ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

gofore59 · 21 June 2011, 12:51 PM

Reading the current Revolution Magazine issue with Emmanuelle Chriqui on the cover and yet another Sea (boating / diving) themed article without any mention of Rolex. Corum, AP, IWC, etc. all featured.

Rolex is not featured like they used to be either because the styling is pretty much the same for 50 years so everyone is looking for the new trend OR Rolex is doing something to piss off the editors (like being difficult, not providing watches for the shoots, or just bad PR reps).

If Rolex does not step up they risk losing street credibility and market share.

Someone from Rolex needs to get involved...

Randy9999 · 21 June 2011, 12:53 PM

Um, no.

Mrdi · 21 June 2011, 12:59 PM

Patek wasn't there either.
I like it!

SPARTAN2161 · 21 June 2011, 01:00 PM

Rolex wont lose any credibility unless then cheapen up there product...which they havent

Dan2010 · 21 June 2011, 01:06 PM

Nope

Tri-Tip · 21 June 2011, 01:29 PM

Generally companies that advertise in a magazine get editorial coverage. Does Rolex advertise in this mag?

stockrabbit · 21 June 2011, 01:33 PM

while there are a lot of easy complaints, Rolex (and yes, Patek) impress by not lowering their standards. increasingly difficult in this day, however this is the reason I remain loyal. I hope these ideals are not lost on the next gen.

Singslinger · 21 June 2011, 01:38 PM

No I don't think so.

Watch Professor · 21 June 2011, 02:00 PM

The brands that you mentioned probably paid to have their names mentioned.

Jim232118 · 21 June 2011, 02:06 PM

Everyone knows how great Rolex is. Most of the time articles like that are looking for something everyone does knot know, hence the need to read the article.

Warnsboy · 21 June 2011, 02:08 PM

Same Mojoy as when I got hooked

Submarino · 21 June 2011, 02:23 PM

Quote:

Originally Posted by Tri-Tip

Generally companies that advertise in a magazine get editorial coverage. Does Rolex advertise in this mag?

As an advertising professional I can tell you that is not the case, especially when it comes to a magazine like Revolution. Jack Forster and team would never allow that. When it comes to respectable pubs the editorial is always kept neutral and not influenced by the advertisers. If an editorial is tied to an ad it will always be labeled as a 'Special Advertisement Section' or 'Advertorial'. Not the case for this issue.

Dr. Robert · 21 June 2011, 02:51 PM

Quote:

Originally Posted by Warnsboy

Same Mojoy as when I got hooked

Now that's my kind of mojo!

Dr. Robert · 21 June 2011, 02:53 PM

More Rolex MOJO!

JUSTROLEXES · 21 June 2011, 03:21 PM

Not at all my friend

Rolex still has its mojo

htc8p · 21 June 2011, 04:51 PM

Quote:

Originally Posted by Watch Professor

The brands that you mentioned probably paid to have their names mentioned.

its all about marketing. and rolex has the strongest marketing among them all. i dont think rolex can be beater in our lifetime, even in previous generations.

dalip · 21 June 2011, 04:53 PM

Quote:

Originally Posted by gofore59

Reading the current Revolution Magazine issue with Emmanuelle Chriqui on the cover and yet another Sea (boating / diving) themed article without any mention of Rolex. Corum, AP, IWC, etc. all featured.

Rolex is not featured like they used to be either because the styling is pretty much the same for 50 years so everyone is looking for the new trend OR Rolex is doing something to piss off the editors (like being difficult, not providing watches for the shoots, or just bad PR reps).

If Rolex does not step up they risk losing street credibility and market share.

Someone from Rolex needs to get involved...

OK - you'd better write to them quick..they probably haven't noticed.

ibiza_sun · 21 June 2011, 04:56 PM

If you are talking advertising and media you'll rarely see any brands that are doing well advertised. Rolex has already made its mark and firmly established itself. As a result, it has no need to compete in that perspective. Other brands trying to match Rolex's market position and branding are the ones trying hard to make an impression and they are the ones you'll constantly see everywhere. Remember its the intangible asset factor that sets Rolex apart.

mitchy · 21 June 2011, 05:18 PM

Quote:

Originally Posted by dalip

OK - you'd better write to them quick..they probably haven't noticed.

I agree that Rolex knows what they are doing and their mojo isn't goi g anywhere

Sent from my iPhone using Tapatalk

Joey_V · 21 June 2011, 05:27 PM

Just 'cause Rolex is not featured by Revolution - does not mean that Rolex is losing its mojo.

No one cares about that mag - I bought one but no longer because it has no Rolex articles. Their loss.

SonnyAK · 21 June 2011, 05:39 PM

No Mojo lost here...

Puffy · 21 June 2011, 05:42 PM

Mr Mojo Risin' for sure

Cru Jones · 21 June 2011, 06:50 PM

umm, isn't it about 10 years too late to be using the word "mojo"?

Runnin' Rebel · 21 June 2011, 07:01 PM

Interesting story about the WSOP and Red Bull. WSOP wanted to feature Red Bull at the tournament for a very high advertising price, Red Bull said no and the WSOP went to another energy drink called "Monster". Sure enough no one wanted Monster energy drink, everyone wanted their Red Bull. Big uproar about not having Red Bull available.
Huge problems with that.

Next year WSOP started using Red Bull again at full retail price for the hotel, Red Bull took a huge gamble and won, people want what they want and that's that. Advertising or not Red Bull won out.

80,000 people at the WSOP, tons of Red Bull being bought by the hotel, got to be at least a 1500 cans of that nasty stuff daily being drunk for 54 days during the tournament .

That's my story about the advertising side of things. By the way the hotel up the rake to 10% on 1500 dollar buy in's or less this year. 3000 people buy in at 1500 dollars, hotel takes 10% right off the top. This is everyday. 10,000 dollar buy in is I think 4% rake and they expect around 6000 people for the main event, that starts around July 6th and goes until the 17th or so.

THE RED BULL IS FREE TO THE PLAYA'S

Puffy · 21 June 2011, 07:01 PM

Quote:

Originally Posted by Cru Jones

umm, isn't it about 10 years too late to be using the word "mojo"?

yeah, and 40 years too late too...

Jim Morrison belting it out in LA Woman in 1971..

And Mike Myers in 2002

rms · 21 June 2011, 07:03 PM

Isn't this kinda like saying: Apple doesn't participate at CES so they must be losing their popularity?

Runnin' Rebel · 21 June 2011, 07:16 PM

Quote:

Originally Posted by rms

isn't this kinda like saying: Apple doesn't participate at ces so they must be losing their popularity?

ding ding ding !!!!!

HL65 · 21 June 2011, 07:19 PM

Another foolish article--think not!

Jason71 · 21 June 2011, 07:42 PM

Quote:

Originally Posted by steelerfan65

another foolish article--think not!

+1

besview · 21 June 2011, 07:52 PM

Not by a long shot,nope

21 June 2011, 12:51 PM	#1
gofore59 "TRF" Member Join Date: Jan 2010 Real Name: Adam Location: Beverly Hills Watch: Rolex/Cartier/FM Posts: 122	Rolex losing its mojo? Reading the current Revolution Magazine issue with Emmanuelle Chriqui on the cover and yet another Sea (boating / diving) themed article without any mention of Rolex. Corum, AP, IWC, etc. all featured. Rolex is not featured like they used to be either because the styling is pretty much the same for 50 years so everyone is looking for the new trend OR Rolex is doing something to piss off the editors (like being difficult, not providing watches for the shoots, or just bad PR reps). If Rolex does not step up they risk losing street credibility and market share. Someone from Rolex needs to get involved...

21 June 2011, 02:00 PM	#9
Watch Professor "TRF" Member Join Date: Oct 2009 Real Name: Myron Location: New York Watch: GMT IIC; Sub Date Posts: 3,166	The brands that you mentioned probably paid to have their names mentioned. __________________

21 June 2011, 02:53 PM	#14
Dr. Robert 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 64,297	More Rolex MOJO! __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

21 June 2011, 03:21 PM	#15
JUSTROLEXES ⭐⭐⭐⭐⭐ 2024 SubLV41 Sponsor & Boutique Seller Join Date: Jul 2009 Real Name: Tony Geha Location: San Diego, CA Watch: Yacht-Master Posts: 51,125	Not at all my friend Rolex still has its mojo __________________ Instagram @JustRolexes 2FA security active

21 June 2011, 05:27 PM	#20
Joey_V "TRF" Member Join Date: Jan 2008 Real Name: Joey Location: Dallas, TX Watch: SS Sub 16610 M Posts: 3,824	Just 'cause Rolex is not featured by Revolution - does not mean that Rolex is losing its mojo. No one cares about that mag - I bought one but no longer because it has no Rolex articles. Their loss. __________________ Current Rotation: Rolex Submariner Date (M) - 1/08, Rolex Milgauss GV (V) - 2/10, Rolex SS Black Daytona (V) - 6/10, Rolex GMTIIC (G) - 5/11, TAG Heuer Silverstone (286/1860) - 1/2015 Former-watches: Omega PO/2535.80/2254, TAG Carrera/F1x2/Monaco, Panerai 312K/292L Wish List: Panerai 270/505, Rolex SMURF, Rolex RG Daytona, Rolex DSSD

21 June 2011, 12:53 PM	#2
Randy9999 "TRF" Member Join Date: Aug 2010 Real Name: Randy Location: USA Watch: red 1680; 6542 Posts: 557	Um, no.

21 June 2011, 12:59 PM	#3
Mrdi Banned Join Date: Mar 2006 Location: PA Posts: 3,478	Patek wasn't there either. I like it!

21 June 2011, 01:00 PM	#4
SPARTAN2161 Banned Join Date: Feb 2010 Real Name: Nick H. Location: Amherst, NY Watch: me flip Posts: 1,901	Rolex wont lose any credibility unless then cheapen up there product...which they havent

21 June 2011, 01:06 PM	#5
Dan2010 "TRF" Member Join Date: Apr 2010 Location: South Carolina Watch: Panerai 914 Posts: 6,540	Nope

21 June 2011, 01:29 PM	#6
Tri-Tip "TRF" Member Join Date: Jan 2011 Location: CA, USA Watch: Out!!! Posts: 6,474	Generally companies that advertise in a magazine get editorial coverage. Does Rolex advertise in this mag?

21 June 2011, 01:33 PM	#7
stockrabbit "TRF" Member Join Date: Apr 2010 Location: Chicago Posts: 32	while there are a lot of easy complaints, Rolex (and yes, Patek) impress by not lowering their standards. increasingly difficult in this day, however this is the reason I remain loyal. I hope these ideals are not lost on the next gen.

21 June 2011, 01:38 PM	#8
Singslinger "TRF" Member Join Date: Sep 2008 Location: singapore Posts: 6,424	No I don't think so.

21 June 2011, 02:06 PM	#10
Jim232118 "TRF" Member Join Date: Dec 2009 Real Name: Jim Location: DFW, TX Watch: Yachtmaster II YG Posts: 276	Everyone knows how great Rolex is. Most of the time articles like that are looking for something everyone does knot know, hence the need to read the article.

21 June 2011, 02:08 PM	#11
Warnsboy "TRF" Member Join Date: Oct 2009 Real Name: Michael Location: Midwest-USA Watch: 5513 Posts: 1,942	Same Mojoy as when I got hooked

21 June 2011, 04:56 PM	#18
ibiza_sun "TRF" Member Join Date: Jun 2011 Location: Kuwait Posts: 1	If you are talking advertising and media you'll rarely see any brands that are doing well advertised. Rolex has already made its mark and firmly established itself. As a result, it has no need to compete in that perspective. Other brands trying to match Rolex's market position and branding are the ones trying hard to make an impression and they are the ones you'll constantly see everywhere. Remember its the intangible asset factor that sets Rolex apart.

21 June 2011, 05:39 PM	#21
SonnyAK "TRF" Member Join Date: Nov 2008 Location: Southern Illinois Watch: GMTIIc TT Posts: 407	No Mojo lost here... Attached Images __________________ SD4k Breitling Emergency

21 June 2011, 05:42 PM	#22
Puffy "TRF" Member Join Date: Oct 2009 Location: Here and there Posts: 12,485	Mr Mojo Risin' for sure __________________ Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten

21 June 2011, 06:50 PM	#23
Cru Jones 2024 SubLV41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 35,303	umm, isn't it about 10 years too late to be using the word "mojo"?

21 June 2011, 07:01 PM	#24
Runnin' Rebel "TRF" Member Join Date: Jan 2010 Real Name: Mark Location: 🤔 Posts: 8,424	Interesting story about the WSOP and Red Bull. WSOP wanted to feature Red Bull at the tournament for a very high advertising price, Red Bull said no and the WSOP went to another energy drink called "Monster". Sure enough no one wanted Monster energy drink, everyone wanted their Red Bull. Big uproar about not having Red Bull available. Huge problems with that. Next year WSOP started using Red Bull again at full retail price for the hotel, Red Bull took a huge gamble and won, people want what they want and that's that. Advertising or not Red Bull won out. 80,000 people at the WSOP, tons of Red Bull being bought by the hotel, got to be at least a 1500 cans of that nasty stuff daily being drunk for 54 days during the tournament . That's my story about the advertising side of things. By the way the hotel up the rake to 10% on 1500 dollar buy in's or less this year. 3000 people buy in at 1500 dollars, hotel takes 10% right off the top. This is everyday. 10,000 dollar buy in is I think 4% rake and they expect around 6000 people for the main event, that starts around July 6th and goes until the 17th or so. THE RED BULL IS FREE TO THE PLAYA'S __________________ ♛

21 June 2011, 07:03 PM	#26
rms "TRF" Member Join Date: Feb 2011 Real Name: Richard Location: Europe Watch: The one I have on Posts: 273	Isn't this kinda like saying: Apple doesn't participate at CES so they must be losing their popularity?

21 June 2011, 07:19 PM	#28
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,009	Another foolish article--think not! __________________ *SPEM SUCCESSUS ALIT*

21 June 2011, 07:52 PM	#30
besview "TRF" Member Join Date: Apr 2010 Location: malaysia Posts: 293	Not by a long shot,nope

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