Looking on chrono24 almost all of the day date 118238 are set to 10:10

[newenglandpatriot]

I wonder why? Strange

[JSolution]

All watches are. Just a sellers trick to improve the photo. You can see all the text and the Rolex crown when The hands are in that position.

[Wobbly]

If you look at many watch adverts, the watches are set at 10.10.

It’s meant to show the dial at its best.

[jamesthejeweller]

It's "presentation" setting. It displays the dial and hands in the most 'open' way

Sent from my SM-N960F using Tapatalk

[Rori]

Originally Posted by newenglandpatriot

I wonder why? Strange

The reason behind the 10:10 hands configuration is not only because it allows full visibility of the watche's logo, an 8:20 also does the job but it's never used.

The most important reason is that a 10:10 configuration creates a V shape like
that frames the logo or name of the brand which is key for marketing reasons. Our eyes are guided directly to that area.

[REFZ]

The watch has a "smiling" face when set to 10 past 10.

[newenglandpatriot]

thanks all, seemed strange, but that makes sense. You guys are great!

[MBX]

There's is a nice NY Times article (from 2008!) about the topic, indeed it's because the watch appears to be smiling when set to 10:10 plus otherwise the hands might obscure other functions such as the Date. I cannot post links however the article is called "Why Time Stands Still for Watchmakers".

The article also discusses why iPhones often read 9:41 in official pictures. Apparently that was the exact time when Steve Jobs introduced the iPhone at a MacWorld conference in 2007. Surprisingly the apple Watch actually always reads 10:09 and 30seconds