ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
4 August 2011, 06:40 PM | #1 |
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Has Rolex lost its pizzaz?
Once upon a time there were astronauts, presidents, and adventurers who conquored new frontiers that wore Rolex.
Today we have tennis and golf players and yachtsmen......... Come on Rolex what's wrong!!!!!??????
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4 August 2011, 06:41 PM | #2 |
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I wear one Steve.
astronauts, presidents, and adventurers & Eddie who conquored new frontiers
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4 August 2011, 06:57 PM | #3 |
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Hi Everyone,
Be nice if the watches could be shown to be once again being worn by adventurers. Rolex do seem to make a number of models well suited to the adventurer. Would Rolex consider my mountain biking trips to be that of an adventurer!!! Willing to supply them photos!!! Till next time... The Laird
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4 August 2011, 06:58 PM | #4 |
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Because those people are no longer personalities.
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4 August 2011, 07:03 PM | #5 |
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Well, I wear a Rolex and when I'm in Rome, they do as I do
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4 August 2011, 07:05 PM | #6 |
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Nah still got it
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4 August 2011, 07:07 PM | #7 |
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4 August 2011, 07:13 PM | #8 |
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Clapton is pretty cool
New strap line, can just imagine it.... "Men who snort, drink, smoke and play riffs 'till you ears bleed wear Rolex watches"
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4 August 2011, 08:20 PM | #9 |
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exactly! astronauts and adventurers don't capture the public's imagination like they used to. that, and, i would imagine there's a lot more money to be made directly pandering to, errrrrrr, advertising to the country club set over the polar expedition and mountaineering crew. |
4 August 2011, 08:47 PM | #10 | |
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Quote:
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4 August 2011, 08:55 PM | #11 |
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Those conquering new frontiers these days are doing it with G-Shocks and Suuntos.
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4 August 2011, 09:05 PM | #12 | |
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Quote:
Also, I think it's become less of an actual useful tool and more of a piece of jewelry.
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4 August 2011, 09:06 PM | #13 |
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4 August 2011, 09:12 PM | #14 |
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I guess back in the day most watches weren't that reliable and the high end watches were too fragile so there was a need for Rolex watches. The times has caught up with Rolex. Nowadays watches are jewlery/accesories, can't say I have explored any caves latley with my Exp2
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4 August 2011, 09:20 PM | #15 |
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The new frontiers run out over time. We are now the heroes and adventurers wearing Rolex on our wrists. We tackle family vacations, ball room dances, patent applications, social networks, diversifying portfolios, and being generally awesome people.
Slap us on posters and trade advertisements. |
4 August 2011, 09:42 PM | #16 |
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Rolex missed this opportunity with Captain America:
Seriously the Rolex marketing department needs to extract the digit and get Rolex at the forefront of modern coolness culture The new EXII soon to be released presents a golden marketing opportunity for Rolex. Maybe they need to give one to Snoop Dog or Paris Hilton.........whatever they do they need to do something to get this brand back to where it should rightfully be
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4 August 2011, 09:49 PM | #17 |
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I wear several (not all at once, of course). So... It's astronauts, presidents, adventurers, Eddie and ME who have exquisite taste!!!
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4 August 2011, 09:51 PM | #18 |
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Caesar did not merit the triumphal car more than he that conquers himself. - Ben Franklin (1706-1790)
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4 August 2011, 09:54 PM | #19 |
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I'm not talking about legends......in their own lunch hour.....Bozos!!!
Rolex needs to strike the imagination of the general populous. Admittedly Rolex may be beyond the financial reach of the general populous these days. We are quite well aware of the exquisite precision that Rolex brings to the table.......but its the marketing that excites the imagination and stimulates the general buying public into action. Hence my point: Rolex needs to spark some imagination in the potential buying populous.
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Most folks are about as happy as they make up their minds to be. ~Abraham Lincoln Nothing compares to the simple pleasure of a bike ride. ~John F. Kennedy ROLEXploitation - yeah I'm a victim |
4 August 2011, 10:09 PM | #20 |
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Hm... If Rolex gave me the new Exp II phantom I could gladly take it to Svalbard and have a fist(paw)fight with polarbears live on TV.
MMA fighting Viking styke And become a realty show douchebag with a rolex. |
4 August 2011, 10:19 PM | #21 |
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4 August 2011, 10:20 PM | #22 |
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Moi aussi, mon ami.
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4 August 2011, 10:29 PM | #23 |
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4 August 2011, 10:33 PM | #24 |
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4 August 2011, 10:47 PM | #25 |
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Maybe they should go back to donating a certain production Rolex to a certain person... like the 18,000,000th Rolex to the member of seal team 6 that shot Bin Laden (which may not work so well in advertising since we're not supposed to know their identity, but you get my drift...).
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4 August 2011, 11:15 PM | #26 |
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Probably because tennis and golf players (not sure about yachtsmen) earn big bucks and most people look to $$$ as being successful so align Rolex being worn by these sports people as the symbol of success I reckon.
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4 August 2011, 11:20 PM | #27 |
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4 August 2011, 11:28 PM | #28 |
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4 August 2011, 11:51 PM | #29 |
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Rolex will always be KING.
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5 August 2011, 12:05 AM | #30 |
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So what does that Make Patek??
Anyway, following with an already mentioned point...it's probably due to the fact that Rolex ISN'T really used as a tool watch anymore.
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