Are You Tired of the SS Daytona Re-Sale!

[SteveTex]

I am fairly new to this forum but I have noticed that if someone finds a SS Daytona at an AD they are buying it and immediately putting it up for sale at +$1,500 or over what they paid.

I know it is a supply/demand industry but some of these folks are not really dealers, but just folks trying to make a $$$.

I guess it is the American way, but I personally think it cheapens the Rolex brand!

Any thoughts form others? SteveTex

[Gaijin]

It is a dynamic that unfortunatley is part of free enterprise. Rolex artificially causes this with thier low numbers of SS Daytonas produced.

Then you have ADs that only sell them to friends or "VIP" customers.

I don't like it either, but I think it is here to stay unless production ramps up. Unlikely.

[Incurable]

Let's hope this pattern doesn't extend to the new SDDS...

[chevycorvette]

in a jungle, 10 cocks versus 2 hens.

fighting sure going on. who is the man right now.

[hienpham04]

Nope, just because I own them

[xf384c]

That is basic demand and supply, that is how the world works, especially in the stock market. Fair game yet I don't like it because I am not rich and I don't have a daytona.

[SPACE-DWELLER]

Originally Posted by Incurable

Let's hope this pattern doesn't extend to the new SDDS...

Funny that you should mention it. Because when I ordered the SDDS my AD would put me on top of the list but only if I promised not to resell it immediately.

[stnmikita]

Originally Posted by chevycorvette

in a jungle, 10 cocks versus 2 hens.

fighting sure going on. who is the man right now.

I am utterly baffled by this post.

[CoopJr]

Originally Posted by chevycorvette

in a jungle, 10 cocks versus 2 hens.

fighting sure going on. who is the man right now.

Or in other words..1 banana in a 20 monkey ape house....plainly put....supply and demand

[Felly Jr.]

Originally Posted by SPACE-DWELLER

Funny that you should mention it. Because when I ordered the SDDS my AD would put me on top of the list but only if I promised not to resell it immediately.

Did he define what immediately means? What if you don't end up liking it?

[Bobareno]

Once you buy it, it's your to do what you want with it. Supply and demand.

[GMTJOHNNY]

Just don't get too attached. Sell it before the 20 year cut off for service and parts availability from RSC.
Jocke is going to make a fortune overhauling our out of date models!!

[sphereman]

well.. it is Rolex that causes this in the first...
Rolex only releases a small number of Daytonas to their dealers to artificially create this daytona craze...

[toph]

c'est la vie. if someones got something you want they can charge you what they want- but don't agree with AD's doing it.

[HDHNTER]

Originally Posted by toph

c'est la vie. if someones got something you want they can charge you what they want- but don't agree with AD's doing it.

What he said

[shoppy]

It is just the way of the world. I can see the DSSD going this way.

[Tools]

I think it's a shame that there are some wlho are able to get a Daytona at MSRP. but rather than having anhy desire in this outstanding time-piece, making a few bucks becomes the driver.

You have to sell a bunch of them to really make any impact on your bottom line..

[f16570]

It is a watch that is worth more to some than others.
If I get one then I doubt I would sell it, but to each their own.

[TZL]

I recently sold another new daytona to a friend of mine for what i paid for it, MSRP + taxes....but that's because he's my friend

I have gotten 3 daytonas in the past 12 months....but I had to put in a lot of leg work to get them, visiting dealers, putting my name on numerous lists, buying other watches strategically. If I did decide to flip a Daytona, I think a little bit of markup is justified for the amount of effort I put in to get a Daytona.

[Markg]

Originally Posted by TZL

I recently sold another new daytona to a friend of mine for what i paid for it, MSRP + taxes....but that's because he's my friend

I have gotten 3 daytonas in the past 12 months....but I had to put in a lot of leg work to get them, visiting dealers, putting my name on numerous lists, buying other watches strategically. If I did decide to flip a Daytona, I think a little bit of markup is justified for the amount of effort I put in to get a Daytona.

you are doing what ANY grey market dealer does; developing contacts, working them, and making a profit. the American way. good for you.

and in the meantime you are creating a service; for a small premium, someone can purchase the watch from you and NOT have to develop contacts/do the leg work etc., thereby saving them time and energy. again, good for you.

you have created a valuable service to the world, and will be rewarded accordingly (as long as the shortage lasts, but i suspect if that happens you will find something else to take its place; thats what entrepreneurs do)

mark

[mfer]

I can't believe no one has mentioned the GV. Much worse than a Daytona!!!

[Magik]

Yes, I understand free enterprise and everything. Blah, blah blah... But when a true watch enthusiast really wants a particular watch to buy and use, I think they should be able to... at MSRP. The SS Daytona has always been the watch I wanted to get for over 10 years now. I would buy it in a heartbeat to use all the time.

Over the last two months, I purchased a SS Sub-Date and a SS GMT-ll Pepsi. For the price of both, I could have probably come close to purchasing a SS Daytona off the gray market, but paying that much over MSRP seems too ridiculous. Obviously people are paying it though and that causes the problem.

TRFers, we must unite! No one buy a SS Daytona unless it's at MSRP! Just kidding, everyone is entitled to do what they want. Just a little rant because I'm jealous of those who got theirs.

[Markg]

Originally Posted by Magik

No one buy a SS Daytona unless it's at MSRP!

so would you feel better if rolex raised the msrp to $15k?

[DS/B MINI S]

Originally Posted by Magik

The SS Daytona has always been the watch I wanted to get for over 10 years now. I would buy it in a heartbeat to use all the time.

Over the last two months, I purchased a SS Sub-Date and a SS GMT-ll Pepsi. For the price of both, I could have probably come close to purchasing a SS Daytona off the gray market, but paying that much over MSRP seems too ridiculous.

Just different points of view. I can't imagine wanting something for 10 years, but not pulling the trigger because I had to pay 'Market Price.' The watches you bought are great choices, but I hope you don't learn the difficult lesson on settling

[Welshwatchman]

I always said that the 116520 should be priced identically to the 116523 and allow the buyer to make their own choice.

In so doing they could make more 116520 and a few less 116523 thus leveling out demand, maintaining good margins and stopping the flippers.

[Markg]

Originally Posted by Welshwatchman

I always said that the 116520 should be priced identically to the 116523 and allow the buyer to make their own choice.

In so doing they could make more 116520 and a few less 116523 thus leveling out demand, maintaining good margins and stopping the flippers.

Rolex makes about one MILLION watches a year.

you dont think that they have thought about the SS Daytona issue?
my suspicion is that they LIKE the flippers and everything they bring, else they could stop it tomorrow by flooding the market with SS versions. but they dont. and havent even though this has been going on for years. i wonder why....?

could it be that it raises the mystique of rolex, making the brand even more desirable? they arent doing it because they are stupid or dont know whats going on....

[Gaijin]

If you have one you are happy about the exclusiveness of a SS Daytona.

If you don't have one, want one and are having difficulty getting one you are not happy with the dynamics of it.

Simple as that.

[Incurable]

Something no one has mentioned is... Is it really to Rolex's advantage to limit production? It would seem it benefits the AD's more than Rolex itself. If Rolex is selling the SS Daytona to its dealers at a fixed price yet, the AD is free to charge what they will, the AD is reaping the benefits, not Rolex. The second scenario is that Rolex is charging a premium for the SS Daytona and the AD's margin is reduced (compared to MSRP). In that case, Rolex themselves benefit. With Rolex's sales policies, I doubt we'll ever know which is the actual case...

[HDHNTER]

Originally Posted by KansaiVet

If you have one you are happy about the exclusiveness of a SS Daytona.

If you don't have one, want one and are having difficulty getting one you are not happy with the dynamics of it.

Simple as that.

That sums it up nicely. Now that I'm on the other side of the fence I do appreciate the fact that they're not easy to come by.

[Art 1]

No.