Rolex Allocations to AD

[msdaytona]

I know that ADs do not know what they get when they get their regular shipments. It’s whatever Rolex sends them. That’s what ADs tell me so not sure how accurate it is.

Does Rolex tell ADs what they can expect for the entire year? For example, Rolex may say an AD gets 7 SS Sub ND in 2023 but not advised when they will get the 7.

Thanks

[2loaded]

Great questions.
Any boutique Directors want to chime in?

[Amadd]

Yes and no.

When it comes to rare pieces like plat Daytonas the rep will tell them they will get 2 a year but not when. They also usually get a crazy piece or 2 but usually out of no where when Rolex sends it.

Normal Daytonas. They will get let’s say 15 a year but don’t know how many white or black. Same with other steel models.

Usually an AD will know what they get a few days before shipment arrives when Rolex sends them the invoice. However depending on AD who knows what gets let go out of the back and when.


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[Cigars&Watches]

Does Rolex tell ADs what they can expect for the entire year? For example, Rolex may say an AD gets 7 SS Sub ND in 2023 but not advised when they will get the 7.
THIS

I’ve routinely spoken to ADs who have said this. Ie: we get 6 BLRO or 3 CHNR, 10 subs etc a year. ADs don’t know exactly when they will get them however.

[ArtNouveau]

This would certainly vary by country. My US based Boutique tells me they know at the beginning of the year what they should be getting in total, but no exact timeframe. When I got my 116500 they gave me an estimate of “within a year.” I got it in nine months.

[msdaytona]

Originally Posted by ArtNouveau

This would certainly vary by country. My US based Boutique tells me they know at the beginning of the year what they should be getting in total, but no exact timeframe. When I got my 116500 they gave me an estimate of “within a year.” I got it in nine months.

I'm in Canada. Do you know if the same rules apply?

[nr1416]

Originally Posted by msdaytona

I'm in Canada. Do you know if the same rules apply?

I'm in Canada and have heard this from a AD here. They know how many of each steel sports they'll get but not when. I don't think they get exact specifics when it comes to Datejust configurations since there's so many different combinations.

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[Cigars&Watches]

Originally Posted by msdaytona

I'm in Canada. Do you know if the same rules apply?

Yes it applies to Canada.

[stylinleems]

Similar to what my AD told me (in Canada) picking up my Daytona in 2018. They expected 10 within the year but didn't know which dial (white or black) they would receive. By 11.2018 they received 8 (6 black dial and 2 white dial) and hoped for 2 left for that year.

Your thought process is correct, I believe the ADs put out a number they would want to receive for the models in the year. Rolex ultimately determines how many and when they will receive them.

[Nico81]

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


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[msdaytona]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


Sent from my iPhone using Tapatalk

Wow!

Curious...is this a Canadian AD?

[sleepydoc]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


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Sigh. This does not give me much hope for an OP36.

[Ohiorolex]

So this AD sold you more than 8% of his allocation over a two year period. How does that not sound alarms at HQ? Are you a generous gifter?

[chemguy]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


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Dang. Polar is as rare as a meteorite? Prices on them need to double...

[Oystersteel92]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


Sent from my iPhone using Tapatalk

My AD is what I would consider a small market and they've implied that they get around 400 a year and that for their market size, Rolex considers them to be a bit of a power house.

Of course, in the 17 years I've been here we've gone from 8 AD's within a 100 mile radius of my house to 4.

We've rarely discussed numbers but they did tell me they get 2 Platinum Day-Dates per year.

[gtnator]

Originally Posted by Amadd

Yes and no.

When it comes to rare pieces like plat Daytonas the rep will tell them they will get 2 a year but not when. They also usually get a crazy piece or 2 but usually out of no where when Rolex sends it.

Normal Daytonas. They will get let’s say 15 a year but don’t know how many white or black. Same with other steel models.

Usually an AD will know what they get a few days before shipment arrives when Rolex sends them the invoice. However depending on AD who knows what gets let go out of the back and when.


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“…out the back door”. That’s sad but true.


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[fskywalker]

Originally Posted by Amadd

Yes and no.

When it comes to rare pieces like plat Daytonas the rep will tell them they will get 2 a year but not when. They also usually get a crazy piece or 2 but usually out of no where when Rolex sends it.

Normal Daytonas. They will get let’s say 15 a year but don’t know how many white or black. Same with other steel models.

Usually an AD will know what they get a few days before shipment arrives when Rolex sends them the invoice. However depending on AD who knows what gets let go out of the back and when.


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Thanks for sharing


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[sleepydoc]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


Sent from my iPhone using Tapatalk

So besides the OP36 and Explorer II what were the other 31 watches?

[grimps]

Originally Posted by sleepydoc

Sigh. This does not give me much hope for an OP36.

I waited longer for a Yellow OP 41 than I did for both of my steel Daytonas

[sleepydoc]

Originally Posted by grimps

I waited longer for a Yellow OP 41 than I did for both of my steel Daytonas

Not helping

[eijiboy]

Every shipminet they get ss sports model like blro or batman and probably every other shipment or ever month they get ss daytonas. But the problem is there is like 7-12 SA working in one ad. Eevry SA get their turn of the daytona and other pieces. so imagine 12 SA are waiting for daytona so basically your SA gets it one a year.

[Jack T]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Its a small market AD (in north america.. not USA)

They get 190-200 pieces annually,
Bi monthly shipment
AD makes an order but Rolex decides how to fill and they know whats coming once invoiced and that invoice must be paid prior to shipment ( net 15 days)

They get 2 stainless daytonas each month, about 8 CHNR gmts two tone a yeae, 5-6 ss skydwellers a year
4 platonas, 10-12 gold daytonas
40 subs, 20-22 stainless GMT betwen blnr/blro combo
Few other gold professionals like meteorite gmt ( maybe 1-2 per year)

But, its daytona galore in any metal as the most frequent professional watch

Rest is datejusts, day dates, ops etc

Interesting fact is that they only received one pink OP 36, and one polar explorer II ( both went to me) in whole of 2022

This is not hearsay or guess,

Hope this helps


Sent from my iPhone using Tapatalk

33 watches to one buyer? 8% of the annual allocation from Rolex to one customer?

And sharing their complete inventory with this person?

All this, during the last two years of the highest demand ever for these watches?

Sorry, I’m not buying it.

[Daytonaboy1977]

Originally Posted by Cigars&Watches

Does Rolex tell ADs what they can expect for the entire year? For example, Rolex may say an AD gets 7 SS Sub ND in 2023 but not advised when they will get the 7.
THIS

I’ve routinely spoken to ADs who have said this. Ie: we get 6 BLRO or 3 CHNR, 10 subs etc a year. ADs don’t know exactly when they will get them however.

This is my understanding and exactly what I have discussed with my AD.

[Rolexatlast]

Originally Posted by Nico81

Direct info from AD where I got 33 pieces in 2 year span… close relationship with the owner

Why would anyone want 33 pieces in 2 years?

[Peak]

This is a very good question!

[Vince M.]

I am extremely close with everyone at my AD. The owner told me they get about 360 pieces a year, so about 1 watch per day. They usually have a pretty good idea about whats coming in but Rolex occasionally adds something special to the delivery.

My AD has gotten in more Rainbow Daytonas than Meteorite GMT's.

[Grim Reaper]

It would be a tough way to run a business relying on the generosity of the supplier allocation.

[JoeJoeBobo]

Originally Posted by Rolexatlast

Why would anyone want 33 pieces in 2 years?

Mutually beneficial situation I would surmise. Better question is how many of the 33 does person still have?

[sleepydoc]

Where's Nico? I want to see his 33 watches

[Sunny Arizona]

Agree

Originally Posted by Jack T

33 watches to one buyer? 8% of the annual allocation from Rolex to one customer?

And sharing their complete inventory with this person?

All this, during the last two years of the highest demand ever for these watches?

Sorry, I’m not buying it.