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Gaijin · 8 January 2008, 01:37 PM

Was at my AD today and they said they have not gotten any new SS Subs or SD for almost two months. They sold all they had before Christmas and had none to sell for Christmas.

They said they could sell as many as they could get as people come in looking for them all the time. What gives? Why does Rolex not keep these ADs supplied? Tons and tons of DJ (which rarely sell) and no Subs/SD.

You would think that Rolex would ramp up Sub and SD production and take it easy on the DJs.

but what do I know.

Anybody else notice this at ADs?

CoopJr · 8 January 2008, 01:40 PM

1 D serial SD, 1 sub date, 1 TT sub, that was it....and DJ's out the Wazoo.

scottschoe · 8 January 2008, 01:40 PM

I've never seen any Rolex-selling store without at least 1 Sub and 1 SD.

Felly Jr. · 8 January 2008, 01:55 PM

The last AD I visited had 1 LV Sub and no SD's. When I walked out of the store they were minus 1 LV Sub.

robbyrolex · 8 January 2008, 02:02 PM

The Ad I bought my sub from last week had three subs and no dwellers

eduardogmtii · 8 January 2008, 02:11 PM

dwellers are somewhat common at ads in pr

Lubrifar · 8 January 2008, 02:13 PM

Quote:

Originally Posted by KansaiVet

Was at my AD today and they said they have not gotten any new SS Subs or SD for almost two months. They sold all they had before Christmas and had none to sell for Christmas.

They said they could sell as many as they could get as people come in looking for them all the time. What gives? Why does Rolex not keep these ADs supplied? Tons and tons of DJ (which rarely sell) and no Subs/SD.

You would think that Rolex would ramp up Sub and SD production and take it easy on the DJs.

but what do I know.

Anybody else notice this at ADs?

The same AD told me the same thing.

Thanks for the referral again!

Gaijin · 8 January 2008, 02:15 PM

Quote:

Originally Posted by Lubrifar

The same AD told me the same thing.

Thanks for the referral again!

Happy to do it.

Dave Kopf · 8 January 2008, 10:40 PM

Tons (well tons if tons is 2 or 3) of Sea Dwellers at the ADs around the DC area but the SS subs and SS GMT IIcs are sparse right now.

Jedi · 8 January 2008, 10:48 PM

Well, over this end of the world, my local AD in North Borneo, now known as the Malaysian state of Sabah, has had an SD in the case for a while now. Each time I see it (when I drop in for a chat and to hang out in the watchmaker's office) I think hmmm... There's also a GMT IIC sitting in there too, in SS going for US8,190.00.

On the next order though, he's asked for 2 Sub Dates and he's been told by the distributor in Singapore, no can do. Shortage.

Reckel · 8 January 2008, 11:35 PM

May be this points to something presented in Basel?

Bye

Marko

Ed Rooney · 8 January 2008, 11:39 PM

My AD had a single sub and no SD's when I stopped by last week.

SPACE-DWELLER · 8 January 2008, 11:42 PM

My AD hasn't received an SD for a long time, but he got 3 SS Subs before Xmas.

etp095 · 8 January 2008, 11:43 PM

i've been to quite a few ad in the chicago area and have seen lots of supply,even green subs and new gmt's.

Texsubmariner · 9 January 2008, 02:34 AM

My AD's had an abundance of SS Subs and SD's prior to Xmas. Now, no one (of the 3 AD's I visited) has these models. TT Subs are still there, along with 2 TT GMT IIc's.

mrchubbyrabbit · 9 January 2008, 02:38 AM

Same experience here. The AD I went to only had 1 Sub ND left and 1 Sub Date left. Tons of DateJusts and Day Dates.

Because the Subs were flying off the shelves I got a 0% discount.

DC watchman · 9 January 2008, 03:44 AM

Quote:

Originally Posted by Dave Kopf

Tons (well tons if tons is 2 or 3) of Sea Dwellers at the ADs around the DC area but the SS subs and SS GMT IIcs are sparse right now.

The AD's here never have any sub dates around, or so it seems.

When they actually have one they rarely discount them. 10% Was the best I could do which comes to 5% once you incorporate the sales tax.

Which is why I buy lnib.......

YuppieKid · 9 January 2008, 05:25 AM

I noticed only 1 16750 GMT Master (pepsi) and the rest were just DJs and ladies models.

Oh well.

Last year, the same thing. The sales staff told me that they had all sold out. I thought that they were lying to me, but I guess I was wrong.

dr_rolex · 9 January 2008, 05:41 AM

Odd............I 'sorta noticed the same thing in Panama. The AD did have every sport model (I don't recall looking for a Daytona) , but they had soooo many DJ's it was surreal. There was an incredible amount of DJ's, ladies and mens.

Whats up with that? Are DJ's a bomb?

P.S. Bomb = A hard to sell item.

f16570 · 9 January 2008, 05:50 AM

Strange they seam readily available in Scotland.

Teofilo · 9 January 2008, 05:54 AM

The way that members on this Forum are snapping up Subs and Sea Dwellers, no wonder there is a shortage !
Now is definitely the time to buy if you want to get a classic Sub, before they get blinged up........

Texsubmariner · 9 January 2008, 06:11 AM

Quote:

Originally Posted by Teofilo

The way that members on this Forum are snapping up Subs and Sea Dwellers, no wonder there is a shortage !
Now is definitely the time to buy if you want to get a classic Sub, before they get blinged up........

Yup, that's why I jumped at the Sea Dweller at an AD once I got a discount. I like the SD just as it is now, of course unless Rolex increases the depth rating with the (who knows when?) update...

Spark · 9 January 2008, 06:55 AM

Quote:

Originally Posted by f16570

Strange they seam readily available in Scotland.

That's because your all too tight to spend your money on them

mike · 9 January 2008, 09:48 AM

Quote:

Originally Posted by Reckel

May be this points to something presented in Basel?

Bye

Marko

Marko that theory has been floated in a couple of places.

krattzz · 1 April 2008, 10:30 AM

I would say there are a few around at my two local AD's but I feel your frustration with this situation.

Randy · 1 April 2008, 10:45 AM

Possibility the AD's are holding them in vaults?? And Rolex retooled for new Sub.

etp095 · 1 April 2008, 11:13 AM

Quote:

Originally Posted by Felly Jr.

The last AD I visited had 1 LV Sub and no SD's. When I walked out of the store they were minus 1 LV Sub.

you keep buying them all,that's why there aren't any in stock.

timackerman · 1 April 2008, 11:24 AM

I've seen them around from time to time

jasonbellevue · 1 April 2008, 12:43 PM

Quote:

Originally Posted by Felly Jr.

The last AD I visited had 1 LV Sub and no SD's. When I walked out of the store they were minus 1 LV Sub.

Quote:

Originally Posted by etp095

you keep buying them all,that's why there aren't any in stock.

puffnmo · 1 April 2008, 03:20 PM

Is it possible that Rolex is cutting back on overall production? If so, that would explain the Sub and GMT shortage. The DD's and DJ's would be still remaining from past production, as they are slower sellers.

When you think about it, this move would make a lot of sense for Rolex. Pulling back on the numbers would support the recent price increase as well as future increases. It would also create more mystique around the brand, in a similar way to what Panerai has done. Just a thought. Larry.

8 January 2008, 01:37 PM	#1
Gaijin 2024 ROLEX DATEJUST41 Pledge Member Join Date: Feb 2007 Location: Japan Watch: ing your back. Posts: 16,179	Lack of Subs/Seadwellers Was at my AD today and they said they have not gotten any new SS Subs or SD for almost two months. They sold all they had before Christmas and had none to sell for Christmas. They said they could sell as many as they could get as people come in looking for them all the time. What gives? Why does Rolex not keep these ADs supplied? Tons and tons of DJ (which rarely sell) and no Subs/SD. You would think that Rolex would ramp up Sub and SD production and take it easy on the DJs. but what do I know. Anybody else notice this at ADs?

8 January 2008, 01:40 PM	#2
CoopJr "TRF" Member Join Date: Oct 2007 Real Name: Coop Location: U.S.A. Watch: Subs Posts: 6,455	The AD I last visited: 1 D serial SD, 1 sub date, 1 TT sub, that was it....and DJ's out the Wazoo.

8 January 2008, 01:40 PM	#3
scottschoe "TRF" Member Join Date: Nov 2007 Location: CA Posts: 3,295	I've never seen any Rolex-selling store without at least 1 Sub and 1 SD. __________________ __________________

8 January 2008, 02:02 PM	#5
robbyrolex "TRF" Member Join Date: Dec 2007 Location: Phoenix Posts: 203	the AD The Ad I bought my sub from last week had three subs and no dwellers

8 January 2008, 11:35 PM	#11
Reckel "TRF" Member Join Date: Jan 2008 Real Name: Derk Marko R. Location: Germany Watch: Rolex Explorer I Posts: 70	May be this points to something presented in Basel? Bye Marko __________________ Want to sell a Rolex pocket watch? Make a reasonable offer...

8 January 2008, 01:55 PM	#4
Felly Jr. "TRF" Member Join Date: Dec 2007 Real Name: Felly Location: Washington State Watch: SS Daytona/GV Posts: 2,998	The last AD I visited had 1 LV Sub and no SD's. When I walked out of the store they were minus 1 LV Sub.

8 January 2008, 02:11 PM	#6
eduardogmtii "TRF" Member Join Date: May 2007 Real Name: Eduardo Location: Washington D.C. Watch: rolex gmt ii, Posts: 138	dwellers are somewhat common at ads in pr

8 January 2008, 10:40 PM	#9
Dave Kopf Member Join Date: Dec 2007 Location: NoVa Posts: 91	Tons (well tons if tons is 2 or 3) of Sea Dwellers at the ADs around the DC area but the SS subs and SS GMT IIcs are sparse right now.

8 January 2008, 10:48 PM	#10
Jedi "TRF" Member Join Date: Sep 2007 Real Name: Lee Location: Malaysia Watch: 16750 Posts: 2,534	Well, over this end of the world, my local AD in North Borneo, now known as the Malaysian state of Sabah, has had an SD in the case for a while now. Each time I see it (when I drop in for a chat and to hang out in the watchmaker's office) I think hmmm... There's also a GMT IIC sitting in there too, in SS going for US8,190.00. On the next order though, he's asked for 2 Sub Dates and he's been told by the distributor in Singapore, no can do. Shortage.

8 January 2008, 11:39 PM	#12
Ed Rooney "TRF" Member Join Date: Aug 2007 Location: Annapolis, MD Watch: Sea-Dweller 16600 Posts: 5,081	My AD had a single sub and no SD's when I stopped by last week.

8 January 2008, 11:42 PM	#13
SPACE-DWELLER "TRF" Member Join Date: Apr 2007 Real Name: Bo Location: Denmark Watch: Rolex, of course! Posts: 22,436	My AD hasn't received an SD for a long time, but he got 3 SS Subs before Xmas. __________________ With kind regards, Bo LocTite 221: The Taming Of The Screw...

8 January 2008, 11:43 PM	#14
etp095 "TRF" Member Join Date: Jan 2008 Real Name: rudolph Location: chicago burbs Posts: 2,026	i've been to quite a few ad in the chicago area and have seen lots of supply,even green subs and new gmt's.

9 January 2008, 02:34 AM	#15
Texsubmariner "TRF" Member Join Date: Nov 2007 Real Name: Khanh Location: Texas Watch: SSGMTc Posts: 1,227	My AD's had an abundance of SS Subs and SD's prior to Xmas. Now, no one (of the 3 AD's I visited) has these models. TT Subs are still there, along with 2 TT GMT IIc's.

9 January 2008, 02:38 AM	#16
mrchubbyrabbit Member Join Date: Jan 2008 Location: Texas Watch: 14060M Submariner Posts: 27	Same experience here. The AD I went to only had 1 Sub ND left and 1 Sub Date left. Tons of DateJusts and Day Dates. Because the Subs were flying off the shelves I got a 0% discount.

9 January 2008, 05:25 AM	#18
YuppieKid "TRF" Member Join Date: Sep 2007 Real Name: Brandon Location: West Coast, US Posts: 1,079	Yes, you are right. When I was at Ben Bridge near my house, >>> I noticed only 1 16750 GMT Master (pepsi) and the rest were just DJs and ladies models. Oh well. Last year, the same thing. The sales staff told me that they had all sold out. I thought that they were lying to me, but I guess I was wrong. __________________ Brandon

9 January 2008, 05:41 AM	#19
dr_rolex ... Join Date: Aug 2007 Real Name: Jacques Location: Space Watch: Cartier + Rolex Posts: 303	Odd............I 'sorta noticed the same thing in Panama. The AD did have every sport model (I don't recall looking for a Daytona) , but they had soooo many DJ's it was surreal. There was an incredible amount of DJ's, ladies and mens. Whats up with that? Are DJ's a bomb? P.S. Bomb = A hard to sell item.

9 January 2008, 05:50 AM	#20
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	Strange they seam readily available in Scotland. __________________ Why have what's new when you have what's best. f

9 January 2008, 05:54 AM	#21
Teofilo Member Join Date: Apr 2007 Real Name: Peter Location: East Anglia Watch: 14060M,16710 PEPSI Posts: 923	The way that members on this Forum are snapping up Subs and Sea Dwellers, no wonder there is a shortage ! Now is definitely the time to buy if you want to get a classic Sub, before they get blinged up........

1 April 2008, 10:30 AM	#25
krattzz Banned Join Date: Jan 2008 Location: NYC, Philly. Watch: GMT BLNR Posts: 695	I would say there are a few around at my two local AD's but I feel your frustration with this situation.

1 April 2008, 10:45 AM	#26
Randy "TRF" Member Join Date: Apr 2007 Real Name: Randy Location: Ohio Watch: AP, Rolex, Panerai Posts: 1,241	Possibility the AD's are holding them in vaults?? And Rolex retooled for new Sub.

1 April 2008, 11:24 AM	#28
timackerman "TRF" Member Join Date: Mar 2008 Real Name: Tim Location: Calgary Posts: 1,117	I've seen them around from time to time __________________ Daytona 116520

1 April 2008, 03:20 PM	#30
puffnmo Member Join Date: Feb 2007 Location: Los Angeles Posts: 848	Is it possible that Rolex is cutting back on overall production? If so, that would explain the Sub and GMT shortage. The DD's and DJ's would be still remaining from past production, as they are slower sellers. When you think about it, this move would make a lot of sense for Rolex. Pulling back on the numbers would support the recent price increase as well as future increases. It would also create more mystique around the brand, in a similar way to what Panerai has done. Just a thought. Larry.

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