Should Rolex introduce AR crystals?

[Eric88]

I've seen a number of comments from folks that wish Rolex had AR on the underside or even both sides of the crystal like some other popular brands. Rolex seems to be unwilling to do this aside from a touch of AR under the cyclops for the newest watches.

For a long time, I questioned this as the lack of AR makes the dial of the watch less clear and even kind of dull in comparison to watches that have AR coating. But there is that "Rolex glisten" that causes the entire dial to look like ice when light catches it the right way. This may be the iconic appeal to the non-AR crystal that is somewhat specific to Rolex crystals (at least since they went to sapphire).

I proffer this photo as evidence of the ice effect (photo credit to GJ).



What do you think? Should Rolex stick to what they have or move to a fully or partial AR crystal?