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Subfiend · 4 November 2006, 05:44 AM

This is from the new issue of Expedition News:

Mike Horn Pitches Panerai Watches - South African adventurer Mike Horn, who has paraglided the Peruvian Andes, bodyboarded from the Mont Blanc Glacier to the French Riviera, and riverboarded the length of the Amazon, is featured in an Oct. 15 New York Times advertising supplement pitching Panerai timepieces.

"A watch is one of the most important instruments that I take, because I use it for navigation and direction," he says. "I never take my watch off. As my watch is used as a navigational instrument in very cold environments, most watches stop altogether or lose time because the oil freezes."

Praising his specially made Panerai, Horn continues, "If my watch is off by 15 minutes, I can lose four or five degrees in the direction I'm going. Time is something that must not be wasted. When you are busy, time flies and when you open up your eyes, your life is over. Time makes me want to live."

Goodwatch · 4 November 2006, 05:49 AM

I don't know his methods or background but if navigation is that important why doesn't he use GPS location? With a backup locator?

BruceS · 4 November 2006, 06:27 AM

Quote:

Originally Posted by Goodwatch

I don't know his methods or background but if navigation is that important why doesn't he use GPS location? With a backup locator?

Would make a lot more sense to me than wingin' it the old fashioned way with a special Panerai GMT Sub. I think the answer is endorsement MONEY

padi56 · 4 November 2006, 08:10 PM

Quote:

Originally Posted by BruceS

Would make a lot more sense to me than wingin' it the old fashioned way with a special Panerai GMT Sub. I think the answer is endorsement MONEY

Would agree with you Bruce.

dman · 6 November 2006, 04:09 PM

Quote:

Originally Posted by BruceS

I think the answer is endorsement MONEY

The company with the crown would never do that though eh?

7 November 2006, 01:36 AM

Quote:

Originally Posted by dman

The company with the crown would never do that though eh?

Gotta agree. Panerai has repeatedly stated their corporate policy does not involve paying for famous people to endorse or plug their products, or to do product placement. I'm not saying Horn didn't get his watch(es) free, but they don't have a stable of stars who appear in adverts like other brands tend to do.

Maybe Horn is just old-school

4 November 2006, 05:44 AM	#1
Subfiend "TRF" Member Join Date: Jan 2006 Location: Outside Watch: Isn't it obvious? Posts: 1,926	Panerai and Exploration? This is from the new issue of Expedition News: Mike Horn Pitches Panerai Watches - South African adventurer Mike Horn, who has paraglided the Peruvian Andes, bodyboarded from the Mont Blanc Glacier to the French Riviera, and riverboarded the length of the Amazon, is featured in an Oct. 15 New York Times advertising supplement pitching Panerai timepieces. "A watch is one of the most important instruments that I take, because I use it for navigation and direction," he says. "I never take my watch off. As my watch is used as a navigational instrument in very cold environments, most watches stop altogether or lose time because the oil freezes." Praising his specially made Panerai, Horn continues, "If my watch is off by 15 minutes, I can lose four or five degrees in the direction I'm going. Time is something that must not be wasted. When you are busy, time flies and when you open up your eyes, your life is over. Time makes me want to live." __________________ Subfiend

4 November 2006, 05:49 AM	#2
Goodwatch "TRF" Member Join Date: Aug 2005 Real Name: Frans ® Location: Rotterdam Watch: the sunrise... Posts: 10,230	I don't know his methods or background but if navigation is that important why doesn't he use GPS location? With a backup locator? __________________ Member# 127

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