Rolex Advertisements Everywhere! 2021 Showings....but..

[GONZO2LR]

None are really available to buy....why show all these new models, we can't even walk into an AD and try on a Rolex of your choosing and actually buy it and walk out..

i remember being able to do this in 2016, oh, the memories seeing all those new models in those cases....

Why advertise, show, if we can't even get one...unless get on a list, bundle, get lucky....why?

I got's to know????

[Notsoprobro]

The showings make sense to me, it allows people a chance to actually see the watch in the metal when they wouldn't be able to otherwise. All of the watches are available, just takes patience. If you don't have patience, money can help mitigate the wait.

At least with the showings, you can know how the watch wears prior to throwing $$$$ at the secondary market.

[turkeysub93]

Rolex maintains a presence in F1, tennis, yachting, golf, etc to keep their brand kosher.

Believe the billboards and bus stop advertising are paid for by local ADs.

[vh2k]

When you are rich or successful... you get a Rolex. That’s the only message they need to convey and that’s the underlying theme of all their branding.

Short-term issues with product availability can’t get in the way of that long-term brand positioning and reinforcement.

[RyanJ]

You forgot... "and when you want people to think you are rich and successful..."

[beshannon]

Originally Posted by GONZO2LR

Why advertise, show, if we can't even get one...unless get on a list, bundle, get lucky....why?

I got's to know????

Because they can

[huncho]

Originally Posted by vh2k

When you are rich or successful... you get a Rolex. That’s the only message they need to convey and that’s the underlying theme of all their branding.

Short-term issues with product availability can’t get in the way of that long-term brand positioning and reinforcement.

this is right. they just gotta convey that message and then the consumers will find a way to make it work

[vh2k]

Originally Posted by RyanJ

You forgot... "and when you want people to think you are rich and successful..."

That’s a reasonable by-product of the fact that their brand messaging is so widely accepted.

[77T]

The budget must be spent.

Would you let the ad company Acct. Exec. starve?

Listen, you can get a new Rolex anywhere in any major city. Just not the model you maybwant. Look, just be happy with your new Datejust…


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[Gerry.GEG]

Originally Posted by RyanJ

You forgot... "and when you want people to think you are rich and successful..."

I don't personally think of Rolex being for just the rich. That goes to AP, Patek, VC, and others that an entry-level watch is nearly $30K or much more new. Rolex has those models too but if you're an average guy like me you can have a barely used model for under $10K or a bit over for Subs and such.

[garyk]

I could have never imagined the current state of Rolex products when I got my first one in 79. I should have bought more when they were available but I didn't have the money sadly...

[RyanJ]

Originally Posted by Gerry.GEG

I don't personally think of Rolex being for just the rich. That goes to AP, Patek, VC, and others that an entry-level watch is nearly $30K or much more new. Rolex has those models too but if you're an average guy like me you can have a barely used model for under $10K or a bit over for Subs and such.

My main point really was that having a Rolex does not actually mean anything.

As stated by others, Rolex marketing wants everyone to believe that having a Rolex means something other than you have a watch.

[vh2k]

Originally Posted by RyanJ

My main point really was that having a Rolex does not actually mean anything.

As stated by others, Rolex marketing wants everyone to believe that having a Rolex means something other than you have a watch.

If having a Rolex meant nothing... this forum wouldn’t exist and 810K watches would not have been sold last year.

Owning a Rolex delivers on everything it was meant to symbolize!

[2nastie]

Advertisement in cases of Rolex, Coke, Nike, etc. is to maintain brand presence more than anything else.

Take Coke for example, they are probably the number 1 recognized beverage in the world. Beside waters, Coke is probably the next thing that comes to mind when you say a drink. They really don't need to advertise, but they do so to maintain their image and prevent others like Pepsi from taking their space.

[Jpccarguy]

Originally Posted by 77T

The budget must be spent.

Look, just be happy with your new Datejust…

[Nikrnic]

You can't even walk into one of four ADs near me and see a DJ much anymore except for maybe a lone 36 or smaller TT now and then.

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[Robf52]

The fact that you're talking about the ads means they are effective and money well spent.

[dannymiller]

Originally Posted by vh2k

if having a rolex meant nothing... This forum wouldn’t exist and 810k watches would not have been sold last year.

Owning a rolex delivers on everything it was meant to symbolize!

+1

[RyanJ]

Originally Posted by vh2k

If having a Rolex meant nothing... this forum wouldn’t exist and 810K watches would not have been sold last year.

Owning a Rolex delivers on everything it was meant to symbolize!

Oh, I am not saying people don't fall for the marketing. I am also not saying that Rolex doesn't make a great product that we all enjoy.

I am simply saying that having a Rolex does not mean you are rich or successful. if people want to think that more power to them.

My very very young friend who is in college and works part time through the summer just bought a new Submariner from an AD. I will let him know he can drop out as he is now rich and successful.

[JohnLT]

Originally Posted by vh2k

When you are rich or successful... you get a Rolex. That’s the only message they need to convey and that’s the underlying theme of all their branding.

This is what Rolex is in a nutshell. Although many people with modest incomes buy them, they are reserved for the more affluent population.
This is the reason I don't wear the brand anymore.

[vh2k]

Originally Posted by RyanJ

Oh, I am not saying people don't fall for the marketing. I am also not saying that Rolex doesn't make a great product that we all enjoy.

I am simply saying that having a Rolex does not mean you are rich or successful. if people want to think that more power to them.

My very very young friend who is in college and works part time through the summer just bought a new Submariner from an AD. I will let him know he can drop out as he is now rich and successful.

99% of people would NEVER consider spending $5,000, $10,000, or $35,000 on a watch. So, to them, yes, your young friend WEARING A ROLEX is rich and successful. And that is the brand promise on which Rolex successfully delivers on a global scale.

[huncho]

Originally Posted by RyanJ

Oh, I am not saying people don't fall for the marketing. I am also not saying that Rolex doesn't make a great product that we all enjoy.

I am simply saying that having a Rolex does not mean you are rich or successful. if people want to think that more power to them.

My very very young friend who is in college and works part time through the summer just bought a new Submariner from an AD. I will let him know he can drop out as he is now rich and successful.

what kind of part time summer jobs can pay for a submariner? lol

[noshame]

My very very young friend who is in college and works part time through the summer just bought a new Submariner from an AD. I will let him know he can drop out as he is now rich and successful. [/QUOTE]

Your very very young friend might not be rich, but he's doing something right if he get a new Sub from an AD.

I'm not rich, otherwise I would be buying PP or VC. I'm comfortable, no debt, and drive a $45k car. Definitely not the $100k+ cars that some of the other members drive.

When I was a kid, I fell for the Rolex aura, that owning one was special, and that it meant you achieved something special. As I've gotten older, I don't fall for all the hype as much, but a part of me still believes that owning a Rolex is something special. My dad wore a replica Rolex for most of his adult life. When I was a kid I thought it was genuine. When I found out it was fake, that was the moment I knew how special the brand was. I said one day I would own one cause that's what my dad inspired to have, but couldn't cause he had to provide for a family of 7. I kept my dad's replica after his death, it sits in my dresser with some of my other watches. Sorry for the rant ... I miss my dad.