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Old 25 January 2024, 06:41 AM   #1
Patekfinder
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Bucherer AD relationship

After my local AD, a small jewelry store, lost their Rolex AD I need to establish a new relationship. I have a Bucherer that is local to me with a Rolex boutique. I went there and expressed my interest in a few pieces and the lady had a tourneau.com email address. I guess Bucherer bought tourneau a few years ago?

Anyways, is it a good idea establishing a relationship with Bucherer or should I go somewhere else?

I asked for an Airking and Explorer II polar. They couldn’t give me a timeline.


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Old 25 January 2024, 07:15 AM   #2
Kevin of Larchmont
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It’s a good idea to make friends with as many ADs as you can.
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Old 25 January 2024, 07:44 AM   #3
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I use Tourneau myself.
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Old 25 January 2024, 07:46 AM   #4
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Maybe buy them flowers. Invite them to an outward bound event, perhaps involving canoes or rock climbing. A French themed restaurant always works, just be sure to order a modest wine , perhaps a Corbiere or a Minervois. Confit duck or pork belly with a reduction Jus the perfect relationship builder...
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Old 25 January 2024, 08:01 AM   #5
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This is great! Don’t forget the after dinner Cohibas as well!
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Old 25 January 2024, 08:04 AM   #6
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Quote:
Originally Posted by JonnyOld Boy View Post
Maybe buy them flowers. Invite them to an outward bound event, perhaps involving canoes or rock climbing. A French themed restaurant always works, just be sure to order a modest wine , perhaps a Corbiere or a Minervois. Confit duck or pork belly with a reduction Jus the perfect relationship builder...
This is perhaps the best response to all this AD crap that I have heard. Kudos to you!!!
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Old 25 January 2024, 03:03 PM   #7
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Tourneau IS Bucherer

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Originally Posted by Fuselierpa View Post
I use Tourneau myself.
Tourneau IS Bucherer. They (Bucherer) bought them (Tourneau) in 2018.
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Old 25 January 2024, 03:18 PM   #8
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Go to Bucherer

IMHO go to Bucherer. I would bet dollars to donuts they are going to get preferential treatment for fulfilling Rolex and Tudor orders - maybe just a little bit at first, but increasingly over time.

Why wouldn't they? Rolex didn't purchase Bucherer for poops and giggles. They wanted a retail network, and the more purchases they can keep within that network, the more $$$ they make. (Plus, Rolex can now control the entire customer purchase experience - no small matter at a time when customers seem to have utter contempt for ADs and their allocation preferences.) Win/win from Rolex's perspective.
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Old 25 January 2024, 04:38 PM   #9
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Originally Posted by Patekfinder View Post
After my local AD, a small jewelry store, lost their Rolex AD I need to establish a new relationship. I have a Bucherer that is local to me with a Rolex boutique. I went there and expressed my interest in a few pieces and the lady had a tourneau.com email address. I guess Bucherer bought tourneau a few years ago?

Anyways, is it a good idea establishing a relationship with Bucherer or should I go somewhere else?

I asked for an Airking and Explorer II polar. They couldn’t give me a timeline.


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Just buy gray and skip all of the BS. Life is too short.
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Old 25 January 2024, 04:39 PM   #10
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Originally Posted by JonnyOld Boy View Post
Maybe buy them flowers. Invite them to an outward bound event, perhaps involving canoes or rock climbing. A French themed restaurant always works, just be sure to order a modest wine , perhaps a Corbiere or a Minervois. Confit duck or pork belly with a reduction Jus the perfect relationship builder...
Haha,funny,funny.
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Old 25 January 2024, 10:33 PM   #11
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I would skip it but I have a high sense of self respect and personal dignity. I also value my time. Go elsewhere.
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Old 25 January 2024, 11:30 PM   #12
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I have wonderful experiences with Bucherer (Zurich).
They respect loyal clients and a long-term relationship!
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Old 25 January 2024, 11:32 PM   #13
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Good luck OP.

I thoroughly enjoyed my visit at Bucherer Lucerne.
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Old 26 January 2024, 12:45 AM   #14
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I have been going into Tourneau/Bucherer for years. Every time I go in, there are new sales people, it is a revolving door for sales people. They cordially write my request down each time, go in the back room, print it out and wipe their arse with it. Bucherer is a good place to look, doubt you will ever get a call. Sure go in and test the waters, but as others have said find another AD
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Old 26 January 2024, 01:19 AM   #15
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I got my first datejust from Bucherer in Geneva, with no prior buy and relationship.
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Old 26 January 2024, 01:55 AM   #16
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Originally Posted by JonnyOld Boy View Post
Maybe buy them flowers. Invite them to an outward bound event, perhaps involving canoes or rock climbing. A French themed restaurant always works, just be sure to order a modest wine , perhaps a Corbiere or a Minervois. Confit duck or pork belly with a reduction Jus the perfect relationship builder...
Why not take AD to Maldives?
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Old 26 January 2024, 02:19 AM   #17
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Just buy gray and skip all of the BS. Life is too short.
After losing my local AD that I had a wonderful relationship with for 25+ years I have started to think just this.
I got “Pretty Womaned” at Bucherer in NYC last month.
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Old 26 January 2024, 02:27 AM   #18
hellofromthebay
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Tourneau/Bucherer is the absolute worst AD which is really saying something given their new/future owner. They have the training, morales, care, and experience of a used car lot in the 1980s.
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Old 26 January 2024, 03:07 AM   #19
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Last year Rolex acquired Bucherer in a private deal.

I would say that establishing a Bucherer relationship is as close to "Rolex" as you can get.
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Old 26 January 2024, 03:15 AM   #20
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Couldn't agree more!

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Originally Posted by hellofromthebay View Post
Tourneau/Bucherer is the absolute worst AD which is really saying something given their new/future owner. They have the training, morales, care, and experience of a used car lot in the 1980s.
What arrogance with these AD's. Rolex is ruining the experience.
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Old 26 January 2024, 05:09 AM   #21
Notepad12
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Last year Rolex acquired Bucherer in a private deal.



I would say that establishing a Bucherer relationship is as close to "Rolex" as you can get.
They actually own and run the store in Geneva though, right?

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Old 26 January 2024, 08:27 AM   #22
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Originally Posted by hellofromthebay View Post
Tourneau/Bucherer is the absolute worst AD which is really saying something given their new/future owner. They have the training, morales, care, and experience of a used car lot in the 1980s.

Why? Can you be more specific


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Old 26 January 2024, 01:08 PM   #23
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This is great! Don’t forget the after dinner Cohibas as well!
I prefer Montecristo #2s.
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