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Speedbird-1 · 11 June 2022, 10:24 PM

Can't help wondering if the bean counters at Rolex are asking the marketing/pricing department; "why are we making a product, that is sold for 2, 3 or 4 times our recommend price, after we've sold it to our retailers. Are we mad ?"

saxo3 · 11 June 2022, 11:06 PM

EEpro · 12 June 2022, 12:00 AM

No one would buy one for 2x if it were sitting in the case available to any walk in.

brandrea · 12 June 2022, 12:07 AM

Quote:

Originally Posted by EEpro

No one would buy one for 2x if it were sitting in the case available to any walk in.

I’m not so sure about that. Trusted sellers here seem to have no problem moving them at higher prices. Maybe not 2X but definitely higher.

enjoythemusic · 12 June 2022, 01:17 AM

Rolex has a rare thing called Ethics. The world could use more of this imho.

Bluside · 12 June 2022, 02:32 AM

The watches are only really worth MSRP price at best. Everything else is just supply and demand. Also a bit of FOMO.

Thug · 12 June 2022, 03:02 AM

They can raise the price but if they do so, they can't ever lower it again since it would devalue the brand. Right now it may be fine but if there's significant downturn in the economy or if demand starts to fall drastically it will be harder to move at the higher prices.

11 June 2022, 10:24 PM	#1
Speedbird-1 "TRF" Member Join Date: Aug 2009 Real Name: Steve. Location: UK Posts: 6,473	Geneva. Can't help wondering if the bean counters at Rolex are asking the marketing/pricing department; "why are we making a product, that is sold for 2, 3 or 4 times our recommend price, after we've sold it to our retailers. Are we mad ?"

11 June 2022, 11:06 PM	#2
saxo3 "TRF" Member Join Date: Dec 2020 Location: . Posts: 2,918	Geneva.

12 June 2022, 12:00 AM	#3
EEpro 2024 SubLV41 Pledge Member Join Date: Apr 2019 Real Name: Brad Location: Purdue Watch: Daytona Posts: 9,243	No one would buy one for 2x if it were sitting in the case available to any walk in. __________________ ♛ ✠ Ω 2FA Active

12 June 2022, 01:17 AM	#5
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 21,176	Rolex has a rare thing called Ethics. The world could use more of this imho. __________________ __________________ ----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <---- https://www.rolexforums.com/showthread.php?t=968133 Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory.

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12 June 2022, 02:32 AM	#6
Bluside 2024 Pledge Member Join Date: Sep 2015 Location: Florida Posts: 3,081	The watches are only really worth MSRP price at best. Everything else is just supply and demand. Also a bit of FOMO.

12 June 2022, 03:02 AM	#7
Thug "TRF" Member Join Date: Oct 2014 Real Name: Papi Location: NYC Posts: 187	They can raise the price but if they do so, they can't ever lower it again since it would devalue the brand. Right now it may be fine but if there's significant downturn in the economy or if demand starts to fall drastically it will be harder to move at the higher prices.

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