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Old 29 June 2016, 08:07 AM   #1
Capt. Alex
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Why is the coronet seldom upright on the crown?

I have noticed that few examples have the coronet on the crown perfectly upright. I would think that Rolex would have ensured that when screwed down that it would align as such... Anyone have any thoughts on this?
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Old 29 June 2016, 08:12 AM   #2
mjclark32
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I think it would be cool if they all aligned straight up, but my guess is Rolex is more concerned with the crown doing its job ensuring water stays out.
With that said we know they can do it, I think it's the sky dweller that has all them all pointed straight up.
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Old 29 June 2016, 08:16 AM   #3
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Because they are lazy or it would cost them money. I miraculously took delivery of my first ever watch that lines up correctly today. AP of all brands
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Old 29 June 2016, 08:19 AM   #4
shorty12
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A lot of $$$ added to the manufacturing process with little relative payoff??
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Old 29 June 2016, 08:19 AM   #5
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Because it's a screw and nut with a flexible gasket
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Old 29 June 2016, 08:20 AM   #6
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In nice shotguns, the screws are all "timed". Timed screws all align perfectly. The screws are timed by screwing them in all the way, marking the alignment, removing the screws, and then cutting the screw driver groove. It is a very tedious process. Getting the Rolex crown timed perfectly is very doable, but does not seem to be the norm.
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Old 29 June 2016, 08:21 AM   #7
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My OCD would appreciate upright coronets.
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Old 29 June 2016, 08:29 AM   #8
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Upright is too matchy-matchy
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Old 29 June 2016, 08:37 AM   #9
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Rolex developped a patent to assure the crown is always upright.

(unfortunately) this patent is only devoted to one model , the SkyDweller.


Hope it will be used for others (all) models in the future. Not sure of that, as even the new and prestigious DD40 doesn't have it.
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Old 29 June 2016, 08:40 AM   #10
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Quote:
Originally Posted by Alpino View Post
...Hope it will be used for others (all) models in the future. Not sure of that, as even the new and prestigious DD40 doesn't have it.
Rolex is funny that way. It's kind of like only the divers get the Glidelock. To them I suppose it's a divers extension so why put it on anything else, but so many people wish it was available across the product line, and they must know that.
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Old 29 June 2016, 08:43 AM   #11
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Happy that it points up on my D Blue
But doesn't on my SubC or GMTC, or previous black DSSD

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Old 29 June 2016, 08:55 AM   #12
Capt. Alex
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Quote:
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Happy that it points up on my D Blue
But doesn't on my SubC or GMTC, or previous black DSSD

See, thats beautiful. That is 'Perfection', the essence of Rolex..
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Old 29 June 2016, 09:02 AM   #13
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Mine lines up perfectly, upside down...
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Old 29 June 2016, 10:38 AM   #14
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Quote:
Originally Posted by eonflux View Post
Happy that it points up on my D Blue

But doesn't on my SubC or GMTC, or previous black DSSD





Give it time. As the seal wears, the crown will settle elsewhere.
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Old 29 June 2016, 02:57 PM   #15
brucethemanlee
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both Rolex Boutique and RSC have said the the crown alignment is completely random

over time with unscrewing and tightening the crown will change positions

when you bring it in to RSC, there is no guarantee it will placed upright - if it was originally in that position when brought in
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Old 29 June 2016, 02:59 PM   #16
wuyeah
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None of my Rolex line up perfect. Watches eventually will require service, even it is align correctly out of factory, it might change when you send in for service. I learn not to let stuff like that bother me though.
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Old 29 June 2016, 04:55 PM   #17
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It's just like a screw ..depends on how tight or loose you screw it.
No real way to measure it. It could be aligned this time but maybe not the next
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Old 29 June 2016, 05:41 PM   #18
crowncollection
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Why is the coronet seldom upright on the crown?

Even if it starts straight it will change as the gasket compresses over time


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Old 29 June 2016, 06:05 PM   #19
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Quote:
Originally Posted by Capt. Alex View Post
I have noticed that few examples have the coronet on the crown perfectly upright. I would think that Rolex would have ensured that when screwed down that it would align as such... Anyone have any thoughts on this?
Why has the crown got to be aligned with anywhere if it did line upright over the years as the crown seal wears it would not line up anyway.Perhaps Rolex should get rid of the crown emblem then everyone's crown would line up somewhere.Now in photo shoots and brochers etc they are shown like that, but in the real world it seldom happens except on the skydweller.Its the same with models and adverisments in photo-shoots many are airbrushed to look better than what in the real world they are.
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Old 29 June 2016, 07:46 PM   #20
ming the merciless
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Quote:
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Happy that it points up on my D Blue
But doesn't on my SubC or GMTC, or previous black DSSD


That's 90 degrees out to me. Any other hands on engineers will know just how difficult it to line up a thread to stop in a certain position. I'd like to know how " Rolex " do it.
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Old 29 June 2016, 09:12 PM   #21
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Quote:
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Anyone have any thoughts on this?
My thoughts are that since I cannot see it, then it is irrelevant.
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Old 29 June 2016, 10:01 PM   #22
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Who cares, worrying about that is like picking fly$hit out of pepper.
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Old 29 June 2016, 10:08 PM   #23
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Variety is the spice of life, it's ok that they don't line up.
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Old 29 June 2016, 10:31 PM   #24
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Would it be ideal sure. But like many have already mentioned, it will change over time regardless.


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Old 29 June 2016, 10:41 PM   #25
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Old 29 June 2016, 10:44 PM   #26
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Its laziness on Rolex's part. Its totally doable but takes some extra time during the manufacturing process.
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Old 30 June 2016, 02:18 AM   #27
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Who cares, worrying about that is like picking fly$hit out of pepper.
Who cares? Plenty of people. Luxury watches are about the details. I feel like Rolex is missing an opportunity to get another detail right. When spending $5k+ on a watch, it isn't crazy to expect everything to be perfect.

Quote:
Originally Posted by Alpino View Post
.

Rolex developped a patent to assure the crown is always upright.

(unfortunately) this patent is only devoted to one model , the SkyDweller.


Hope it will be used for others (all) models in the future. Not sure of that, as even the new and prestigious DD40 doesn't have it.
It'll trickle down eventually. That would be an interesting patent to check out.
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Old 30 June 2016, 02:24 AM   #28
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Why bother?

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Originally Posted by Jim Smyth View Post
Its laziness on Rolex's part. Its totally doable but takes some extra time during the manufacturing process.
I beg to disagree on calling it laziness... I believe it is more a question of not doing it as, even if it starts "perfectly aligned", due to gasket wear/compression it won't remain that way over "the life" of the watch and would sooner or later become "misaligned" anyway...

My DJ "points" to two o'clock, Sub when I got it was pretty close to "aligned" but has been serviced twice since and got "worse" both times now pointing to 6 o'clock... still getting my eight or so hours of sleep at night...
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Old 30 June 2016, 02:27 AM   #29
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Who cares? Plenty of people. Luxury watches are about the details. I feel like Rolex is missing an opportunity to get another detail right. When spending $5k+ on a watch, it isn't crazy to expect everything to be


Agree that defects should not be tolerated. I.e. Misaligned lettering, missing lume etc (Sorry Padi).

But the crown? Really?

Maybe Rolex watches could all read 12 Noon/Midnight all day long. Would t want those hands to be all askew saying 10:19 and whatnot 🙄

Kidding
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Old 30 June 2016, 02:58 AM   #30
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folks that absorbed in such a trivial matter should probably never get their watch backs engraved as after the next servicing, the engraving will probably not align itself with the rest of the watch.

gaskets, threads and proper torque settings (in the case of a watch back) tend to pre-empt any perfectly aligned crown symbols and/or back engravings.

there's a distinct difference 'between attention to detail' & being somewhat anal-retentive over trivialities.
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