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Submarino · 24 June 2011, 01:55 AM

Quote:

Originally Posted by R.G

Hello,

There is no 'tone' as these are not spoken words - just dialogue in writing. It wasn't meant to be harsh so apologies if it appeared that way, I guess this is the problematic side of anything message-wise.

Come on though, if you wish to quote me then do so but make sure you read the message in full. You have written half of that sentence, so I'll finish the rest of it for you; "Not unless you work there personally and know the editor well enough to have that conversation".

If you know 'Jack', then great - This doesn't apply to you.

So we've established from your initial response to this thread that you are an 'advertising professional', and your second response states that you have been in media-planning for 17+ years.

Are you explaining this because you want to simply tell us about your job? If so, congrats! If it's because you have taken offence to my response and feel compelled to justify yourself, don't worry about it - genuinely no offence meant, sorry!

I won't give you a run-down of my career history in advertising, as impressive as I feel it is.

In terms of why they are currently in other publications... I don't work for Rolex's marketing department so I can't give you a definitive answer I'm afraid. Speculating though, pehaps they want to keep themselves active in the market through just a couple of publications, rather than everything, who knows.

Relax, it's just a forum. I didn't know you were Sir Martin Sorrell.

R.G · 24 June 2011, 02:43 AM

Quote:

Originally Posted by Submarino

Relax, it's just a forum. I didn't know you were Sir Martin Sorrell.

Ha ha... and I didn't know you knew 'Jack'!

That's rather amusing, I'll give you that.

BarkMaster · 24 June 2011, 12:38 PM

You'll know that's it has lost it's mojo when it ceases being the most copied watch on Earth.

Rockrolex · 24 June 2011, 12:56 PM

Quote:

Originally Posted by Submarino

Relax, it's just a forum. I didn't know you were Sir Martin Sorrell.

Quote:

Originally Posted by R.G

Ha ha... and I didn't know you knew 'Jack'!

That's rather amusing, I'll give you that.

OK. I trust we're all good now. Let's keep it on a high level without getting at each other's throats. I would hate to close this thread down.

The topic is whether Rolex is losing its mojo by not advertising in some magazines. Let's stick to that topic in an objective manner.

BTW, IMHO, Rolex is far from losing its mojo. It advertises in plenty of mags and even runs TV ads. As others have said, they are probably the most recognized high end watch brand in the world. And that's not likely to change for a long time.

Omega 1120 · 24 June 2011, 01:22 PM

I do not think Rolex is losing its mojo.

I think that Rolex chooses not to advertise in Revolution because they believe it does not target their future watchbuyers.

I think Rolex would rather have a billboard in downtown Manhattan than advertise in Revolution.

dreamwatch · 24 June 2011, 03:57 PM

As some of you have already mentioned, standing firm on quality and timeless precision is the key. Sony used to be an electronic powerhouse fueled by the reputation of top notch television sets such as the XBR series. Unfortunately they allowed the pressure of price from cheaper competition alter their thinking, technique, and design. They have been making their products much cheaper and consequently have lost the edge or ranking that they once had. (now all you see and hear about is samsung, Sony 5-10yrs ago would not even be mentioned or compared to a samsung.) My point is, instead of spending money elsewhere such as advertising, rolex continues to put MORE into an already Excellent product!! This is what inspired me to be a Rolex Owner, I wanted to be a part of history, legend, precision, and greatness. Magazines can write what they want, but I challenge them to name another watch company as decorated or prestigious.

pyxis · 25 June 2011, 04:15 AM

In Malaysia, I see that Rolex seems to be focusing their print ads in financial publications, which tends to carries mainly luxury products or high-end properties advertisements. I would think Rolex knows where their customers' base are.

gwozhog · 25 June 2011, 04:21 AM

Yes the Mojo is gone. Now I will buy all of your rolex's for 10 cents on the Dollar!

TempoKing · 25 June 2011, 04:34 AM

Quote:

Originally Posted by Mrdi

Patek wasn't there either.
I like it!

Me too..

Submarino · 25 June 2011, 06:10 AM

I really don't see any lost MOJO. Specially after the release of the new Exp II. Rolex will always be on the top of mind when it comes to watches.

24 June 2011, 12:38 PM	#63
BarkMaster "TRF" Member Join Date: Jul 2009 Location: Texas Watch: 18078 YG DD Posts: 7,962	You'll know that's it has lost it's mojo when it ceases being the most copied watch on Earth. __________________ BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK BARK

25 June 2011, 06:10 AM	#70
Submarino "TRF" Member Join Date: Aug 2009 Real Name: Mr. H Location: Dallas Watch: them for me! Posts: 7,180	I really don't see any lost MOJO. Specially after the release of the new Exp II. Rolex will always be on the top of mind when it comes to watches. __________________ WATCHES ARE THE NEW CURRENCY!/ MEMBER 27491/OFFICIALLY DESIGNATED OLD TIMER /AP OWNERS CLUB MEMBER Instagram @watchcollectinglifestyle

24 June 2011, 01:22 PM	#65
Omega 1120 Member Join Date: Apr 2011 Location: U.S.A. Watch: Omega Seamaster Posts: 175	I do not think Rolex is losing its mojo. I think that Rolex chooses not to advertise in Revolution because they believe it does not target their future watchbuyers. I think Rolex would rather have a billboard in downtown Manhattan than advertise in Revolution.

24 June 2011, 03:57 PM	#66
dreamwatch "TRF" Member Join Date: Jun 2011 Location: America Watch: The Hulk Posts: 90	As some of you have already mentioned, standing firm on quality and timeless precision is the key. Sony used to be an electronic powerhouse fueled by the reputation of top notch television sets such as the XBR series. Unfortunately they allowed the pressure of price from cheaper competition alter their thinking, technique, and design. They have been making their products much cheaper and consequently have lost the edge or ranking that they once had. (now all you see and hear about is samsung, Sony 5-10yrs ago would not even be mentioned or compared to a samsung.) My point is, instead of spending money elsewhere such as advertising, rolex continues to put MORE into an already Excellent product!! This is what inspired me to be a Rolex Owner, I wanted to be a part of history, legend, precision, and greatness. Magazines can write what they want, but I challenge them to name another watch company as decorated or prestigious.

25 June 2011, 04:15 AM	#67
pyxis "TRF" Member Join Date: Dec 2008 Real Name: William Tan Location: Malaysia Watch: GMT IIc SS Posts: 191	In Malaysia, I see that Rolex seems to be focusing their print ads in financial publications, which tends to carries mainly luxury products or high-end properties advertisements. I would think Rolex knows where their customers' base are.

25 June 2011, 04:21 AM	#68
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,894	Yes the Mojo is gone. Now I will buy all of your rolex's for 10 cents on the Dollar!

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