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29 August 2021, 08:04 PM | #1 |
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Why do Rolex do such things ?
I have just got a book called..
Formula 1 Grand Prix , Season Review 2019. It is published by Rolex. It has photos of every race track with Rolex advertising everywhere. It has an amazing amount of information about every race in the entire season and about Drivers, Teams, Cars and just about everything anybody could want to know. Pictures of the cover and just one page showing some of the content available are below. There is just one advert in the book and that is for a Daytona. Why do Rolex do this ? The book is not widely available. There is just one advert in the book. The Daytona is not the biggest selling watch in the Rolex professional range. So…. Why doesn’t Rolex do similar books for other sports that have a bigger following of watch model owners ….. Think Submariner and Sea-Dweller ? Im sorry the pictures are poor quality ... I had to use my iPhone to take the pictures ... Not the best way I know.
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29 August 2021, 08:37 PM | #2 |
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Because race cars are cheaper to feature than submarines
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29 August 2021, 08:41 PM | #3 |
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Submarines are designed to keep you dry and your watch is never put to the "Test".
A Submariner or Sea-Dweller are more at home in the water. Underwater cameras are not expensive at all. Rolex see to ignore the bigger part of their watch ownership.
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29 August 2021, 09:23 PM | #4 |
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Likely a corporate gift done by a contract publisher on behalf of Rolex, and suitably imprinted, for handing out at F1 functions, various sponsorship events, races and media tours, etc.
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29 August 2021, 09:25 PM | #5 |
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Never say never they certainly are big on sports golf,tennis Indy to mention a few.
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29 August 2021, 10:32 PM | #6 | |
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But .... They ignore the big market they already have access to because some of their models attract so much attention and are sought after. The "Water Sports" watches are just not sponsored, advertised or anything. Why would Rolex seemingly deliberately ignore that market ? Incediantially its a fast growing market. There are more and more students in the dive centres every year. Just aboutt every dive centre has one or more of the staff wearing a Submariner or Sea-Dweller. Damn it I always wear a Submariner as my backup watch on every dive I make and I have made quite a few thousand dives now.
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29 August 2021, 10:54 PM | #7 |
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They have the 2020 or possibly 2021 version of that book at my AD. Looked at it a few times while BSing. I think it may be largely one of those dealer decor type things. I love F1, I wish my AD would pass it down to me once the season has passed.
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29 August 2021, 10:56 PM | #8 |
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Which edition did your AD have ? 2019 or another year ?
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29 August 2021, 11:27 PM | #9 |
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It’s another year. I’ll have to stop by again to verify, but I believe it’s 2020 possibly 2021. The cover is different from this one.
It has a few cars battling for position on the cover.
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29 August 2021, 11:50 PM | #10 |
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Desk diving isn’t a sport.
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29 August 2021, 11:59 PM | #11 |
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Likely possible answer: money. Another, popularity: who’s going to read equestrian data with an advert for a Datejust?
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30 August 2021, 12:03 AM | #12 |
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Why do Rolex do such things ?
Huh? It’s really simple. Rolex (like every other brand) targets customers in their demographic. And looks to maximize their spend.
F1, golf, tennis, and other similar sports have a larger percentage of fans with the thing Rolex cares about, the MONEY to buy luxury watches. This is marketing 101. Find ways to target large concentrations of your customers. and target them in as cost effective manner as possible. You don’t see a lot of scuba diving and water sport content on your television on major networks, during prime hours for a reason. Sure, they are popular with certain niches, but lack the mass appeal and pure numbers of fans compared other sports. Hence less sponsorship from “mega brands.” When’s the last time you saw hundred of thousands of people lined up to watch a water sport live while millions more watch at home (Olympics excluded). Anyway, the marketers at Rolex are quite adept at knowing where to put their money to make it work it’s hardest. Sent from my iPhone using Tapatalk |
30 August 2021, 12:05 AM | #13 | |
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https://www.rolex.org/environment/deepsea-challenge I mean they've sent watches to the bottom of the deepest trench in the Ocean on the outside of a submarine twice and designed the watches specifically for the task. I'm sure there's some physical Rolex literature on it out there. Not to mention they publish a magazine, and have had numerous different texts published throughout the years. The Vade Mecum collection probably being the most desired |
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30 August 2021, 12:47 AM | #14 | |
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But, even the Vade Mecum, which i am lucky to have seen does not answer why Rolex makes a watch for a particular sport and thne once its done Rolex dont promote, support or even advertise that theirs are the best for the job. I see a lot of other brands being strapped on to wrists before a dive amd mostly they are Seiko. Rolex has a VERY strong following for some of the range ... and they are forgotten about and not encouraged to buy in more into the range.
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30 August 2021, 12:48 AM | #15 | |
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Rolex seems to be a big deaw for people.
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30 August 2021, 12:55 AM | #16 |
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OP, Rolex dies not need to advertise watches that are already flying off the shelves. It’s a false economy to drive demand towards watches for which there is already more demand than supply. And whether we agree with them or not Rolex marketing has proven to be quite adept at what they do
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30 August 2021, 01:10 AM | #17 | |
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Also, this is the difference between sponsorship and advertising. Rolex, as a brand, wants to be synonymous with F1, as a brand. The reason to feature the Daytona is that its legacy is most closely associated with the sport. This is different than simply advertising in a magazine about a particular sport. |
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30 August 2021, 01:12 AM | #18 |
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Lol!! I find amazing how people insist on improve the way Rolex do business.
Do you really think they need help? |
30 August 2021, 01:21 AM | #19 | |
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But asking a somple question about why Rolex have decided NOT to be involved with a sport that they are clearly and obviously involved with is strange to say the least. Your assumption that anybody here is suggesting Rolex has got their marketing strategy wrong is daft ... Nobody have even, close to, inferred that.
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30 August 2021, 01:27 AM | #20 | |
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https://www.rolexforums.com/showthread.php?t=468314 And with just a bit of research I found a book on the event as well. There aren't competitive scuba events to keep up with, but there certainly is no shortage of literature on their watches capabilities. They used to put out a ton of literature using pictures from Comex, their watches are jmore symbolic for the company today than used however. The Explorer has been advertised having been used on plenty of expeditions throughout the years, the Milgauss has had its fair share of anti magnetic scientific articles written around its existence, GMTs and Thunderbirds were endorsed by Air Force pilots, theres really no shortage of compelling literature throughout the years linking their watches to real world capabilities |
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30 August 2021, 01:28 AM | #21 | |
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Yes, the daytona is intertwined with F1 etc. but the dive watch range are intertwined with diving. Whats the difference. There are a heck of a lot more scuba divers than there are race drivers. there are a heck of a lot more Dive instructors and professional divers than there are race drivers. Rolex is also very involved in Diving, But, there is NO explanation to why Rolex isn't even a little involved with that sport. There is a difference also between the massive F1 sport advertising that must cost an untold amount and the amount of money spent on the Diving industry (Nil).
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30 August 2021, 01:32 AM | #22 |
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30 August 2021, 01:33 AM | #23 | |
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Diving isn't a sport. Its a recreational activity. And a Rolex isn't even a good tool for the job anymore. A cheap dive computer is far more useful than a Rolex ever could be in the hands of a modern diver. How many people on the forum have their Diving license? I'd bet its a small minority of us. Most people on here seem to be afraid to take theirs in the shower, let alone on a trip to the bottom of the sea. |
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30 August 2021, 01:39 AM | #24 | |
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I obviously wear a dive computer on every dive I do ... but, I dive properly equipped ... I also have a dive watch that I use in case of Dive computer failure. elapsed time is essential for me to know. My dive watch isnt a cheap watch ... Its a Rolex ! My guess is more people than you think have a dive qualification here than we realise ... there is even one well known person who i wont mention (Padi56) who might just be a diver going by his name here. Maybe a poll is needed ... I'll get onto that straight away.
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30 August 2021, 01:41 AM | #25 |
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I think you have a very out of the box way of thinking.
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30 August 2021, 01:43 AM | #26 |
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There's a $hit load of money in F1, Tennis and Golf. The people that follow these sports also typically have a lot of money. That's their target audience, money.
Not sure why it's hard to understand why they focus their marketing efforts here, versus water sports where there's no money. Sent from my SM-G991U1 using Tapatalk |
30 August 2021, 01:53 AM | #27 |
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Marketing strategy by the marketing masters.
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30 August 2021, 01:56 AM | #28 |
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The Pollm is now live .......
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30 August 2021, 01:59 AM | #29 |
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I will take that as a compliment .... thank you.
It certainly has served me well during my life.
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30 August 2021, 02:02 AM | #30 |
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