Rolex Explorer I why

[David cote]

Does anyone know why they moved the Explorer name to the six o’clock position ?



Just curious, for so many years including the EXP II has it at the 12 still. It has always been at the 12?


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[diracpoint]

Not sure why they did it. Probably because it looked a bit too crowded at the 12 o'clock position. The new version at 6 o'clock, however, has historical precedent ...


[pic from the web]

[mgsooner]

Originally Posted by diracpoint

Not sure why they did it. Probably because it looked a bit too crowded at the 12 o'clock position. The new version at 6 o'clock, however, has historical precedent ...


[pic from the web]

Thanks for pointing this out, I was not aware of it until now. I actually prefer the EXPLORER text at the bottom of the dial as I find it to make for a more symmetrical look.

[Lawlex]

Originally Posted by mgsooner

Thanks for pointing this out, I was not aware of it until now. I actually prefer the EXPLORER text at the bottom of the dial as I find it to make for a more symmetrical look.

I certainly agree

[David cote]

Originally Posted by diracpoint

Not sure why they did it. Probably because it looked a bit too crowded at the 12 o'clock position. The new version at 6 o'clock, however, has historical precedent ...





[pic from the web]

Yea, it must be! Very interested in why now ?


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[yosakamoto]

I’ve wondered this as well. Considering that the “Explorer” text was located at the 12 o’clock position for a majority of its history, one possibility for the change on the 39mm model could be the decision Rolex made to increase the size of the coronet and typeface (in proportion to the rest of the dial) compared to the previous 36mm models. Placing the “Explorer” logo at the 12 o’clock position would clutter the top of the dial, so it was relocated to 6 o’clock to preserve the balance. Equally plausible would be the decision to move the “Explorer” logo to 6 o’clock to hark back to very early Explorer models, and increase the size of the Rolex coronet and typeface, again, to balance out the dial.