Rolex's new production site - land sale approved

[enicar]

News about the planned new production site in Bulle (Switzerland - of course): Today, the city parliament of Bulle clearly approved the sale of land to Rolex SA. Cost: 31.4 million swiss francs.

[GradyPhilpott]

[brandrea]

Originally Posted by enicar

News about the planned new production site in Bulle (Switzerland - of course): Today, the city parliament of Bulle clearly approved the sale of land to Rolex SA. Cost: 31.4 million swiss francs.

Seems cheap. Aren’t they running out of land in Switzerland?

[Gva1985]

Originally Posted by brandrea

Seems cheap. Aren’t they running out of land in Switzerland?

Geneva Canton is running out of land and the Lake Geneva region is extremely urbanised already but Canton Fribourg (where Bulle is located) is a rather vast agricultural canton with land available

[brandrea]

Originally Posted by Gva1985

Geneva Canton is running out of land and the Lake Geneva region is extremely urbanised already but Canton Fribourg (where Bulle is located) is a rather vast agricultural canton with land available

Good to know

I was half kidding, but thank you for the detail

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[77T]

Originally Posted by Gva1985

Geneva Canton is running out of land and the Lake Geneva region is extremely urbanised already but Canton Fribourg (where Bulle is located) is a rather vast agricultural canton with land available

Yes and was the reason I shared my “artist’s conception” of the current site versus what it might look like some years from now as it reaches completion.






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[Trailboss516]

Originally Posted by 77T

Yes and was the reason I shared my “artist’s conception” of the current site versus what it might look like some years from now as it reaches completion.

You have a gift for visual arts

[Gebbeth]

Originally Posted by 77T

Yes and was the reason I shared my “artist’s conception” of the current site versus what it might look like some years from now as it reaches completion.






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That is funny.

And oddly sad as the first picture is awe inspiringly beautiful.

[enjoythemusic]

Lovely view, nice natural light too!

[jlovda]

Urban sprawl.

[Doc Savage]

I'm going to take the contrarian view here. The agricultural land of Switzerland is so beautiful - I hate to see more of it sold for buildings - even if it means more Rolex availability.

Maybe they could build the new factory underground

[kaiRoMa]

Hmm - Jaded feelings on this. My impression is that CPO was to drive up pricing, slightly. This I suppose will counteract that?

Any case, how much more production are we looking at here?

[Wcdhtwn]

Originally Posted by 77T

Yes and was the reason I shared my “artist’s conception” of the current site versus what it might look like some years from now as it reaches completion.






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I think you nailed it.

[samuel019]

Originally Posted by 77T

Yes and was the reason I shared my “artist’s conception” of the current site versus what it might look like some years from now as it reaches completion.






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I guess that home owner is S O L being the new Rolex factory crushed his home

Or maybe he’s a very rich person now

[jlovda]

Originally Posted by Gva1985

Geneva Canton is running out of land and the Lake Geneva region is extremely urbanised already but Canton Fribourg (where Bulle is located) is a rather vast agricultural canton with land available

Where will all the trained watchmakers come from? Will big city folks want to move to the country?

[Chewbacca]

Many people say the lone ‘no’ voting member of the local government is going to be under the shovel at the ground breaking.

[Kjp061987]

This is a great development

[EvelynWaugh]

anyone know what the new building will be at retail?

[the_Hunter]

Originally Posted by EvelynWaugh

anyone know what the new building will be at retail?

[Doc Savage]

Originally Posted by EvelynWaugh

anyone know what the new building will be at retail?

They're all waitlisted. Rolex will have to go to the gray market.

[Jessiecopeland]

I hope this helps up production numbers so I can actually buy a watch!!!!

[MangoTree1]

The buildings will be architecturally from another world! Outstanding and perfect fitting into the enviroment of this rural landscape!

[Robf52]

Originally Posted by MangoTree1

The buildings will be architecturally from another world! Outstanding and perfect fitting into the enviroment of this rural landscape!

Knowing Rolex, the new facility will be site appropriate and architecturally beautiful.

[Omarion07]

Originally Posted by Jessiecopeland

I hope this helps up production numbers so I can actually buy a watch!!!!

It won’t open till 2029.. good luck waiting till then!


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[chemguy]

Whats the waitlist like for land over there?

How many other parcels did they have to buy to be allowed to buy this one?

You think the local council will make them send a picture of the land with todays newspaper next to it if they ever want to buy more land?

:)

[MangoTree1]

The key to success! The future is bright!

[RyanJ]

Rolex probably promised the land owner first in line on the waitlist for a Daytona to sell the land.

People truly will do anything for a Rolex. :)

[MangoTree1]

Originally Posted by RyanJ

Rolex probably promised the land owner first in line on the waitlist for a Daytona to sell the land.

People truly will do anything for a Rolex. :)

In switzerland the clocks tick differently

[chemguy]

Originally Posted by MangoTree1

In switzerland the clocks tick differently

Really? Do they go backwards like water in a toilet in Australia?

[173rdabn]

I'm sure the new building will enhance and be a perfect fit for the rural nature of the area.