Impact of Covid on AP

[phow]

Originally Posted by dauster

On that note did they make changes to the NYC AP team? There were many here that had horrible experiences with the NYC AP store especially the manager I believe.

I can’t speak to that as this is my first interaction with NYC. But the communication over the last few days has been stellar.

[MichaelFlash]

I went twice just before the quarantine and have had nothing but wonderful experiences at the NYC boutique

[60sec]

Originally Posted by Jayj23

Talked to a sales at one of the boutiques. They confirmed a price increase next month or so. Can’t believe AP is increasing twice in a year. Wonder whether this increase will also lead to greys increasing price as well...

Is this really a fact?!? It seems like more than a few people have heard that there is another price increase coming.


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[RolexZen]

Originally Posted by Lcet

Is this really a fact?!? It seems like more than a few people have heard that there is another price increase coming.


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Good question. A couple new posters on here say it’s true, though...

[cesco10]

It is confirmed at 100%. There will be a price increase in July but I don't know if it will be applied at the same way to all the model. I know for sure that the 15202 St will go to 28200 euro from 26600 euro.

[DoctorA]

Is the same applying to the US? All models?

[Benzsiam]

I have heard that it will be about 6% increase on this coming July.

Unbelievable that increase twice a year.

[Jutch]

I asked about the price increase at two London boutiques yesterday and they haven't heard anything apparently.

[macrowatch]

Mums the word with my sales reps, meaning they won't confirm or deny anything when I asked. I believe it though!

[vint0]

Originally Posted by cesco10

It is confirmed at 100%. There will be a price increase in July but I don't know if it will be applied at the same way to all the model. I know for sure that the 15202 St will go to 28200 euro from 26600 euro.

Oh c'mon...the increase in price is just absurd.

[rumnyc]

Its true. I had 2 different stores (one AD and boutique) confirm the increase from 1st July.

[Caramba]

Originally Posted by vint0

Oh c'mon...the increase in price is just absurd.

The market value of the jumbo and several other models is still way above retail prices. Consider yourself lucky if you are in a position to get one.


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[Xerxes77]

I have a long history with my AP AD but what I can tell you is that when the craziness for SS watches start my AD change the strategy with customers.
Yes, I think too that AP AD give the watch on grey market.
Maybe on the next month we see some changes if economic crisis will start....

[Benzsiam]

Originally Posted by Xerxes77

I have a long history with my AP AD but what I can tell you is that when the craziness for SS watches start my AD change the strategy with customers.
Yes, I think too that AP AD give the watch on grey market.
Maybe on the next month we see some changes if economic crisis will start....

I agree that Boutiques/ADs must bundle a bunches of watches to greys, greys always have all the hot items.

The recession already starts but AP still plan to increase the price again for second time this year.