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7 February 2024, 09:15 PM | #1 |
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Chopard’s allocation process
Considering that I’m on a list for Chopard LUC 1860, I thought it’d be useful for others to know about Chopard’s allocation process.
Unlike other brands, especially PP, AP or Rolex, where allocation of hot references is an opaque process where bundling, “relationship” building and other ridiculous practices are required, Chopard simply asks for a 25% down payment and a guarantee of delivery within a year. Personally, I really appreciate the transparency and a straight forward nature of the transaction. If other brands did the same, we wouldn’t be in the same mess that we are in now.
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7 February 2024, 09:34 PM | #2 | |
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Quote:
Not sure I like the word allocation though, always seems like a brand is doing you a favour…. |
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7 February 2024, 10:09 PM | #3 |
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Interesting way to handle things. I like the brand.
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7 February 2024, 10:17 PM | #4 |
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Experienced this first hand last October in NYC. I like Chopard and the way they handle things.
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7 February 2024, 10:43 PM | #5 |
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I know the owners of the company, very nice and straightforward people.
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8 February 2024, 01:32 AM | #6 |
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It’s a good way to filter out uncommitted customers who would otherwise clog up the waiting list.
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Lange (ref. Saxonia Thin RG); Vacheron C. (ref. 3110v); Ressence (ref. Type 8); Rolex Explorer (ref. 124270); Rolex Sub (ref. 126610LV); Porsche Design IWC (ref. Ocean 2000); Seiko (ref. SLA039) |
8 February 2024, 03:01 AM | #7 |
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I used to do this with my Rolex AD. I would inquire, come to terms, pay a deposit, and weeks or months later had the watch. You should be rewarded for putting skin in the game.
Covid changed this. Easy free money saw everyone and their mother chasing these things. I think we are returning to 2019 behavior quickly however.
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8 February 2024, 03:58 AM | #8 |
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This is the way it should be done! Only downside is that it also assumes demand won’t exceed supply.
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8 February 2024, 06:00 AM | #9 |
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Thanks for this - beautiful watch by the way! Real stunner especially the detailed dial and flawless finishing. Look forward to the pictures when it lands!
Sent from my iPhone using Tapatalk |
8 February 2024, 06:45 AM | #10 |
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Is the LUC 1860 salmon dial steel available only in boutiques or available at authorized dealers too? I have yet to see one in the metal but have been curious.
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8 February 2024, 06:53 AM | #11 | |
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Great point… let’s say demand triples or quadruples 6 months from now- will people still put down 25% for a guarantee in 3 or 4 years? Maybe… but then I suppose you may also start seeing some ADs get greedy and replicate what’s happened w some other brands. Sent from my iPhone using Tapatalk Pro |
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8 February 2024, 06:57 AM | #12 |
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I’ll post back in December
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Lange (ref. Saxonia Thin RG); Vacheron C. (ref. 3110v); Ressence (ref. Type 8); Rolex Explorer (ref. 124270); Rolex Sub (ref. 126610LV); Porsche Design IWC (ref. Ocean 2000); Seiko (ref. SLA039) |
8 February 2024, 06:57 AM | #13 |
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It’s a boutique only reference.
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Lange (ref. Saxonia Thin RG); Vacheron C. (ref. 3110v); Ressence (ref. Type 8); Rolex Explorer (ref. 124270); Rolex Sub (ref. 126610LV); Porsche Design IWC (ref. Ocean 2000); Seiko (ref. SLA039) |
8 February 2024, 07:42 AM | #14 |
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Such a beautiful piece. Is it still hard to get one of these?
Haven't seen one in the wild. Read somewhere that they will be "pumping" up the numbers starting in 2024, with only handful in 2023. Just curious as I would like to get one myself as well. |
8 February 2024, 08:08 AM | #15 |
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Easy to do when you have 10 watches to sell but only 3 buyers.
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8 February 2024, 08:28 AM | #16 |
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Were it not for greed and opportunism, it would be equally easy to do when you have 10 watches to sell and 25 buyers.
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8 February 2024, 08:29 AM | #17 |
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Exactly, this brand is available because demand does not exceed supply and sales can be conducted in an orderly open manner. Patek simply doesn't have to the supply to sell watches this way.
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8 February 2024, 08:45 AM | #18 |
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even in cases where demand exceed supply, allocation could be done in some sort of transparent manner. The opaquness of the process is due to greed otherwise I dont think developing a transparent process is a problem.
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8 February 2024, 08:59 AM | #19 |
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Should have to write an essay of why you are deserving....jk
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8 February 2024, 10:42 AM | #20 |
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8 February 2024, 04:56 PM | #21 |
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8 February 2024, 06:41 PM | #22 |
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As I mentioned above, asking for 25% upfront for a watch that will be delivered in 12 months will filter out a lot of buyers who are either too impatient, looking for a quick buy & flip etc. The same transparent approach can be implemented by other brands, irrespective of supply/demand dynamics. For example; the “hotter” the piece the bigger upfront payment (e.g. 50% instead of 25% for a 12-18 month wait).
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Lange (ref. Saxonia Thin RG); Vacheron C. (ref. 3110v); Ressence (ref. Type 8); Rolex Explorer (ref. 124270); Rolex Sub (ref. 126610LV); Porsche Design IWC (ref. Ocean 2000); Seiko (ref. SLA039) |
8 February 2024, 06:46 PM | #23 |
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This is not new, AP did that for a buddy of mine who paid the full amount upfront, was guaranteed delivery in 12 months, reached 14 months and still no trace of the watch. He cancelled his order and requested a refund.
And that's an AP boutique - they don't sell anything else. |
8 February 2024, 06:54 PM | #24 | |
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Quote:
__________________
Lange (ref. Saxonia Thin RG); Vacheron C. (ref. 3110v); Ressence (ref. Type 8); Rolex Explorer (ref. 124270); Rolex Sub (ref. 126610LV); Porsche Design IWC (ref. Ocean 2000); Seiko (ref. SLA039) |
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8 February 2024, 08:43 PM | #25 | |
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So not a fan of the down payment but the LUC 1860 is to die for and I hope you'll get it sooner than later. PS When I looked for a 5711 two ADs said no and one AD said around 3 years. No firm commitment but an understanding I could be hopeful. The issue of a deposit never came up. I kept in touch and after a little more than 2.5 years I got the watch. Full transparency all along which is how it should be. |
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