ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

watch watcher · 14 November 2011, 04:25 AM

For what it's worth, perhaps even a good laugh:

http://www.thefiscaltimes.com/Articl...ich.aspx#page3

9. The Bling

Rolex, recovering from a 14 percent decline in brand value last year, is making a comeback. Sales are up 11 percent to $5.3 billion this year, making it the sixth most powerful luxury brand according to consulting firm Millward Brown. The Rolex Presidential Day-Date watch has long been considered a quintessential luxury item, worn by celebrities and several U.S. Presidents from Roosevelt to Reagan, and costing upwards of $35,000 depending on its materials and dealer. Rolex’s signature men’s watch has now opened its doors to women, with InStyle featuring Jennifer Aniston and Courtney Cox among others wearing the brand.

dddrees · 14 November 2011, 04:35 AM

Thanks for sharing.

I got to wonder where they are getting there figures from. How did they determine Rolex had a 14 percent decline in brand value last year?

ktmd · 14 November 2011, 04:41 AM

This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

dddrees · 14 November 2011, 04:46 AM

Quote:

Originally Posted by ktmd

This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

It's just an article, it doesn't mean that is true. Besides if I expected people to notice me because of my watch I would have been better served buying something else. In fact I like the fact know one notices. I have yet to have anyone notice what watch I was wearing except for other enthusiasts or jewelers.

brkanand · 14 November 2011, 04:50 AM

Quote:

Originally Posted by dddrees

It's just an article, it doesn't mean that is true. Besides if I expected people to notice me because of my watch I would have been better served buying something else. In fact I like the fact know one notices. I have yet to have anyone notice what watch I was wearing except for other enthusiasts or jewelers.

So true!

impalass · 14 November 2011, 05:00 AM

In 30+ years of wearing a Sub 75% of the time, and a Speedy the other 25%, the Omega's been noticed more.

Further more I can count on both hands the number of times my humble two watch collection has caught someones eye in that time period.

Just my unscientific observations.

Slinkey · 14 November 2011, 05:10 AM

Quote:

Originally Posted by dddrees

It's just an article, it doesn't mean that is true. Besides if I expected people to notice me because of my watch I would have been better served buying something else. In fact I like the fact know one notices. I have yet to have anyone notice what watch I was wearing except for other enthusiasts or jewelers.

I've been wearing my Sub Date for three years and the only person to notice was my brother-in-law. In my mind there are a couple reasons why many of us on this forum say their Rolex of choice doesn't get more notice: 1) the percentage of WIS's among the general population is relatively low, and 2) the Rolex styles are arguably the most copied in the history of watch design. They don't stand out as much to the untrained eye. Think about it, how many brands are making a Sub/Daytona, Day-Date knock-off? From a distance I've even had that moment of is it or isn't it a Rolex.

We love our Rolex because of how it makes us feel, not how it makes others feel about us.

padi56 · 14 November 2011, 06:08 PM

Quote:

Originally Posted by dddrees

It's just an article, it doesn't mean that is true. Besides if I expected people to notice me because of my watch I would have been better served buying something else. In fact I like the fact know one notices. I have yet to have anyone notice what watch I was wearing except for other enthusiasts or jewelers.

Have to agree and like most of these marketing type articles mainly complete nonsense and very stereo typed.

sherwin · 14 November 2011, 01:56 PM

Quote:

Originally Posted by ktmd

This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

somehow the general population has always perceived rolex with wealth. i mean, its nothing new.

SCD · 14 November 2011, 04:50 PM

Quote:

Originally Posted by ktmd

This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

It's why I sold my Day/Date and am happier wearing my Orient homage now. I've always loved the design and enjoyed the watch, but eventually I just felt goofy with "the ultimate reference chosen by the world's elite" on my arm. Yep...they actually say that...the world's elite. Nah...

thewatchguy93 · 14 November 2011, 08:37 PM

Quote:

Originally Posted by ktmd

This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

Very much so agree.. I'm no where near rich and I have a Rolex... Its just a stereotype.

Le Chef · 14 November 2011, 04:51 AM

Millward Brown is highly respected in the market research industry. About 1/3 of all ads you see have been tested by them and they track major brands for Fortune 100 companies. When they say "Brand Value" this is a complex equation of unprompted recall, Brand respect, and admiration. They calculate the scores to create a $ value for what that brand is worth. It's actually very smart for companies to do this type of evaluation.

But the article is a pile of badly written subjective crap with laughably naive conclusions.

psv · 14 November 2011, 02:29 PM

Quote:

Originally Posted by le chef

but the article is a pile of badly written subjective crap with laughably naive conclusions.

+1.

Paladin · 14 November 2011, 05:01 AM

Quote:

Originally Posted by watch watcher

The Rolex Presidential Day-Date watch has long been considered a quintessential luxury item, worn by celebrities and several U.S. Presidents from Roosevelt to Reagan, and costing upwards of $35,000 depending on its materials and the dealer.

Hey the day date was introduced in 1956 I believe. President Roosevelt had been dead for twelve years by then.

zhiunit · 14 November 2011, 05:11 AM

Now i feel guilty for owning a rolex.....

matt4hand · 14 November 2011, 05:43 AM

I'm not rich and I own several Rolex watches. This article has it all wrong. OH WELL

It was a nice read thanks for posting though.

Numone · 14 November 2011, 05:46 AM

I bought my first Rolex - a ten year old 16200 - this year after an insurance policy matured. I didn't buy it because its expensive - I bought it because I love mechanical watches, I love this watch in particular AND because I can pass this onto my son when I pop my cloggs. I'm 53 years old. I waited 43 years to buy this watch after seeing a Rolex DateJust in a jewellers in the West End of London when I was there with my Dad after visiting Hamleys in Regent Street. I'm sure there are many, many fantasically rich people that own numerous Rolex. And I'm sure there are a lot of Rolex owners like me... who just love 'em. Oh yes... I've not had a single person remark on my Rolex... that makes me very happy! xXx

Grumpy Badger · 14 November 2011, 05:47 AM

If I'm so rich...

...can someone PLEASE ask my Bank Manager to stop writing to me using his red pen!?!

FeelingTheBlues · 14 November 2011, 03:31 PM

Quote:

Originally Posted by Grumpy Badger

If I'm so rich...

...can someone PLEASE ask my Bank Manager to stop writing to me using his red pen!?!

Don't worry Mark, I'm sure your Bank Manager will be glad to stop writing to you at all! You poor Rolex enthusiast!

Martylaa · 14 November 2011, 05:55 AM

I scored on numbers 8 and 9, so why don't i feel rich???

TDS · 14 November 2011, 05:59 AM

No one has ever "noticed" my watch....

In fact, a guy in my cohort took a very close look at it and determined it was fake

reecester · 14 November 2011, 06:29 AM

Time to sell your rolexs or trade it in for a swanky Stroller. Ha Ha.

mailman · 14 November 2011, 06:37 AM

I'm rich because I have a great family

Nuff said

Grumpy Badger · 14 November 2011, 06:39 AM

Quote:

Originally Posted by mailman

I'm rich because I have a great family

Nuff said

Trust fund baby, huh?

superdog · 14 November 2011, 11:38 AM

Thanks for posting. Glad to read. However, I think it made me a bit more jaded. I live a nice comfortable life, but I'm by no means rich. Then again, I'm wearing an 8k$ Rolex, not one that costs 35k.

GradyPhilpott · 14 November 2011, 12:56 PM

Quote:

Originally Posted by watch watcher

The Rolex Presidential Day-Date watch has long been considered a quintessential luxury item, worn by celebrities and several U.S. Presidents from Roosevelt to Reagan, and costing upwards of $35,000 depending on its materials and dealer.

The Day-Date model was introduced in 1956.

Both Presidents Roosevelt were long dead by then.

watchf · 14 November 2011, 04:06 PM

O just found out I am rich sfter reading that article! Woohoooo! Now where did I leave that pile of thousand dollar bills I use to prop up my table.

Sent from my GT-I9100 using Tapatalk

DCgator · 14 November 2011, 04:36 PM

Quote:

Originally Posted by watchf

O just found out I am rich sfter reading that article! Woohoooo! Now where did I leave that pile of thousand dollar bills I use to prop up my table.

Sent from my GT-I9100 using Tapatalk

Look under your matress! :D

astcell · 14 November 2011, 04:47 PM

I don't wear a Rolex to shout HEY I'M RICH YOU LOUSY COMMONER! to anyone. That has never ever been my intent. In my younger days I got a job making $1,000 a month and I thought I was hot stuff. I stepped on everyone. Then when I lost my job, no one cared or helped, and I deserved it. Ever since that day in 1985 I have never looked down on ANYONE.

I wear a Rolex for the comfort, reliability, value, and style. I never wiggle it in front of anyone's nose. Please shoot me if I do.

Cato · 14 November 2011, 05:21 PM

It's a curious thing in my family.

Those of us with the greater net worths, by far, don't have a Mercedes, swanky stroller, or are globe trotting. Those who live hand to mouth are indulging. The ironic thing is so few people see this.

14 November 2011, 04:25 AM	#1
watch watcher "TRF" Member Join Date: Mar 2011 Location: ME Watch: Vintages Posts: 565	9 Must Have Status Symbols that Say "I'm Rich" For what it's worth, perhaps even a good laugh: http://www.thefiscaltimes.com/Articl...ich.aspx#page3 9. The Bling Rolex, recovering from a 14 percent decline in brand value last year, is making a comeback. Sales are up 11 percent to $5.3 billion this year, making it the sixth most powerful luxury brand according to consulting firm Millward Brown. The Rolex Presidential Day-Date watch has long been considered a quintessential luxury item, worn by celebrities and several U.S. Presidents from Roosevelt to Reagan, and costing upwards of $35,000 depending on its materials and dealer. Rolex’s signature men’s watch has now opened its doors to women, with InStyle featuring Jennifer Aniston and Courtney Cox among others wearing the brand.

14 November 2011, 04:35 AM	#2
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	Thanks for sharing. I got to wonder where they are getting there figures from. How did they determine Rolex had a 14 percent decline in brand value last year? __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

14 November 2011, 05:11 AM	#15
zhiunit "TRF" Member Join Date: Oct 2010 Real Name: zhi Location: delaware Watch: grandseiko sbgj001 Posts: 374	Now i feel guilty for owning a rolex..... __________________ -TT daytona gold crystal dial -SS/WG DJ 36mm rhodium dial diamond markers on jubilee -WG blue sub -Grand Seiko SBGJ001

14 November 2011, 05:47 AM	#18
Grumpy Badger "TRF" Member Join Date: Mar 2011 Real Name: Mark Location: Bonny Scotland Watch: 14060M Sub (cosc) Posts: 5,280	If I'm so rich... ...can someone PLEASE ask my Bank Manager to stop writing to me using his red pen!?! __________________ Don't mind me. I'm full of scotch, bitterness and impure thoughts! "You have enemies? Good! That means you stood up for something, sometime in your life." Sir Winston Leonard Spencer-Churchill KG, OM, CH, TD, PC, DL, FRS.

14 November 2011, 06:37 AM	#23
mailman TRF Moderator & SubLV41 2024 Patron Join Date: Oct 2005 Location: . Watch: 126610LN Posts: 35,510	I'm rich because I have a great family Nuff said __________________ JJ

14 November 2011, 04:41 AM	#3
ktmd Member Join Date: May 2011 Location: Canada Posts: 110	This actually makes me want to not buy a Rolex. The thought of buying anything simply to show others how rich you are is repulsive to me, especially in this economy.

14 November 2011, 05:00 AM	#6
impalass "TRF" Member Join Date: Apr 2010 Real Name: Mark Location: Toronto, Canada. Watch: SD / LV / Daytona Posts: 2,089	In 30+ years of wearing a Sub 75% of the time, and a Speedy the other 25%, the Omega's been noticed more. Further more I can count on both hands the number of times my humble two watch collection has caught someones eye in that time period. Just my unscientific observations.

14 November 2011, 04:51 AM	#12
Le Chef "TRF" Member Join Date: Feb 2010 Location: Chicago Posts: 2,005	Millward Brown is highly respected in the market research industry. About 1/3 of all ads you see have been tested by them and they track major brands for Fortune 100 companies. When they say "Brand Value" this is a complex equation of unprompted recall, Brand respect, and admiration. They calculate the scores to create a $ value for what that brand is worth. It's actually very smart for companies to do this type of evaluation. But the article is a pile of badly written subjective crap with laughably naive conclusions.

14 November 2011, 05:43 AM	#16
matt4hand Banned Join Date: Jan 2011 Real Name: Matt Location: Atlanta Watch: Tramp Posts: 2,369	I'm not rich and I own several Rolex watches. This article has it all wrong. OH WELL It was a nice read thanks for posting though.

14 November 2011, 05:46 AM	#17
Numone Member Join Date: Aug 2011 Location: Surrey Posts: 52	I bought my first Rolex - a ten year old 16200 - this year after an insurance policy matured. I didn't buy it because its expensive - I bought it because I love mechanical watches, I love this watch in particular AND because I can pass this onto my son when I pop my cloggs. I'm 53 years old. I waited 43 years to buy this watch after seeing a Rolex DateJust in a jewellers in the West End of London when I was there with my Dad after visiting Hamleys in Regent Street. I'm sure there are many, many fantasically rich people that own numerous Rolex. And I'm sure there are a lot of Rolex owners like me... who just love 'em. Oh yes... I've not had a single person remark on my Rolex... that makes me very happy! xXx

14 November 2011, 05:55 AM	#20
Martylaa "TRF" Member Join Date: Nov 2011 Location: Wynyard Village Watch: Tudor Posts: 79	I scored on numbers 8 and 9, so why don't i feel rich???

14 November 2011, 05:59 AM	#21
TDS "TRF" Member Join Date: May 2011 Location: U.S. Posts: 77	No one has ever "noticed" my watch.... In fact, a guy in my cohort took a very close look at it and determined it was fake

14 November 2011, 06:29 AM	#22
reecester "TRF" Member Join Date: Oct 2010 Location: New York Posts: 401	Time to sell your rolexs or trade it in for a swanky Stroller. Ha Ha.

14 November 2011, 11:38 AM	#25
superdog 2024 Pledge Member Join Date: Oct 2011 Real Name: Seth Location: nj Watch: Omega Posts: 24,834	Thanks for posting. Glad to read. However, I think it made me a bit more jaded. I live a nice comfortable life, but I'm by no means rich. Then again, I'm wearing an 8k$ Rolex, not one that costs 35k.

14 November 2011, 04:06 PM	#27
watchf "TRF" Member Join Date: Feb 2011 Location: Australia Posts: 2,458	O just found out I am rich sfter reading that article! Woohoooo! Now where did I leave that pile of thousand dollar bills I use to prop up my table. Sent from my GT-I9100 using Tapatalk

14 November 2011, 04:47 PM	#29
astcell "TRF" Member Join Date: Aug 2006 Real Name: Robert Location: Angelus Oaks, CA Watch: 116713 Posts: 6,828	I don't wear a Rolex to shout HEY I'M RICH YOU LOUSY COMMONER! to anyone. That has never ever been my intent. In my younger days I got a job making $1,000 a month and I thought I was hot stuff. I stepped on everyone. Then when I lost my job, no one cared or helped, and I deserved it. Ever since that day in 1985 I have never looked down on ANYONE. I wear a Rolex for the comfort, reliability, value, and style. I never wiggle it in front of anyone's nose. Please shoot me if I do. __________________ SS GMTII "D", TT GMTIIc "Z"

14 November 2011, 05:21 PM	#30
Cato Banned Join Date: Oct 2008 Location: Land of the Lost Watch: 116610LN Posts: 2,201	It's a curious thing in my family. Those of us with the greater net worths, by far, don't have a Mercedes, swanky stroller, or are globe trotting. Those who live hand to mouth are indulging. The ironic thing is so few people see this.

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