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RXAPPP · 13 February 2016, 01:06 PM

I've recently got round to thinking about APs strategy to minimise market flow by reducing manufacturing and moving from ADs to Boutiques. Whilst AP is not in the same league as both Rolex and Patek in relation to value retention these two moves could be positive news for those holding coveted models. My blue faced 15400 is now 3.5k more expensive than what it was 1year ago when bought new whilst Rolex prices have not moved and Patek have made reductions.
I, like most here buy watches because I like them and I love my 15400. I cannot see any reason why I would ever look to sell but facts such as the above do offer some comfort not least considering the fact I lost 25% on my ROC 3 years back.

Hairdude1 · 13 February 2016, 02:24 PM

I agree, it is good news for us

singe89 · 13 February 2016, 03:50 PM

AP has been working hard to increase secondary market pricing by reducing dealer margin and focusing on boutique sales for popular pieces. It's a great long term strategy for collectors as long as demand stays strong.

Like any purchase in watch collecting you have to buy right to not lose $$$. Rolex and Patek are no different. Buy a PM Rolex at retail and you will lose $$$. Certain Pateks like the 5690p lose value on the secondary market. Again, do your research and buy right and you should hold value.

The brand that interests me long term is Richard Mille. Goes against so many of my buying rules but keep getting pulled towards the RM011 or RM055.

Manofsteelpt · 13 February 2016, 04:16 PM

Jim, is the pt 44mm boutique only?

singe89 · 13 February 2016, 04:42 PM

Quote:

Originally Posted by Manofsteelpt

Jim, is the pt 44mm boutique only?

No but most smaller ADs don't get them. Very large ADs might get 1 per year. Very similar to the 15305. My local AD in Newport Beach told me they couldnt get the PT 44mm so I had to get mine from Europe at the time.

I love the 44mm PT. it's one of the only non LE platinum APs and originally pushed $100k before the AP price decrease when they cut dealer margin. Looking at the 44mm PT vs the PT schumi, PT RB2, etc it's among the best value AP has to offer.

Manofsteelpt · 13 February 2016, 04:56 PM

Quote:

Originally Posted by singe89

No but most smaller ADs don't get them. Very large ADs might get 1 part year. Very similar to the 15305. My local AD in Newport Beach told me they couldnt get the PT 44mm so I had to get mine from Europe at the time.

I love the 44mm PT. it's one of the only non LE platinum APs and originally pushed $100k before the AP price decrease when they cut dealer margin. Looking at the 44mm PT vs the PT schumi, PT RB2, etc it's among the best value AP has to offer.

Thanks, Jim. I was curious as I know they're pretty limited. I agree on its value... I love the RB2 in Pt, but not at a 50k premium over the 44mm.

13 February 2016, 01:06 PM	#1
RXAPPP "TRF" Member Join Date: Nov 2012 Location: Blue Planet Watch: 5 Posts: 1,201	AP strategy I've recently got round to thinking about APs strategy to minimise market flow by reducing manufacturing and moving from ADs to Boutiques. Whilst AP is not in the same league as both Rolex and Patek in relation to value retention these two moves could be positive news for those holding coveted models. My blue faced 15400 is now 3.5k more expensive than what it was 1year ago when bought new whilst Rolex prices have not moved and Patek have made reductions. I, like most here buy watches because I like them and I love my 15400. I cannot see any reason why I would ever look to sell but facts such as the above do offer some comfort not least considering the fact I lost 25% on my ROC 3 years back.

13 February 2016, 02:24 PM	#2
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	I agree, it is good news for us __________________ Instagram: @Hairdude Watches in Collection 5070R, 5522A, 214270 MK1, 228238 16750, 26401, 5711, 116718, 116710LN, 116300, 16710"Coke", 372, 15300, 15703 (All Flipped) Official Member "Perpetual 30" Las Vegas GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member 'WIS-CON' Las Vegas Int'l GTG 2018

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13 February 2016, 03:50 PM	#3
singe89 "TRF" Member Join Date: Oct 2011 Real Name: Jim Location: Orange County, CA Watch: Rolex, AP & Patek Posts: 3,747	AP has been working hard to increase secondary market pricing by reducing dealer margin and focusing on boutique sales for popular pieces. It's a great long term strategy for collectors as long as demand stays strong. Like any purchase in watch collecting you have to buy right to not lose $$$. Rolex and Patek are no different. Buy a PM Rolex at retail and you will lose $$$. Certain Pateks like the 5690p lose value on the secondary market. Again, do your research and buy right and you should hold value. The brand that interests me long term is Richard Mille. Goes against so many of my buying rules but keep getting pulled towards the RM011 or RM055.

13 February 2016, 04:16 PM	#4
Manofsteelpt "TRF" Member Join Date: Feb 2011 Real Name: Mike Location: Buffalo, NY Posts: 3,971	Jim, is the pt 44mm boutique only?

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