Rolex Is Opening Two Massive Showrooms in Los Angeles Next Year

[Gr8]

And one of them is receiving a $15 million infusion.
https://robbreport.com/style/watch-c...ea-1234878407/

[Fleetlord]

Sounds like a great place for the high end clients to acquire and enjoy their allocation pieces!

[enjoythemusic]

Excellent! Congrats Rolex

[Stud Screw]

Originally Posted by Gr8

And one of them is receiving a $15 million infusion.
https://robbreport.com/style/watch-c...ea-1234878407/

That's an expensive cup of tea.

[ArtNouveau]

There are a LOT of Rolex dealers in SoCal. I’ve only been to Gearys locations in Beverly Hills and Santa Monica, Bhindis in Glendale, and the Tourneau in South Coast. Might have to branch out when these new places open.

[Ontime]

Thanks for sharing, i cant wait to explore.

[jb335]

Originally Posted by ArtNouveau

There are a LOT of Rolex dealers in SoCal. I’ve only been to Gearys locations in Beverly Hills and Santa Monica, Bhindis in Glendale, and the Tourneau in South Coast. Might have to branch out when these new places open.

Kind of misleading article headline, it's not exactly Rolex but two differnt ADs opening these new boutiques. Gearys is one of them this article refers to. Thier new ultra-boutique will be on Rodeo just a couple doors down from their current locatoin.

The other is Hing Wa Lee who is opening a new large boutique in Larchmont Village - which blows my mind. Larchmont is a very quiet, family neighborhood. VERY affluent area but still seems like an odd placement. There aren't any other high-end shops on Larchmont.

[ArtNouveau]

Originally Posted by jb335

Kind of misleading article headline, it's not exactly Rolex but two differnt ADs opening these new boutiques. Gearys is one of them this article refers to. Thier new ultra-boutique will be on Rodeo just a couple doors down from their current locatoin.

The other is Hing Wa Lee who is opening a new large boutique in Larchmont Village - which blows my mind. Larchmont is a very quiet, family neighborhood. VERY affluent area but still seems like an odd placement. There aren't any other high-end shops on Larchmont.

I bet every one of the multiple Rolex dealers in the area has a lengthy portfolio of existing clients, interesting about Hing Wa Lee as I’ve never been to the areas they’re in. I first visited the Geary’s BH Boutique when it was still pretty full of watches, almost impulse bought a BLNR. Visited Bhindi’s, Tourneau South Coast, and Geary’s Santa Monica when there were still some watches in the case, haven’t been to any since things got scarce.
I’m sure they’re all still moving lots of watches. A few years back I heard from a pretty reliable source that the Santa Monica Boutique was the 2nd highest volume store in the US right behind the NY 5th Ave. Kind of surprised they sold more than BH but perhaps SM’s more discreet location might appeal more to celebrities. Even I was ushered into a private room to view some PM pieces.

[BillA]

This a planned way of getting rid of the mom and pop AD’s.

[ArtNouveau]

Originally Posted by BillA

This a planned way of getting rid of the mom and pop AD’s.

Those are both privately owned limited chains. Not quite single dealer mom and pop but definitely not corporate chains either.

[jb335]

Originally Posted by ArtNouveau

Those are both privately owned limited chains. Not quite single dealer mom and pop but definitely not corporate chains either.

Correct. Gearys is family-owned and has been in LA since at least the 1930s.

And Hing Wa Lee is famously owned by David Lee. Their current store is in a very heavy Chinese American neighborhood. This new one is in a very different part of LA. Night and day difference.


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[Cassidyanne]

Besides the original Geary’s store on Beverly Drive (their main store) and their ROLEX and Patek boutiques on Rodeo, they also have a boutique 5 to 10 minutes away in the Century City shopping mall

[brandrea]

Originally Posted by ArtNouveau

I bet every one of the multiple Rolex dealers in the area has a lengthy portfolio of existing clients …

They’ve probably got one or two clients who pay for the Reno’s in a years worth of shopping

[WilsdorfNDavis]

Originally Posted by ArtNouveau

There are a LOT of Rolex dealers in SoCal. I’ve only been to Gearys locations in Beverly Hills and Santa Monica, Bhindis in Glendale, and the Tourneau in South Coast. Might have to branch out when these new places open.

Yet there are only two AD's in all of San Diego.

[amh]

Great! Two more places where one can join the mythical waiting list!

[omar10213245]

Originally Posted by WilsdorfNDavis

Yet there are only two AD's in all of San Diego.

wow, just two in SD? that's nuts

[jb335]

Originally Posted by omar10213245

wow, just two in SD? that's nuts

In fairness, SD is pretty small compared to LA County and doesn’t have the same level of money or flex culture LA does.


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[RyanJ]

Sweet! More Rolex CPO warehouses!

I cannot wait to look through the shelves of pre-owned watches being sold for 3 times their MSRP.

[amh]

Originally Posted by omar10213245

wow, just two in SD? that's nuts

They do a great job of restricting supply only to locals. "Oh you're just visiting for the Zoo? Go back to your home town and shop there."
(I'm there 1-2x per year and usually test the market.)

[BNA/LION]

A strategic move I'm sure.

[JHMurphy85]

Has anyone ever been to a store's initial opening? They must have inventory available?

[Joearch]

Gearys is a first class operation, great longtime family ownership and managers. Happy to have them as my home boutique. Looking forward to the new boutique on Rodeo Drive.

[Guppydriver]

7000 square feet dedicated to Rolex at Geary's. That's a lot of empty display cases.

[aegon]

So another store with empty display cases ?

[Rebel]