peace of mind, though I think there are some great grey market sellers out there for those who want to save a bit more $$.

[newmedia]

it plays huge part when you buy Rolex, even the sales personal at AD plays the "INVESTMENT" game.

If Rolex had crappy resale value , no matter how well its made, it will be treat as just another watch company!

[steveseiko]

To some price is EVERYTHING. I Bought mine from an AD. Got top notch service and will certainly do business with them again. I feel I give my customers great service and they come back even though I'm not always the cheapest.

[sturgeon123456]

What if some people are simply looking for an investment? Whats wrong with that? What if someone has money (cash) they would rather invest in luxury items rather than stocks?
I buy diamonds and gold all the time. I look at them as an investment because I know I am goind to sell them. There are also many people on this forum that make a living buying and selling watches so to them it is an investment every time that they purchase a piece.

Here is an example.

If I go to a jewelry store and see a 10k gold necklace that weighs 20 grams and I love it but they are charging $50 dollars a gram or I could buy a 40 gram necklace thats 14k at $20 per gram but I only somewhat like it......i'm going with the better value....the 40gram one.

I think that this plays a role in some peoples decision making........

[Bisquitlips]

Originally Posted by Tools

For those guys who change out their watch as often as they do their underwear, it may be a driving issue..

For some people on this forum, this would be about once a year. And that is pushing it!

There are those here that only change their underwear when it crawls off and they can no longer find it in the morning!

[PorscheStan]

Nothing wrong with making money the legit way...I don't like the trends today where making money is in some circles is considered a bad thing!

[Max]

If you are using watches as an investment, there are far better means of investing. Sure, some watches will gain a significant amount of money like special/limited editions, but the average watch, even a luxury watch, is not a great investment.

For me, I don't care about resale value. I buy what I like. Buying a luxury item should be about enjoyment, not worrying about what I can sell it for 10 years from now. That's what my stock portfolio and other investments are for.

[steveseiko]

Originally Posted by Max

If you are using watches as an investment, there are far better means of investing. Sure, some watches will gain a significant amount of money like special/limited editions, but the average watch, even a luxury watch, is not a great investment.

For me, I don't care about resale value. I buy what I like. Buying a luxury item should be about enjoyment, not worrying about what I can sell it for 10 years from now. That's what my stock portfolio and other investments are for.

Well said.

[greekbum]

Originally Posted by chopperboy

Why is there such a huge concern about which watch to buy, due to its resale value? Logically, any Rolex watch will hold a very good resale value considering!

Do you buy a car/truck with concerns about the resale? I don’t! I drive it till it’s worn out, or I’m tired of it, and then sell it for a HUGE loss, and get another one!

How about a television, computer, motorcycle, gold necklace, lawnmower, boat, motor home, all terrain vehicle ect...........

I personally buy what I want (Educating myself on what I’m buying) as long as I can afford it, and don’t consider what it would be worth at a later date! I do realize that once you buy something brand new, it looses value immediately!

So, with that said, that’s why I always tend to look for pre-owned Rolex watches, so someone else can take the initial depreciation on the item, and then I feel a little more comfortable paying for what I’m getting! Obviously you need to be an educated consumer, and have a little knowledge of what you are buying!

Of course there is always some piece of mind buying a Rolex watch from an authorized dealer, and for that you pay a premium price, which I feel is worth it to some extent! This is especially important with the enormous amount of counterfeit, fraudulent sellers, and scams that are being created on a daily basis.

So, maybe buying from an authorized dealer ain’t always such a bad thing!

I agree with what you said.But everyone is not cut from the same cloth.I have an associate that picks up his spit after he spits.He cant see giving anything away for free.He doesn't eat so he wont go to the bathroom.Get it? I think the huge concern is 1. They cant afford it to begin with or 2.Its a short term thing.

[Speed]

Agree resale value is not the top concern for me, but I like getting the papers, boxes, etc...just to have the whole shebang.

Wish I could say I have been impressed enough with ADs in my area to meric paying $2,000+ more for a watch Vs. getting mint used specimen from a TRF seller.

[onkyo]

Originally Posted by Welshwatchman

Good argument.



Argument busted.

Good one Paul.

I do not flip watches so resale is not an issue to me.

I also DO NOT buy at AD (generally) because I can get a far better deal elsewhere. I let other people support the AD ....

[carlhaluss]

To me, the AD the is almost as important as the watch itself. If I pay extra bucks to have the comfort and satisfaction of getting a sincerely friendly welcome and great service, then that is just fine with me. At one point I thought that I simply couldn't live without a Panerai. There is only one AD in Vancouver, and I don't wish to deal there. So I don't have a Panerai. I have a wonderful Omega Railmaster, Seamaster Pro and Aqua Terra 8500, and a gorgeous new Rolex Milgauss. All because I am happy with the AD's service. If you have a passion for watches, and buy with resale value as one of your main criteria, then I don't understand.
Cheers,
Carl

[slcbbrown]

In the long term, resale is a reasonable indication of the respect the public has for the product. Lots of experience with the product can go into the resale price. Once the sparkle of the newness wears off, the quality is what is left.

[Erix]

Doesn't matter, not going to sell....