Bored of Rolex

[JohnGingerwood]

Yes. I have enjoyed Tudor and Omega just as much as Rolex and the hype train is getting old.

[Fred48]

Originally Posted by JohnGingerwood

Yes. I have enjoyed Tudor and Omega just as much as Rolex and the hype train is getting old.

Yes, these are becoming the real tool watches.
Honestly, who wants to use a difficult to replace $12000 watch as a tool?!

[stormshadow]

Not sure how old the list is above, but I am not even sure age is the issue. It's just off, ranking wise. I would like to see the criteria used for this survey list.

As far as bored of Rolex, I am not really bored. Just tired of the AD/Grey games. Happy with the Rolex watches I have for now; am on the list at an AD or two, but not expecting any calls, really.

[mmaggi]

And make no mistake: There are MANY who wear Rolex simply because it's a fashion statement and they really don't know about the movement or details of it.

I see it with many women, some that I know. They could care less about the details. They just know the watch is a fashion statement, a head turner.

I kid with my brother about it all the time: I tell him that Rolex is turning into a "chick watch". LOL! Look at all the Italian "B" list & "C" list female celebrities. Seems like they all have a Daytona or a Sub (Hulk or Kermit). It's funny really. Makes me not want to own one.

[Gary Busey]

very bored with Rolex. thats why im going after other cool brands that get my "horlogerie" juices flowing. Such as:

https://aquastar.ch/

[flytier]

Rolex needs to introduce something new and refreshing, not just the same models with new movements and/or different colored dials. I get it that they are money making machine based on what they have, but something new and different would be nice for a change.

[Mystro]

Originally Posted by flytier

Rolex needs to introduce something new and refreshing, not just the same models with new movements and/or different colored dials. I get it that they are money making machine based on what they have, but something new and different would be nice for a change.

Doesn’t ever work well for Rolex when they do. Take the YMII with its excellent movement. Rolex fans say they want change but will find fault and nitpick a new design apart. The Rolex design is what it is and is trapped always tweaking +50 year old designs. In a way Rolex is terrified of really doing anything really new or innovative. Rolex watches hold their value because they all look the same for decades. That’s their curse and their blessing, depending on why you are buying a mechanical watch.
As much crap as the Rolex kool-Aid drinkers like to talk smack about Omega, Omega and others are light years more advanced in design and pushing the limits with build materials, movements, and innovation in general. The company that actually takes risks may have some failures but they also will be a lot more interesting.

Rolex is like eating Cornflakes for 50 years. Cornflakes are very predictable and comforting to some but if you want steak and eggs, you will never find it in the Cornflake box.

[AK797]

Originally Posted by Mystro

Doesn’t ever work well for Rolex when they do. Take the YMII with its excellent movement. Rolex fans say they want change but will find fault and nitpick a new design apart. The Rolex design is what it is and is trapped always tweaking +50 year old designs. In a way Rolex is terrified of really doing anything really new or innovative. Rolex watches hold their value because they all look the same for decades. That’s their curse and their blessing, depending on why you are buying a mechanical watch.
As much crap as the Rolex kool-Aid drinkers like to talk smack about Omega, Omega and others are light years more advanced in design and pushing the limits with build materials, movements, and innovation in general. The company that actually takes risks may have some failures but they also will be a lot more interesting.

Rolex is like eating Cornflakes for 50 years. Cornflakes are very predictable and comforting to some but if you want steak and eggs, you will never find it in the Cornflake box.

Indeed it is very difficult to introduce a truly different aesthetic style to the well known design language, the Cellini is an example, as are AP's Code and ReMaster lines that are very different to the iconic RO look, Lange have tried with the Odysseus to create something far more sporty and it got a pretty mixed reception, but with a limited release and the global move towards sports this will still do well for them.

[Mystro]

Originally Posted by AK797

Indeed it is very difficult to introduce a truly different aesthetic style, the Cellini is an example, as are AP's Code and ReMaster lines that are very different to the iconic RO look, Lange have tried with the Odysseus to create something far more sporty and it got a pretty mixed reception, but with a limited release and the global move towards sports this will still do well for them.

The problem in general is the newer watch buyers are uneducated with watches and doesn't even know what they like. Most are too scared to buy anything different from the herd. The "investment" buzz brought them to the mechanical watch world from whatever the last pop culture fad was.
Its sad and we see it here all the time. Know what your personal style is and what your lifestyle is before even thinking about purchasing a luxury watch. Put in the work and do the homework on the brands and models. The days before the internet we had to work and drive around a lot just to get basic specs. Now everything is spoon fed via wifi and the kids are not educated enough to even interpret this mass amount of free data and still sit back and ask what watch I should buy?? Watches are not investments and if you NEED them to be, you cant afford a luxury watch in your current economical status.

[MRPWRPATX21]

When I was first getting into this hobby from a research standpoint, I gravitated more towards the 5-digit models and learning about their history, etc. (which, in turn led to learning more about 4-digit predecessors before 6-digit successors). There are certainly a few of the current models that I'm a big fan of and would like to purchase, but there are quite a few of the most popular models (Hulk, K/Cermit, current GMTs, super case Subs, etc.) that just don't interest me much, so I am yet to get caught up in the lusting after the hot pieces or only paying attention to them. When I finally waded into the hobby as more than just a spectator, it was the 5-digit pieces that I started with while I wait for the potential of a couple of 6-digit references...if those come to fruition- great. Otherwise, I've got some cool pieces that interest me and I enjoy wearing.

Even without getting completely consumed in the Batman/Hulk/insert hot SS nicknamed piece here, I am already starting to want to learn more about other brands and their watcehs- both current and historical, so I can still relate to the "burn out"...I just think it helps to not go all-in on the 5 watches that "everyone" wants in order for the hobby to be sustainable in any way.

[Oxfordian]

I have two Rolex's, a DJ41 and the new Submariner. I would like to buy more but at this moment I am unsure which way to go, the Submariner is just superb and I am loving wearing it as it is so comfortable. Maybe it is time to look at other brands just for a bit of variety in the collection.

Bored, no, interested in alternatives, definitely.

[darius359]

Interesting topic. I picked up a Date model ref 1500 in the late 90's only because it cost me a few hundred dollars. I wore it in regular rotation but got bored of it within a couple of years, put it in a drawer and sold it several years ago. I've never had as great love for Rolex but always appreciated their R&D, history and nonstop advertising. After over twenty years in the industry, I've finally come to appreciate and become interested enough in the brand to buy a Rolex (Sub41 at retail) for the first time since I've been collecting. I would doubt that I'd buy myself another for the next couple of decades but I never get bored of learning new things about the brand. As far as if I'll get bored of the watches, time will tell...maybe if they produce a chrono without screw down pushers, I'll jump in.

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[jamesbondOO7]

Have a chocolate

[Blansky]

A number of years ago the saying was:

Rolex is for new money and Patek is for old money.

[gtnator]

Variety truly is the spice of life. I have many Rolexes but would NEVER settle for only buying that brand. There are WAY too many other interesting brands out there to share my attention and admiration.


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[stockae92]

Originally Posted by boogiebot

Anyone else getting bored of the brand? Rolex has been on a hype train these past few years and I get it. They make a great SS luxury watch that quite a few people aspire to own. I think for myself, I own what I want and don’t really see myself buying another Rolex anytime soon.

Curious how many others feel the same


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Well, I am not bored with the brand and watches themselves.

But I can only spend so much looking at watches that I can't buy. I can afford the MSRP, but not crazy enough to spend the premium.

Anyway, I see them, like them, but I lost interest in owning the new ones.

[Aterth]

I'm far from being bored.

[RyanJ]

I'm not bored. I think that with everything that's happened in the world this year, I am less interested in making watch purchases.

I still like to look and wear the ones I have and talk about watches. However, right now I'm not actively seeking anything.

[lamnyc]

I am. Specially with the games Rolex ADs are playing. I’m moving on to other brands.

[tictoc1]

I was were you are now. Frustrated with the dealer games and impossible acquisitions. Fortunately I have found the one brand that re-ignited the flame ...... Grand Seiko.. this brand has been my focus over the past year and it has helped me maintain my love of horology.

[SFmedic13]

I'm not bored but definitely disappointed in the way Rolex has handled the shortage of SS Sports models.......

[Abre]

Originally Posted by SFmedic13

I'm not bored but definitely disappointed in the way Rolex has handled the shortage of SS Sports models.......

They created the shortage in order to create more hype.

[EEpro]

Originally Posted by Abre

They created the shortage in order to create more hype.

There still has to be demand in excess of supply. You can't just make 20 of something and expect people to care that it's rare. They want the Rolex because it's actually great.

[boogiebot]

Originally Posted by EEpro

There still has to be demand in excess of supply. You can't just make 20 of something and expect people to care that it's rare. They want the Rolex because it's actually great.

No doubt Rolex makes a good watch. For a company that supposedly produces a million watches per year it does seem strange they don’t allocate more of their internal resources to satisfying the hunger of the general consumer. I believe this is what we are referring to as artificial restrictions of supply.


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[strafer_kid]

Originally Posted by SFmedic13

I'm not bored but definitely disappointed in the way Rolex has handled the shortage of SS Sports models.......

Same here - the whole thing has gone a bit crazy in recent years!

[Polarexplorerii]

I would not put Rolex above PP, AP, and A.Lange & Söhne.. those watches are true craftsman ship

[Deroya]

it is definitely getting very annoying. Seeing the endless posts of people posting about buying up their collection in a few months consisting of a hulk, pepsi/batman, and ceramic daytona asking about investment value etc is truly ruining it for me. Been on the waiting list for a Pepsi since they came out and constantly given the run around. The first watch i want to buy brand new i cant even get because i dont spend enough money in the store. About ready to keep my few 5 digits and find another hobby.

[boogiebot]

Originally Posted by Deroya

it is definitely getting very annoying. Seeing the endless posts of people posting about buying up their collection in a few months consisting of a hulk, pepsi/batman, and ceramic daytona asking about investment value etc is truly ruining it for me. Been on the waiting list for a Pepsi since they came out and constantly given the run around. The first watch i want to buy brand new i cant even get because i dont spend enough money in the store. About ready to keep my few 5 digits and find another hobby.

The idea of the wait list is absolute BS. Before I got my my BLNR I went back to the store in Vancouver (Palladio) where I bought 3 rolexes from. 2 Ladies DJ and a sub c LN. I had my name on a supposed list and a friend of mine got the BLNR before I did even though he was shopping for it after. So much for the list. No harm though as a really good friend of mine sourced it back east.

The dealers and stores are milking it for what’s it’s worth with their bundles and making people buy jewellery is their new sales tactic. Am I bitter about this? No, I get it’s part of their game. I’m just not willing to play this game with them and I encourage other consumers to just avoid dealers who engage or encourage this. Ultimately in retail we all vote with our dollars. My money is better spent elsewhere. But I absolutely don’t blame you for wanting to find a new hobby or watch brand to deal with.


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[guanxi]

Total opposite actually...I am getting exponentially excited by Rolex!

[scarlet knight]

Fortunately, I own the Rolexes I want. If I were just starting out now, I don’t think that I would jump through hoops to get a Rolex.

I like and own other brands. If Rolex is so hard to get, I just as soon go Omega, JLC, GS, etc.