Rolex Ranks #1 on overall ranking list!

[Mockingbird]

Originally Posted by Rolex Junky

The research results comprise 4 pages; each page adresses a product group be it sports; elegance or complications; on which each brand is subsequently scored for each of the above mentioned criteria resulting in a huge latice matrix for 40 brands. On the 4th page the results are totaled resulting in a final score. As far as comparing apples and pears goes this is the best you can get. Being a magazine in which all brands advertise leads me to think the results are hard numbers based on truth. I find it hard to believe the results were fabricated. AP would not stand for this had it been the case. Further more I believe such research might even be endorsed by the manufacturers themselves for in a competing market it provides insights on aspects or departments which might be lacking and require attention.

Ehhhh, I doubt AP would've received that 4, if they placed ads in that magazine.

[hhh007]

I would say again that marketing plays only a small part in the equation IMO. Superior marketing may get your foot in the door and sell watches initially, but eventually there has to be substance behind the marketing and your products must stand the test of time.

Rolex wouldn't be anywhere near where they are today after so many decades if their sole strength was 'marketing'. In addition, I believe in the term "markets don't lie" and as I've said before the resale and secondary market value of the Rolex brand speaks volumes.

[Rolex Junky]

Originally Posted by Mockingbird

Ehhhh, I doubt AP would've received that 4, if they placed ads in that magazine.

Actually AP is on the cover of the magazine.

[GradyPhilpott]

Originally Posted by hhh007

...[E]ventually there has to be substance behind the marketing and your products must stand the test of time.

Rolex wouldn't be anywhere near where they are today after so many decades if their sole strength was 'marketing'.

Well put.

[conrail]

Originally Posted by Beyond Man

"Its a top40 list of Swiss made watches."

"A. Lange & Söhne 3rd"

Correct me if I am wrong, but I was always under the impression that A. Lange Sohne were made in Germany.

Swiss are just nice Germans

[Singslinger]

I've always admired the likes of Patek, Lange, AP and all the rest that make grand complications where the craftsmanship, quality and design are fantastic.

However, I can't see myself paying that kind of money for a watch that I can't swim or play indoor soccer with, or use for jogging or gymming. Hence for me it's always about wearing watches that are versatile and rugged.

[Puffy]

thanks for sharing Lorenzo - great reading

[chris russell]

Originally Posted by Speed

Rolex ranks #1 on a ranking list?

That's pretty rank ;-) ROFL

Hey, there's an idea, let's mock a European's English skills.

How's your Dutch lately?

[Mockingbird]

Originally Posted by Rolex Junky

Actually AP is on the cover of the magazine.

Well then I guess I take that statement back. (if it was a paid ad)

I've never heard terrible experiences with AP service, but it's commonly known that they charge through the roof.

[rxonmymind]

It's hard to discount two independent magazines Watchtime & this one ranking Rolex as #1. We could all say if I could use an analogy in sports "well, yeah of course they won, if they(watch co.) had THIS player(sportmodel) or THAT player they would have won. Rolex is the ONLY watch to have recieved a score of 95(Yachtmaster II) in Watchtime. And an average score of 90.7. Only Patek Phillippe had an avreage above 90 in Watchtime. So marketing aside, that will only get you facetime with the public. But to KEEP rolling throught the years this popular, Rolex MUST be doing something right.
But least I show my ignorance as I'm new to Rolex, & I know nothing of AP, I must defer to the respective experts in those magazines who pour, and breath watches everyday.