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DadsWatch72 · 24 July 2009, 11:55 AM

I have seen Rolex watches marked down online. I am interested in buying a Rolex but I really want to buy one from an AD at the lowest possible price. So whats the bottom line I can expect off a watch? Does it vary from dealer to dealer? How much profit does a dealer make in the sell?

allanofcalifornia · 24 July 2009, 12:02 PM

Varies from dealer to dealer and from watch to watch. Some dealers will not offer any discount. Some dealers will only offer discounts on TT and gold models. Generally you would be doing good if you can get a discount between 10 to 20 percent.

Allan

Tools · 24 July 2009, 12:43 PM

The consensus is that mark-up is around 40%...

But that does not translate to "profit" - there is overhead and maintenance labor of the required Rolex displays.... then there is the wage or salary of the sales staff.....

Depends on where you live and where you buy......... most Rolex Dealers are Jewelers and don't need to push Rolex watches to stay alive.........the Rolex and it's displays are a way to get you in the store......... you look at the nice, high priced Rolex watches, then buy stuff that is marked up 60-100% or so....

On the West Coast, discounts on Stainless models are hard to come by, but the TT and other precious models can be had for 10-25% off, sometimes more ...

Andad · 24 July 2009, 02:28 PM

The mark up is 66% based on a buying price of 40% off retail.

As Larry has said, overheads are high at a Rolex AD but some discount can be had on some models.

springer · 24 July 2009, 10:42 PM

Quote:

Originally Posted by allanofcalifornia

Varies from dealer to dealer and from watch to watch. Some dealers will not offer any discount. Some dealers will only offer discounts on TT and gold models. Generally you would be doing good if you can get a discount between 10 to 20 percent.

Allan

I think Allan is spot on here.

AWATCH · 24 July 2009, 11:04 PM

I have a family member that is an exec at a large jewelry concern that happens to be a AD and I was told that Rolex frowns upon any discount past the 10% area. Rolex is very protective of suggested retail pricing.

drtooth73 · 25 July 2009, 12:33 AM

Rolex frowns upon discounts of 20% or more. In Michigan here you can get 15-20% without any bargaining on SS, more on TT, even more on Gold.

DadsWatch72 · 25 July 2009, 04:07 AM

So a Deep Sea that cost $9,250 with a 15% discount should be $7,863 with a savings of $1,387.50. Is that reasonable or will they give you the "shuffle"? Because you can find them all day long online with a 10% discount or around $8,500. I like the 20% better giving me a $1,850 savings bringing the total to $7,400.

Sooo, if the mark up on a $9,250 watch is 40% then it costs the AD $5,550? Seems the 20% off is a good meeting point (half way).

allanofcalifornia · 25 July 2009, 04:29 AM

It's funny because I already had 1 AD tell me that they are an authorized Rolex dealer and they are not allowed to discount at all. She was implying that no Rolex dealer will ever discount. Another AD told me right on the spot that I can get 15% discount and I never even asked for any discount but was just looking at a watch.

Allan

DadsWatch72 · 25 July 2009, 04:48 AM

I don't think its funny (ha ha) but funny (where is my $1,387.50). That $1,387 is a good start toward another watch.

jdc · 25 July 2009, 04:59 AM

Quote:

Originally Posted by DadsWatch72

I don't think its funny (ha ha) but funny (where is my $1,387.50). That $1,387 is a good start toward another watch.

if the bottom line is cost and you want a good product look at the sales section here, plenty of well respected people selling

TheVTCGuy · 25 July 2009, 05:01 AM

Quote:

Originally Posted by allanofcalifornia

It's funny because I already had 1 AD tell me that they are an authorized Rolex dealer and they are not allowed to discount at all. She was implying that no Rolex dealer will ever discount. Another AD told me right on the spot that I can get 15% discount and I never even asked for any discount but was just looking at a watch.

Allan

Same thing, an AD I walked in to offered me 15% off the GMT IIC right off the bat, I didn't even ask. They commented on my Daytona, (don't know if that had anything to do with it or not).

allanofcalifornia · 25 July 2009, 05:07 AM

Quote:

Originally Posted by TheVTCGuy

Same thing, an AD I walked in to offered me 15% off the GMT IIC right off the bat, I didn't even ask. They commented on my Daytona, (don't know if that had anything to do with it or not).

In your case, I think it was because of your good looks!

Allan

DadsWatch72 · 25 July 2009, 05:15 AM

So we have established 15% is a definate possibility. Now to go from 15% to 20% is the deal breaker I guess.

kandyman · 25 July 2009, 05:32 AM

Wow.....that some discount you get in the US. What are peoples experience on discounts in the UK...several ADs i been to have offered discounts on TT, but not on SS watches

mikefrmnj · 25 July 2009, 06:14 AM

I have mentioned this before but an AD near me said 25% off a SS Sub. Im sure I could squeeze him a bit more for all gold or TT.

Rebel · 25 July 2009, 06:42 AM

10% discount in my part of the world.

brrrdn · 25 July 2009, 07:48 AM

no discount on SS models here in my area.. but i managed to get an 8% discount on a gmt iic near the end of the month. the sales manager had to actually phone the owner to approve the discount. he then said that was the first time he ever gave a customer a discount on a sport SS model. not sure if he was telling the truth or not..

DadsWatch72 · 25 July 2009, 09:07 AM

Phone the owner???? And the award for best actor goes to......

And Mike, "Im sure I could squeeze him a bit more for all gold or TT." I actually laughed out loud on that one.

Time Keeper · 25 July 2009, 10:22 AM

In this economy, if one AD says they don't discount, just go to the next dealer that will. Some of the chain stores have limitations on how much they can discount based on some corporate policy, but the independent stores will be more flexible on pricing.

DS/B MINI S · 25 July 2009, 11:02 AM

Quote:

Originally Posted by mikefrmnj

I have mentioned this before but an AD near me said 25% off a SS Sub. Im sure I could squeeze him a bit more for all gold or TT.

If you can get 25% off a SS Sub...you better JUMP. If you ain't interested shoot me a PM with your AD's contact info

Bulltrapper · 25 July 2009, 11:24 AM

I can buy any rolex with an exception to the daytona for over 25% off from and AD all day long right now, just keep looking.

Grant

Harvey58 · 25 July 2009, 11:28 AM

Before my purchase, I shopped around between 5 different Ad's and the best deal I could get between south and central Florida was 15% on a TT sub, but they woould not discount any SS.

Mr. K · 25 July 2009, 01:18 PM

Quote:

Originally Posted by Bulltrapper

I can buy any rolex with an exception to the daytona for over 25% off from and AD all day long right now, just keep looking.

Grant

WOW! that's great. I'm not in the market for another Rolex right now but that is a great discount on SS sports models.

MortgageGuy · 25 July 2009, 01:30 PM

This year I got about 23% off my LV at an AD here in WI. That being said I also bought a TT GMT IIc from a different AD and he would not budge a penny... This was before I had found this forum, I just thought that they had to sell at cost, boy was I wrong and pissed. I agree with the previous post, keep looking for the right AD.

Watchdog · 25 July 2009, 01:46 PM

Quote:

Originally Posted by DadsWatch72

Phone the owner???? And the award for best actor goes to......

And Mike, "Im sure I could squeeze him a bit more for all gold or TT." I actually laughed out loud on that one.

????

24 July 2009, 11:55 AM	#1
DadsWatch72 Banned Join Date: Jul 2009 Location: USA Watch: DRSD 1665 #3551XXX Posts: 2,401	Dealer Cost vs. Customer cost I have seen Rolex watches marked down online. I am interested in buying a Rolex but I really want to buy one from an AD at the lowest possible price. So whats the bottom line I can expect off a watch? Does it vary from dealer to dealer? How much profit does a dealer make in the sell?

24 July 2009, 12:43 PM	#3
Tools TRF Moderator & 2024 SubLV41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,515	The consensus is that mark-up is around 40%... But that does not translate to "profit" - there is overhead and maintenance labor of the required Rolex displays.... then there is the wage or salary of the sales staff..... Depends on where you live and where you buy......... most Rolex Dealers are Jewelers and don't need to push Rolex watches to stay alive.........the Rolex and it's displays are a way to get you in the store......... you look at the nice, high priced Rolex watches, then buy stuff that is marked up 60-100% or so.... On the West Coast, discounts on Stainless models are hard to come by, but the TT and other precious models can be had for 10-25% off, sometimes more ... __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

24 July 2009, 02:28 PM	#4
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,534	The mark up is 66% based on a buying price of 40% off retail. As Larry has said, overheads are high at a Rolex AD but some discount can be had on some models. __________________ E

25 July 2009, 06:42 AM	#17
Rebel "TRF" Member Join Date: Jul 2008 Real Name: Dr Mark R Nail Location: New Albany Watch: Tudor Sub 75090 Posts: 8,257	10% discount in my part of the world. __________________ ------------------------------- Member of the Nylon Nation

25 July 2009, 11:28 AM	#23
Harvey58 "TRF" Member Join Date: Jul 2009 Real Name: Harvey Location: Clermont, Florida Watch: TT Sub Champ Serti Posts: 338	Before my purchase, I shopped around between 5 different Ad's and the best deal I could get between south and central Florida was 15% on a TT sub, but they woould not discount any SS. __________________ TT Sub Champ. Serti Dial "M" SS Sub-C "G"

24 July 2009, 12:02 PM	#2
allanofcalifornia "TRF" Member Join Date: Feb 2009 Real Name: Allan Location: California Posts: 3,210	Varies from dealer to dealer and from watch to watch. Some dealers will not offer any discount. Some dealers will only offer discounts on TT and gold models. Generally you would be doing good if you can get a discount between 10 to 20 percent. Allan

24 July 2009, 11:04 PM	#6
AWATCH "TRF" Member Join Date: Jul 2009 Real Name: al Location: GEORGIA Watch: Explorer II Posts: 1,759	I have a family member that is an exec at a large jewelry concern that happens to be a AD and I was told that Rolex frowns upon any discount past the 10% area. Rolex is very protective of suggested retail pricing.

25 July 2009, 12:33 AM	#7
drtooth73 Banned Join Date: Feb 2009 Real Name: W. Stutman Location: Motor City Watch: TT GMT IIC Posts: 2,223	Rolex frowns upon discounts of 20% or more. In Michigan here you can get 15-20% without any bargaining on SS, more on TT, even more on Gold.

25 July 2009, 04:07 AM	#8
DadsWatch72 Banned Join Date: Jul 2009 Location: USA Watch: DRSD 1665 #3551XXX Posts: 2,401	So a Deep Sea that cost $9,250 with a 15% discount should be $7,863 with a savings of $1,387.50. Is that reasonable or will they give you the "shuffle"? Because you can find them all day long online with a 10% discount or around $8,500. I like the 20% better giving me a $1,850 savings bringing the total to $7,400. Sooo, if the mark up on a $9,250 watch is 40% then it costs the AD $5,550? Seems the 20% off is a good meeting point (half way).

25 July 2009, 04:29 AM	#9
allanofcalifornia "TRF" Member Join Date: Feb 2009 Real Name: Allan Location: California Posts: 3,210	It's funny because I already had 1 AD tell me that they are an authorized Rolex dealer and they are not allowed to discount at all. She was implying that no Rolex dealer will ever discount. Another AD told me right on the spot that I can get 15% discount and I never even asked for any discount but was just looking at a watch. Allan

25 July 2009, 04:48 AM	#10
DadsWatch72 Banned Join Date: Jul 2009 Location: USA Watch: DRSD 1665 #3551XXX Posts: 2,401	I don't think its funny (ha ha) but funny (where is my $1,387.50). That $1,387 is a good start toward another watch.

25 July 2009, 05:15 AM	#14
DadsWatch72 Banned Join Date: Jul 2009 Location: USA Watch: DRSD 1665 #3551XXX Posts: 2,401	So we have established 15% is a definate possibility. Now to go from 15% to 20% is the deal breaker I guess.

25 July 2009, 05:32 AM	#15
kandyman Member Join Date: Jan 2009 Location: UK Watch: GMTIIc & Milgauss Posts: 40	Wow.....that some discount you get in the US. What are peoples experience on discounts in the UK...several ADs i been to have offered discounts on TT, but not on SS watches

25 July 2009, 06:14 AM	#16
mikefrmnj Member Join Date: Jan 2008 Location: NJ USA Posts: 267	I have mentioned this before but an AD near me said 25% off a SS Sub. Im sure I could squeeze him a bit more for all gold or TT.

25 July 2009, 07:48 AM	#18
brrrdn "TRF" Member Join Date: Mar 2009 Real Name: meeko Location: austin, tx Watch: gmt iic Posts: 103	no discount on SS models here in my area.. but i managed to get an 8% discount on a gmt iic near the end of the month. the sales manager had to actually phone the owner to approve the discount. he then said that was the first time he ever gave a customer a discount on a sport SS model. not sure if he was telling the truth or not..

25 July 2009, 09:07 AM	#19
DadsWatch72 Banned Join Date: Jul 2009 Location: USA Watch: DRSD 1665 #3551XXX Posts: 2,401	Phone the owner???? And the award for best actor goes to...... And Mike, "Im sure I could squeeze him a bit more for all gold or TT." I actually laughed out loud on that one.

25 July 2009, 10:22 AM	#20
Time Keeper Member Join Date: Mar 2009 Location: US Posts: 52	In this economy, if one AD says they don't discount, just go to the next dealer that will. Some of the chain stores have limitations on how much they can discount based on some corporate policy, but the independent stores will be more flexible on pricing.

25 July 2009, 11:24 AM	#22
Bulltrapper "TRF" Member Join Date: Sep 2007 Location: Chicago Posts: 164	I can buy any rolex with an exception to the daytona for over 25% off from and AD all day long right now, just keep looking. Grant

25 July 2009, 01:30 PM	#25
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	This year I got about 23% off my LV at an AD here in WI. That being said I also bought a TT GMT IIc from a different AD and he would not budge a penny... This was before I had found this forum, I just thought that they had to sell at cost, boy was I wrong and pissed. I agree with the previous post, keep looking for the right AD.

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