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Old 25 November 2010, 12:26 PM   #1
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Originally Posted by StarSovereign View Post
Well said OP. If you are going to walk away from a watch because the AD isn't willing to give you 20% off, you probably shouldn't be buying a Rolex in the first place...
+1 That is exactly the bottom line....
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Old 25 November 2010, 12:32 PM   #2
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+1 That is exactly the bottom line....
Again, why? Wanting to get the best deal that you can reasonably get has nothing to do with what one can afford to pay.
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Old 25 November 2010, 01:26 PM   #3
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Again, why? Wanting to get the best deal that you can reasonably get has nothing to do with what one can afford to pay.
If you can't afford to pay 20% more for a watch, a luxury item, you probably aren't in a financial situation to be buying one in the first place. That's my point. There's nothing wrong with shopping around for a good deal. Just don't come back and whine about not getting a discount at an AD. Things cost what they cost. Don't be a cheapskate.

On the issue of buying from out of state and having it shipped to you: I'm against it. If you are buying from and AD and they are shipping it out of state, the AD is cheating the government, and the people of that state, out of money they are legally owned. Let's not forget - taxes go towards essentials. You like driving on roads and freeways? Taxes. You like have having a strong, modern military to defend the homeland? Taxes. HOw about police and fire? Taxes. Do you like quality public schools with quality teachers? Taxes.
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Old 25 November 2010, 01:48 PM   #4
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If you can't afford to pay 20% more for a watch, a luxury item, you probably aren't in a financial situation to be buying one in the first place.
Can't and won't are not the same thing.
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Old 25 November 2010, 01:48 PM   #5
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Quote:
Originally Posted by StarSovereign View Post
If you can't afford to pay 20% more for a watch, a luxury item, you probably aren't in a financial situation to be buying one in the first place. That's my point. There's nothing wrong with shopping around for a good deal. Just don't come back and whine about not getting a discount at an AD. Things cost what they cost. Don't be a cheapskate.

On the issue of buying from out of state and having it shipped to you: I'm against it. If you are buying from and AD and they are shipping it out of state, the AD is cheating the government, and the people of that state, out of money they are legally owned. Let's not forget - taxes go towards essentials. You like driving on roads and freeways? Taxes. You like have having a strong, modern military to defend the homeland? Taxes. HOw about police and fire? Taxes. Do you like quality public schools with quality teachers? Taxes.
I'm not against taxes because I agree with you that they're necessary to fund numerous public programs and departments. However, I have to respectfully disagree that buying out of state and shipping is cheating or fraudulent. Let's face it, legislatures have known this goes on all the time for a long, long time. If they considered it cheating they'd simply pass a law that addressed the issue.

How many of us have made internet purchases and not paid tax on the items? I surmise that nearly every one of the members of this forum who reside in the states have made a purchase on Amazon, Ebay, or some other internet retail giant and not paid tax on the purchase. How is this any different from purchasing out of state? Again, if federal and state governments felt this was cheating, they would have put a stop to it long ago.
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Old 26 November 2010, 06:22 AM   #6
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Quote:
Originally Posted by StarSovereign View Post
If you can't afford to pay 20% more for a watch, a luxury item, you probably aren't in a financial situation to be buying one in the first place. That's my point. There's nothing wrong with shopping around for a good deal. Just don't come back and whine about not getting a discount at an AD. Things cost what they cost. Don't be a cheapskate.

On the issue of buying from out of state and having it shipped to you: I'm against it. If you are buying from and AD and they are shipping it out of state, the AD is cheating the government, and the people of that state, out of money they are legally owned. Let's not forget - taxes go towards essentials. You like driving on roads and freeways? Taxes. You like have having a strong, modern military to defend the homeland? Taxes. HOw about police and fire? Taxes. Do you like quality public schools with quality teachers? Taxes.
Erik, your reasoning is flawed. However it is expressed like a true Bay Area resident!
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Old 25 November 2010, 02:00 PM   #7
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Originally Posted by StarSovereign View Post
Well said OP. If you are going to walk away from a watch because the AD isn't willing to give you 20% off, you probably shouldn't be buying a Rolex in the first place...
Quote:
Originally Posted by Newportkrieger View Post
+1 That is exactly the bottom line....
Ridiculous. I would walk away from an AD if he didn't give me the same price I can get on the internet - and that is usually well below 20%. Brick and mortar retailers have to change their business models to compete with the price of the internet. I know of a few who have done it.

I never, ever, ever buy luxury items (cars, watches, clothing, jewelry, etc.) at MSRP. I ALWAYS walk out if I do not receive a severe discount - and I always buy at a severe discount.

Why anyone would proudly trumpet the fact that they pay MSRP is beyond me. I'm sorry, but I just don't know anyone smart who does that........

Just my $0.02.
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Old 25 November 2010, 03:11 PM   #8
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Quote:
Originally Posted by StarSovereign View Post
Well said OP. If you are going to walk away from a watch because the AD isn't willing to give you 20% off, you probably shouldn't be buying a Rolex in the first place...
That is just crazy.

You're pretty much saying... if there is no toilet paper in the world, and you have to wipe your butt, might as well not wipe at all it because your royal behind can't handle leaves/bark/printer paper/newspaper/you get the idea.

Sorry for the really bad analogy but I'm just trying to make a point. The statement made by StarSovereign sounds SO RIDICULOUS TO ME, I had to create this RIDICULOUS analogy.
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Old 25 November 2010, 11:28 AM   #9
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There is nothing wrong with asking for a discount. I will ALWAYS ask if I can get one but I wont make a "whiny" thread just because I didn't get what I want.

If the AD doesn't give you what you want, move to the next store and shop around.

No one is going to buy a car on their first visit to the first car dealership.

We all ask for discounts and always look for the better price. If you do not admit this; you're a lying sack of sh*t, unless you're a gazzzilllionaire and you have hundred dollars bills to wipe your butt.
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Old 25 November 2010, 11:51 AM   #10
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I do not own a Rolex but plan to buy one. Ideally, I would like to purchase from an AD which gives me good service and an excellent overall experience.
Unfortunately, I do not expect this will happen.
Often times the AD's will have sloppy watch case displays and salesepeople who don't know much about the product or care to offer any especially good service. The watches are shop worn, not factory fresh.
So, in theory a brick and mortar retail store front deserves to receive MSRP. But in reality, the store is not providing merchandise or service deserving of full mark up pricing.

Quote:
Originally Posted by Newportkrieger View Post
It amazes me that so many TRF members do not understand that there is a "cost" to maintaining a brick and mortar store front where they all can go in and "window shop/try on , and yet not buy watches.

I doubt ANY TRF member works for free and resents when their customers/employers demand discounts and pay cuts, yet they feel that a Rolex AD exists purely for their personal service and pleasure.. FOR FREE!

Grow up people and quit whining if you cant afford the watch. If you like to shop then shop.. we don't need to hear about retailers who don't bow down to you and give you a watch at cost after establishing and maintaining a storefront( often in an expensive yet convenient mall), employees ( and all the expenses associated), the carrying cost of a big inventory(for all you looky loo's to fondle) and then, heaven forbid, the retailer who wants to make a profit!

I am always interested in hearing about bad service or uninformed/unprofessional sales staff at an AD selling at full retail. We all expect and deserve a professional experience if MSRP at a Rolex AD. Rolex expects this of its AD's as well!

Please, don't think you are making news by telling us Rolex AD's are looking to get full MSRP for their inventory. Don't expect a AD with all the overhead to match the price of one of the TRF sellers here who are "Internet" based sales operations with the low overhead to match.... it just makes you look so uneducated/unsophisticated in the world of commerce.

Just my personal opinion.
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Old 25 November 2010, 12:26 PM   #11
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Firstly, a Happy Thanksgiving to all!

I built a respectful relationship with the AD I've bought my Rolex Watches from and prefer a salesperson who is friendly, knowledgeable and most importantly down to earth (no snobs...thanks).

I politely ask once what the best price will be and let them know that I will consider it seriously and respond either way (no haggling after that). This isn't the 1980's where the more you paid for something, the better....consumers are more savvy and informed (via internet) and what's wrong with that? The key is to keep things respectful and fun.

BTW, the AD that discounted my first Rolex 2 years ago has since been rewarded with several more purchases...everybody comes out a winner!

Cheers and have a safe Holiday weekend!
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Old 25 November 2010, 12:38 PM   #12
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I could give a crap how much an AD makes on a watch. I want the best deal for the money. That being said I never shop at an AD, so I don"t whine about it either; however, I don't fault someone who does. That's their perogative.
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Old 25 November 2010, 01:18 PM   #13
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Originally Posted by nyyankees View Post
I could give a crap how much an AD makes on a watch. I want the best deal for the money. That being said I never shop at an AD, so I don"t whine about it either; however, I don't fault someone who does. That's their perogative.
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Old 25 November 2010, 12:47 PM   #14
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I visited five different ADs before I made the purchase.
The owner treated me great and price was better than the others. That AD definitely earned my business!
I am more than happy to see them make some profit and stay in business.
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Old 25 November 2010, 01:01 PM   #15
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I let AD's worry about their bottom line while I worry about mine.

I'm not concerned with their costs. Why should I be? Its not like I am a stockholder in the store.

I've never heard an AD ask "Are you sure can afford this? What about that mortgage payment?"


Its in my best interest to get a discount therefore I will always pursue one and favor those that discount.
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Old 25 November 2010, 02:04 PM   #16
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Guy's, this seems to be a hot topic at the moment and it is being viewed closely...

Now we all have an opinion on all sorts of topics which is just fine!
What I want to reiterate is that this is a friendly forum and no finger pointing or harsh posts towards other members disguised with smilies etc will be tolerated!

Let's keep it nice in the sand box or the topic will be removed.!
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Old 25 November 2010, 02:05 PM   #17
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Free trade go with the lowest price. Rolex is mass produced it is not unique. If an AD is a poor business person that is his/her problem. I grow tried of ADs crying over the fact they are not worth millions ( like just selling Rolex would bring them wealth over night).

Simple economics 101 only the unwise or people who did not earn their money don't look for "the best deal"

Don't blow your money and you may never have to go to the bank to pay for the use of others money they saved IMHO
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Old 25 November 2010, 02:12 PM   #18
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Do the guys here demanding deep discounts also give their customers deep discounts ?
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Old 25 November 2010, 02:18 PM   #19
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[QUOTE=cid;2186212]...... If they considered it cheating they'd simply pass a law that addressed the issue.

That's why they haven't.

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Originally Posted by Art 1 View Post
Not paying the sales tax to the state that you live in if it has sales tax is tax fraud. Just because you buy an item from another state does not excuse you from paying sales tax. I was audited by the state of Florida for out of state purchases, so was a buddy of mine, it ended up costing him a good bit of money.
Which is kinda silly if you ask me because the "saving" that you realized from that purchasse goes to another purchase and comes full circle back to the U.S. Govt! They would be making cirular laws! That would be funny.

BUT if your a corporation with a mail box outside the US you don't pay taxes! I might add the money is NOT banked in the US either....but goes to employ Chinese (nothing against them) who'll NEVER spend a dime here in America. But hey let's go after your friend who BUYS American, then re-spends the savings on groceries, & penalize him!


And as for the AD marking up something that's been sitting for years does seem counter intuitive to purchaase at the new retail price when four years ago it was several $$ cheaper. But hey, if you KNOW this YOU won't. But if your new to the Rolex world one wouldn't know NOT to do this. To each his/her their own. Happy Thanksgiving!
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Old 25 November 2010, 02:10 PM   #20
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Originally Posted by Newportkrieger View Post
It amazes me that so many TRF members do not understand that there is a "cost" to maintaining a brick and mortar store front where they all can go in and "window shop/try on , and yet not buy watches.

I doubt ANY TRF member works for free and resents when their customers/employers demand discounts and pay cuts, yet they feel that a Rolex AD exists purely for their personal service and pleasure.. FOR FREE!

Grow up people and quit whining if you cant afford the watch. If you like to shop then shop.. we don't need to hear about retailers who don't bow down to you and give you a watch at cost after establishing and maintaining a storefront( often in an expensive yet convenient mall), employees ( and all the expenses associated), the carrying cost of a big inventory(for all you looky loo's to fondle) and then, heaven forbid, the retailer who wants to make a profit!

I am always interested in hearing about bad service or uninformed/unprofessional sales staff at an AD selling at full retail. We all expect and deserve a professional experience if MSRP at a Rolex AD. Rolex expects this of its AD's as well!

Please, don't think you are making news by telling us Rolex AD's are looking to get full MSRP for their inventory. Don't expect a AD with all the overhead to match the price of one of the TRF sellers here who are "Internet" based sales operations with the low overhead to match.... it just makes you look so uneducated/unsophisticated in the world of commerce.

Just my personal opinion.
Right on buddy Why should they discount when there are so many people who are willing to buy watches from them for MSRP if not more..After all why are they not entitled to make the profit they want. The buyer can choose not to purchase from AD and go buy in the gray market...But I dont get why they whine about not getting the discount at AD..
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Old 25 November 2010, 02:23 PM   #21
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Great thread...

In general I prefer to buy watches at ADs. I like the factory warranty & knowing the watch probably hasn't been altered or dropped.

At our local Rolex ADs (except Tourneau), the easiest way to get a discount is to buy a Rolex along with a higher margin piece of jewelry. Unfortunately, I'm usually in the market for only 1 or the other, so its off to the gray market & forums.

I have been able to get pretty good discounts from ADs on other desirable brands such as Patek, AP & Cartier, but haven't quite figured out how to finesse one on a Rolex. Probably too young and not well groomed enough, I suppose, to avoid being profiled.
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Old 25 November 2010, 02:25 PM   #22
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To the OP, do you pay MSRP for your autos also?
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Old 25 November 2010, 02:42 PM   #23
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To the OP's point, it hardly makes sense to whine about something that you aren't compelled to suffer. ADs don't force anyone to pay anything. That said, the OP ought to simply take his own medicine. Threads don't force anyone to read them.

Those who get upset over this thread ought to scratch their heads for a second...maybe take a break. It's only wristwatches. It's fun! Keep it fun!
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Old 25 November 2010, 02:50 PM   #24
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Thanks Steve for the thread,I happen to be in agreement with Your Opinion.
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Old 25 November 2010, 03:45 PM   #25
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That said, the OP ought to simply take his own medicine. Threads don't force anyone to read them.

!
What do you mean?
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Old 25 November 2010, 03:38 PM   #26
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double post... sorry
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Old 25 November 2010, 03:42 PM   #27
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To the OP, do you pay MSRP for your autos also?
That depends on which of my cars you are inquiring about. Sometimes yes , sometimes no. No matter what the case, I don't begrudge the retailer (owner) for not wanting to sell at a discount. Its HIS choice to set HIS price and MY choice to set MY price. If they are the same, we transact business. That is the basis of a free market and capitalism. Two things I DO care very much about and see attacked constantly today by government and a population that has come to expect things it has not earned or deserves.

I DO NOT WHINE OR BITCH about it like I was owed a discount I did not get.
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Old 25 November 2010, 03:53 PM   #28
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I'm EXHAUSTED from reading and replying to this thread!

Quote:
Originally Posted by yemenmocha View Post
Forgot to add that YOU PEOPLE who ask for discounts and complain about discounts... guess what, those AD employees don't exactly like you very much if you know what I mean. So don't just be upset at their refusal to give you a reasonable market price, also note that they probably don't like you, just as much as a waiter may not like you for presenting a buy one get one free coupon when you order.
Why does this have to become "personal"......Nicely asking for a better price, or presenting a coupon sent out by the institution, should not automatically create animosity. And in point of fact, many, like myself, often tip based on the "non discounted" bill, so the server does not suffer, due to the discount. This is not, and should not, be viewed as a personal affront to anyone, when better pricing is politely inquired about. Making it personal demeans us all here! I think the issue here pertains to those who EXPECT a discount and become torqued when they don't get it.

Quote:
Originally Posted by Newportkrieger View Post
It amazes me that so many TRF members do not understand that there is a "cost" to maintaining a brick and mortar store front where they all can go in and "window shop/try on , and yet not buy watches.

I doubt ANY TRF member works for free and resents when their customers/employers demand discounts and pay cuts, yet they feel that a Rolex AD exists purely for their personal service and pleasure.. FOR FREE!

Grow up people and quit whining if you cant afford the watch. If you like to shop then shop.. we don't need to hear about retailers who don't bow down to you and give you a watch at cost after establishing and maintaining a storefront( often in an expensive yet convenient mall), employees ( and all the expenses associated), the carrying cost of a big inventory(for all you looky loo's to fondle) and then, heaven forbid, the retailer who wants to make a profit!

I am always interested in hearing about bad service or uninformed/unprofessional sales staff at an AD selling at full retail. We all expect and deserve a professional experience if MSRP at a Rolex AD. Rolex expects this of its AD's as well!

Please, don't think you are making news by telling us Rolex AD's are looking to get full MSRP for their inventory. Don't expect a AD with all the overhead to match the price of one of the TRF sellers here who are "Internet" based sales operations with the low overhead to match.... it just makes you look so uneducated/unsophisticated in the world of commerce.

Just my personal opinion.
I agree, and specifically, I believe it is the "expects" part of this whole issue that any of us who have ever been in business would have an issue with. Asking nicely for better pricing (in my experience) is always met politely, even of the answer is no. I think we all respect those who look to maximize their return on a purchase. And even expressing disappointment in not getting what we want is not inappropriate. Becoming angry, somehow believing that we "deserve" better pricing simply because "we do" is annoying.....and ridiculous! Comparing brick and mortar ADs to low overhead grey dealers, or to the internet, without factoring in the additional hard costs related, or services provided, is very short sighted. The fact that some or even all of the ADs might not be to your liking is irrelevant. They took the financial risk to open that business, and to maintain that business, and they deserve to be able to maximize their profits. You deserve the choice NOT TO PATRONIZE them, but simply based on their desire to be profitable, I do not believe any of us has the right to complain that they will not offer us a discount. Once again, we have no right to a discount, and obviously, as they still seem to be in business, selling well, one would imagine that ENOUGH people do see the value, in dealing with them. Sometimes, even, folks who can afford to, like to dispense with the hassle of haggling, and prefer to simply pay the price, and get the service that comes along with paying the price.

Quote:
Originally Posted by oboshoe View Post
I let AD's worry about their bottom line while I worry about mine.

I'm not concerned with their costs. Why should I be? Its not like I am a stockholder in the store.

I've never heard an AD ask "Are you sure can afford this? What about that mortgage payment?"


Its in my best interest to get a discount therefore I will always pursue one and favor those that discount.
Discounted pricing may not "in the long run" be in our best interest. What if, due to discounting, one day, there were no Rolex Brick and Mortar ADs, no Car Dealerships, no Clothing Stores, no Malls.........no place to look at the watches (and other stuff we buy), no one knowledgeable around to help you with your purchase, no one to help you with your "after purchase" issues, no "stuff" to look at, try on, before you buy, and so forth. Do you really want to go there.....where price and price alone dictates everything.

Well, not me. When I pay for anything, I factor in the entire experience, before, during and after the purchase, to arrive at what I feel the "value" of that transaction was. I shop at Nordstrom, Costco, Pelican Products, to name a few, I do so primarily, for the service. I GLADLY pay more than I could elsewhere, on occasion, because (in my personal experience) not only do I get "more" but these retailers minimize any risk inherent in my purchases, due to their excellent customer service, and to tell you the truth, I like to be able to see, touch, and experience in person, what I am thinking about buying, and I like to have knowledgeable staff available to personally help me decide on what might be the best fit, if I am unsure.

Quote:
Originally Posted by rpryan55 View Post
Ridiculous. I would walk away from an AD if he didn't give me the same price I can get on the internet - and that is usually well below 20%. Brick and mortar retailers have to change their business models to compete with the price of the internet. I know of a few who have done it.

I never, ever, ever buy luxury items (cars, watches, clothing, jewelry, etc.) at MSRP. I ALWAYS walk out if I do not receive a severe discount - and I always buy at a severe discount.

Why anyone would proudly trumpet the fact that they pay MSRP is beyond me. I'm sorry, but I just don't know anyone smart who does that........

Just my $0.02.
Again, one day, if everyone bought the same way, there would be few brick and mortar establishments left, and those left would have little to no knowledgeable staff, as due to selling with so little margin, they could only afford staff to simply take your payment. No pre sales help, probably no ability to even drive a vehicle before buying (that would not be available with such short margins), or the ability to try on a watch (maintaining an inventory costs money, not cost effective with short margins), and certainly no after sales service either. Not the world I wish to be in, for sure.

Quote:
Originally Posted by beerformeplz View Post
To the OP, do you pay MSRP for your autos also?
Knowing the OP just a little, emotional or not, passionate or not, I am certain he would weigh all the pros and cons, and make what he felt was an appropriate assessment of value, and if that were there, then I imagine he would gladly pay MSRP, but I really should not speak for him......for me, I would, and have, and have been pleased that I did, for the service I have most always received in return, was well worth the extra money I paid, up front, versus acquiring the item from a discounter!

And finally, I think Jason said it best: "I value many things over the 'almighty' dollar."
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Old 25 November 2010, 04:00 PM   #29
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Quote:
Originally Posted by Grissom View Post
Why does this have to become "personal"......Nicely asking for a better price, or presenting a coupon sent out by the institution, should not automatically create animosity. And in point of fact, many, like myself, often tip based on the "non discounted" bill, so the server does not suffer, due to the discount. This is not, and should not, be viewed as a personal affront to anyone, when better pricing is politely inquired about. Making it personal demeans us all here! I think the issue here pertains to those who EXPECT a discount and become torqued when they don't get it.



I agree, and specifically, I believe it is the "expects" part of this whole issue that any of us who have ever been in business would have an issue with. Asking nicely for better pricing (in my experience) is always met politely, even of the answer is no. I think we all respect those who look to maximize their return on a purchase. And even expressing disappointment in not getting what we want is not inappropriate. Becoming angry, somehow believing that we "deserve" better pricing simply because "we do" is annoying.....and ridiculous! Comparing brick and mortar ADs to low overhead grey dealers, or to the internet, without factoring in the additional hard costs related, or services provided, is very short sighted. The fact that some or even all of the ADs might not be to your liking is irrelevant. They took the financial risk to open that business, and to maintain that business, and they deserve to be able to maximize their profits. You deserve the choice NOT TO PATRONIZE them, but simply based on their desire to be profitable, I do not believe any of us has the right to complain that they will not offer us a discount. Once again, we have no right to a discount, and obviously, as they still seem to be in business, selling well, one would imagine that ENOUGH people do see the value, in dealing with them. Sometimes, even, folks who can afford to, like to dispense with the hassle of haggling, and prefer to simply pay the price, and get the service that comes along with paying the price.



Discounted pricing may not "in the long run" be in our best interest. What if, due to discounting, one day, there were no Rolex Brick and Mortar ADs, no Car Dealerships, no Clothing Stores, no Malls.........no place to look at the watches (and other stuff we buy), no one knowledgeable around to help you with your purchase, no one to help you with your "after purchase" issues, no "stuff" to look at, try on, before you buy, and so forth. Do you really want to go there.....where price and price alone dictates everything.

Well, not me. When I pay for anything, I factor in the entire experience, before, during and after the purchase, to arrive at what I feel the "value" of that transaction was. I shop at Nordstrom, Costco, Pelican Products, to name a few, I do so primarily, for the service. I GLADLY pay more than I could elsewhere, on occasion, because (in my personal experience) not only do I get "more" but these retailers minimize any risk inherent in my purchases, due to their excellent customer service, and to tell you the truth, I like to be able to see, touch, and experience in person, what I am thinking about buying, and I like to have knowledgeable staff available to personally help me decide on what might be the best fit, if I am unsure.



Again, one day, if everyone bought the same way, there would be few brick and mortar establishments left, and those left would have little to no knowledgeable staff, as due to selling with so little margin, they could only afford staff to simply take your payment. No pre sales help, probably no ability to even drive a vehicle before buying (that would not be available with such short margins), or the ability to try on a watch (maintaining an inventory costs money, not cost effective with short margins), and certainly no after sales service either. Not the world I wish to be in, for sure.



Knowing the OP just a little, emotional or not, passionate or not, I am certain he would weigh all the pros and cons, and make what he felt was an appropriate assessment of value, and if that were there, then I imagine he would gladly pay MSRP, but I really should not speak for him......for me, I would, and have, and have been pleased that I did, for the service I have most always received in return, was well worth the extra money I paid, up front, versus acquiring the item from a discounter!

And finally, I think Jason said it best: "I value many things over the 'almighty' dollar."
Nicely Done.
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Old 25 November 2010, 04:50 PM   #30
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Quote:
Originally Posted by Grissom View Post
When I pay for anything, I factor in the entire experience, before, during and after the purchase, to arrive at what I feel the "value" of that transaction was. I shop at Nordstrom, Costco, Pelican Products, to name a few, I do so primarily, for the service. I GLADLY pay more than I could elsewhere, on occasion, because (in my personal experience) not only do I get "more" but these retailers minimize any risk inherent in my purchases, due to their excellent customer service, and to tell you the truth, I like to be able to see, touch, and experience in person, what I am thinking about buying, and I like to have knowledgeable staff available to personally help me decide on what might be the best fit, if I am unsure.
I agree with this 100%. Nordstrom is a good example. If Nordstrom sold Omega or Rolex, I would pay full price. At Nordstrom, I am not paying for an item, I am paying for the service. No other store has matched the customer service I get at Nordstrom. I can tell you many stories of sales associates at Nordstrom bending over backwards to make me happy. I'm not just talking about the free tailoring they offer, or shipping out of stock items for free. I am talking about sales associates who will spend an hour bringing clothing to my dressing room for me to try. What I value most is they do not push me to buy. If I try something on and ask an opinion, they will not try to sell, they will say if they like the color or fit or style on me, and offer other suggestions if they do not like it. That is worth more to me than a discount. Nordstrom is the only store I've been in where a sales associate told me a color looked bad on me and suggested a different item. She backed it up with good reasons (how a shirt brings out color in my face or makes it look pale based on my skin tone and hair color), and I get compliments on what I ended up buying that day. The sales people at Nordstrom know what they are talking about.

Since a jewelry store is a one shot deal, I will buy based on price. It's not like Nordstrom where I am shopping there every other week. Maybe if I was trading in many watches a year and had a great jewelry store, I would pay closer to full price, but I am looking for my first high end watch. I trully wish Nordstrom carried Omega. I would buy without thinking twice.
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