New AD Opening in Orange County, CA

[Shazbot302]

I was at South Coast Plaza today and saw that a new AP AD is coming. I’m getting back into the hobby after obsessively collecting guitars for 10 years and can’t wait to add a RO to my collection. South Coast has become a great watch destination. Rolex, JLC, VC, IWC, Pan, Cartier, Omega, PP and Lange are already there, along with Tourneau. AP completes the list.

The only AP AD I’ve been to was in Paris and they only had PM and less desirable models. What kind of hoops do you need to jump through to get a SS RO from an AD?

Edit: I just saw the Vegas thread. Seems hopeless. Why even bother opening a new AD.

[GreenLantern]

There's no point in opening another AD or Boutique until AP increases production. It's silly, otherwise.

If I managed another boutique, I'd be upset if AP opened yet another. Means even less allocations for me.

[uniqueMR]

South Coast Plaza, one of the top destinations to shop..

[yOyOYoo]

Any idea when the AD will be open?

[macrowatch]

Definitely go day of opening.

[singe89]

That’s awesome news. Once traditional jewelers was dropped by AP I hated having to deal with the traffic up to LA to visit the boutique.

[BNA/LION]

Originally Posted by uniqueMR

South Coast Plaza, one of the top destinations to shop..

This and another AD option is an opportunity to make new friends...

[Shazbot302]

Originally Posted by yOyOYoo

Any idea when the AD will be open?

I said AD, but based on the signage, it’s probably a boutique. I don’t know the AP retail model but I know the PP and stand alone Rolex Boutiques are both Tourneau. I think is said August. I’ll be there later today and will post a pic.

Originally Posted by macrowatch

Definitely go day of opening.

Oh, we’ll be there!

Originally Posted by singe89

That’s awesome news. Once traditional jewelers was dropped by AP I hated having to deal with the traffic up to LA to visit the boutique.

I haven’t visited the LA store. I can’t stomach that drive unless it’s for work and I have no choice. Any idea why Traditional was dropped? Traditional Jewelers is now called Hyde Park. I can’t speak highly enough of them. They’re really fantastic.

Originally Posted by uniqueMR

South Coast Plaza, one of the top destinations to shop..

Visit the A. Lange boutique next time you’re in town. My goodness. Some of their piece have to be seen in person to be appreciated. It’s mind blowing.

[vh2k]

It’s a boutique.

Audemars Piguet is growing its presence within the North American market, this role will focus heavily on developing business strategies to raise the Boutique’s customers’ pool and provide an elevated client experience unlike any other. Responsible for the boutique's overall day-to-day operations, for brand and product promotion, and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

PRINCIPAL MISSION

Develop business strategies to raise the Boutique’s customers’ pool, expand store traffic and optimize profitability. Responsible for the boutique's overall day-to-day operations. Accountable for providing best customer experience, for pre and post selling of the products of the boutiques, for brand and product promotion and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

[singe89]

Originally Posted by Shazbot302

I haven’t visited the LA store. I can’t stomach that drive unless it’s for work and I have no choice. Any idea why Traditional was dropped? Traditional Jewelers is now called Hyde Park. I can’t speak highly enough of them. They’re really fantastic.

It was part of APs strategy to cut dealer margin and eventually pull away from ADs to go the boutique model. I loved traditional jewelers. Used to go all the time before they changed locations to the other side of the mall and changed names. Sure it’s still awesome but don’t get to fashion island all that much anymore.

[yOyOYoo]

Guess I may be seeing some of y’all at the grand opening of the AP boutique.

[macrowatch]

Can one of ya’ll please grab me the 15500 Blue you decide not to buy? Lol.

[Shazbot302]

Originally Posted by singe89

It was part of APs strategy to cut dealer margin and eventually pull away from ADs to go the boutique model. I loved traditional jewelers. Used to go all the time before they changed locations to the other side of the mall and changed names. Sure it’s still awesome but don’t get to fashion island all that much anymore.

Got it. They changed their name and location but show up as Traditional Jewelers on my bank statements.

[kimwizzzuuu]

Originally Posted by macrowatch

Can one of ya’ll please grab me the 15500 Blue you decide not to buy? Lol.

Wait, they still haven’t allocated you a 15500 blue yet?

[Shazbot302]

Opens Fall 2021. I have to say, I’m pretty excited about this.

[GreenLantern]

Originally Posted by Shazbot302

Opens Fall 2021. I have to say, I’m pretty excited about this.

Is this an AD or a Boutique?

I would be very surprised if it was an AD since AP's sales strategy shift from a few years back is to eventually go Boutique-exclusive, like Richard Mille.

[neal.jy]

Thanks for sharing the news and picture! I'm now seriously considering flying out for opening day and hoping they have a black 15500 available..

[macrowatch]

Originally Posted by kimwizzzuuu

Wait, they still haven’t allocated you a 15500 blue yet?

Ahaha. No, not yet. But I also haven’t asked for one yet.

[macrowatch]

Anyone know if this is 100% corporate or who the JV partner is?

[EEpro]

Opening day odds as a walk-in for a 15500ST OTB ?

South Coast in Costa Mesa is in the top 10 highest grossing malls in the USA. At times #1. Makes sense to have a boutique there along with A Lange & Sohne and Vacheron Constantin.

[VogelPhoenix]

Originally Posted by vh2k

It’s a boutique.

Audemars Piguet is growing its presence within the North American market, this role will focus heavily on developing business strategies to raise the Boutique’s customers’ pool and provide an elevated client experience unlike any other. Responsible for the boutique's overall day-to-day operations, for brand and product promotion, and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

PRINCIPAL MISSION

Develop business strategies to raise the Boutique’s customers’ pool, expand store traffic and optimize profitability. Responsible for the boutique's overall day-to-day operations. Accountable for providing best customer experience, for pre and post selling of the products of the boutiques, for brand and product promotion and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

Who's job description is that?

[VogelPhoenix]

Originally Posted by Shazbot302

Opens Fall 2021. I have to say, I’m pretty excited about this.

Some lucky folks here managed to score pieces at the Boston boutique opening. Time to line up the night before....

[kimwizzzuuu]

Originally Posted by macrowatch

Ahaha. No, not yet. But I also haven’t asked for one yet.

Since you bought a code chrono recently, I’d push for a steel jumbo.

[gliazzurri]

Hard to believe they will have any inventory as with the other places...

[EEpro]

Originally Posted by VogelPhoenix

Some lucky folks here managed to score pieces at the Boston boutique opening. Time to line up the night before....

Awesome. I haven't done that since the iPhone 3G release

[vh2k]

Originally Posted by VogelPhoenix

Who's job description is that?

Boutique Director/Manager

[cascavel]

Originally Posted by GreenLantern

There's no point in opening another AD or Boutique until AP increases production. It's silly, otherwise.

If I managed another boutique, I'd be upset if AP opened yet another. Means even less allocations for me.

I know, right? Seems pointless, what are they going to carry? Either they won't have any inventory or you'll have to be in line 48 hours in advance like the old days of iPhone introductions. Unless, of course, they have a VIP opening party in which case everything will be sold before the store opens on the first day.

[Shazbot302]

I don’t think they let people camp out over night inside an indoor mall.

[jb335]

I hope they have better attitudes than half of the people at the Beverly Hills boutique.

[VogelPhoenix]

Originally Posted by cascavel

I know, right? Seems pointless, what are they going to carry?

Maybe AP will bump off a couple of more ADs to have more inventory for the new boutique.