Another WG Pepsi Theory

[mfer]

I'm wondering if Rolex is helping to preserve the value of the black and blue/black GMT IIc's by keeping the Pepsi in WG only.

I wonder how many people would "dump" their black or blue/black to get the Pepsi. If you had a ton of these put on the market at once, it could cause a reduction in the prices. Maybe Rolex is preserving that?

I guess on that same note, they could have ceased production of the all black bezel, but that doesn't seem like Rolex to do that. I kinda feel like Rolex might have made the right move here.

Anyone else see what I'm saying?

[c0deman99]

Originally Posted by mfer

I'm wondering if Rolex is helping to preserve the value of the black and blue/black GMT IIc's by keeping the Pepsi in WG only.

I wonder how many people would "dump" their black or blue/black to get the Pepsi. If you had a ton of these put on the market at once, it could cause a reduction in the prices. Maybe Rolex is preserving that?

I guess on that same note, they could have ceased production of the all black bezel, but that doesn't seem like Rolex to do that. I kinda feel like Rolex might have made the right move here.

Anyone else see what I'm saying?

100% agree, I never thought for a moment that rolex would release a SS Pepsi gmt right after the release of the blue/black

[SaddleSC]

As much complaining as we hear on TRF about the Pepsi being a WG exclusive, the only thing that would have garnered even more bellyaching would have been the release of Pepsi in SS and having the value of the BLNR plummet on the secondary market overnight.

I think that Rolex made the right move making the Pepsi the flagship GMT and I think that they have given it the respect it deserves by making it in WG-only.

[Robbyman]

They made both and decided the one with red looked better and more expensive

[SeaDweller50]

They should never have released the BLNR as far as I'm concerned. Just waited another year and released the Pepsi in SS. Then perhaps released the Coke in WG a year later.

[ghotihead2001]

i think a better move would have been to release the BLNR with a Blue dial in WG, and put the pepsi out in steel.

People who are gonna buy a gold watch will go for the exotic/colored dials a la the green dial YG GMT and the Smurf...something instantly recognizable as a different model/precious metal, moreso than just a bezel color change.

[KINGROLESAR]

Originally Posted by ghotihead2001

i think a better move would have been to release the BLNR with a Blue dial in WG, and put the pepsi out in steel.

People who are gonna buy a gold watch will go for the exotic/colored dials a la the green dial YG GMT and the Smurf...something instantly recognizable as a different model/precious metal, moreso than just a bezel color change.

Absolutely agree- the BLNR should have been the wg exclusive.

[rodrob59]

I have two theories. One that the Pepsi would be so popular that they can sell all they want, so why not produce in a more expensive model? Second, and my main theory, is that the red/blue bezel is very difficult to produce and releasing in WG only will keep demand to something near Rolex's ability to manufacture.

[landroverking]

Time to just get over it.

[anothernewphone]

Here are some things that Rolex will never do:

1. Protect the used market prices

2. Release a bezel option in WG only because "they can charge whatever they want for it."

If they could charge whatever they want for it, and know they'll sell all they want, they'd release it in stainless steel and charge a premium, ala the ceramic green Sub and the BLNR. If they released the ceramic Pepsi in SS, they could charge a $2000 premium over the LN.

The only theory that makes sense is the difficulty of manufacturing, so keeping it WG only to keep up with demand... but when has Rolex ever worried about keeping up with demand? "Three-year waiting lists for Daytonas" is not an uncommon thing to hear around here.

[coralfarmer84]

Originally Posted by landroverking

Time to just get over it.

Yes sir.

[zhiunit]

Originally Posted by RolexplorerII

They should never have released the BLNR as far as I'm concerned. Just waited another year and released the Pepsi in SS. Then perhaps released the Coke in WG a year later.

There is zero chance I would buy the coke in WG if it is ever released....EVER, the pepsi maybe

[tkerrmd]

I think it is as simple as Rolex wanted to make it a very special piece but preserve the iconic look so WG fit the bill

[Watchdog]

I believe Rolex will make the SS Pepsi in a couple years.

[alanc]

Originally Posted by tkerrmd

I think it is as simple as Rolex wanted to make it a very special piece but preserve the iconic look so WG fit the bill

Agreed - to the uniformed, a WG Pepsi would appear to be an updated SS Pepsi, thus preserving the look and making it even more special to those in the know.

There is hope for us regular folks - precious metal Rolexes seem to depreciate more than SS Models. For example an early 2000's 16618 with the famous sunburst blue dial was around 19K when new. I saw a NOS here recently with all plastics for 15K. So, maybe in a few years on the used market...

[Laszlo]

I think it's purely creating a halo effect that'll increase down market revenue.

[Clutch Cargo]

Originally Posted by landroverking

Time to just get over it.

The cynic in me is thinking this is Rolex's way of giving collectors the middle finger - "You wanted a ceramic Pepsi. You've got one, now shut up".

[mfer]

So, I had one person agree with me!

[mfer]

Originally Posted by anothernewphone

Here are some things that Rolex will never do:

1. Protect the used market prices

2. Release a bezel option in WG only because "they can charge whatever they want for it."

If they could charge whatever they want for it, and know they'll sell all they want, they'd release it in stainless steel and charge a premium, ala the ceramic green Sub and the BLNR. If they released the ceramic Pepsi in SS, they could charge a $2000 premium over the LN.

The only theory that makes sense is the difficulty of manufacturing, so keeping it WG only to keep up with demand... but when has Rolex ever worried about keeping up with demand? "Three-year waiting lists for Daytonas" is not an uncommon thing to hear around here.

Rolex does want to keep used values high, as do all watch companies. When used values decline, the brand declines.

[samsam]

Originally Posted by Robbyman

They made both and decided the one with red looked better and more expensive

I think this is what happened.

[HL65]

Originally Posted by kingkongkelley

I believe Rolex will make the SS Pepsi in a couple years.

Don't count on it....Sorry not a chance IMHO.

[lmcgbaj]

I believe some people would have preferred the BLNR over the Pepsi in SS anyhow.

But now given that there is no way they will release another two color bezel in SS, Pepsi or Coke is NOT happening at least on the next 5-6 years I see a great demand for the BLNR.

I also don't believe Rolex cares about BLNR resale value. Even if it drops to what the black GMT2c is, what's bad about that?

Rolex wants to make WG money on the Pepsi and it makes sense.

Now, we all need to get over it. It took me some time but we don't have a choice.

[lmcgbaj]

Originally Posted by kingkongkelley

I believe Rolex will make the SS Pepsi in a couple years.

I am willing to bet that will never happen. It would make no sense for Rolex to cannibalize their WG Pepsi. No way Jose!!!

[Speed]

Originally Posted by kingkongkelley

I believe Rolex will make the SS Pepsi in a couple years.

Why?

[htc8p]

the wg pepsi is a grail! now i know what a grail feels like!

so i strive towards it. but i am not letting go of the classic black.

if ever i do get the wg pepsi. i would switch the bezels.

rolex made this as an honorable throwback. a worthy prize

[CWIN]

I'm sure they planned to make both models for some time before their eventual release. I only wished they made the Pepsi in stainless and the Black/Blue in WG. I love my BLNR, but would prefer a ceramic Pepsi.

[byodo88]

I think rolex could care less about the secondary market. They have no skin in the game there so why would they care if the current models drop in value? Makes no sense. I think they figured enough people with deep pockets would buy the new Pepsi and they want to keep it exclusive.

[htc8p]

rolex will still be luxury watch for the masses. maybe the just got greedy to not be able to switch bezels like before

[elcompa]

Originally Posted by kingkongkelley

I believe Rolex will make the SS Pepsi in a couple years.

And with a brushed bracelet/case so as not to upset the PepC owners. If they make an SS PepC that is just different enough from the WG version, there may be a chance to see this happen....IMHO.

[kilyung]

Originally Posted by elcompa

And with a brushed bracelet/case so as not to upset the PepC owners. If they make an SS PepC that is just different enough from the WG version, there may be a chance to see this happen....IMHO.

The same could be said about the WG Sub... just brush out the PCL and it'll be different! Yeah right. I wouldn't hold my breath.