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Dhiren · 31 July 2022, 06:50 AM

Interesting article By Airel Adams in ablogtowatch

https://www.ablogtowatch.com/rolex-t...ck-and-zodiac/

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beshannon · 31 July 2022, 06:53 AM

No sources and an advertisement to listen to a blog.

Tim Plains · 31 July 2022, 07:06 AM

If true, good.

GW44 · 31 July 2022, 07:10 AM

Quote:

Originally Posted by Tim Plains

If true, good.

It’s not.

Mystro · 31 July 2022, 07:15 AM

Stop the madness. This guy is a full blown social media talker about watches and that’s all. Please don’t confuse entertainment with facts.

mountainjogger · 31 July 2022, 07:23 AM

It's not interesting without real information attributed to specific sources. But my AD said...

supernova · 31 July 2022, 07:37 AM

Bleh clickbait, move along.

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Rado63 · 31 July 2022, 07:41 AM

Even if Rolex increases their production, they continue to remove AD's. Which means that as a client we have fewer outlets to purchase at retail. So it forces us to get in line and have spend history.

alphadweller · 2 August 2022, 05:01 AM

If true, I hope it will make a difference for the casual Rolex buyer, but I suspect it won't. Dreaming is free though.

SDGT3 · 2 August 2022, 05:05 AM

I didn't waste my click on that. With all the headwinds in the world today no industry is producing 30% more than they were recently.

macrowatch · 2 August 2022, 05:53 AM

Based on the size of the factory I would imagine it’s 30% over next year and maybe as high as 70% over 5 years.

Vince M. · 2 August 2022, 06:20 AM

Quote:

Originally Posted by macrowatch

Based on the size of the factory I would imagine it’s 30% over next year and maybe as high as 70% over 5 years.

Agreed.

Calatrava r · 2 August 2022, 06:55 AM

There was recent thread that Rolex production is already at the maximum. How can they add 30% with existing facilities?

RolexSimon · 2 August 2022, 07:01 AM

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

SDGT3 · 2 August 2022, 07:14 AM

Quote:

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

Any idea what the pre-covid production numbers of 2018 & 2019 were?

Doc Savage · 2 August 2022, 07:37 AM

With prices softening and (supposedly) output increasing, this should mean more watches in AD display cases. Many gray market sharks will be less likely to buy up every Rolex they can find.

amh · 2 August 2022, 07:42 AM

Will it mean 30% more watches at the AD? No - it will mean even more inventory at Greys

(in their safes, not in listings)

mykii · 2 August 2022, 08:42 AM

Quote:

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

They're all estimations, given that many of these are privately held companies.

Bladeshot · 2 August 2022, 09:28 AM

Won’t matter to us. Nothingburger…

amanbra · 2 August 2022, 10:02 AM

Overall though makes sense right? we've seen pics of the new building getting finalised over there. This combined with reduced "investors" of watches might hopefully mean a return to 2018 conditions? One can only hope...

SLWoodster · 2 August 2022, 10:04 AM

I clicked. Ariel Adams is not a youtube talking watch head.

He's one of the few journalists that has been around a long while.

malba2366 · 2 August 2022, 10:23 AM

Quote:

Originally Posted by GW44

It’s not.

While the 30% number may or may not be accurate, it is a fact that Rolex is building a new factory which is scheduled to go online at the beginning of 2023.

Bizcut1 · 2 August 2022, 10:29 AM

Quote:

Originally Posted by Doc Savage

With prices softening and (supposedly) output increasing, this should mean more watches in AD display cases. Many gray market sharks will be less likely to buy up every Rolex they can find.

Remember when we would buy unloved watches from the grays for a discount?

Of course, this was before the world went Instagram crazy on Rolex bling...

My first Hulk was from David SW....$6300 as I recall...

omar-rye · 2 August 2022, 10:40 AM

30% would be a lot

Doc Savage · 2 August 2022, 11:15 AM

Quote:

Originally Posted by Bizcut1

Remember when we would buy unloved watches from the grays for a discount?

Of course, this was before the world went Instagram crazy on Rolex bling...

My first Hulk was from David SW....$6300 as I recall...

I do sir...and I dream for them to return.

Dhiren · 2 August 2022, 07:16 PM

Quote:

Originally Posted by malba2366

While the 30% number may or may not be accurate, it is a fact that Rolex is building a new factory which is scheduled to go online at the beginning of 2023.

They are also apparently hiring people. This was mentioned in the said pod cast by Ariel Adams.
If you click on the official LinkedIn profile of Rolex and click jobs you will notice that they are actively advertising in LinkedIn for people in all fields of the business.

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Dhiren · 2 August 2022, 07:21 PM

Quote:

Originally Posted by SLWoodster

I clicked. Ariel Adams is not a youtube talking watch head.

He's one of the few journalists that has been around a long while.

True ,I have been reading his blogs for the last 6-7 years and I think that he is one of the few respected and responsible journalists.

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faimag · 2 August 2022, 07:30 PM

wishful thinking in any direction is "a thing" these days

Old Expat Beast · 2 August 2022, 07:34 PM

Quote:

Originally Posted by Dhiren

True ,I have been reading his blogs for the last 6-7 years and I think that he is one of the few respected and responsible journalists.

Sent from my iPhone using Tapatalk

Yep, he's fine. Was on that small Rolex media tour a few years back with James Dowling, Ben Clymer and Jake Ehrlich.

CFR · 2 August 2022, 10:43 PM

Quote:

Originally Posted by RolexSimon

If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

Do you happen to have a link to the report itself? I can't find that. All I'm seeing are journalists commenting on that report, and I'd like to read the report.

In the case of Lange, the change from 3800 to 5000 represented a return to normal non-Covid production levels rather than an increase in their usual production.

31 July 2022, 06:50 AM	#1
Dhiren "TRF" Member Join Date: Jun 2017 Location: India Posts: 518	Rolex To Produce 30% More Watches Interesting article By Airel Adams in ablogtowatch https://www.ablogtowatch.com/rolex-t...ck-and-zodiac/ Sent from my iPad using Tapatalk Pro

31 July 2022, 06:53 AM	#2
beshannon "TRF" Member Join Date: Jun 2009 Real Name: Brian Location: Northern Virginia Watch: One of Not Many Posts: 17,892	No sources and an advertisement to listen to a blog. __________________ IWC Portugieser 7 Day, Omega Seamaster SMP300m, Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Breitling Superocean Steelfish, JLC Atmos Transparent Clock

31 July 2022, 07:15 AM	#5
Mystro 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: The Mystro ;) Location: Central Pa. Posts: 15,511	Stop the madness. This guy is a full blown social media talker about watches and that’s all. Please don’t confuse entertainment with facts. __________________

31 July 2022, 07:23 AM	#6
mountainjogger 2024 Pledge Member Join Date: Aug 2010 Real Name: H Location: North Carolina Watch: M99230B-0008 Posts: 5,675	It's not interesting without real information attributed to specific sources. But my AD said... __________________ The King of Cool.

31 July 2022, 07:41 AM	#8
Rado63 "TRF" Member Join Date: May 2017 Real Name: Alan Location: Northern, CA Watch: 116334 Posts: 2,215	Even if Rolex increases their production, they continue to remove AD's. Which means that as a client we have fewer outlets to purchase at retail. So it forces us to get in line and have spend history. __________________ Rolex 116334 126600 228235

31 July 2022, 07:06 AM	#3
Tim Plains "TRF" Member Join Date: Oct 2021 Location: EST Watch: 126610LN Posts: 1,175	If true, good.

31 July 2022, 07:37 AM	#7
supernova "TRF" Member Join Date: Jun 2012 Location: Europe/Asia Watch: AP/Rolex Posts: 1,352	Bleh clickbait, move along. Sent from my iPhone using Tapatalk

2 August 2022, 05:01 AM	#9
alphadweller "TRF" Member Join Date: Nov 2019 Real Name: Vic Location: Spain Watch: SD43 Posts: 6,198	If true, I hope it will make a difference for the casual Rolex buyer, but I suspect it won't. Dreaming is free though.

2 August 2022, 05:05 AM	#10
SDGT3 "TRF" Member Join Date: Aug 2019 Real Name: Phillip Location: Right here Watch: SD43 Daytona Blusy Posts: 2,124	I didn't waste my click on that. With all the headwinds in the world today no industry is producing 30% more than they were recently.

2 August 2022, 05:53 AM	#11
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,366	Based on the size of the factory I would imagine it’s 30% over next year and maybe as high as 70% over 5 years.

2 August 2022, 06:55 AM	#13
Calatrava r 2024 SubLV41 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 11,420	There was recent thread that Rolex production is already at the maximum. How can they add 30% with existing facilities?

2 August 2022, 07:01 AM	#14
RolexSimon "TRF" Member Join Date: Aug 2020 Location: Australia Posts: 1,375	If you look at the latest Morgan Stanley watch business report, Rolex increased production from 810,000 to 1,050,000 last year. A lot of that was post-COVID and other manufacturers increased too (e.g. Patek 53,000 to 68,000; ALS 3,800 to 5,000). I'd imagine their stated 30% increase includes that factored in - then it's about right.

2 August 2022, 07:37 AM	#16
Doc Savage 2024 SubLV41 Pledge Member Join Date: Sep 2018 Real Name: Bill Location: Indiana Watch: Explorer 214270 Posts: 6,665	With prices softening and (supposedly) output increasing, this should mean more watches in AD display cases. Many gray market sharks will be less likely to buy up every Rolex they can find. __________________ “The real problem of humanity is we have Paleolithic emotions, medieval institutions, and godlike technology.” -Edward O. Wilson

2 August 2022, 07:42 AM	#17
amh "TRF" Member Join Date: Oct 2008 Location: Tejas Watch: Various Posts: 5,082	Will it mean 30% more watches at the AD? No - it will mean even more inventory at Greys (in their safes, not in listings)

2 August 2022, 09:28 AM	#19
Bladeshot 2024 SubLV41 Pledge Member Join Date: Nov 2015 Real Name: Grant Location: U.S. Watch: GMT 1675 PCG Gilt Posts: 5,850	Won’t matter to us. Nothingburger… __________________ Just another WIS who loves to trade...

2 August 2022, 10:02 AM	#20
amanbra "TRF" Member Join Date: Oct 2019 Real Name: Graham Location: Aus Posts: 2,449	Overall though makes sense right? we've seen pics of the new building getting finalised over there. This combined with reduced "investors" of watches might hopefully mean a return to 2018 conditions? One can only hope...

2 August 2022, 10:04 AM	#21
SLWoodster "TRF" Member Join Date: Apr 2019 Location: California Watch: GMT BLNR Posts: 1,513	I clicked. Ariel Adams is not a youtube talking watch head. He's one of the few journalists that has been around a long while.

2 August 2022, 10:40 AM	#24
omar-rye "TRF" Member Join Date: Feb 2020 Location: Underground Posts: 2,670	30% would be a lot

2 August 2022, 07:30 PM	#28
faimag "TRF" Member Join Date: Feb 2016 Location: US, SG, DK, GR Watch: Reverso Posts: 3,089	wishful thinking in any direction is "a thing" these days

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