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Sandee11 · 23 August 2015, 04:39 PM

I'm new to luxury watch. Just wonder is Rolex trying to catch up with other brand ( PATEK, AP....etc) in terms of Price and status? Or just their brilliant marketing strategy?
What I'm trying to say is, like car industry, patek is like Ferrari, Rolex is like Audi, even though Audi make some expensive car but their range is wide, from sedan to SUV to sports car, as Ferrari only super car, more exclusive. In the last few years, price of Rolex keep going up and up.

VinnieVegas · 23 August 2015, 04:42 PM

No.

MonBK · 23 August 2015, 05:08 PM

Everything goes up except boats.

padi56 · 23 August 2015, 05:34 PM

Quote:

Originally Posted by Sandee11

I'm new to luxury watch. Just wonder is Rolex trying to catch up with other brand ( PATEK, AP....etc) in terms of Price and status? Or just their brilliant marketing strategy?
What I'm trying to say is, like car industry, patek is like Ferrari, Rolex is like Audi, even though Audi make some expensive car but their range is wide, from sedan to SUV to sports car, as Ferrari only super car, more exclusive. In the last few years, price of Rolex keep going up and up.

Well one things for sure Rolex is not exclusive simply millions upon millions of them in this world today so would doubt if they are trying to catch up with anyone.And afraid today in this brand stereo typed world, many wear the brand and not the watch, and know nothing about the workings or history of the brand..

HogwldFLTR · 23 August 2015, 05:41 PM

Seems to me that Rolex is the most recognized watch in the world and doesn't need to catch up to anyone. They're doing just fine.

tom2517 · 23 August 2015, 08:07 PM

Quote:

Originally Posted by HogwldFLTR

Seems to me that Rolex is the most recognized watch in the world and doesn't need to catch up to anyone. They're doing just fine.

And Rolex is the most valuable watch brand as well, according all reports, and likely makes most money.

With their volume, Rolex is never going to be like Patek, and don't need to be, Rolex is laughing all the way to the bank.

Invictus Maneo · 23 August 2015, 08:11 PM

Apples to Oranges, IMO.

Sub/GMT · 23 August 2015, 08:16 PM

ROLEX IS..........Just..........ROLEX

dysondiver · 23 August 2015, 08:26 PM

the price is what you pay ,,, the value comes for free.

AK797 · 23 August 2015, 08:32 PM

I wish prices would keep going up, they have come to a stop just as my buying has stepped up, thought these things were supposed to make me money!

kilyung · 24 August 2015, 12:57 AM

Quote:

Originally Posted by AK797

I wish prices would keep going up, they have come to a stop just as my buying has stepped up, thought these things were supposed to make me money!

Just switch over to PP for now then, Neil. The recent price reduction should help.

watchwatcher · 24 August 2015, 01:02 AM

Quote:

Originally Posted by dysondiver

the price is what you pay ,,, the value comes for free.

Well said, Tom.

jayv95 · 24 August 2015, 01:05 AM

Quote:

Originally Posted by MonBK

Everything goes up except boats.

Dr.Smellody · 24 August 2015, 01:08 AM

So tired of all the automotive analogies and fixation with model year and service interval. What the heck. No! Rolex is not Audi. A fourty year old Audi is just an old Volkswagon. The Audi will be worth it's weight in scrap iron. The Rolex, assuming it's a sports model will be worth many times it's weight in gold.

Dr.Smellody · 24 August 2015, 01:39 AM

I should go on to say in another 40 years, Ferrari will still be Ferrari. AP, Patek, AP, and Rolex will still be worth near what new watches would go for in 2055.

eltonbalch · 24 August 2015, 01:46 AM

Price is directly related to demand. As long as we are talking about Rolex, just look at the difference in street prices among similar models. The Deep Blue sells for full list price (or even more) and the "regular" Deep Sea seems like a screaming bargain in comparison! Like the saying goes, "if you have to ask..."

nick c · 24 August 2015, 02:24 AM

Quote:

Originally Posted by Dr.Smellody

So tired of all the automotive analogies and fixation with model year and service interval. What the heck. No! Rolex is not Audi. A fourty year old Audi is just an old Volkswagon. The Audi will be worth it's weight in scrap iron. The Rolex, assuming it's a sports model will be worth many times it's weight in gold.

Quote:

Originally Posted by Dr.Smellody

I should go on to say in another 40 years, Ferrari will still be Ferrari. AP, Patek, AP, and Rolex will still be worth near what new watches would go for in 2055.

I agree 100% Dr

Chadridv · 24 August 2015, 02:54 AM

Quote:

Originally Posted by dysondiver

the price is what you pay ,,, the value comes for free.

Quote:

Originally Posted by watchwatcher

Well said, Tom.

Yes, well said indeed!

jwmacawful · 24 August 2015, 02:56 AM

Quote:

Originally Posted by Sandee11

I'm new to luxury watch. Just wonder is Rolex trying to catch up with other brand ( PATEK, AP....etc) in terms of Price and status? Or just their brilliant marketing strategy?
What I'm trying to say is, like car industry, patek is like Ferrari, Rolex is like Audi, even though Audi make some expensive car but their range is wide, from sedan to SUV to sports car, as Ferrari only super car, more exclusive. In the last few years, price of Rolex keep going up and up.

rolex doesn't have to catch up to any brand. it's quality speaks volumes for itself. imvho of course.

23 August 2015, 04:39 PM	#1
Sandee11 "TRF" Member Join Date: Jul 2015 Location: Malaysia Posts: 35	price/ value of Rolex I'm new to luxury watch. Just wonder is Rolex trying to catch up with other brand ( PATEK, AP....etc) in terms of Price and status? Or just their brilliant marketing strategy? What I'm trying to say is, like car industry, patek is like Ferrari, Rolex is like Audi, even though Audi make some expensive car but their range is wide, from sedan to SUV to sports car, as Ferrari only super car, more exclusive. In the last few years, price of Rolex keep going up and up.

23 August 2015, 04:42 PM	#2
VinnieVegas "TRF" Member Join Date: Jan 2015 Real Name: Vincent B Location: New York, NY Watch: '06 GMT Master II Posts: 1,261	No. __________________ Wearing Today: * Seiko SRP777 (2017)

23 August 2015, 05:41 PM	#5
HogwldFLTR 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Aug 2012 Real Name: Lee Location: 42.48.45N70.48.48 Watch: Too many to list! Posts: 33,697	Seems to me that Rolex is the most recognized watch in the world and doesn't need to catch up to anyone. They're doing just fine. __________________ Troglodyte in residence! https://www.rolexforums.com/showthread.php?t=808599

23 August 2015, 08:16 PM	#8
Sub/GMT "TRF" Member Join Date: May 2015 Location: Europe Watch: The White Gold Sub Posts: 518	ROLEX IS..........Just..........ROLEX __________________ Platinum DD 228206 Diamond Baguette Ice Blue Dial - Skydweller 326934 Black Dial Jubilee - Rosé Gold Yacht-Master 126655 Oysterflex - Smurf 116619LB - Sub 126613LB - Sub 124060LN - GMT-Master II 116710LN - DJ 126334 Blue......

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23 August 2015, 05:08 PM	#3
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,279	Everything goes up except boats.

23 August 2015, 08:11 PM	#7
Invictus Maneo "TRF" Member Join Date: Dec 2013 Real Name: Ken Location: GMT -5 Watch: 16610 Posts: 1,842	Apples to Oranges, IMO.

23 August 2015, 08:26 PM	#9
dysondiver "TRF" Member Join Date: Jul 2010 Real Name: tom Location: northern ireland Watch: my fins Posts: 10,063	the price is what you pay ,,, the value comes for free.

23 August 2015, 08:32 PM	#10
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	I wish prices would keep going up, they have come to a stop just as my buying has stepped up, thought these things were supposed to make me money!

24 August 2015, 01:08 AM	#14
Dr.Smellody "TRF" Member Join Date: Apr 2014 Location: Salem, OR Posts: 5,417	So tired of all the automotive analogies and fixation with model year and service interval. What the heck. No! Rolex is not Audi. A fourty year old Audi is just an old Volkswagon. The Audi will be worth it's weight in scrap iron. The Rolex, assuming it's a sports model will be worth many times it's weight in gold.

24 August 2015, 01:39 AM	#15
Dr.Smellody "TRF" Member Join Date: Apr 2014 Location: Salem, OR Posts: 5,417	I should go on to say in another 40 years, Ferrari will still be Ferrari. AP, Patek, AP, and Rolex will still be worth near what new watches would go for in 2055.

24 August 2015, 01:46 AM	#16
eltonbalch "TRF" Member Join Date: Oct 2006 Location: Cambridge, NY Posts: 1,089	Price is directly related to demand. As long as we are talking about Rolex, just look at the difference in street prices among similar models. The Deep Blue sells for full list price (or even more) and the "regular" Deep Sea seems like a screaming bargain in comparison! Like the saying goes, "if you have to ask..."

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