How much discount on your rollies?

[Kris]

Originally Posted by vic_the_pro

Hey guys,
quick question because i was just curious...

How much discount did you guys get off the MSRP when you bought your rolex? Which Rolex was it? Did you guys buy it from an authorized dealer?
Used Brand new?

Just curious because I think this thread will help some people that are looking to purchase a brand new rolex... my understanding is that you usually get around 20-30% off the MSRP

I bought my SD from an AD in Yorkville, Toronto this past week. I checked a whole bunch of dealers for discounts on the following models;

16570
16600
16610
16610 LV - NO DISCOUNT - Not one single dealer would budge on this!
16710

3 Dealers were in the GTA and the 4th Dealer was in Ottawa.

Dealer #1: La Differance originally offered 20% on the above listed models and when I said I'd pay cash, they said 21%.

Dealer #2: Humbertown originally offered up 19%, but when I said I could get 19% at another AD in the Downtown area, they said they'd match that 19% and give me an additional 2% for 21% if I paid cash.

Dealer #3: Howards Fine Jewellery in Ottawa quoted me a discount of 15.9% even after I told them at the time I had a quote for 19% from an AD in Toronto.................go figure

Dealer #4: Royal De Versailles, the very first AD I went to on my quest for my first Rolex set the standard at 19%. After visiting Dealer #1, I walked into RDV and asked for the SD. The AD said she'd give 14%. I told her I could get 21% next door for cash. To show her my commitment to buying the SD from her exclusively and that I wasn't a tire-kicker, I pulled out 5 crisp $100 bills from and envelope and said I was prepared to give her a deposit. A couple of minutes and a brief conversation with the AD owner and it was official, I had a new Rolex.

I believe AD's in most cases CAN'T resist a cash deal. I was told that VISA/Mastercard (and other credit-cards companies) charge jewellers high transaction service costs as it's known in the industry that in most cases, the credit card companies don't recoup all the money from customer's that make expensive purchases in these kinds of stores. I had one person confirm that VISA takes something like a 4% bite out of the final price of the watch!

It benefits you if you pay cash as the dealer is more willing to split that 4% with you on top of whatever discount has been offered and I'm assuming also as most people tend to pay with a credit card in the first place (As no one is carrying around $6000 in cash in their wallet), whatever discount they give you is what they can give you on a credit card purchase.

As someone else mentioned here, when you've decided what watch you want, and what you are willing to pay, go to a dealer with some cash in your pocket for a deposit to show they you are committed, tell them what you want and that'd you'd leave a deposit if they accept your terms. This way you assure the AD you are no tire-kicker.

As for the Sub LV, I couldn't get the AD to give me a discount, however, when I was discussing this with her the first time around I didn't tell her I'd be paying cash for the watch. I never revisited the LV with her again, even when I was in the process of working a deal for the SD. I remember she was pretty stringent with sticking with the MSRP of $6,700 CAD so I figured with cash, maybe she'd give me 5%???????????

I think the only way you can get a 30% discount is if you've done lot's of business with the AD in the past and they value your business. Either that or you have some other connections. At 30%, I don't think the AD is making any money off the watch anymore.

There's enough AD's in the GTA and the surrounding area (Including Woodbridge & Oakville) where it's safe to say you could walk into anyone of them and be bold and ask for that 30% and see what they say. Either they laugh at you and ask you to leave or they give you a counter offer and you find a middle-ground. The dealer would want a show of good-faith from you that you're not just playing them on a rope with the other dealers and that's where the deposit comes into play.

Something to think about. This is what I got out of my experience with my SD.