Newbie needs help, please...

[maz]

I'm curious why two watch retailers both tried to talk me out of getting a Rolex. I've been searching and exploring and investigating what to get for my first really nice watch....I start discussing with the salesperson and they keep trying to move me into another direction?? Twice (in two different stores) they suggested I skip the Rolex and go for IWC.....in their opinion, a far better watch for the price. As a person experienced with sales...I'm wondering if the IWC has a better profit margin since Rolex doesn't discount? It's difficult to make educated decisions if the "professionals" are guiding me based on what they'll make rather than on what best suits me. Any input would help....but I was super close to picking up a Sea Dweller.....
By the way, this forum is a fantastic resource for info
-Nik