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Old 16 April 2010, 07:38 PM   #1
Roxas
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What is the point of Super Case?

It's just a new design or it is better than the old case in any way?
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Old 16 April 2010, 07:44 PM   #2
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New design


Nothing 'better' as such e.g. the water-resistant depth rating is unchanged for Subs.




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Old 16 April 2010, 07:50 PM   #3
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It's more like a tank..
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Old 16 April 2010, 07:52 PM   #4
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It's just a new design or it is better than the old case in any way?
Pehaps its easier to machine who knows, then they can produce more quickly myself not a fan of the so called super case.
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Old 16 April 2010, 08:05 PM   #5
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Just another reason to get people upgrading if you ask me. "Supersize" anything and it instantly makes everyone think it is better.

In some cases it works, in others, It doesnt. I like the thicker case on the DJ, but the Sub case was perfect as it was and didnt need to be updated. It's not that I don't like the new sub, I just dont think the super case did anything special.
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Old 16 April 2010, 08:23 PM   #6
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It is an evolutionary step away from the old case.

It wears significantly larger than the old case, yet it is still 40mm.

The Fatter case looks more macho and the jumbo crown guards ad to this look.

Also, the Submariner is the most copied watch in the world. By beefing up the case and giving it more of a circle in a square look, it makes it look more trademark and more difficult for people to copy without being obvious.

Also, the larger maxi markers with the fatter minute hand gives it a bolder, more retro look, while increasing time-reading visibility.

The Supercase is also attached to a revolutionary new glidelock bracelet that allows the wearer to micro-adjust the bracelet without even taking if off.

The all-new ceramic bezel insert gives the watch more of a 3 Dimensional look like the etched bezel on the Yachtmaster, which gives the watch a bolder and more distinct look.

Quote:
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It's just a new design or it is better than the old case in any way?
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Old 16 April 2010, 08:57 PM   #7
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I prefer the older 'traditional' models.
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Old 16 April 2010, 09:35 PM   #8
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It's an "upgrade" to make you want to upgrade.

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Old 16 April 2010, 09:38 PM   #9
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Quote:
Originally Posted by jake View Post
It is an evolutionary step away from the old case.

It wears significantly larger than the old case, yet it is still 40mm.

The Fatter case looks more macho and the jumbo crown guards ad to this look.

Also, the Submariner is the most copied watch in the world. By beefing up the case and giving it more of a circle in a square look, it makes it look more trademark and more difficult for people to copy without being obvious.

Also, the larger maxi markers with the fatter minute hand gives it a bolder, more retro look, while increasing time-reading visibility.

The Supercase is also attached to a revolutionary new glidelock bracelet that allows the wearer to micro-adjust the bracelet without even taking if off.

The all-new ceramic bezel insert gives the watch more of a 3 Dimensional look like the etched bezel on the Yachtmaster, which gives the watch a bolder and more distinct look.


i'm reserving judgment until i see it in the flesh, but, these points are pretty convincing!
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Old 16 April 2010, 09:50 PM   #10
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Thanks every reply.

I too prefer the traditional case. Maybe Rolex think the Super Case looks better than the traditional case.
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Old 16 April 2010, 10:10 PM   #11
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I own the GMTIIc in the super case, and after 15 months the novelty has worn off. I MUCH prefer the older case. I have about gotten to the point I and going to trade it for an older GMTII.

-Eddie
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Old 16 April 2010, 10:55 PM   #12
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I own the GMTIIc in the super case, and after 15 months the novelty has worn off. I MUCH prefer the older case. I have about gotten to the point I and going to trade it for an older GMTII.

-Eddie
Hi Eddie

Before you trade the IIc, compare with the Sub C (i.e. a gold or TT model) and see how much wider the Sub's lugs are. Makes the the IIc seems a little 'mellower' in that regard



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Old 16 April 2010, 11:00 PM   #13
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Pehaps its easier to machine who knows, then they can produce more quickly myself not a fan of the so called super case.
There's no "so callin" about it pal, the term was coined by me and is accepted by "most WIS" in over 100 countries ~ !

Thanks,
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Old 16 April 2010, 11:39 PM   #14
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If that's an upgrade give me a downgrade any day.

I am no fan of the Supercase - it's to big and looks disproportionate with the classic Oyster bracelet.
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Old 17 April 2010, 12:06 AM   #15
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I am not a fan either.

Everything today seems over engineered. Big just for bigs sake. "Look at me, I wear a big watch." I am a fan of the vintage look.
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Old 17 April 2010, 12:14 AM   #16
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Huge +1,

I was really interested in a new GMT IIc until I had a close look at the "super" case. Bloated whale that it is, if they changed the case lugs to wider, why on earth did they just leave the braclet alone, it is way too small in proportion to the case and looks goofy, not as bad as the DSSD which is almost cartoonish, but pretty close. total deal breaker, I'll stick with the classics thank you. The older case style and bands are just too close to perfect to need to change. It seems that Rolex caved in to market pressures for ever increasing watch size, but didn't actually go all the way to making the new watches consistant with regards to the overall design. Ok if you like a monster watch make the whole thing bigger, not just the case...... Sorry if I offend you super case lovers, this is only my opinion, and if you are happy with your watch then all is good.


Quote:
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If that's an upgrade give me a downgrade any day.

I am no fan of the Supercase - it's to big and looks disproportionate with the classic Oyster bracelet.
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Old 17 April 2010, 12:26 AM   #17
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Oh... Rolex wanted to update its models... was worried about changing successful designs too much... hence the Super case!
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Old 17 April 2010, 12:41 AM   #18
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I recently bought a V series Sub Date specifically because I wanted a sub before it went to the Super Case. I much prefer the older style cases as they seem to flow much better with the Oyster Bracelet. I don't like huge watches and it seems that Rolex is following the lead of its competitors in this regard.
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Old 17 April 2010, 12:45 AM   #19
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I am perhaps one of the few who like the super case and maxi dial better...

than the older look. To me, it's a more technical appearance. The heavier crown guards appear to match the ends of the lugs in width for a more balanced look, things like that. Maybe it has something to do with proportion vis-a-vis the Golden Mean and the Fibonacci Series of numbers. I haven't measured, but I would not be surprised if the ratios of various aspects of the new case worked out to 1.6180339887:1.
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Old 17 April 2010, 12:57 AM   #20
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Chaps, *this* is a supercase...


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Old 17 April 2010, 12:58 AM   #21
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Chaps, *this* is a supercase...


Cheers
Does it come with a Jubilee bracelet
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Old 17 April 2010, 01:00 AM   #22
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Does it come with a Jubilee bracelet
only if you can squeeze it under your shirt cuff.........
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Old 17 April 2010, 01:15 AM   #23
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I love both the supercase and normal one.
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Old 17 April 2010, 01:49 AM   #24
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The original case is more sleek and the design flows better with the bracelet. The super case looks to me like a big block of metal.
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Old 17 April 2010, 01:50 AM   #25
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Originally Posted by STEELINOX View Post
There's no "so callin" about it pal, the term was coined by me and is accepted by "most WIS" in over 100 countries ~ !

Thanks,
Randy
"begrudgingly" accepted, Randy

Have to admit it's the most accurate description, and ought to be an official term like "maxi dial".

Rolex should pay you for patent rights, Sink!
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Old 17 April 2010, 01:51 AM   #26
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I HATE the new "super"case. It is disproportioned and plump. The classic case looks "sharper" and more elegant at the same time.
In my personal opinion, really a mistake what Rolex has done here. If they wanted to react on the market pressure for larger watches, why not simply increase the diameter of the case AND the dial, and add larger hands! That would have been a great move, and I'm sure those watches were good sellers.
But I am (unfortunately) not CEO nor design responsible at Rolex, I cannot turn back the wheel; but I wonder if they will stay with this ugly design in the future or re-introduce something more beautiful: The classic line!
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Old 17 April 2010, 02:15 AM   #27
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Follow-up to the ratios represented in the 'super case'.

Quote:
Originally Posted by chris russell View Post
I haven't measured, but I would not be surprised if the ratios of various aspects of the new case worked out to 1.6180339887:1.
Just a while ago, using Jake's posted photo of the new case, (thanks, Jake!), I did some measurements, and it appears the new dimensions, when measuring across the lugs in both directions, the length seems to be 1.6180339887... times the width, and the width of the lugs is exactly the same as the diameter of the dial.

I would say somebody in the design dept. at Rolex knows their mathematical stuff and has studied Pythagoras!

Btw, (and I hope this isn't too off-topic), the reason the human eye 'likes' this ratio is that it has to do with the ratios of the width to the height of a pentagram, and angles of 72 degrees, which is exactly how the spiral of the DNA chain develops, and the increments in which it progresses. If you look at a 'perfect', beautiful human face, the various ratios, like width of nose to width of mouth, to width of eyes, and the ratios of the sizes of various teeth to each other, etc., all work out to 1.618... to 1. It's beautiful because it's the perfect 'expression' of the DNA molecule. I'm thinking Rolex is working to incorporate this into the 'DNA' of their designs. These people are not stupid, nor ignorant.
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Old 17 April 2010, 02:18 AM   #28
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Quote:
Originally Posted by chris russell View Post
Just a while ago, using Jake's posted photo of the new case, (thanks, Jake!), I did some measurements, and it appears the new dimensions, when measuring across the lugs in both directions, the length seems to be 1.6180339887... times the width, and the width of the lugs is exactly the same as the diameter of the dial.

I would say somebody in the design dept. at Rolex knows their mathematical stuff and has studied Pythagoras!

Btw, (and I hope this isn't too off-topic), the reason the human eye 'likes' this ratio is that it has to do with the ratios of the width to the height of a pentagram, and angles of 72 degrees, which is exactly how the spiral of the DNA chain develops, and the increments in which it progresses. If you look at a 'perfect', beautiful human face, the various ratios, like width of nose to width of mouth, to width of eyes, and the ratios of the sizes of various teeth to each other, etc., all work out to 1.618... to 1. It's beautiful because it's the perfect 'expression' of the DNA molecule. I'm thinking Rolex is working to incorporate this into the 'DNA' of their designs. These people are not stupid, nor ignorant.
Then why do so many people dislike it

There was greater harmony in the old design - at least to the visible eye.
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Old 17 April 2010, 02:48 AM   #29
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I think it is just like everything else...the growing trend of making everything bigger!
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Old 17 April 2010, 03:01 AM   #30
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I think that, with the block cases, Rolex has managed to make a larger presence with their watches.... something that they started in the 50's... without making the dials or bezels significantly larger..

A great feat and a marked difference from the hub-cap on a strap look that some other "big" watches suffer from..

It's not for me............ but I don't think that it approaches ugly by any means... and on the wrist, they are much more pleasing than the 10x photos we present on the Forum..


So........... everybody.............. go out and get yourself one or two.. I'll be here to buy up your old cast-offs..............
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