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View Poll Results: All things being equal does the ROLEXROLEXROLEX matter to you?
Yes, it is a new feature that does matter. 151 57.63%
No, it's just superfluous printing and it doesn't matter. 111 42.37%
Voters: 262. You may not vote on this poll

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Old 19 February 2009, 07:39 PM   #1
Lol-x
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Does the ROLEXROLEXROLEX make a difference?

Is the rehaute printing a feature that makes any difference to you?
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Old 19 February 2009, 07:40 PM   #2
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nope, but it sure is nice. Funny how your title painted a good picture in my head.
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Old 19 February 2009, 07:46 PM   #3
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From an aesthetic perspective yes. I personally prefer the version without the etching. As other people have said it does make it look more "blingy" and I know it's an original and a Rolex so I don't need reminding. I do, however, like the coronet etched on the glass which I think is a savvy way of protecting the brand. I also feel that the etching changes the balance of the face and therefore the look. Merely a personal preference though, I admit.
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Old 19 February 2009, 07:56 PM   #4
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i think it looks great. i love it and when purchasing one i would for sure choose one with it over one without it.
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Old 19 February 2009, 07:56 PM   #5
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i prefer it without the rolexrolexrolex
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Old 19 February 2009, 08:09 PM   #6
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My Explorer is a Z and does not have it. My Sub is an M and does.

Honestly, I'd rather the Explorer have it as well, but it's such a trivial thing that it means very little to me.
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Old 19 February 2009, 08:13 PM   #7
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Only insofar as it indicates the newness of the watch, ie. if I was to buy a new watch today, I would want it to be the absolute latest version and if this means it must have the inscription, then so be it.
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Old 19 February 2009, 08:14 PM   #8
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Nice feature, but does not matter to me.
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Old 19 February 2009, 08:19 PM   #9
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its, NOT IMPORTANT, but any means...but it looks GREAT, if we go back in time to 5 years ago...and a daytona didnt have it, i wouldnt have cared, i still don,t but i kinda think its sexy, its nice....hmm...the only advantage of it not being there is u can walk into the AD and ask him for a greater discount cuz its old stock,....man i'm confused...Singslinger says it best...
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Old 19 February 2009, 08:21 PM   #10
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I don't like it on the sport models but think it looks fine on the dress models
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Old 19 February 2009, 08:47 PM   #11
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Doesn't matter, but it looks pretty neat.
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Old 19 February 2009, 08:52 PM   #12
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I personally think its very tacky but agree with serial and perhaps the model number, but just the word Rolex once on the dial is good enough for me.The most important thing with any watch is its engine and not case graffiti, or any other minor details.
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Old 19 February 2009, 08:59 PM   #13
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Whenever I see a Rolex without it I think "old model", so yes it does matter to me.

I would never buy a Rolex without it or with the old clasp-type. I know I would have regretet it everytime I saw another Rolex with the new "features".
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Old 19 February 2009, 09:06 PM   #14
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You know, i did not even realise that the ROLEXROLEXROLEX was on the DSSD ringlock, until i was using a cheap ass road directory magnification strip, trying to look for the serial number and the coronet etching. I guess its because the face of the ring lock is perpendicular to the watch face so its not that noticeable and the printing is not that distinct. However, on an angled rehaute and clear fonts, i may have a second thought.
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Old 19 February 2009, 09:44 PM   #15
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I think it's over the top, "ROLEX" has it's brandname on the watch enough already!
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Old 19 February 2009, 09:50 PM   #16
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Will answer the same than in other post of today about rehaute:

"My just bought Z series SD (serial 9xx,xxx) has not rehaute ring.

I prefer watches without the rehaut. Think they are more classic.
I personally feel that this was not such a good idea for Rolex to introduce this feature.

Anyway, that´s something we have to learn to live with: My four latest Rolex purchases (Explorer, Daytona, DSSD and Sub no date) all came with the rehaute ring."

And will add here:

It seems that Rolex -my beloved watch brand- has a marked tendency to "over write" and saturate their beautiful dials, with inscriptions.

I don´t like them very much!

Just compare the "clean" dial of an old model of Daytona, with present ones, or a vintage Sub no date with the present time COSC 14060m.
Which do you like most?

I guess if Rolex would put all this inscriptions, regarding de Superlative chronometer, and offcially certfied, on the back of the case, as Omega does in some models, as an example. I feel this would be more elegant, and the dial plainer and classy.

Just a personal point of view.
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Old 19 February 2009, 09:59 PM   #17
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Quote:
Originally Posted by Singslinger View Post
Only insofar as it indicates the newness of the watch, ie. if I was to buy a new watch today, I would want it to be the absolute latest version and if this means it must have the inscription, then so be it.
I agree.
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Old 19 February 2009, 10:19 PM   #18
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Only two of my watches have it and honestly the only time I ever notice is if I'm looking through the camera or the loupe. Day to day I never notice it and that's fine. I could live with or without it.
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Old 19 February 2009, 10:31 PM   #19
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Personally I pretty much like it
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Old 19 February 2009, 10:44 PM   #20
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I suspect my desire to see, not the Rolex-Rolex-Rolex, but the serial number,
would be tied to interest in the serial number letter prefix.

After my watch is purchased, interest in a readily-visible serial number might diminish.

That part is called the rehaute?

"Chapter ring branding" is not quite correct? It should be "rehaute-branding"?
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Old 19 February 2009, 11:06 PM   #21
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I like it, actually on the DeepSea its hardly noticeable, the domed crystal distortes the angle of view making it harder to notice the rehaut.
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Old 19 February 2009, 11:15 PM   #22
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Seldom ever notice it, but hey, kinda cool when I do see it
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Old 19 February 2009, 11:16 PM   #23
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Tacky imho. Why not put rolexrolexrolex all over the band? How much branding is enough?
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Old 19 February 2009, 11:18 PM   #24
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Yes, I do like the ROLEXROLEXROLEX...It does not appear to be overtly noticeable at a quick glance, but is a nice touch under close inspection...typical of Rolex.
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Old 19 February 2009, 11:19 PM   #25
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Quote:
Originally Posted by bardm View Post
Whenever I see a Rolex without it I think "old model", so yes it does matter to me.

I would never buy a Rolex without it or with the old clasp-type. I know I would have regretet it everytime I saw another Rolex with the new "features".
Older case perhaps but model no, basically most Rolex sports and watches have changed very very little since 1989. Except for non lug hole case and biggest improvement the SEL bracelet, others are just purely cosmetic. The most important part the movement is the same in most cases as the ones from 1989. Or just slightly modified with say in-house hairspring or with the GMT slightly more precise dual time zone adjustment.
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Old 20 February 2009, 12:06 AM   #26
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It really doesn't matter to me. If I buy a newer Rolex and it's there thats fine but if I buy an older model(but new) and it"s not there that's fine too!!!
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Old 20 February 2009, 12:09 AM   #27
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Doesn't make a difference to me, I could take it or leave it.
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Old 20 February 2009, 12:50 AM   #28
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Rehaut

Ilikeitilikeitilikeitilikeit
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Old 20 February 2009, 12:52 AM   #29
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yes I do not like it
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Old 20 February 2009, 12:57 AM   #30
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I like it as another way to identify FAKES! I voted pro RolexRolexRolex
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