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22 February 2009, 04:44 AM | #1 |
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Is every Rolex a runaway success?
Hi guys,
Rolex produce close to around a million watches each year......but is every model a success? Sure, we've had distasteful ones like the Leopard Daytona, and the Zebra DJ with Diamonds on a rubber strap...; but surely even these must sell.....otherwise why would Rolex have come up with them in the first place? We all know Rolex to be the KING of Sales and Marketing; but are ALL their models hits? JJ
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22 February 2009, 04:46 AM | #2 | |
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I don't know. I'm still gooo gooooin' over the models that are successful. dP
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22 February 2009, 04:47 AM | #3 |
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........and I'm simply hanging on to those that are!!
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22 February 2009, 04:47 AM | #4 |
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Some obviously sell better than others.
I wouldn't say everyone is a hit. Almost all sell well by another companies standards, but in the terms of Rolex, I'm sure they view some models as failures. PAtrick
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22 February 2009, 05:05 AM | #5 |
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well, people buy them... and beauty is very subjective and there is a reason why they produce them. the leopard daytona was not for everyone but for sure somebody liked it. i think rolex is a run away success which mean i 100% agree with you JJ
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22 February 2009, 05:06 AM | #6 |
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I just want one that is
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22 February 2009, 05:12 AM | #7 |
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I'd suggest that Rolex have a core of models that are great watches and aren't too way out, which are the ones that TRF members tend to prefer.
Then they have a range that are pretty "bling-ing" and these are aimed at a different market where they are worn for effect and can then be replaced by another one as money isn't the constraint. If they're not a success in that market then Rolex can always get them back to Geneva and replace the dials and re-sell them I guess.
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22 February 2009, 05:17 AM | #8 |
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That's a good question JJ, and in my opinion, the answer is definitely a "no." Like any manufacturer, Rolex will have products that are hits, and those that aren't. I wish we could look at the sales numbers but certain models are definitely not nearly as desirable as others.
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22 February 2009, 05:18 AM | #9 | |
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22 February 2009, 05:33 AM | #10 |
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I'm sure Rolex know their business well and only produce a handful of the more exotic e.g. leopard cosmograph models. History has shown us that if a model fails to sell then it is discontinued. As you probably know the original Milgaus was a very poor seller. I heard of one taking six years from manufacture until it was sold.
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22 February 2009, 01:54 PM | #11 |
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Well, it's hardly scientific, but of the Rolex's I see, I don't tend to see too many Explorers. Don't know about actual sales figures.
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22 February 2009, 02:06 PM | #12 |
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I do not think that all models are highly successful but they usually find a market niche and someone ends up buying them. But I'm sure once in awhile they have a dud and marketing goes back to the drawing board!!!
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22 February 2009, 02:45 PM | #13 |
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Here is the more important question, yes they are all sold....but to whom? We have all seen 4 or 5 year old serials sitting in the AD's cases. I would guess that it takes more than two years to sell all the watches Rolex produces, hence the GM dealers.
Scott
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22 February 2009, 03:17 PM | #14 | |
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22 February 2009, 03:19 PM | #15 | |
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JJ
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22 February 2009, 04:09 PM | #16 |
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i think this kind of model is produce in a few...and some people buys it...especially old rich people...that leopard and zebra is attractive to old people...much as we attracted to our steel watches...
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22 February 2009, 07:07 PM | #17 |
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i think the lepord daytona is aimed at the clientle that consist of african dictators....hahhaa i gotta check mugabe's wrist hahhaa lol, hmm...i'm not a fan of the airking...and i have not noticed too many at all, i've probably seen one or two outsiede an AD, the highest selling rolex model from what ive read is the Ladies, SS or TT datejust, i think after that would probably come the Mens sub or maybe the DJ TT........are all a sucess...hmm...i guess there's a rolex for every man/woman, every occasion, every achievement...lol...
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22 February 2009, 07:23 PM | #18 |
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Rolex is King
Hi
Thanks JJ for the great post. Yes Rolex sells all that its makes, thats why sales of 1 million every year irrespective of recession. As rightly said some models are made in small quantities to take care of sales aspect others in 000s as they sell well, its a marketing stragety. |
22 February 2009, 07:23 PM | #19 |
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Rolex is King
Hi
Thanks JJ for the great post. Yes Rolex sells all that its makes, thats why sales of 1 million every year irrespective of recession. As rightly said some models are made in small quantities to take care of sales aspect others in 000s as they sell well, its a marketing stragety. |
22 February 2009, 08:02 PM | #20 |
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I think JJ has got the 1 million production a year wrong!
Its closer to "only" around 100000 p.a. or 1920 a week, or 270 a day! "yes" and they could delete the leopard Daytona!
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22 February 2009, 10:05 PM | #21 |
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Well, the short answer is no. If we look at history we find several references that in their day were poor sellers. In addition to the early Milgauss mentioned, the 1655 was a poor seller. Many viewed the dial as to hard to read.
The GMT II reference 16760 had a remarkably short run as it competed with the cheaper 16750 (despite having "upgrades" we take for granted now. Early Daytonas were slow sellers as well as early Turn-O--Graphs as they competed with Submariners. What is interesting is that many of these early "ugly ducklings" became "swans" as time went on. Interesting when we look at references that take hits from todays buyers. Will history repeat? |
23 February 2009, 12:22 AM | #22 |
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Like any investment (even tho Rolex as NOT investments) ...
Past performance is NOT indicative for future gains. Remember that!
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23 February 2009, 12:32 AM | #23 |
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No, I doubt it. But even the less popular models find a certain audience. I'm wondering if the "misses" that were not wildly popular at this time, will become collectors items in the future.
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23 February 2009, 12:35 AM | #24 |
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I think that part of the Rolex legacy is their trend to make "classic" and stylish watches (with a few exceptions)...
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23 February 2009, 12:59 AM | #25 |
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23 February 2009, 01:26 AM | #26 |
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I´ve heard ...
...that the classic Milgauss (1019) was a non success model at first. Any one else heard this?
Evedently I missed some eralier post...sorry!
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23 February 2009, 01:49 AM | #27 | |
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23 February 2009, 02:21 AM | #28 |
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Yachtmaster likewise !!
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23 February 2009, 02:40 AM | #29 | |
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JJ
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23 February 2009, 04:00 AM | #30 |
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Well the OysterQuartz got dumped through lack of sales and I can't imagine the Milgause sold much before the redesign.
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