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Old 4 October 2023, 04:57 AM   #1
amh
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It’s always going to be more at a retail jeweler. Much more.
I bought my wife a pretty significant neckless for a milestone anniversary. I worked with a jeweler to pick the stones. It’s stunning. Same quality, carat weight neckless at our local AD is 5 times the price but they’ll give you a deal and do it for only 4X of what I paid. LOL.

You can’t win the AD game by buying Jewelery, especially if you’re talking a five figure purchase.
This is what I was trying to say. But no people don't believe and continue with "ADs only charge market price for jewelry." Jewelry has a huge, huge profit margin at MSRP. A Rolex AD will certainly charge MSRP. If they give you a 15% discount just to set the hook you can bet they're still making 300% over what they paid.
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Old 30 September 2023, 01:01 PM   #2
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You can get the same diamond ring at Costco for 3k that would be 15k at the AD. Not lab grown either. ADs really know how to leverage those budget SS Rolex models.

Better off just buying Grey. Market prices already have all variables baked in. It is a better deal than all the "relationship" spend at the AD.
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Old 30 September 2023, 03:07 PM   #3
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You can get the same diamond ring at Costco for 3k that would be 15k at the AD. Not lab grown either. ADs really know how to leverage those budget SS Rolex models.

Better off just buying Grey. Market prices already have all variables baked in. It is a better deal than all the "relationship" spend at the AD.
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Old 30 September 2023, 03:51 PM   #4
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In Socal not even in the ballpark.
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Old 30 September 2023, 01:11 PM   #5
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Man, you’re best off keeping it all in your pocket right now. Don’t play the game.
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Old 30 September 2023, 09:53 PM   #6
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Man, you’re best off keeping it all in your pocket right now. Don’t play the game.

I agree. The market is strange right now. Our trusted greys are doing their best to keep prices inflated.


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Old 30 September 2023, 01:11 PM   #7
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As others have said, no hard and fast rules. I had previously bought a BLNR and BLRO for around $18K total before getting my 116500 from my AD in 2019. Having known my SA since ‘97 helped too I’m sure.
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Old 30 September 2023, 04:39 PM   #8
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No.
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Old 30 September 2023, 05:24 PM   #9
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pretty much no.

It's not really about the total money it's more about other factors. We'll it's also the money, $30K would be the lowest spend history I've heard getting a ss panda or even black. But with no real history and no prior rolex, it's just not gonna fly. And to boot, no actual relationship to speak of, I'd say don't waste your money.
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Old 30 September 2023, 05:30 PM   #10
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Quote:
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Hi all,

Before even posting this, I felt a type of way. Watches and ADs have become so transactional, instead of the love of the craft and horology. But here we are and I still want to grow my collection. So before I get flamed - “don’t hate the player hate the game”.

Anyways, have an occasion coming up for my wife and will be spending ~$30k on some fine jewelry. There’s a local jeweler that I’ve recently been talking to (and a Rolex AD). I’m wondering to myself “hey, if I can get a watch while I’m at it why not”.

Is $30k in diamonds/jewelry enough to be seriously considered a Daytona (or bundled)? Unfortunately wife isn’t huge on watches so not an option there.

If it is possible, I of course wouldn’t approach the conversation with a transactional tone. Instead, it would be more along the lines of “ we have a special occasion coming up, and I’d love to commemorate it with a watch as well” with a wink and a nod type thing lol.

Crazy times - wish we weren’t even in a position to post this but here we are
Sorry but anyone willing to spend $30 on jewelry just to get a Daytona must have more money than sense, this is whats wrong with this hobby today.If everyone stopped playing these AD games them perhaps we could get back to normality.
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Old 30 September 2023, 09:31 PM   #11
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Sorry but anyone willing to spend $30 on jewelry just to get a Daytona must have more money than sense, this is whats wrong with this hobby today.If everyone stopped playing these AD games them perhaps we could get back to normality.

/\ THIS /\

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Old 1 October 2023, 12:26 AM   #12
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Sorry but anyone willing to spend $30 on jewelry just to get a Daytona must have more money than sense, this is whats wrong with this hobby today.If everyone stopped playing these AD games them perhaps we could get back to normality.

+1


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Old 3 October 2023, 06:31 AM   #13
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Sorry but anyone willing to spend $30 on jewelry just to get a Daytona must have more money than sense, this is whats wrong with this hobby today.If everyone stopped playing these AD games them perhaps we could get back to normality.
Hear hear!

Should I ever find myself in the same boat as the OP, legitimately considering spending $30k on jewelry I/spouse don't really want... I'd ask for what you want a few times... maybe monthly for 2 quarters. If still nothing & you still want an SS Daytona, just get it from a grey seller & be done with it.
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Old 30 September 2023, 05:44 PM   #14
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Daytona via jewelry spend ($30k)

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So before I get flamed - “don’t hate the player hate the game”.

This. This is what people don’t understand.

I’d recommend shopping around your 30k jewelry spend at every possible local AD that carries Rolex. Don’t commit until you get decently positive feedback from one of them.

For all the people suggesting go grey: maybe he doesn’t want to go grey. Some people would just prefer to buy from the AD. Call it trust issues.
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Old 2 October 2023, 07:27 AM   #15
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Sheesh. $30k on some jewelry. All I'm gonna say is black Daytonas can be had for under $27k on Moda. Some as low as $23k depending on year but yeah.. On 1 hand you build some history with AD and MAYBE get a Daytona eventually. On the other hand you get the Daytona for sure.
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Old 4 October 2023, 07:11 AM   #16
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In NYC, not even in the ball park.

Sure, it is worth a shot but your sales associate will probably laugh at you - hopefully behind your back.

And don't buy things you don't want. Clients who do that end up selling, which feeds into the grey market.
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Old 30 September 2023, 05:51 PM   #17
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Just be candid and say “I want to buy xyz jewellery. If I do will you allocate me a Daytona?”.

If they will then make sure you collect both together, I.e. leave with the jewellery and the watch, not the jewellery and a ‘promise’. They get Daytonas in pretty often so you can easily get one once the deal is agreed.

Only issue you have is that the new model changeover will cause a slow down in supply of stock for at least a couple of years, the old model likely out of circulation by now, and the new model with a big list of VIPs who want one asap.

But still worth a shot, you really have nothing to lose. I speak from experience ;)
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Old 30 September 2023, 09:37 PM   #18
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If you are planning on buying the jewelry anyway, then have that discussion with numerous AD. You might be pleasantly surprised. Best to you!
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Old 30 September 2023, 10:53 PM   #19
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To me the correct answer is to jive with an AD. They actually do want to place some of these with folks who are very into the brand and the watch for what it is not just what it's worth. There is no mathematical spend formula to do that.
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Old 30 September 2023, 10:54 PM   #20
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It doesn’t hurt to ask. Possibility try this at multiple locations if they have the same jewelry that your wife likes.
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Old 30 September 2023, 11:07 PM   #21
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No harm in trying.

One big thing will be what the margin is on what you’re buying. If it’s branded stuff with a strong brand like Cartier or Van Cleef it will be different than loose stones. It all depends what you’re doing and the exact AD and their situation.
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Old 30 September 2023, 11:16 PM   #22
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Originally Posted by Vince_76 View Post
Hi all, . . . If it is possible, I of course wouldn’t approach the conversation with a transactional tone. Instead, it would be more along the lines of “ we have a special occasion coming up, and I’d love to commemorate it with a watch as well” with a wink and a nod type thing lol . . . . .
I don't agree with your wink and nod approach. Best to be direct. Even if you think it comes off blunt.
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Old 1 October 2023, 12:42 AM   #23
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You have three levers
1. Bundling - See if they can bundle your purchases. Larger sale for SA and you retain some leverage instead of an empty promise.
2. Location - Definitely shop around at a few ADs - perhaps those away from busy / rich neighborhoods are more willing to work with you.
3. Timing - Work on your time and don’t rush (despite the occasion). Pick a slow time of the year for ADs.
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Old 1 October 2023, 01:11 AM   #24
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30K?
LOL
No way
Sorry.....
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Old 1 October 2023, 01:26 AM   #25
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Rolex doesn’t care about watch enthusiasts… they sell them to people who want clout and to tell you how much it cost… save your money.
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Old 1 October 2023, 04:29 AM   #26
codecow
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Rolex doesn’t care about watch enthusiasts… they sell them to people who want clout and to tell you how much it cost… save your money.
This is true. Would you like to hear how much mine cost?
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Old 2 October 2023, 06:11 AM   #27
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Rolex doesn’t care about watch enthusiasts… they sell them to people who want clout and to tell you how much it cost… save your money.
Quote:
Originally Posted by codecow View Post
This is true. Would you like to hear how much mine cost?
Thanks, I enjoyed that.
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Old 1 October 2023, 04:46 AM   #28
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Hi all,

Before even posting this, I felt a type of way. Watches and ADs have become so transactional, instead of the love of the craft and horology. But here we are and I still want to grow my collection. So before I get flamed - “don’t hate the player hate the game”.

Anyways, have an occasion coming up for my wife and will be spending ~$30k on some fine jewelry. There’s a local jeweler that I’ve recently been talking to (and a Rolex AD). I’m wondering to myself “hey, if I can get a watch while I’m at it why not”.

Is $30k in diamonds/jewelry enough to be seriously considered a Daytona (or bundled)? Unfortunately wife isn’t huge on watches so not an option there.

If it is possible, I of course wouldn’t approach the conversation with a transactional tone. Instead, it would be more along the lines of “ we have a special occasion coming up, and I’d love to commemorate it with a watch as well” with a wink and a nod type thing lol.

Crazy times - wish we weren’t even in a position to post this but here we are
You would be better off buying your jewellery elsewhere, it’s marked up by about 200% in the AD
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Old 1 October 2023, 04:53 AM   #29
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You would be better off buying your jewellery elsewhere, it’s marked up by about 200% in the AD
How on earth could you know / assume this? My local AD is competitive with jewelry prices.
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Old 1 October 2023, 09:52 PM   #30
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How on earth could you know / assume this? My local AD is competitive with jewelry prices.
Jewelry is marked up far beyond 200% so that's a very safe guess
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