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Old 21 December 2012, 03:58 AM   #1
cornerstore
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SS Daytona 116520 fact or myth

I was talking to an AD during the summer and was asking him why I was noticing what seemed like an usual number of new white dialed SS Daytona 116520's for sale from non ADs. He told me the reason was ,"these were ones for sale due to the dealer consolidation Rolex went through this year" He said the dealers loosing their AD status were moving them off to the grey market guys and stated "do the math, two per dealer x the number of dealers losing the AD status". He also indicated that the over all market supply will tighten again after these surplus ones are gone. Has anyone heard anything similar?
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Old 21 December 2012, 04:00 AM   #2
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Usual AD BS Rolex tell them very little
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Old 21 December 2012, 04:17 AM   #3
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Nice lady in Rolex shop in Honolulu (October) said SS Daytona is still hard to get. The Torneau there had a used one priced at $15K.
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Old 21 December 2012, 04:43 AM   #4
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AD/Boutique told me that they get 2-4 per year but that there is no way to tell when they will receive them. 'They just show up'
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Old 21 December 2012, 05:18 AM   #5
Paulie 50
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Of all the watches Rolex manufacture, the Daytona has to be the most controversial, talked about, loved, hated, reverered; i can go on, but i wont, except to answer your question; it's FACT.
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Old 21 December 2012, 07:08 AM   #6
cornerstore
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AD/Boutique told me that they get 2-4 per year but that there is no way to tell when they will receive them. 'They just show up'
That is what my AD said he usually gets 2-4
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Old 21 December 2012, 07:10 AM   #7
cornerstore
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Of all the watches Rolex manufacture, the Daytona has to be the most controversial, talked about, loved, hated, reverered; i can go on, but i wont, except to answer your question; it's FACT.
I agree on all your points.Thanks for confirming .
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Old 21 December 2012, 07:11 AM   #8
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Nice lady in Rolex shop in Honolulu (October) said SS Daytona is still hard to get. The Torneau there had a used one priced at $15K.
Thanks, that sort of confirms what my AD said.
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Old 21 December 2012, 09:09 AM   #9
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think the number they get depends on the number of gold watches they move, my ad told me they can order one with every full gold version or something like that.
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Old 21 December 2012, 09:19 AM   #10
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My Dad just came home from a business trip and I got a text from him when he was in duty free saying there were a few of them there. Now my Dad doesn't know much about watches but he always asks me about them because he likes to take an interest in my hobbies. I'd mentioned the "3 year" Daytona waiting list before and showed him pictures because he wanted to know what "all the fuss was about".

"3 daytonas for sale in Dubai. 2 White face and a black. £6300 each" was the text I received. I was gonna text back "if you buy them we can flog em for at least £7,500 each" but I didn't want him to do it and risk being charged duties.

They are available at a decent price, just have to know where to look. If you travel a lot or know someone who does then they can probably pick one up for 20% of retail in a duty free.
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Old 21 December 2012, 09:57 AM   #11
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My Dad just came home from a business trip and I got a text from him when he was in duty free saying there were a few of them there. Now my Dad doesn't know much about watches but he always asks me about them because he likes to take an interest in my hobbies. I'd mentioned the "3 year" Daytona waiting list before and showed him pictures because he wanted to know what "all the fuss was about".

"3 daytonas for sale in Dubai. 2 White face and a black. £6300 each" was the text I received. I was gonna text back "if you buy them we can flog em for at least £7,500 each" but I didn't want him to do it and risk being charged duties.

They are available at a decent price, just have to know where to look. If you travel a lot or know someone who does then they can probably pick one up for 20% of retail in a duty free.
that is cheap for that price wow, AD at the airport or outside?
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Old 21 December 2012, 10:50 AM   #12
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Hello friends!
I speaked with my AD today in Sofia, Bulgaria, and he told me that the waiting list for SS Daytona here is about 4 months and the price is about 13k in US$.
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Old 21 December 2012, 07:36 PM   #13
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that is cheap for that price wow, AD at the airport or outside?
It was duty free so not really cheap. Dubai has a couple of duty free places outside of the airport. It sounds odd but you buy them at the shop and then have to pick them up at the airport.

If you got the VAT back on a UK Daytona it would be £6,510. So it's not really too cheap. My dad looked at the daytona and didn't get any rubbish about how rare it is etc. so I'm guessing he could of got the price down a bit.
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Old 21 December 2012, 08:00 PM   #14
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Sounds rather unlikely, and Rolex do not divulge this sort of info anyway

Surely nobody believes the Daytona 'rarity' line anymore? My local AD had a black dial SS sitting in the window for weeks...
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Old 21 December 2012, 08:59 PM   #15
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Sounds rather unlikely, and Rolex do not divulge this sort of info anyway

Surely nobody believes the Daytona 'rarity' line anymore? My local AD had a black dial SS sitting in the window for weeks...
Have to agree it was never hard to get, perhaps hard to get at retail at one time when most were buying and flipping for a profit.And where most somehow ended up in the grey market that reason is not hard to figure out why.But the modern Daytona is not a rare watch,there must be many many thousands in this world today.But when you get the hype from some ADs and the various net forums it becomes the rarest watch since sliced bread.
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Old 22 December 2012, 12:58 AM   #16
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Sounds rather unlikely, and Rolex do not divulge this sort of info anyway

Surely nobody believes the Daytona 'rarity' line anymore? My local AD had a black dial SS sitting in the window for weeks...
My AD wasn't suggesting they are rare ,rather just that the reason there were more than the usual number on the Grey market was due to the closing of a large number of Ads in the US.He said the Grey's were absorbing them and when they are gone the supply chain will tighten up .He did say he generally gets 2-4 Daytona annually.He wasn't trying to sell me he was just responding to my observation.I heard a fiqure of 1500 closed AD's, seems high but who knows.
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Old 22 December 2012, 03:56 AM   #17
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My AD wasn't suggesting they are rare ,rather just that the reason there were more than the usual number on the Grey market was due to the closing of a large number of Ads in the US.He said the Grey's were absorbing them and when they are gone the supply chain will tighten up .He did say he generally gets 2-4 Daytona annually.He wasn't trying to sell me he was just responding to my observation.I heard a fiqure of 1500 closed AD's, seems high but who knows.
The ADs reasoning would only make sense if each of these dealers were sitting on multiple Daytonas at the time they were liquidating stock. If that was actually the case, and it might be, then how could a Daytona be a rare watch if nearly every closed AD has a few? I think that's a bit of a catch 22.
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Old 22 December 2012, 04:39 AM   #18
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The 116520 was always (and still is) readily obtainable on the secondary market at £6,000-7,000.

The "good days" were when one could buy for £3.6-4.8k and sell for £6-7k.

Nowdays one can buy for £8k and sell for £7k.
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Old 22 December 2012, 05:06 AM   #19
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Usual AD BS Rolex tell them very little


BS is key word here.
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Old 22 December 2012, 05:17 AM   #20
cornerstore
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Usual AD BS Rolex tell them very little
I don't know if you read what I posted, however it was his opinion he did not get the information nor did he allude to getting the information from Rolex .He is a second generation plus 25 year AD and I'm sure he has a little more insight than the average person about Rolex sales and availability.
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Old 22 December 2012, 05:21 AM   #21
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BS is key word here.
So you are saying that it isn't true.Fair enough ..
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Old 22 December 2012, 05:31 AM   #22
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So you are saying that it isn't true.Fair enough, what are your sources for stating that opinion?
The fact that grays have been selling them a lot longer than a year speaks to the shortcoming of your AD's theory.

The demand was always fake, because as soon as the customer got their name on a 5 year waiting list, they went to the next AD and got their name on that 5 year list as well.

One of my AD's has had both versions in his window for months and told me that when he started calling people on his list, most of them backed out.
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Old 22 December 2012, 05:49 AM   #23
cornerstore
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The fact that grays have been selling them a lot longer than a year speaks to the shortcoming of your AD's theory.



One of my AD's has had both versions in his window for months and told me that when he started calling people on his list, most of them backed out.
It seemed to me I was just seeing more from the greys recently.I was aware they always had them avaiable, it just seemed there were a lot more lately.Speaks to the state of the economy I would guess.

Last edited by cornerstore; 22 December 2012 at 07:24 AM.. Reason: spelling
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Old 22 December 2012, 05:52 AM   #24
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It seemed to me I was just seeing more from the greys recently.I was aware they always had them avaiable, it just semed there were a lot more lately.Speaks to the state of the economy I would guess.
I think that is a big part as well. China has slowed down, and has made it more difficult to hand out gifts upon signing contracts (Rolex was a fav gift to give). I must admit that I am unaware of more white models hitting the classifieds as I am not looking for one.
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Old 22 December 2012, 06:03 AM   #25
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I think that is a big part as well. China has slowed down, and has made it more difficult to hand out gifts upon signing contracts (Rolex was a fav gift to give). I must admit that I am unaware of more white models hitting the classifieds as I am not looking for one.
I've been looking a lot lately and my wife after seeing me so interested presented me one this week for our 25th. The price was very good for a BNIB so I was curious if current prices are an anomaly or a new price paradigm. The China thing is an interesting observation.
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Old 22 December 2012, 06:19 AM   #26
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SS Daytona is and always has been easy to get if you are in the right market. Of course others who want the exclusivity want you to believe otherwise.
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Old 22 December 2012, 06:32 AM   #27
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Originally Posted by Welshwatchman View Post
The 116520 was always (and still is) readily obtainable on the secondary market at £6,000-7,000.

The "good days" were when one could buy for £3.6-4.8k and sell for £6-7k.

Nowdays one can buy for £8k and sell for £7k.
Paul i take all three of your points, but wouldn't it be nice if people just bought them to wear, and not worry abouts their resale value.
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Old 22 December 2012, 06:53 AM   #28
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Paul i take all three of your points, but wouldn't it be nice if people just bought them to wear, and not worry abouts their resale value.
Well some people need to rationalize why they spend $10K or more on a watch or $100K on a car with two seats and the investment angle makes that decision a little easier.We all aren't wealthy here and depreciation is a real out of pocket expense that with good buying practices can be mitigated.So I see why the resale value angst and discussions about it .On the other hand I was in Cabo last year when the hired help came in and bought a fist full of Rolex watches (like buying milk) for the boss out on the yacht, so I'm sure he wasn't concerned nor were the intended recipients about resale.
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Old 22 December 2012, 06:56 AM   #29
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SS Daytona is and always has been easy to get if you are in the right market. Of course others who want the exclusivity want you to believe otherwise.
agreed. current MSRP $12,000.00 with a slight discount from an AD all day long.

..rumor of another price hike Spring 2013. who's knows....
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Old 22 December 2012, 07:03 AM   #30
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So you are saying that it isn't true.Fair enough ..
I'm not calling you a liar, I'm calling bull on the dealer.

Daytona isn't a hyped watch anymore. Two for sale in my local used watch shop. One is unused. (Black and White)

There's been Rolex hypes before.
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