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23 August 2009, 01:40 AM | #1 |
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BillA ABOVE SAID
I think it is the economy that is putting a spoiler on the SS Daytona __________________________________________________ ______ I agree with Bill and I will go further saying that the grey market can not make the excessive profits of the past. Plus now you are pretty much able to find one at your local Rolex official agent's showroom at full MSRP and maybe even a little discount. You all know that before,... these watches were sold selectively or to the big jewelry retail buyers or the $1,000 to $2,000 premium paying "greys". The Rolex Daytona chronograph will be available for awhile at MSRP or a little lower but do not ever think that is not a horological force and a VERY desireable watch. The proof to that is ....the Europeans still pay a premium to buy it... ie. Grey to Grey they are changing hands at 7,300 euro ($10.600) and the to the client 8,000-8,500 euro (around $12,000) from the store-front having Grey |
23 August 2009, 01:46 AM | #2 |
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I think that Rolex popularity/ desirability as a whole is on the downturn. There will always be die hard fans of anything you can imaging but it seems to me that the world is becoming bored with Rolex. I've spent the last year or so trying different models to see if I really liked Rolex. I have had SS Subs, date and no date, a Sea Dweller, a SD Deepsea, a Milgauss, a Datejust, a President and 3 TT Subs and have finally settled on a Bluesy, which to me stands out among all other Rolex models. The problem to me is that all Rolex models pretty much look alike and no imagination has been put into modernizing the style. I am a bigger fan of Omega and it seems like it has so much more to offer in variety in it's models. My next buy will be a Omega Co-Ax Chronograph or Chronostop, both having so much more as far as looks compared to 90% of Rolex models. It also seems like Rolex's are a bit too touchy, I've had several that needed adjustments in order to keep the proper time. No Omega I've ever had has needed this. My father's 1965 Patek Philippe, Genève that he left to me on his passing (that's what got me into watches) to this day keeps perfect time without ever having an adjustment.
I think that the bottom line is that (I know I might catch hell over this) I believe that many Rolex owners have them for the status symbol, not because they want a quality watch. Rolex needs some major upgrades in the style department. Oh yeah, I like the Daytona, I'm a huge fan of Chronographs, it just needs a date function and a little more size to it. |
23 August 2009, 02:47 AM | #3 |
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It is not the economy so much.. i believe that it is also a point of luck.. who really wants the watch and this guy to see the advertisment.
Furthermore, august is not always the best season to do such kind of bussineesssss |
23 August 2009, 04:07 AM | #4 |
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Javier... Outstanding photos on your blog!
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23 August 2009, 10:01 AM | #5 |
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I´m glad you like it
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23 August 2009, 06:23 AM | #6 |
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Hardly! You can actually find them now, with the economy as it is, which is nice for those of us who wanted one. (I got mine) I think there will always be a demand for them especially as long as they are difficult to come by. Mostly the stainless models.
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23 August 2009, 08:40 AM | #7 |
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No, the popularity is not at an end. The economy has tanked (wordwide) and you found out how hard it was to sell a 9K/10K Daytona in this market. Most people are concerned about losing their job and or home, so buying an expensive Swiss Timepiece at this time is not really a top priority for many people.
The Daytona (IMO) is still the finest mechanical chronograph on the market. Many other manufacturers have basically copied it for their own in house movements. Rolex has set the bar with the 4130 and all other calibers are measured against it. Because of its quality, its beauty in its simplicity, the Daytona will continue to be the most desired, the most sought after chronograph on the market.
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23 August 2009, 08:48 AM | #8 |
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"Its the economy, stupid"!!!!!!!!!!!!
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23 August 2009, 07:07 PM | #9 |
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Thanks for your intelligent input.
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24 August 2009, 01:59 AM | #10 |
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24 August 2009, 02:03 AM | #11 |
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Just a little history lesson as well. My original quote "its the economy stupid" was a phrase used by Bill Clinton's political campaign against George Bush in his run for the Presidency. My comment seemed apropos based on your premise.
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23 August 2009, 10:03 AM | #12 |
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Well i'm gobbling all i can in this market, i'm headed to chicago monday to the AD to pick up my SS daytona blackdial , can't wait to see it.
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24 August 2009, 10:59 AM | #13 |
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Nice looking watch, but never a fan. would not pay that much money for a watch with no date
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24 August 2009, 11:06 AM | #14 |
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i've never understood this thought. a watch is supposed to tell time. anything else is an extra feature. this particular model is aimed at speed. a date on this watch would clutter the dial imo. if i have on my daytona and REALLY don't know what date it is. i look at one of the other five things around me that have the day date on it.
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24 August 2009, 11:36 AM | #15 |
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Many people were attracted to the SS Daytona based on the exclusivity factor of the watch rather than the aesthetic or practical appeal.
Quite simply, many--informed and uninformed--got caught up in the hype and told themselves, "I have to have one" because "I can't have one." Now that consumers can purchase the watch with relatively ease, no premiums, and even discounts, buyers simply don't want the watch as much as they did before. It's the nature of the game. Will it recover with an improvement in the economy? Sure it will to an extent. But recapturing that "limited" feel of the SS Daytona that drove demand/price in the first place will be difficult--in my opinion, impossible. |
24 August 2009, 11:58 AM | #16 | |
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Quote:
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25 August 2009, 05:52 AM | #17 | ||
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Quote:
Quote:
So, riddle me this: if the watch has suddenly become "commonplace" and "easy to get at a discount", then why are they being snapped up here at a 2% discount, when for example in the FS forum the typical selling price for a BNIB SS Sub is more like 20% plus off? Why are swissluxury.com and alanfurman.com still selling them for $1000 over MSRP if they're so easy to get, when they sell SS Subs at 17.5% off MSRP, and the SS GMT IIc at 12% off? Why is it that none of the ADs in my area have any SS Daytonas in stock? Further, even in the middle of the biggest economic downturn in well over 50 years, which in case you haven't noticed has had a detrimental effect upon the sale of *all* things luxury, used they are selling at 85-90+% of current MSRP, and this includes older models which sold at the lower MSRP, i.e. they're being sold at a profit. This cannot be said of ANY other recently-made SS (or TT, or 18K) model Rolex. Sub dates, listing out at $6000, sell used in the low to mid $4K range, nearly 30% off of MSRP, yet I've seen *one* SS Daytona selling for this level of discount, and that was lacking box/papers and was snapped up within hours. Reports of the death of the Daytona are *greatly* exaggerated. If you don't like the watch, that's fine, but it's kind of getting tiresome to see you peeing on our collective birthday cakes every chance you get.
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25 August 2009, 05:56 AM | #18 |
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The people who has a daytona always are wrong when writes the date in a banker's draft
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25 August 2009, 06:23 AM | #19 | |
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Nicely done! I could not agree more. Daytona is still in demand but there are less people who can afford one for obvious reasons. I just sold one (black dial) to the GRAY DEALER for the same price I'm selling them here-go figure... Do you thing 10k is to much for SS Daytona? How about 25k for SS Patek? It is all irrelevant. I know that lots of people are "whining" about price increase and all that but please keep in mind Rolex is not for everyone.... Even thought anybody with credit card can get one. Just remember: Crown for every achievement… Bob |
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25 August 2009, 09:33 AM | #20 | |
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Sorry you are so sensitive about this matter. In this post, I simply gave my opinion and never once criticized the watch itself. I simply stated they were widely available which (according to some but not to all, I understand) in my experience seems true. You yourself once wrote in another post, "I am a SS Daytona magnet . . . anybody in/near Dallas metro want one? If so, PM me . . . got a line on one and possibly two." Hmmm This doesn't seem like a watch that is impossible to find. As for a discount, all I said was that consumers can now get a discount. I never claimed you could get one at 30% off retail. As for "peeing on your birthday cake" that was never my intention. Glad you love your watch. |
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24 August 2009, 12:12 PM | #21 |
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I must say it's a good looking watch. For quite a while, I wanted one. I held one in my hands at an AD and thought about it but decided I probably wanted it more for the fact that I knew it was so difficult to get. I think the economy has more to do with the demand dropping than anything. From what I've seen, the market is soft for all consumer goods. There are probably still as many people who covet a SS Daytona, but they're just not as liquid, as they were. Or, they just don't have the confidence to drop ~$10k on anything right now.
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24 August 2009, 12:43 PM | #22 | |
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24 August 2009, 04:19 PM | #23 |
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I am into dive watches only - but the Daytona is a good looking watch, so when I went to collect my Sea Dweller, my AD offered me one at the retail price - no discount - I bought it.
Going to sell it to fund my SDDS. |
24 August 2009, 05:03 PM | #24 |
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well for me i already lost it am just being honest.. i fell out of love with my daytona..and i think personally that its not as hot as before..everywhere i go there is daytona..i let go of it already..maybe il wait for something(rolex look/newer model) that would tickle my fancy again..in the meantime am romancing with my GMT2 ceramic.
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24 August 2009, 05:19 PM | #25 |
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I don't know... I like them!
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24 August 2009, 08:01 PM | #26 |
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I telephoned the local AD today:
Me: Hello, can I please buy a stainless steel Daytona? AD: No. Me: Can I please have a discount on a Daytona? AD: NO! Me: So you are not able to sell me a Daytona at all? AD: That's right! Me: O.K. The Daytona is just a marketing tool by AD's to make these watches desirable. They have outlived their attractiveness. Unfortunately styles and fashions move on.
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25 August 2009, 06:00 AM | #27 |
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shilvary isn't dead, just got this one today.
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25 August 2009, 07:24 AM | #28 |
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improviz,
don't get so worked up about it, it's just a watch. And I agree, they are easy to find right now. Heck, there are 4-6 in the sale forums right now and I can send an e-mail and have a brand new one with my name on the warranty at my door tomorrow if I wanted one. There over 600 up for auction on eBay and many have sold lately for prices like $6600, $9000, $8750, etc... They just ain't that special anymore. Chris |
25 August 2009, 07:54 AM | #29 | |
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Quote:
I do have to agree when you say that they ain't so special anymore as in there are slightly less demand. In that case a lot of other Rolex models seems to be less "special" these days (among thousands of other luxury items). However to answer the OP's question I think that's hardly means the Daytona "had its" day. Just IMHO. |
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25 August 2009, 08:15 AM | #30 | ||
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As to what's for sale in our forum: Here's a Z serial (2006-ish) used for $8495, which had a brand-new MSRP of $7900: http://www.rolexforums.com/showthread.php?t=89520 Here's an F serial, original MSRP of $6500-ish, selling for $8900, a 50% profit: http://www.rolexforums.com/showthread.php?t=91921 Here's a BNIB one selling at MSRP: http://www.rolexforums.com/showthread.php?t=90247 Here's one DavidSW sold, BNIB, for $9750 (current MSRP = $9925): http://www.rolexforums.com/showthread.php?t=90980 And so forth...if the bottom had totally fallen out of the SS Daytona market, I'm at a loss to see how they're selling at MSRP when other SS Rolex sport models can be had at substantial discounts BNIB, like this brand new Sub for example: http://www.rolexforums.com/showthread.php?t=88666 As to grey market: here's Paul F Duggan's page, with three used SS Daytonas selling for the *current* MSRP: http://www.pduggan.com/cart/fine_watches.php Note that they list as SOLD a Vacheron Constantin SS Overseas Chrono, which has an MSRP of almost double the SS Daytona's ($17K or so), for $6000... This place has a used one selling at current MSRP of $9800: http://www.preownedrolex.com/images/...orts_rolex.htm ..and on and on, already provided links in my previous post to both Swissluxury and Alan Furman, showing that they're still selling at above MSRP ($1000 above, specifically). So, basically you either have to accept that these dealers know their market and what prices that market will bear, or else argue that they're all stark raving mad and are pricing this particular watch, whose "time has passed", at ridiculous levels, kind of doubtful given that in present market conditions, overpriced items tend to get marked down if they're not selling. Quote:
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