ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

chillviper · 29 March 2010, 11:22 PM

I was wandering through the mall and stopped by a Mayor's that I usually browse their Rolex selection. Late last year, and prior, they had always quoted me at least a 20-25% discount, even on SS models. They said that just recently, Rolex has warned them that if they discount, they will have their authorization pulled.

Has anyone else heard of this new strong-arming from Rolex or is perhaps just at specific chains? They indicated it was nationwide and fairly recent.

MikeyTX · 30 March 2010, 12:00 AM

Sounds like someone is commission hungry.

bayerische · 30 March 2010, 12:04 AM

Quote:

Originally Posted by mikeytx

sounds like someone is commission hungry.

+1.

chillviper · 30 March 2010, 12:09 AM

Odd, because it's the same folks and they were always the "what will it take to get your business today" type a la Crazy Eddie.

WatchnRoll · 30 March 2010, 12:20 AM

I live in S. Fl and this is the same story Mayors has told me for years. When I bought my SD there...no discount...that was 5 years ago.

This year..I went looking for the DSSD and same story.

They are full of crap. Find another AD...I have one who gives 20% off....no more Mayors BS for me.

marie · 30 March 2010, 12:38 AM

Quote:

Originally Posted by chillviper

Odd, because it's the same folks and they were always the "what will it take to get your business today" type a la Crazy Eddie.

Wow. Now there's a flashback to my childhood in upstate NY!!

Speed · 30 March 2010, 12:47 AM

I am still amazed at all these discount stories...are these actual discounts taken on actual purchases?

I may be the only one but it seems to me unles you have a longstanding relationship - I.e. You have purchased a couple of rolexes or more from an AD - your price is MSRP.

You may get a discount on an overpriced precious metal model but that's it.

What Ad would give 25% off on a hard to stock GMTIIC???? Or other SSmodel.

I think there is some folklore / urban myths in play here.

CoopJr · 30 March 2010, 12:48 AM

Quote:

Originally Posted by mcl

Wow. Now there's a flashback to my childhood in upstate NY!!

Good ol' Crazy Eddie Antar.

WatchnRoll · 30 March 2010, 12:50 AM

Quote:

Originally Posted by Speed

I am still amazed at all these discount stories...are these actual discounts taken on actual purchases?

I may be the only one but it seems to me unles you have a longstanding relationship - I.e. You have purchased a couple of rolexes or more from an AD - your price is MSRP.

You may get a discount on an overpriced precious metal model but that's it.

What Ad would give 25% off on a hard to stock GMTIIC???? Or other SSmodel.

I think there is some folklore / urban myths in play here.

Check your PM...no folklore...

JBat · 30 March 2010, 12:57 AM

Quote:

Originally Posted by WatchnRoll

Check your PM...no folklore...

.

Tools · 30 March 2010, 03:03 AM

Quote:

Originally Posted by JBat

.

Exactly..

Outside of Canada, which has an almost 20 %GST, I have never seen a 20-25% discount on any SS rolex watch at an AD that wasn't going out of business..........

Most Grey Dealers barely approach that......

Prince Tudor · 30 March 2010, 03:28 AM

Quote:

Originally Posted by Tools

Exactly..

Outside of Canada, which has an almost 20 %GST, I have never seen a 20-25% discount on any SS rolex watch at an AD that wasn't going out of business..........

Most Grey Dealers barely approach that......

In Ontario we have 13% tax (8% PST and 5% GST) and I always start the bargaing at the MSRP and no additional tax to be added. Usually for Rolex or Tudor ( 3 seperate purchases so far) I can get an additional 15%. So if you include the fact that the additional 13% is not added, It works out to be in the 20-25% range.

SLA · 30 March 2010, 04:33 AM

Prince, I think you are getting better AD prices than most of us in the USA, unless your MSRP is a lot higher than ours.

Prince Tudor · 30 March 2010, 11:12 AM

Quote:

Originally Posted by SLA

Prince, I think you are getting better AD prices than most of us in the USA, unless your MSRP is a lot higher than ours.

Canadian MSRP's are generally way higher. No real deal vs. US AD's here!
For example the MSRP of a 14060M in Canada is almost $6400CAD. Considering our buck hovers around par with the US dollar.....

fazman · 30 March 2010, 11:50 AM

20% discount is not a myth and not from AD's going out of buiness...from my experience, it is offered by indepnedent AD's, not chains and is offered in markets that have been hit a little harder than major metro areas that have high rollers that can afford retail prices. ...and it is offered on SS models, not just TT models...and yes, it is offered on the GMT2 c. My sugggestion would be to get to know a local, small market AD, give rationalization to have them "save face" relative to a 20% discount and tell stories from your research across the country on AD discounts that you have researched from independent dealers.

Redrubicon · 30 March 2010, 12:48 PM

I was seriously shopping for deal on a new SS Sub Date LV, and no one was giving over 10%. This includes chain jeweler ADs and independent store ADs. No kidding. Finally my longtime jewler (who is an AD) had decided to stop carrying Rolex because of their meddling in the stores business (i.e., couldn't carry Omega, etc.) and gave me 25% off! I jumped on it...but I know this was pure luck on my part. I also live in a major NE city so I shopped plenty of stores. This is just my experienc though...

buyrolexnow · 30 March 2010, 12:58 PM

Don't be surprised when your AD is no longer an AD! It is coming! And its because of all the rediculous discounting. I'll wait to say "I told you so!" Don't want to jinx it.

WatchnRoll · 30 March 2010, 01:04 PM

Quote:

Originally Posted by buyrolexnow

Don't be surprised when your AD is no longer an AD! It is coming! And its because of all the rediculous discounting. I'll wait to say "I told you so!" Don't want to jinx it.

Hmm...interesting post since you work at an AD.

Could it be because you can't offer these types of discounts?

JUSTROLEXES · 30 March 2010, 01:08 PM

Quote:

Originally Posted by buyrolexnow

Don't be surprised when your AD is no longer an AD! It is coming! And its because of all the rediculous discounting. I'll wait to say "I told you so!" Don't want to jinx it.

I'm with Derick on this one... Those days are gone...
If you're AD is not solid like a rock... they will be checking out soon

... and any AD that's offerring 25% on Sports models to retail buyers that's a big red flag??? for how long they can do that...

SUPERDOC · 30 March 2010, 01:21 PM

How would Rolex find out?
Are there whistle blowers? rival jewellers?

My personal experience - in the US it is very difficult to get any kind of discount..I got 5% plus no tax on a TT blue sub.
Most places will do the no tax but only by shipping it out of state.

In Canada my AD usually discounts the MSRP 30% - but as mentioned earlier, after you factor in the price differential and then add the 13% ontario sales tax, its still better to go USA when the dollar is at par.

in Europe I've found better deals, discount plus VAT

but overwhelmingly in the States I'm hit with the zero tolerance for discounting story...
leads me to believe that they are all together on the price fixing, or there is some legitimate fear from RolexHQ

WatchnRoll · 30 March 2010, 01:25 PM

Quote:

Originally Posted by SUPERDOC

How would Rolex find out?
Are there whistle blowers? rival jewellers?

I believe the answer is yes and some are on this board.

buyrolexnow · 30 March 2010, 01:41 PM

Secret shoppers maybe? Companies are nown for that kind of thing.

Redrubicon · 5 April 2010, 10:23 AM

Quote:

Originally Posted by buyrolexnow

Don't be surprised when your AD is no longer an AD! It is coming! And its because of all the rediculous discounting. I'll wait to say "I told you so!" Don't want to jinx it.

Right. But as I stated the jeweler has decided to no longer carry Rolex...which is why they were giving discounts, so they could deplete their stock. They no longer want to be an AD!

thefork · 5 April 2010, 10:50 AM

Quote:

Originally Posted by WatchnRoll

I believe the answer is yes and some are on this board.

Exactly....why in the hell do people call AD's out by name on here and say what discounts they are getting????

Watchdog · 5 April 2010, 10:58 AM

Always enjoy these threads--those folks that get discounts, those folks that do not. The truth is there are discounts at ADs, even very strong discounts to be had. However, the reputable sellers here on TRF do even better.

ArthurPE · 5 April 2010, 11:00 AM

MSRP on a Sub is $6k iirc (at least that's what the appraisal they sent was)
first dealer, no movement, even though I told him I don't want to look, just give me an unopened one and I'll buy it...

drove 5 minutes...
second, at first nothing, told them I had bought there before, they asked my name, came back a minute later... 17.5% discount...deal done

Denver Dick · 5 April 2010, 11:29 AM

It's all about $$$$$$$$$. If a Rolex AD is also an AD for a number of other luxury brands (Omega, Tag, etc.) and not moving enough Rolexes, I would not be surprised if he found his AD status in jeopardy, especially if he's giving big discounts. On the other hand, if a Rolex AD is concentrating on pushing Rolexes out the door and ordering lots of inventory, Rolex will not be quick to bust his chops over discounts, again, as long as he's moving those little pieces of metal out the door.

Back when I was with Texaco, distributors and retailers who really "moved the juice" could get away with quite a bit. However, if a retailer was concentrating on sales from in his convenience store and performing tune-ups (things that did not make any money for Texaco), Texaco would look for any little slip-up to try and de-brand him. Like I said, it's all about $$$$$$$$$$$$$$$$ . . .

Rolex Freak · 5 April 2010, 12:43 PM

Quote:

Originally Posted by Prince Tudor

Canadian MSRP's are generally way higher. No real deal vs. US AD's here!
For example the MSRP of a 14060M in Canada is almost $6400CAD. Considering our buck hovers around par with the US dollar.....

Totally agree. I recently visited an AD in Toronto when I was shopping for the Sub. I was quoted 6800 minus 20% plus 13% for tax. The total was around 6200. I ended up buying from someone on TRF and saved over 1k. IMHO it's not really worth shopping at an AD in Canada, unless you really know them. I purchased an Explorer from an AD back in 2005 and paid almost 6k five years ago. Now I can buy the same watch for 1k less on the grey market and prices have gone up since. Definitely worth buying grey or pre-loved from someone on TRF.

ingoodtime · 5 April 2010, 12:49 PM

Quote:

Originally Posted by WatchnRoll

I live in S. Fl and this is the same story Mayors has told me for years. When I bought my SD there...no discount...that was 5 years ago.

This year..I went looking for the DSSD and same story.

They are full of crap. Find another AD...I have one who gives 20% off....no more Mayors BS for me.

Ditto! If they are the very last AD, I will never buy another
Rolex. Mayors would rather not make a sale if it is not
at full msrp.

Finley · 5 April 2010, 01:22 PM

My local AD offered me 10% up front without me even asking. Another local AD (chain store) would not commit to any kind of discount without me agreeing to purchase. Of course, I can't agree to purchase without knowing the bottom line, so that was not a successful tactic for them.

29 March 2010, 11:22 PM	#1
chillviper "TRF" Member Join Date: Aug 2009 Location: Atlanta Watch: SS Daytona Posts: 509	New Rolex AD mandate? I was wandering through the mall and stopped by a Mayor's that I usually browse their Rolex selection. Late last year, and prior, they had always quoted me at least a 20-25% discount, even on SS models. They said that just recently, Rolex has warned them that if they discount, they will have their authorization pulled. Has anyone else heard of this new strong-arming from Rolex or is perhaps just at specific chains? They indicated it was nationwide and fairly recent.

30 March 2010, 12:00 AM	#2
MikeyTX "TRF" Member Join Date: Dec 2009 Real Name: Michael Location: Skunk Hollow, TX Watch: Rolex 116613LN Sub Posts: 2,198	Sounds like someone is commission hungry. __________________ JJ ........... Still missing you bro. May you enjoy the eternal peace the almighty has blessed you with.

30 March 2010, 12:20 AM	#5
WatchnRoll "TRF" Member Join Date: Feb 2010 Location: Florida Posts: 538	I live in S. Fl and this is the same story Mayors has told me for years. When I bought my SD there...no discount...that was 5 years ago. This year..I went looking for the DSSD and same story. They are full of crap. Find another AD...I have one who gives 20% off....no more Mayors BS for me. __________________ Navitimer 01 on Black Leather Strap

30 March 2010, 12:58 PM	#17
buyrolexnow Member Join Date: Jan 2010 Real Name: Derrick Location: las vegas Posts: 82	cant wait to say i told you so! Don't be surprised when your AD is no longer an AD! It is coming! And its because of all the rediculous discounting. I'll wait to say "I told you so!" Don't want to jinx it.

5 April 2010, 11:29 AM	#27
Denver Dick "TRF" Member Join Date: Oct 2009 Real Name: Wayne Location: Ventura County CA Watch: TT DateJust 16013 Posts: 428	It's all about $$$$$$$$$. If a Rolex AD is also an AD for a number of other luxury brands (Omega, Tag, etc.) and not *moving* enough Rolexes, I would not be surprised if he found his AD status in jeopardy, especially if he's giving big discounts. On the other hand, if a Rolex AD is concentrating on pushing Rolexes out the door and ordering lots of inventory, Rolex will not be quick to bust his chops over discounts, again, as long as he's moving those little pieces of metal out the door. Back when I was with Texaco, distributors and retailers who really "moved the juice" could get away with quite a bit. However, if a retailer was concentrating on sales from in his convenience store and performing tune-ups (things that did not make any money for Texaco), Texaco would look for any little slip-up to try and de-brand him. Like I said, it's all about $$$$$$$$$$$$$$$$ . . . __________________ Rolex DateJust 16013 Omega Railmaster 2503.52

30 March 2010, 12:09 AM	#4
chillviper "TRF" Member Join Date: Aug 2009 Location: Atlanta Watch: SS Daytona Posts: 509	Odd, because it's the same folks and they were always the "what will it take to get your business today" type a la Crazy Eddie.

30 March 2010, 12:47 AM	#7
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	I am still amazed at all these discount stories...are these actual discounts taken on actual purchases? I may be the only one but it seems to me unles you have a longstanding relationship - I.e. You have purchased a couple of rolexes or more from an AD - your price is MSRP. You may get a discount on an overpriced precious metal model but that's it. What Ad would give 25% off on a hard to stock GMTIIC???? Or other SSmodel. I think there is some folklore / urban myths in play here.

30 March 2010, 04:33 AM	#13
SLA "TRF" Member Join Date: Mar 2010 Location: GMT-8 Watch: 14060M, 116520 Posts: 153	Prince, I think you are getting better AD prices than most of us in the USA, unless your MSRP is a lot higher than ours.

30 March 2010, 11:50 AM	#15
fazman "TRF" Member Join Date: Jan 2008 Real Name: Dan Location: Leland,nc Watch: Milgauss blue Posts: 31	20% discount is not a myth and not from AD's going out of buiness...from my experience, it is offered by indepnedent AD's, not chains and is offered in markets that have been hit a little harder than major metro areas that have high rollers that can afford retail prices. ...and it is offered on SS models, not just TT models...and yes, it is offered on the GMT2 c. My sugggestion would be to get to know a local, small market AD, give rationalization to have them "save face" relative to a 20% discount and tell stories from your research across the country on AD discounts that you have researched from independent dealers.

30 March 2010, 12:48 PM	#16
Redrubicon Member Join Date: Mar 2010 Real Name: Mark Location: Maryland Watch: and see. Posts: 88	I was seriously shopping for deal on a new SS Sub Date LV, and no one was giving over 10%. This includes chain jeweler ADs and independent store ADs. No kidding. Finally my longtime jewler (who is an AD) had decided to stop carrying Rolex because of their meddling in the stores business (i.e., couldn't carry Omega, etc.) and gave me 25% off! I jumped on it...but I know this was pure luck on my part. I also live in a major NE city so I shopped plenty of stores. This is just my experienc though...

30 March 2010, 01:21 PM	#20
SUPERDOC "TRF" Member Join Date: Jul 2007 Real Name: R.J. Location: Canada Posts: 1,546	How would Rolex find out? Are there whistle blowers? rival jewellers? My personal experience - in the US it is very difficult to get any kind of discount..I got 5% plus no tax on a TT blue sub. Most places will do the no tax but only by shipping it out of state. In Canada my AD usually discounts the MSRP 30% - but as mentioned earlier, after you factor in the price differential and then add the 13% ontario sales tax, its still better to go USA when the dollar is at par. in Europe I've found better deals, discount plus VAT but overwhelmingly in the States I'm hit with the zero tolerance for discounting story... leads me to believe that they are all together on the price fixing, or there is some legitimate fear from RolexHQ

30 March 2010, 01:41 PM	#22
buyrolexnow Member Join Date: Jan 2010 Real Name: Derrick Location: las vegas Posts: 82	Secret shoppers maybe? Companies are nown for that kind of thing.

5 April 2010, 10:58 AM	#25
Watchdog "TRF" Member Join Date: Feb 2009 Real Name: Junkyard Dog Location: The Doghouse Watch: I can't tell time Posts: 6,822	Always enjoy these threads--those folks that get discounts, those folks that do not. The truth is there are discounts at ADs, even very strong discounts to be had. However, the reputable sellers here on TRF do even better.

5 April 2010, 11:00 AM	#26
ArthurPE Banned Join Date: Apr 2010 Real Name: Arthur Location: Earth Watch: my new Sub Posts: 161	MSRP on a Sub is $6k iirc (at least that's what the appraisal they sent was) first dealer, no movement, even though I told him I don't want to look, just give me an unopened one and I'll buy it... drove 5 minutes... second, at first nothing, told them I had bought there before, they asked my name, came back a minute later... 17.5% discount...deal done

5 April 2010, 01:22 PM	#30
Finley "TRF" Member Join Date: May 2009 Location: United States Watch: Yachtmaster Posts: 417	My local AD offered me 10% up front without me even asking. Another local AD (chain store) would not commit to any kind of discount without me agreeing to purchase. Of course, I can't agree to purchase without knowing the bottom line, so that was not a successful tactic for them. __________________ I have to be successful because I like expensive things.

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