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Alcan · 22 January 2012, 10:31 PM

Courtesy of the 2011 TUDOR catalogue:

1926
"The Tudor" brand was registered by the Swiss watchmaking company "Veuve de Phillipe Huther", on behalf of Hans Wilsdorf

1936
Hans Wilsdorf himself took over "The Tudor" brand

1946
The company "Montres Tudor SA" was established in Geneva on March 6th

1947
Launch of the TUDOR Oyster model

1948
First exclusively TUDOR advertising campaign

1952
Launch of the TUDOR Oyster Prince collection

1957
Launch of the TUDOR Advisor model

1964
Production (for 2 years only) of a TUDOR Prince Submariner for the US Navy

1969
Launch of the TUDOR Prince Submariner and TUDOR Prince Day-Date models

1970
Launch of the TUDOR Oysterdate Chronograph

1971 - 1977
TUDOR Oysterdate Chronograph

1977 - 1996
TUDOR Oysterdate Chronograph (Automatic Chrono Time)

1991
Launch of the TUDOR Monarch collection

1996 - 2006
TUDOR Prince Date Chronograph (Automatic-Chrono Time)

1999
Launch of the TUDOR Hydronaut collection

2007 International relaunch of the TUDOR brand with new products and a new communications campaign

2009
Presentation of the new range, with new TUDOR Hydronaut II, Tudor Hydronaut 1200, Tudor Glamour and TUDOR Grantour lines. TUDOR begins collaboration with Porsche Motorsports, as "Timing Partner". Launch of the campaign: "Designed for Performance, Engineered for Elegance"

2010
Launch of the new TUDOR Heritage Chrono and TUDOR Glamour Double Date models

2011
Presentation of the new TUDOR Heritage Advisor and TUDOR Fastrider Chronograph models. Presentation of the new TUDOR Grantour lione, introduction of the Chrono Fly-Back. Launch of the TUDOR Clair de Rose line. Launch of the campaign: "Watch your style".

Evolution of the dial:

The very first watched produced in the 1920's and 1930's simply bore the name TUDOR

1920/1930

It was around 1936 that a graphic symbol first appeared, the TUDOR rose, emblem of the long-reigning English dynasty to which the brand owes its name. The rose was shown on a shield, as if to symbolize the invincible union of strength and beauty.

1936/1947

In 1947, just a year after TUDOR was officially launched, the brand name on the dial was accompanied by the rose alone, highlighting TUDOR's consummate elegance and style.

1947/1965

Between 1969 and the present day, as the requirements of classical aesthetics were definitively met and TUDOR production focused increasingly on technical aspects, the rose disappeared from the shield, which remained on the dial in a prominent position, a powerful symbol of resistance and reliability.

1969/2011

Tudor has also evolved in its collaboration with motorsports:

Gmtsub · 22 January 2012, 10:35 PM

Wow great

Gmtsub · 22 January 2012, 10:35 PM

Great review and a great read

dddrees · 22 January 2012, 10:43 PM

Great rundown, thanks for sharing Al.

HL65 · 22 January 2012, 10:47 PM

Great post Al!

king arthur · 22 January 2012, 10:48 PM

Great read, thanks Al! Go Tudor!!!

FremStar · 22 January 2012, 10:56 PM

Thanks Al! Yet another great TRF post to bookmark!

Tudor is such an under appreciated brand! I'm starting to hear that plans to reintroduce the Tudor line in the Americas may have been shelved, I hope what I heard was wrong. I can't wait to hear all the official announcements at Basel

Dan Pierce · 23 January 2012, 12:07 AM

Reelin' in the years!

Thanks for sharing, Al.

dP

Casey VP-26 · 23 January 2012, 12:09 AM

Thank You.

Brenngun · 23 January 2012, 12:13 AM

Love thoose Tudors!!!!

impalass · 23 January 2012, 12:22 AM

Very good read, Tudor Blue Snowflake was my first real watch in the 70's, thanks for sharing.

Bruno C · 23 January 2012, 01:01 AM

good info!!

mitchy · 23 January 2012, 01:59 AM

great post thanks

warren G. · 23 January 2012, 02:16 AM

Thanks for the history lesson ^_^

davec73 · 23 January 2012, 05:00 AM

Great article for reference. The introduction of the Hydronaut is for me a low point in Tudor history though, ghastly compared to the elegant divers before.

GradyPhilpott · 23 January 2012, 05:57 AM

Quote:

Originally Posted by davec73

Great article for reference. The introduction of the Hydronaut is for me a low point in Tudor history though, ghastly compared to the elegant divers before.

x2

hdrazor251 · 23 January 2012, 06:07 AM

Nice history lesson. This should be tagged for the Reference Library

Darlinboy · 23 January 2012, 06:49 AM

Very interesting,thanks.

patina · 23 January 2012, 07:09 AM

Interesting, thanks for sharing!

Dr. Robert · 23 January 2012, 07:40 AM

Great information.
As an asides......Rolex has been using 904 SS in their watches, what does Tudor use in their newer SS models??? Is it 316???

swatty · 23 January 2012, 07:41 AM

Thanks for posting that Al

Tony-GB · 23 January 2012, 07:44 AM

Thanks Al. Fascinating read.

mailman · 23 January 2012, 09:56 AM

Great info Al. Thanks

HERITAGE82 · 18 May 2012, 05:55 AM

Quote:

Originally Posted by Tony-GB

Thanks Al. Fascinating read.

x 2.....

Perdu · 23 January 2012, 11:46 AM

Nice work, Al. It's a shame they dropped the Tudor Rose. I wonder why?

dddrees · 27 May 2012, 09:04 PM

Quote:

Originally Posted by Perdu

Nice work, Al. It's a shame they dropped the Tudor Rose. I wonder why?

Just a guess, but I would think part of the decision had to do with that it would seem a bit out of place on a watch that was to be worn by a man.

oneillba · 23 January 2012, 12:20 PM

I've never seen one in the flesh. Thanks for the read.

Lion · 23 January 2012, 03:43 PM

Al, thank you for the information and study of the Tudor watch brand and its evolving logo!!!

vmm · 23 January 2012, 04:46 PM

Why oh why oh why will they not sell these in the United States. I don't think it devalues the Rolex brand... it enhances it. I certainly would love to get a heritage chrono. Do they devalue or compete with Rolex in other countries. The move doesn't make a lot of sense to me.

GBOGH · 18 May 2012, 05:23 AM

Awesome thread. Thanks for the review. ;)

22 January 2012, 10:31 PM	#1
Alcan 2024 Pledge Member Join Date: Nov 2006 Real Name: Al Location: Way Up North Watch: your P's & Q's Posts: 10,473	Tudor Watch evolution, a brief chronology Courtesy of the 2011 TUDOR catalogue: 1926 "The Tudor" brand was registered by the Swiss watchmaking company "Veuve de Phillipe Huther", on behalf of Hans Wilsdorf 1936 Hans Wilsdorf himself took over "The Tudor" brand 1946 The company "Montres Tudor SA" was established in Geneva on March 6th 1947 Launch of the TUDOR Oyster model 1948 First exclusively TUDOR advertising campaign 1952 Launch of the TUDOR Oyster Prince collection 1957 Launch of the TUDOR Advisor model 1964 Production (for 2 years only) of a TUDOR Prince Submariner for the US Navy 1969 Launch of the TUDOR Prince Submariner and TUDOR Prince Day-Date models 1970 Launch of the TUDOR Oysterdate Chronograph 1971 - 1977 TUDOR Oysterdate Chronograph 1977 - 1996 TUDOR Oysterdate Chronograph (Automatic Chrono Time) 1991 Launch of the TUDOR Monarch collection 1996 - 2006 TUDOR Prince Date Chronograph (Automatic-Chrono Time) 1999 Launch of the TUDOR Hydronaut collection 2007 International relaunch of the TUDOR brand with new products and a new communications campaign 2009 Presentation of the new range, with new TUDOR Hydronaut II, Tudor Hydronaut 1200, Tudor Glamour and TUDOR Grantour lines. TUDOR begins collaboration with Porsche Motorsports, as "Timing Partner". Launch of the campaign: "Designed for Performance, Engineered for Elegance" 2010 Launch of the new TUDOR Heritage Chrono and TUDOR Glamour Double Date models 2011 Presentation of the new TUDOR Heritage Advisor and TUDOR Fastrider Chronograph models. Presentation of the new TUDOR Grantour lione, introduction of the Chrono Fly-Back. Launch of the TUDOR Clair de Rose line. Launch of the campaign: "Watch your style". Evolution of the dial: The very first watched produced in the 1920's and 1930's simply bore the name TUDOR 1920/1930 It was around 1936 that a graphic symbol first appeared, the TUDOR rose, emblem of the long-reigning English dynasty to which the brand owes its name. The rose was shown on a shield, as if to symbolize the invincible union of strength and beauty. 1936/1947 In 1947, just a year after TUDOR was officially launched, the brand name on the dial was accompanied by the rose alone, highlighting TUDOR's consummate elegance and style. 1947/1965 Between 1969 and the present day, as the requirements of classical aesthetics were definitively met and TUDOR production focused increasingly on technical aspects, the rose disappeared from the shield, which remained on the dial in a prominent position, a powerful symbol of resistance and reliability. 1969/2011 Tudor has also evolved in its collaboration with motorsports:

22 January 2012, 10:43 PM	#4
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	Great rundown, thanks for sharing Al. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

22 January 2012, 10:47 PM	#5
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,006	Great post Al! __________________ *SPEM SUCCESSUS ALIT*

22 January 2012, 10:56 PM	#7
FremStar "TRF" Member Join Date: May 2009 Real Name: Sam Location: Gotham City Watch: Wall Street Posts: 9,954	Thanks Al! Yet another great TRF post to bookmark! Tudor is such an under appreciated brand! I'm starting to hear that plans to reintroduce the Tudor line in the Americas may have been shelved, I hope what I heard was wrong. I can't wait to hear all the official announcements at Basel __________________ "Wealth is of the heart and mind, not of the pocket!" "A Watch Is An Emotional Object, And So, It Is The Responsibility Of The Brand To Create Emotion Through It's Products" - Georges Kern "In the 1950s and 60s, they made the Ref 8171, which is a cult collectible—now that’s the ultimate Rolex you could own with a calendar and a moon phase.” - John Reardon "Heh, heh, heh..." - Michael Kilyung

23 January 2012, 12:07 AM	#8
Dan Pierce 2024 Pledge Member Join Date: Dec 2006 Real Name: D'OH! Location: Kentucky Watch: Rolex-1 Tudor-3 Posts: 36,215	Reelin' in the years! Thanks for sharing, Al. dP __________________ TRF Member# 1668 Bass Player in TRF "AFTER DARK" Bar & NightClub Band Commander-in-Chief of The Nylon Nation The Crown & Shield Club Honorary Member of P-Club

22 January 2012, 10:35 PM	#2
Gmtsub Member Join Date: Aug 2011 Location: Germany Posts: 111	Wow great

22 January 2012, 10:48 PM	#6
king arthur "TRF" Member Join Date: Oct 2008 Real Name: Arthur Location: Manila Watch: Daytona Posts: 278	Great read, thanks Al! Go Tudor!!!

23 January 2012, 12:09 AM	#9
Casey VP-26 "TRF" Member Join Date: Jun 2009 Location: America Posts: 2,721	Thank You.

23 January 2012, 12:13 AM	#10
Brenngun 2024 SubLV41 Pledge Member Join Date: Mar 2010 Real Name: Rick Location: Smokin' Heaven Watch: Rolex & Tudor Posts: 3,866	Love thoose Tudors!!!!

23 January 2012, 12:22 AM	#11
impalass "TRF" Member Join Date: Apr 2010 Real Name: Mark Location: Toronto, Canada. Watch: SD / LV / Daytona Posts: 2,089	Very good read, Tudor Blue Snowflake was my first real watch in the 70's, thanks for sharing.

23 January 2012, 01:01 AM	#12
Bruno C "TRF" Member Join Date: Feb 2011 Real Name: Bruno Location: Argentina Watch: Submariner 14060M Posts: 449	good info!!

23 January 2012, 01:59 AM	#13
mitchy "TRF" Member Join Date: Apr 2010 Real Name: Mitch Location: . Watch: 116710LN Posts: 2,495	great post thanks __________________ Time you enjoy wasting, was not wasted John Lennon

23 January 2012, 02:16 AM	#14
warren G. "TRF" Member Join Date: Oct 2009 Real Name: Duy Location: New Orleans, LA Watch: Speedmaster 3861 Posts: 1,925	Thanks for the history lesson ^_^ __________________ De gustibus non est disputandum.

23 January 2012, 05:00 AM	#15
davec73 "TRF" Member Join Date: Aug 2009 Location: New York Posts: 35	Great article for reference. The introduction of the Hydronaut is for me a low point in Tudor history though, ghastly compared to the elegant divers before.

23 January 2012, 06:07 AM	#17
hdrazor251 "TRF" Member Join Date: Nov 2010 Real Name: Jeff Location: Arizona Watch: is recovered!! Posts: 4,255	Nice history lesson. This should be tagged for the Reference Library __________________ 16753 GMT Master, 16613 Bluesy, 16710 GMT Master II, 16570 Polar Explorer II-Stolen & Recovered!! Card Carrying Member of the Global Assoc. of Retro-Grouch-Curmudgeons

23 January 2012, 06:49 AM	#18
Darlinboy 2024 SubLV41 Pledge Member Join Date: Apr 2011 Real Name: DB Location: :noitacoL Watch: :hctaW Posts: 6,703	Very interesting,thanks. __________________ Lorem ipsum dolor sit amet, consectetur adipiscing elit.

23 January 2012, 07:09 AM	#19
patina "TRF" Member Join Date: Jan 2012 Location: US Posts: 18	Interesting, thanks for sharing!

23 January 2012, 07:40 AM	#20
Dr. Robert 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 64,258	Great information. As an asides......Rolex has been using 904 SS in their watches, what does Tudor use in their newer SS models??? Is it 316??? __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

23 January 2012, 07:41 AM	#21
swatty 2024 SubLV41 Pledge Member Join Date: Dec 2007 Real Name: Peter Location: Sydney Watch: The Game Posts: 17,415	Thanks for posting that Al

23 January 2012, 07:44 AM	#22
Tony-GB "TRF" Member Join Date: Apr 2008 Real Name: Tony Location: Oxfordshire, UK Watch: 116680 & 116622 Posts: 3,953	Thanks Al. Fascinating read. __________________ "...why oh why, didn't I take the blue pill...?" http://www.helenanddouglas.org.uk/ www.cheetah.org

23 January 2012, 09:56 AM	#23
mailman TRF Moderator & SubLV41 2024 Patron Join Date: Oct 2005 Location: . Watch: 126610LN Posts: 35,510	Great info Al. Thanks __________________ JJ

23 January 2012, 11:46 AM	#25
Perdu "TRF" Member Join Date: Jul 2007 Real Name: Gary Location: GMT-6 Watch: GMT Posts: 3,350	Nice work, Al. It's a shame they dropped the Tudor Rose. I wonder why? __________________ Omega Seamaster 300M GMT Noire Omega Seamaster Aqua Terra 8500 Benson 1937 Sterling Silver Hunter

23 January 2012, 12:20 PM	#27
oneillba "TRF" Member Join Date: Apr 2008 Real Name: Brian Location: Hamilton, MI USA Watch: My beloved TT DJ Posts: 3,831	I've never seen one in the flesh. Thanks for the read. __________________ My Trusty TT DJ

23 January 2012, 03:43 PM	#28
Lion "TRF" Member Join Date: Jan 2009 Real Name: Leo Location: Midwest Watch: GMT-II 16710 PEPSI Posts: 21,461	Al, thank you for the information and study of the Tudor watch brand and its evolving logo!!! __________________ SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!!

23 January 2012, 04:46 PM	#29
vmm "TRF" Member Join Date: Feb 2011 Location: US Posts: 171	Why oh why oh why will they not sell these in the United States. I don't think it devalues the Rolex brand... it enhances it. I certainly would love to get a heritage chrono. Do they devalue or compete with Rolex in other countries. The move doesn't make a lot of sense to me. __________________ Tag 2000, Tag F1 Quartz Chronograph, Omega Deville ,Omega Seamaster, Tag Carerra Automatic, Raymond Weil Tango, Bathys Acquaculture Automatic Doxa SUB 800 Ti Pro., Bathys Benthic Titanium, Doxa 1923 Jugendstil, Doxa SUB 1000T Divingstar, Rolex 116710,Suunto T6C, PAM 113, Rolex14060m, Rolex16750.

18 May 2012, 05:23 AM	#30
GBOGH "TRF" Member Join Date: Apr 2011 Real Name: David Location: Atlanta, GA Watch: Too many... Posts: 210	Awesome thread. Thanks for the review. ;)

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